E-Business
Digital Marketing Skill Institute, NACC Partner on Youth Empowerment

In furtherance of job creation and empowerment of young Nigerians, the Digital Marketing Skills Institute (DMSI) has entered into a partnership with Nigerian-American Chamber of Commerce (NACC),
The partnership is expected to provide common ground for training of young Nigerians on digital marketing skills in the next five years.
NACC with a long standing reputation of enhancing the business relationships between the United States and Nigeria cemented the relationship with Digital Marketing Skill Institute, a leading training institute in the country.
Mr Tobi Asehinde, the CEO and founder of the Institute, described the partnership as indeed a giant stride on the part of DMSI, which in the long run would yield other opportunities to their students.
Digital Marketing Skill Institute has trained over 2,400 people and empowered them in the booming industry of digital marketing.
Some of their graduates have gone ahead to secure job opportunities with Boulos Enterprise, Media Integra, BoulosImpex and other top corporate organizations in Nigeria and neighbouring African cities.
Mr. Asehinde, who is also Assistant Honorary Secretary of the Nigeria-Britain Association, said that the essence of this partnership is to ensure that the Nigerian-American Chamber of Commerce members benefits from hiring the top 1% digital marketing professionals without paying any recruitment fee while ensuring job security and recruitment for our students after graduation from our course.
“Our graduates get coaching support, execution plans and an array of leading digital marketing tools to ensure they succeed in the company they are hired in.
“Companies are forced to navigate dozens of different digital marketing channels to both acquire and communicate with new customers and existing customers. Needless to say, companies that want to stay ahead of their competitors need to have an in-house digital marketing team.
“This is due to the fact that effective digital marketing now requires lots of interaction involving expressing knowledge and expertise and placing content in other places on the web such as forums, blogs, social sites and so on.
“This means these ongoing activities become very difficult to outsource and so there is a strong need for an in-house digital marketing team and that is where our graduates come in. The strategic and planning side of digital marketing, however, is something that most businesses will need external help with from digital marketing consulting agency.
“Therefore, a perfect digital marketing dream team will be a combination of your in-house digital marketing manager and an external digital marketing consulting agency like us,” he said.
Mr Asehinde states that The Nigerian-American Chamber of Commerce Membership will see this as a great benefit because they need digital marketing professionals that have the right skills and training to grow their company.
He said that the ultimate goal is to empowering over 10,000 people in the next five years using smart digital marketing strategies, tactics and tools to grow their business and career, and an initiative like this would help to actualize that dream and reduce the high unemployment rates in Nigeria.
Miss. Sarah Ohakpougwu, the Course Manager said companies today need skilled marketing professionals who are able to leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients; architect “conversion funnels” that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans and establish a “value first” content marketing strategy that enhances brand authority and generates free, organic traffic.
According to Miss Ohakpougwu, companies can also leverage the platform to build and monetize large email subscriber lists…without resorting to spammy tactics; engage with customers via social channels such Facebook and Twitter to grow a brand’s reach and credibility; optimize search networks like Google, Bing and other, so the brand can both be found and accurately represented; track and measure the key metrics that matter, so decisions can be based on data, not hunches and run split-tests that improve conversion rates and reduce acquisition costs over time.
In an interview with Mrs Joyce Akpata, director-general of Nigerian-American Chamber of Commerce, she stated that the partnership with Digital Marketing Skill Institute is an initiative that she is happy to be a part of, especially because every company today needs to market their products and services digitally.
“One of the objectives at the Nigerian-American Chamber of Commerce, is to promote the development of trade, commerce, investment and industrial technological relationships between the public and private sectors of the Federal Republic of Nigeria and the United States of America.
“For this to be achieved, then it is important our members are successful in digital marketing. From experience a digital marketing campaign can fail if you have the wrong strategy or the wrong digital team. This is the gap that Digital Marketing Skill Institute is bridging. That is why this partnership is very important to us, Mrs Joyce Akpata said.
“Our members will see a great benefit in this partnership because Digital Marketing Skill Institute graduates are well grounded in 10 core digital marketing skills and they have been rigorously tested practically with key implementation projects during the course.
“We are also glad that the Digital Marketing Skill Institute gives coaching support for their graduates after the course.
“We hope that other corporate and governmental organizations will see a great need in partnering with Digital Marketing Skill Institute for job creation and enterprise development”, she said.
E-Business
Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.
Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.
According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.
To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.
The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.
The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.
“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.
E-Business
Local App Developers Rake $1m in Sales in 2025- NOTAP

National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.
Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.
She said it was also a direct outcome of targeted support initiatives led by NOTAP.
She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.
According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.
“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.
“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.
“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.
Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.
“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.
“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.
The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.
She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.
“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.
Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.
“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.
She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.
According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.
“Three years ago, many of these developers were only providing support services to foreign companies.
“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.
The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.
“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.
“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said
E-Business
Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold
Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.
Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.
“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.
A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.
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