E-Business
Digital Ads & Media Trends to Watch Out For

It has been revealed by BI that Google is refunding advertisers, whose campaigns were placed via DoubleClick Bid Manager on websites with fake traffic,
This ad fraud incident highlights two of the pressing issues in digital and programmatic advertising:
Invalid Traffic, Or Ad Fraud
An estimated $6.5 billion in ad spending will be lost this year to fraud, down 10% from 2016, according to a report by the Association of National Advertisers and WhiteOps.
This can happen in several ways, including pages that use bots (non-humans) to inflate impressions, or exchanges that “spoof” inventory low-quality websites with minimal traffic as premium ad space.
Transparency and The “Ad Tech” Tax
The complexity and opacity of the programmatic ad supply chain make it difficult for ad-buyers to track where their dollars are spent.
In a hypothetical situation in which an advertiser places an $100 ad through DoubleClick, Google would keep 7-10% and relay the purchase through to its ad tech partners for them to place the ad on the right website, and whichever ad exchange or ad network is used would also take a cut from the remaining budget – this is known as the “ad tech tax.”
BI has however pointed out that Google is working on a solution that should prevent this from happening again, and that should increase transparency and accountability in digital advertising.
The company is investigating which of its partners are responsible for placing ads on websites with invalid traffic and is developing technology to automatically give advertisers full refunds in the event of ad fraud.
Here are digital Media Trends I believe you should watch out for.
Consumer habits are changing and disruptive technologies are evolving. Join me at the Nigeria Innovation Summit 2017 to learn more on how it affects the media industry. Register here: http://innovationsummit.ng/
Meanwhile, here are the 9 most powerful trends for this year.
– To begin with, Google has already been rewarding sites optimized for mobile performance with higher rankings. This has prompted the shift to accelerated mobile pages.
And while AMPs aren’t exactly a search engine factor, sites that adopt AMP offer better user experiences and register more clicks and impressions. And all these do affect SEO.
– Video content remains the next big thing after big data and analytics. According to a Brain Rules study, Video is projected to rise 79% by 2018. Research shows that video content is in the lead this year.
– The 24 hour content currently been driven by Facebook Messenger, Instagram Stories, Snapchat, and WhatsApp who have all released versions of content that disappears within 24 hours after posting.
Whether this trend lasts or a new more popular release arrives, right now companies need to take a holistic social media approach to attract a larger share of their target audience.
– The use of infographics appears to be on the rise, more so on Twitter than on other platforms. Some are easy to read, and others contain a great amount of data.
But, every style content has an audience, and for now, users are enjoying Infographic creativity and how they are evolving. If their view changes and they become more dimensional, or voice features are integrated, they may become more popular.
– The amount of content that influencers are producing is increasing. Although I am a firm believer in quality versus quantity, the need to share and curate other user content makes the most sense.
However, a growing number of influencers are now buying followers. The rise of paid over organic influence is becoming worrisome.
– Social media consumption is at an all-time high. Platforms are making it nearly impossible for companies to manage social media on their own with new feature releases coming out regularly. The competition amongst the platforms is fierce, but one thing that we do know is that Instagram is well on its way to becoming King, dragging content right along with it.
According to Business Insider, Instagram Stories has emerged as a clear favorite for marketers over Snapchat.
– On November 1, 2016, it was announced by StatCounter that in the first time, mobile usage had surpassed desktop with 51.3% of Internet users preferring their smartphones or tablets over their desktops when using the Internet. What does this mean for SEO?
*Celestine Achi is the chief digital marketing strategist at Cihan Group, owners of Kairoswebtv and Digitalprwire
E-Business
Offset Communications Slams N50m Suit against Qore Technologies for Alleged Copyright Infringement

Offset Communications Advisory Ltd has dragged Qore Technologies Ltd before a Federal High Court in Lagos, demanding the sum of N50 million as damages for the alleged infringement of its copyright.

Pic credit….https://copyrightalliance.org
Offset, in the suit marked: FHC/L/CS/1994/2025, is claiming that Qore used content from a proposal it submitted in December 2022, without formal engagement, attribution, or a licensing agreement.
“The Defendant’s execution of the content of the proposal submitted to it by the Plaintiff without any formal engagement, attribution or a licensing arrangement… amounts to an infringement of the Plaintiff’s copyright,” Offset stated in its writ of summon.
The suit filed on September 29, 2025, by Jimoh Bamigbola and Omobolaji Idris, on behalf of the plaintiff has Qore as sole defendant.
Plaintiff, a Lagos-based communications firm, in its statement of claim said it a had previously worked with Qore on Public Relations (PR) projects and was later asked to prepare a communications strategy for the company, adding that the said proposal contained ideas on employee engagement, branding, and stakeholder management.
Offset however, alleged that Qore implemented elements of the proposal, including internal communication initiatives and branding concepts, without payment or agreement.
“The Defendant executed and integrated the propositions into its Public Relations and Communication Strategy without any formal engagement… with the Plaintiff,” the statement of claim read.
The plaintiff said it discovered the alleged infringement in April 2025 and subsequently notified the defendant, but efforts to resolve the dispute failed.
It is seeking, among other reliefs, a declaration that the defendant’s actions amount to copyright infringement, N50 million in general damages, N5 million in litigation costs, 29 percent post-judgment interest, and “an order of perpetual injunction, restraining the Defendant… from further infringing on the Plaintiff’s copyright.”
Qore Technologies, however, denied the allegations in its statement of defence, arguing that the plaintiff was only engaged for limited Public Relations support services on a project basis and was paid for those services.
“The Plaintiff merely provided routine and secondary Public Relations support services… for which the Plaintiff was remunerated,” the defendant stated.
Qore further argued that the ideas referenced by the plaintiff are not protected under copyright law.
“The alleged ‘ideas’… consist of generic corporate communication practices widely used by companies… and cannot constitute original copyrightable works under Nigerian law,” it said.
The company also maintained that no binding agreement existed regarding the proposal and that its branding and communication strategies were developed internally and by its consultants.
In addition, Qore challenged the competence of the suit, stating that “the Statement of Claim discloses no reasonable cause of action” and that the court lacks jurisdiction to entertain the matter.
The defendant also filed a counterclaim, seeking N6.35 million as reimbursement for legal fees incurred in defending the suit, as well as N2 million in costs.
At the hearing on March 23, 2026, counsel to the parties identified their processes, and the court adjourned the matter to June 22, 2026, for further proceedings.
The case is expected to test the boundaries of copyright protection in Nigeria’s Communications and Public Relations industry, particularly regarding the ownership of proposals and business ideas.
E-Business
NDPC Investigates Remita, Others over Alleged Data Breaches

Nigeria Data Protection Commission (NDPC) said it is carrying out an investigation into alleged data breaches involving Remita Payment Services Ltd., Sterling Bank and other entities.

A statement on Sunday issued by Babatunde Bamigboye, head, Legal, Enforcement & Regulations, NDPC, said in line with the Commission’s procedure, Notice of Investigation was duly served on the 1st of April, 2026.
Bamigboye said relevant parties and individuals have been providing information for the purpose of addressing the incident.
“The aim of the investigation is to ensure that data subjects are protected with appropriate technical and organisational measures.
“The investigation by NDPC covers, among others, the types of personal data involved, the nature and scope of the alleged breach, the risk to data subjects and the mitigation measures carried out where a breach is confirmed,” he explained.
Vincent Olatunji, Commission’s National Commissioner/CEO, has directed that organisations that employ digital payment systems without putting in place appropriate technical and organisational measures as mandated under the Nigeria Data Protection Act, 2023 (NDP Act), will also be examined as part of a wider effort to ensure the integrity of the ecosystem.
E-Business
Nigeria Mulls National Cybersecurity Council

Federal Government has unveiled plans to establish a National Cybersecurity Coordination Council, signaling a shift toward a more unified, intelligence-driven approach to defending the country’s rapidly expanding digital economy.

Conceived as a non-statutory, multi-stakeholder body, the proposed Council will enhance coordination, enable trusted information sharing, and guide government strategy on cybersecurity, risk management, and national response amid increasingly complex cyber threats.
The initiative, championed by Bosun Tijani, minister of communications, innovation and digital economy, is designed to bring together government institutions, private sector players and technical experts into a single collaborative platform to strengthen the country’s cyber resilience.
Tijani noted that this initiative comes in response to a wave of recent cyber incidents that have disrupted operations across key private institutions and public sector.
In recent times, Nigeria’s financial system has faced mounting cyber pressure, reflecting global trends as cybercrime is projected to cost the world over $10.5 trillion annually, according to Cybersecurity Ventures.
Analysts say these attacks are increasingly coordinated and sophisticated, prompting the government to recognise that fragmented, institution-specific approaches can no longer manage systemic cyber risks effectively.
Under the new framework, the government aims to promote a “collective defence” model, an approach widely adopted in advanced digital economies where threat intelligence is shared in real time across institutions.
The Council is expected to include chief information security officers, cybersecurity associations, the Nigerian Computer Society, global technology providers, researchers, law enforcement agencies and civil society groups, ensuring a broad-based and technically grounded response architecture.
Key priorities will include developing national threat intelligence-sharing systems, harmonised cyber defence protocols, and coordinated incident response, while strengthening capacity to close Nigeria’s cybersecurity talent gap.
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