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Digital Consumers are Driving a New Era of Online Shopping, Transforming how Nigerian Youth Buy

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The digital revolution is hitting Nigeria’s retail scene fast, and it’s being powered by the country’s youth. Armed with smartphones and a demand for affordability, they’re shaping the e-commerce industry where convenience reigns supreme.

Nigeria’s internet users, reaching more than half its population, creates a strong foundation for e-commerce growth. This growth is significantly fueled by the nation’s youth, a substantial 160 million (70% of the population), whose tech-forward nature drives the popularity of platforms like Temu, satisfying their demand for accessible and budget-friendly online retail.

This generation has flipped the retail script. Value is their compass, price comparisons their weapon, social media their guide, and convenience their non-negotiable. This isn’t just shopping; it’s a calculated pursuit of savvy options, the widest selection, and the best value-for-money deals.

The power of finding a good deal is undeniable, especially for these shoppers watching their wallets. Social media is a testament to this, filled with posts celebrating the newfound ability to purchase items once considered luxuries.

Take Anwulika Udanoh (@Anwulika Udanoh on Facebook), for example. Her recent post, detailing her shopping experience on Temu, is a perfect snapshot of this online shopping revolution. She stumbled upon affordable jewelry on the platform, swayed by glowing reviews, and took a chance. What followed was a delightful surprise: customised earrings bearing her name, a feat once thought impossible.

Even her son’s friend jumped on the personalisation trend with custom pendants. ‘Their prices will shock you,’ she wrote, with genuine excitement. And despite any concerns about longevity, the sheer joy of affordable, personalised style at good quality won her over. That’s the power of this shift.

This goes beyond mere bargain hunting; it’s about empowerment. It’s about unlocking the ability to express your unique style without sacrificing your financial stability. It’s about finding those small sparks of joy, like personalised jewelry that feels uniquely yours. For many, these platforms are a portal to a more colourful and individually tailored life.

Then there’s the spirit of adventure, captured in a simple tweet by Steph (@steph on X): ‘ordered a couple of desk items, wish me luck.’ It’s the essence of a generation eager to discover new ways to elevate their everyday life.

Launched in the country in November 2024, Temu offers a diverse selection that aligns with the dynamic needs of young Nigerians. The direct-from-factory online marketplace is known for cutting out layers of middlemen and their associated markups and costs, passing on savings to consumers. Serving more than 90 markets globally, Temu has become one of the most visited e-commerce sites worldwide and a top Apple-recommended app of 2024.

Let’s be real: budgets matter. In a country where every naira is carefully considered, competitive pricing and accessible payment methods, aided by partnerships like Temu and Verve, empower Nigerian shoppers with greater choice and freedom to embrace trends while making the budget go beyond. It’s like opening up a world of possibilities.

Adding to the appeal is a user experience designed for the mobile age. With 193.9 million cellular connections, smartphones are the gateway to this digital world, and intuitive platforms allow for seamless browsing and purchasing on the go, perfectly aligning with the dynamic rhythms of young Nigerian life.

This mobile-first approach is further amplified by the power of social proof. In a nation of 31.60 million social media users, reviews and recommendations carry significant weight, transforming satisfied shoppers into passionate brand advocates.

A growing digital environment, particularly in urban areas, presents a rich opportunity for platforms that resonate with the aspirations of young people. They seek more than just products; they want to build online communities, create digital identities, and shape their lifestyles.

Real stories like those of Anwulika and Steph show that Temu isn’t just a place to shop, but a platform that’s unlocking joy, creativity, and financial freedom for Nigeria’s youth. Whether it’s personalised jewellery, playful desk accessories or everyday essentials, Temu is turning everyday purchases into moments of empowerment — proving that with the right platform, anything is possible.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Nigeria Mulls National Cybersecurity Council

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Federal Government has unveiled plans to establish a National Cybersecurity Coordination Council, signaling a shift toward a more unified, intelligence-driven approach to defending the country’s rapidly expanding digital economy.

Conceived as a non-statutory, multi-stakeholder body, the proposed Council will enhance coordination, enable trusted information sharing, and guide government strategy on cybersecurity, risk management, and national response amid increasingly complex cyber threats.

The initiative, championed by Bosun Tijani, minister of communications, innovation and digital economy,  is designed to bring together government institutions, private sector players and technical experts into a single collaborative platform to strengthen the country’s cyber resilience.

Tijani noted that this initiative comes in response to a wave of recent cyber incidents that have disrupted operations across key private institutions and public sector.

In recent times, Nigeria’s financial system has faced mounting cyber pressure, reflecting global trends as cybercrime is projected to cost the world over $10.5 trillion annually, according to Cybersecurity Ventures.

Analysts say these attacks are increasingly coordinated and sophisticated, prompting the government to recognise that fragmented, institution-specific approaches can no longer manage systemic cyber risks effectively.

Under the new framework, the government aims to promote a “collective defence” model, an approach widely adopted in advanced digital economies where threat intelligence is shared in real time across institutions.

The Council is expected to include chief information security officers, cybersecurity associations, the Nigerian Computer Society, global technology providers, researchers, law enforcement agencies and civil society groups, ensuring a broad-based and technically grounded response architecture.

Key priorities will include developing national threat intelligence-sharing systems, harmonised cyber defence protocols, and coordinated incident response, while strengthening capacity to close Nigeria’s cybersecurity talent gap.

 


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Oracle Sacks 12,000 in India, Begins Shift to AI

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Oracle, US-based technology giant, has initiated a sweeping round of layoffs affecting thousands of employees globally, with India among the worst-hit regions, according to multiple reports.

Oracle Sacks 12,000 in India, Begins Shift to AI

The job cuts, which began on March 31, are part of a broader restructuring exercise that could impact between 20,000 and 30,000 employees worldwide, making it one of the largest workforce reductions in the company’s history.

While the exact number remains unconfirmed, multiple reports  suggest that around 12,000 employees in India have been affected,

Employees across several geographies, including India, the United States, Canada, and Mexico, reported receiving termination emails early in the morning, informing them that their roles had been eliminated with immediate effect.

“Today is your last working day,” the email stated, citing “organisational change” as the reason for the decision. Access to company systems, including email and internal platforms, was revoked shortly thereafter.

The communication, according to Business Insider, described the move as part of a broader “reduction in force and other terminations,” and said affected employees would be eligible for severance benefits subject to company policy.

The email also instructed employees to share personal contact details to receive separation documents.

In India, impacted employees have reportedly been offered severance packages that include 15 days’ salary for each completed year of service, notice period pay, leave encashment, gratuity where applicable, and an additional two-month salary top-up in cases of voluntary separation.

The layoffs are linked to Oracle’s strategic shift towards artificial intelligence (AI) and cloud infrastructure.

The company has announced plans to invest approximately USD 50 billion in AI infrastructure and has reportedly raised an equivalent amount in debt to fund its expansion.

In a recent regulatory filing, Oracle said it expects restructuring costs for fiscal 2026 to reach up to USD 2.1 billion, largely driven by severance payouts and related expenses.

The move comes as Oracle looks to strengthen its position against global cloud competitors such as Amazon and Alphabet.

Uncertainty continues to loom over employees, with reports indicating that another round of layoffs could follow in the coming weeks. Employees who were affected described the layoffs as abrupt, with little prior indication.

Some former staff members have taken to social media to share their experiences.

Tricia S Marsh, a former Senior Principal at Oracle, said the layoffs marked the end of an important chapter in her career while urging affected colleagues to remain hopeful.

As of May 2025, Oracle had around 162,000 full-time employees globally.


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Cybersecurity Firm Uncovers CrystalX RAT which Steals Data, Mocks its Victims

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Kaspersky Global Research & Analysis Team (GReAT) has uncovered an active malicious campaign distributing a previously undocumented RAT with a very broad feature set. Beyond the standard remote access trojan functionality, it combines stealer, keylogger, clipper, and spyware capabilities.

Cybercriminals are selling it to third parties as MaaS (malware-as-a-service) promoting it on YouTube and Telegram, increasing the likelihood of its use across a wider range of actors, including less-skilled operators.

Due to its stealer functionality, the malware can collect a wide range of data about its victim: it gathers system information, extracts credentials for Steam, Discord and Telegram, and also harvests data from web browsers. It also poses a threat to cryptocurrency users, as it includes a browser-based clipper that replaces crypto wallet addresses.

Beyond data theft, CrystalX RAT is capable of full-scale surveillance, with the ability to take screenshots, record audio from the microphone, and capture video from both the webcam and the victim’s screen.

Particularly notable is the CrystalX RAT “playful” Prankware feature set, which is actively promoted by the developers. These capabilities allow operators to visibly interfere with the victim’s system by shaking the mouse cursor, setting wallpapers on the victim’s screen, changing screen orientation, hiding desktop icons, forcing system shut downs, and even delivering real-time pop-up notifications and messages to the victim.

While seemingly trivial, these features introduce a disruptive and psychological dimension to the attack, making the attack both visible and distressing for the victim.

Kaspersky reports attacks targeting users in Russia, but the trojan has the potential to spread to other countries due to its sales and distribution model.

“Such a diverse feature set effectively enables a 360-degree compromise of the victim and a complete loss of privacy. Beyond gaining access to account credentials, the stolen data could potentially be used for blackmail.

“At the moment, the initial infection vector is not precisely known, but it is already affecting dozens of victims. Our telemetry is already detecting new versions of the implants, indicating that this malware is still actively developed and maintained.

“We expect the number of victims to grow significantly and its geographic spread to expand in the near future,” says Leonid Bezvershenko, senior security researcher at Kaspersky GReAT.


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