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Connectivity Key to Exploiting W/Africa Digital Services Business Prospects- Babatope

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Oluwole Babatope, a research analyst for telecommunications and digital media at IDC West Africa
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The increasing maturity of most mobile markets in West Africa has intensified the competition for subscribers, compelling operators to innovate and differentiate in terms of service delivery and provide additional non-traditional telco services.

The launch of digital services (e.g., financial services, ecommerce, and digital media) is one such strategy for creating differentiation within this ultracompetitive landscape, but global ICT consulting services firm International Data Corporation (IDC) is also keen to stress the importance of connectivity in facilitating seamless access to these innovations.

Certainly, Oluwole Babatope, a research analyst for telecommunications and digital media at IDC West Africa, believes that in order to fully maximize the digital service opportunity, mobile operators must also provide improved connectivity alongside these new data-hungry offerings.

“Mobile financial services, online transactions on ecommerce sites, video on demand, video streaming, music streaming, and mobile gaming are all real-time services that require the least amount of latency possible between data packets,” said Babatope. “As such, operators must strive to improve the quality of their network connectivity if they are to ensure a positive customer experience.”

IDC believes that telecommunications regulatory bodies also have a part to play as they need to pay the same attention to the quality of service (QoS) for mobile data as they do to the QoS for mobile voice.

“The majority of regulators across the region do not track key performance indicators (KPIs) for data services, and the few regulators that do track data KPIs do it inconsistently when compared with voice,” continues Babatope. “The regular checking of QoS for data services, together with appropriate sanctions for underperforming operators, would help to ensure an overall improvement in connectivity across the region.”

IDC’s research also shows that piracy and poverty can be added to the list of inhibitors affecting the growth of digital media in West Africa. “Poverty is one of the two major drivers of piracy in the region (the other being poor data connectivity) and the Achilles heel of anti-piracy campaigns,” added Babatope. “The lack of sufficient funds for daily living has compelled over 70% of West Africa’s population to prioritize the basic needs of existence above all others, with access to digital content understandably viewed as a luxury.”

“Until poverty diminishes across the region or until legal content providers and their partners explore more affordable avenues for providing their services, delivering strong growth in the West African digital media market will remain a considerable challenge,” explains Babatope. “Individual governments across the region also need to take a firm stand against the illegal distribution of intellectual property, with heavy sanctions implemented and enforced to deter pirates and their distribution networks. A message of zero tolerance to piracy needs to be reiterated across the region.”

Despite the clear challenges that exist, IDC expects to see growth in the West African digital services market over the coming years, particularly in the more matured markets of Nigeria, Ghana, Senegal, and Cote d’Ivoire.

Mobile operators in these countries are expected to take the lead in maximizing the opportunities available, with successful implementations in these countries expected to drive adoption in other markets.

It is essential that broadband penetration increases and quality of service drastically improves as the growth of digital services to a large extent hinges on the availability of excellent, high-speed data connectivity.


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E-Business

NITDA Takes Over National Digital Architecture System

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Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

NITDA Takes Over National Digital Architecture System

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).

This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.

The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.

The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.

With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.

This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.

Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.

These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.

Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.

The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.

Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.

 

 


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FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  – Minister

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Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  - Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy

The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.

He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.

Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.

He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.

“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.

Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.

According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.

“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.

Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.

Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.

 

 


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Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

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A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.

According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.

Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.

The trial, which lasted about a month, with arguments and evidence from both sides.

Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.

However, Neal Mohan, YouTube chief executive, did not testify.

The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.

Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.

The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.

Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.

“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.

José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.


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