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DigifyLagos: Livity Africa Trains Over 500 People on Digital Marketing

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(L-r): Fasuyi Oluwarotimi, managing director, VAS Digimobility Ltd; Edinyanga Enong, youth segment manager, Access Bank; Florence Olumodimu, programme manager, Nigeria, Livity Africa; Olushola Aromokun, associate programme manager, Events and Outreach, Nigeria; Peter Ajegbomogun, co-founder, Webcoupers and Ayeni Ekundayo, CEO, BusinessPlus Services during the #Digify Digital Marketing for over 600 trainees facilitated by Livity Africa and sponsored by Google in Lagos.
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Livity Africa in conjunction with Google trained more than 500 people on digital marketing Free in Lagos during its DigifyLagos

According to Florence Olumodimu, programme manager (Nigeria), Livity Africa, the training is part of Google’s vision to train 1,000,000 people in Africa on using Digital skills for personal and business development.

“We deliver free digital marketing skills training to Nigerians of different socio-economic classes in line with the country’s vision to equip its youths with digital skills to enhance their employability and in a bid to empower entrepreneurs,” said Olumodimu.

She explained that between February 2016 and July 2016 over 13,000 individuals in Nigeria have benefited from this initiative and now have the basic understanding and skills on what Digital marketing is and how it can be used for business, school and life in general.

“The Digify Bytes Digital Marketing training aims to help participants stand out from the crowd and provide better career opportunities for the future”, she explained further.

“The digital age is expanding into all areas of our lives, and it is not just those who work in IT who will need to be aware of this change. In the modern workplace, digital marketing skills are highly valued, as it helps businesses understand and reach customers of which they had little or no access to in the past”. She also used the opportunity to explain that “organisations who want to benefit from this free digital marketing training can contact her if they have a group of interested participants, a venue, screen and projector.” Livity Africa deploys certified digital marketing trainers to multiple locations in and outside Lagos to enable it reach out to as many Nigerians as possible. There are currently 38 Trainers available to train interested participants and institutions and organisations – educational institutions, religious, corporate, government and community organisations. Those interested in bringing the free training to their organisation can reach out to her by sending an email to [email protected].

The DigifyLagos event hosted a new set of training participants and past participants as the event was for training and a business networking session with various activities for the Digify Bytes Alumni.

All past attendees of Digify Bytes programme took part in activities ranging from the DigifyClinic, DigifyChallenge #Games #MeetUp #Networking to a #Tweetathon just to mention a few.

“DigifyClinic: The Digify Clinic was a digital clinic where Digify Bytes trainers and Webcoupers consultants answered participant’s digital and business related questions during a one-on-one mini-consultation service.

DigifyChallenge: The headline event of the day was the Digify Digital Challenge where some of the Digify Bytes session Alumni were grouped in teams with one Digify Bytes trainer each and they made a pitch for a digital marketing contract based on a hypothetical brief that closely simulated an actual brief from an existing company. The winning teams went home with prizes” she said.

    


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E-Business

Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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Galaxy Backbone Tops FG’s Website Performance Ranking

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Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

Galaxy Backbone Tops FG's Website Performance Ranking

This is a landmark achievement for Nigeria’s digital economy.

The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).

Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.

He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.

This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.

GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.

The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”

As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.

With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.

 


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