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COVID-19: MultiChoice Nigeria Doles Out N1.2Bn Support Package

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MultiChoice Nigeria has announced a number of initiatives to support the Federal and Lagos Governments’ efforts in ameliorating the impact of the COVID-19 outbreak in Nigeria.

COVID-19: MultiChoice Nigeria Doles Out N1.2Bn Support Package

The leading entertainment and media company’s contribution in the fight against Covid-19 includes cash support of N200m and N50m to the Federal and Lagos State Governments respectively, the donation of 10,000 certified test kits to the NCDC, Public Service Announcement Covid-19 prevention tips in English, Pidgin, Ibo, Yoruba and Hausa languages as well as approved inventory worth over N550m highlighting the NCDC’s Covid-19 Helplines and PSAs on more than 10 channels across DStv and GOtv.

The company will also cover the remuneration for engaged creative industry professionals whose productions have been disrupted, with a committed sum of up to N400m.

As seen in the most hard-hit countries, the availability of test kits and supplies for medical personnel have been some of the biggest challenges in fighting the pandemic.

The outbreak has also had a direct impact on individual businesses and general economic activities.

Nigeria’s creative industry has been particularly affected, with ongoing productions suspended in response to government’s advisory on public gatherings and social distancing.

MultiChoice Nigeria’s intervention, in line with its values as a responsible corporate organisation and leader in the media and creative sector, is aimed at supporting the authorities in fighting the pandemic and reducing its attendant impact on Nigeria’s national economy.

According to Mr. Adewunmi Ogunsanya (SAN), chairman MultiChoice Nigeria, “We are donating 10,000 certified test kits to support the great work being done by the Nigeria Centre for Disease Control (NCDC) and the Federal Ministry of Health. In addition to these, we are also contributing N250 million to the Federal and Lagos State Governments’ efforts in providing adequate healthcare delivery facilities to fight Covid-19. We are doing this because we recognize the impact that the Covid-19 pandemic has on Nigerians and the economy. We hope our contributions to NCDC, the Federal and State Governments, alongside other donations, will go a long way towards effective management of the outbreak.”

Additionally, John Ugbe, CEO of MultiChoice Nigeria added, “We have committed N550million worth of inventory to public service announcements in our indigenous languages in addition to English and Pidgin to ensure that every Nigerian understands how to prevent COVID-19 or call for help through the NCDC helplines. Also, the creative industry salary payment of up to N400 million will offer a much needed financial reprieve for producers, actors, and technical talent currently contracted to MultiChoice Nigeria, whose livelihoods have been disrupted by the pandemic.”


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Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

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Mai Mala Buni, governor of Yobe State has approved the appointment of experienced casual staff working at Yobe Broadcasting Corporation (YBC) and Yobe State Television (YTV).

Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

This is as part of efforts to ensure enough manpower for the on-going digitization of the two stations.

Abdullahi Bego, commissioner for Information, Home Affairs, and Culture revealed this when the officials of the Radio, Television and Theatre Art Workers Union (RATAWU) paid him a courtesy visit at the office in Damaturu.

Bego said the governor had after approving millions of naira for the total overhauling of the two stations directed for formulation of all strategies that will ensure effective implementation of the digitization process.

The commissioner also said, “His Excellency Hon. Mai Mala Buni is passionate about the digitization process of the media organizations in the state especially when it comes to equipment, staff strength and capability.

“The next step is the training and retraining of the staff of the two media organisations for efficiency in the execution of their job,” Bego disclosed.

He said the casual staffs billed for employment were serving at the stations for more than eight years while others five to six years without permanent appointment letters.

“We feel it is good to employ them taking into cognizance their experience in the system and dedication to duty.”

Bego commended RATTAWU among other members of the organization for their effort in informing, enlightening, and entertaining the public at all times.

Comrade Nasiru Illiya, chairman of RATTAWU, while speaking, said they were at his office to register their gratitude to the giant stride of Governor Mai Mala Buni, especially on the digitization of the two media organisations in the state.

“Sir, we are equally very grateful to note that within your short stay as commissioner of Information, we have started witnessing a positive transformation in the sector through the award of contracts worth millions of naira for upgrading YBC and YTV from analogue to digital transmission

“As I am speaking to you now, YBC is online transmission live,” Illiya disclosed


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FirstBank Supports Author on New TV Series

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First Bank of Nigeria Limited has announced its partnership with Arese Ugwu for the television adaptation of her best seller, Smart Money Woman.

FirstBank Supports Author on New TV Series

The weekly show – in its first season – is billed to premiere on Africa Magic Showcase this Wednesday.

The Smart Money Woman is a programme that shows the experiences, sacrifices, struggles and vigour of women in society as they carry out their day to day activities in spite of the gender imbalance in the society, especially in Africa.

The series is an adaptation of Smart Money Woman written to tackle debt, providing tips on inculcating the right savings culture of the African middle class (why don’t we say – every individual – as against limiting to African middle class), the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success.

The half hour 13-episode series which is directed by Bunmi Ajakaiye and Co-, produced by Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa would have viewers exposed to financial literacy nuggets. Its cast include; Osas Ighodaro, Toni Tones, Ini Dima-Okojie, Eby Eno, Eso Okolocha, Timini Egbuson, Karibi Fubara, Tope Tedela, Seun Ajayi and Temisan Emmanuel.

According to Arese Ugwu, author and executive producer, Smart Tribe Media; “The Smart Money Woman is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities especially in their career, friendship, relationship and of course, family.”

“We thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream and take a chance on a first-time producer. This is a partnership we are pleased to reckon with, whilst we recognise how they have successfully empowered women across the geo-political zones in Nigeria through its various initiatives, especially the FirstGem product. They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women thereby contributing to the continued growth and development of the country.”

Speaking on the TV show, Folake Ani-Mumuney, group head, Marketing & Corporate Communications, First Bank of Nigeria Limited, said: “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.

The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial wellbeing, she concluded.”


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OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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