Broadcasting
Digital Revolution Needs Solid Analog Foundation
This past January the World Bank issued the Digital Dividends report, a comprehensive study of the state of digital developments around the world.
All in all, it’s a mixed picture. Digital technologies have been rapidly spreading in just about all nations, but their expected digital dividends– i.e., their broad development benefits–have lagged behind and are unevenly distributed.
“We find ourselves in the midst of the greatest information and communications revolution in human history,” notes the report in its foreword.
“More than 40 percent of the world’s population has access to the internet, with new users coming online every day. Among the poorest 20 percent of households, nearly 7 out of 10 have a mobile phone…” But, while this is great progress, much remains to be done. Many are still left behind due to their limited connectivity, and are thus unable to fully benefit from the global digital revolution.
While universal connectivity is necessary, it’s far from sufficient, the report adds. “[T]raditional development challenges are preventing the digital revolution from fulfilling its transformative potential… the full benefits of the information and communications transformation will not be realized unless countries continue to improve their business climate, invest in people’s education and health, and promote good governance.”
Let me attempt to summarize the salient findings and recommendations of this comprehensive (over 300 pages) report.
Promoting economic development
Digital technologies promote economic development by greatly lowering the overall costs of economic and social transactions. Such lower transactions costs translate into economic development through three key mechanisms:
Inclusion: Digital technologies have empowered consumers around the world, giving them more choices than ever in virtually every category of products and services as well as in the channels used to acquire them. In addition, ubiquitous communications, low transaction costs and highly scalable platforms are giving rise to a new on-demand economy, enabling individuals to exchange goods and services with each other.
Efficiency: By enabling the automation and coordination of business processes across the organization, digital technologies have significantly promoted efficiency across the whole economy. Companies can thus provide lower prices and better services to their customer, and governments can offer more convenient online services for a wide range of tasks.
Innovation: Digital technologies help develop and bring to market all kinds of innovative offerings. This is evident in the many new kinds of products and services we’ve seen over the past 20 years, including e-commerce platforms, digital payment systems, e-books, streaming music, social media, and on-demand companies.
Digital Dividends
The report introduces the concept of digital dividends. These are essentially the analog complements of the digital revolution, that is, the broad development benefits that countries should expect from deploying digital technologies. Three major such digital dividends are identified: business growth, individual opportunities, and public services.
Business growth: Digital technologies, and the Internet in particular have promoted the inclusion of small firms in the world economy by expanding trade and productivity.
About two years ago, the McKinsey Global Institute published an excellent study, Global Flows in the Digital Age, which took an in-depth look at the expansion of cross-borders flows in the economy. It carefully analyzed these flows in 5 different categories: goods, services, finance, people and data and communications.
The study noted that in the not too distant past, global flows were concentrated in the more advanced economies, as well as in large, global companies. But digital technologies and rising prosperity are combining to significantly disperse global flows, making it possible to include a larger number of countries as well as a larger number of participants across all countries.
“Governments and multinational companies were once the only actors involved in cross-border exchanges. But today, digital technologies enable even the smallest company or solo entrepreneur to be a micromultinational, selling and sourcing products, services, and ideas across borders. Individuals can work remotely through online platforms, creating a virtual people flow. Microfinance platforms enable entrepreneurs and social innovators to raise money globally in ever-smaller amounts.”
Individual opportunities: Digital technologies have had a major impact in improving the overall standard of living in emerging and developing economies. Their reduced transaction costs have helped to lower the job barriers for hundreds of millions, going to billions, around the world.
A few years ago, the US National Intelligence Council conducted a study to identify the key global trends in the 2030 timeframe. Its report, Global Trend 2030, identified individual empowerment as its top megatrend.
“Absent a global recession, the number of those living in extreme poverty is poised to decline as incomes continue to rise in most parts of the world. The number could drop by about 50 percent between 2010 and 2030, according to some models. . . Middle classes most everywhere in the developing world are poised to expand substantially in terms of both absolute numbers and the percentage of the population that can claim middle-class status during the next 15-20 years. Even the more conservative models see a rise in the global total of those living in the middle class from the current 1 billion or so to over 2 billion people.”
Public services: Digital technologies are also making governments more capable and responsive. Given that governments are not subject to market competition, they have generally lagged business in the efficiency and quality of their service. However, there are quite a number of critical services that only governments can provide to all their citizens. The World Bank report cites India’s Aadhaar digital identification system and Nigeria’s e-ID initiative as examples of government-sponsored programs that expand the participation of all citizens.
“Lack of identity is an impediment for poor people to exercise their basic democratic and human rights. Where civil registration systems are weak or non-existent, many of the poor are simply not counted. Digital identification can help overcome barriers to participation. Many countries have introduced general-purpose digital identity (ID) schemes or specific systems for elections or to manage postconflict transfers – with numerous benefits, including making the public sector more efficient.”
Risks and challenges
The report argues that these important digital dividends are not spreading fast enough for two main reasons.
The first is limited connectivity, which makes it difficult for over 50% of people around the world to adequately participate in the digital economy. Persistent digital divides exist between advanced and developing nations, as well as across income, geography, gender and age within nations.
In addition, the benefits of digital dividends are being challenged by new risks:
Excessive concentration: The Internet’s economies of scale can lead to harmful concentration of market power in many sectors, inhibiting competition and innovation.
Automation and inequality: Automation can leave behind workers without the necessary skills, hollowing out labor markets and leading to greater inequality.
Government control: Without the proper accountability, governments can leverage digital technologies to exercise greater control over their citizens, rather than to empower them.
Analog Foundations
Beyond connectivity and access to digital devices, countries must strengthen the analog foundations of the digital revolution to help them realize the benefits of their technology investments. These include:
Regulations that promote competition: Lowering the cost of starting firms, avoiding monopolies, removing barriers to adoption of digital technologies, ensuring the efficient use of technology by businesses, enforcement of existing regulations, …
Education and skill development: Basic IT and digital literacy, helping workers adapt to the demands of the digital economy, preparing students, managers and government officials for an increasingly digital world, facilitate life-long learning, …
Institutions that are capable and accountable: Empowering citizens through digital platforms and information, e-government services, digital citizen engagements, increased incentives for good governance both in public sector and private firms, …
“Connectivity for all remains an important goal and a tremendous challenge,” the study says, “but countries also need to create favorable conditions for technology to be effective. When the analog complements are absent, the development impact will be disappointing. But when countries build a strong analog foundation, they will reap ample digital dividends – in faster growth, more jobs, and better services.”
Irving Wladawsky-Berger worked at IBM for 37 years and has been a strategic advisor to Citigroup and to HBO. He is affiliated with MIT, NYU and Imperial College, and is a regular contributor to CIO Journal.
Uchenna Mbunabo, Nigerian filmmaker, has raised concerns over the alleged unauthorised broadcast of Nollywood films by some Ghanaian television stations, calling on Ghana’s National Film Authority (NFA) to strengthen the enforcement of copyright laws.
Uchenna Mbunabo, Nigerian filmmaker
Mbunabo made the remarks during a conversation with James Gardiner, deputy CEO of the National Film Authority (NFA) of Ghana.
He questioned whether it was permissible for television stations in Ghana to download Nigerian movies from YouTube and air them without obtaining permission from the producers.
“I noticed that Ghanaian TV stations, the way they are stealing our films and showing them for free with impunity. Is it legalised in your country for TV stations to go on YouTube, download people’s sweat and show it for free?”
According to Mbunabo, some Ghanaian television stations have been downloading newly released Nollywood films from YouTube and broadcasting them without authorisation, depriving producers of revenue generated through the platform.
He also stated that he had not witnessed Nigerian television stations engaging in similar practices and questioned what measures Ghana was taking to protect filmmakers’ intellectual property.
Responding to the concerns, Gardiner acknowledged that the issue exists and said the National Film Authority had begun engaging relevant stakeholders to address it.
He disclosed that the NFA has held discussions with the Ministry of Communications, the National Communications Authority (NCA) and the National Media Commission (NMC) on improving copyright enforcement.
Gardiner explained that while Ghana has copyright laws, enforcement remains challenging because many television stations now operate digitally and may not have physical offices within the country.
“There are copyright laws, but they are not effective because a lot of the TV stations don’t have offices. Most of them are now digital, so they operate from anywhere. They can even have a Ghanaian TV station but be operating from Austria simply because it is digital.”
He added that authorities are considering a new licensing framework that would require broadcasters to undergo a fresh licensing process to improve monitoring and enforcement.
According to Gardiner, television stations found guilty of illegally broadcasting copyrighted content would be required to compensate affected producers through fines.
He added that repeat offenders could face suspension of their broadcasting licences, while a third violation could result in the revocation of their licences.
Although he did not provide a specific timeline, Gardiner said the reforms were already underway and expressed hope that significant progress would be seen next year.
Mbunabo welcomed the proposed measures but urged the National Film Authority to expedite the process, stating that unauthorised broadcasts continue to affect filmmakers’ ability to recover production costs through legitimate distribution channels such as YouTube.
He also stressed that his comments were not directed at Ghana’s film industry, noting that he has worked with several Ghanaian actors over the years and supports collaborations between Nollywood and Ghallywood.
Broadcasting Organization of Nigeria (BON) has established six committees to help strengthen and modernize the country’s broadcasting industry.
The committees will focus on content creation, skills development, digital transformation, sustainability, policy and commercial opportunities
The initiative aims to support industry growth and improve collaboration between broadcasters, regulators and media experts
The official launch recently, was led by Tony Akiotu, president, BON and attended by media professionals, program directors, former journalists and heads of specialized media organizations.
The event brought together several prominent figures in Nigeria’s media industry, including veteran broadcaster and trainer Bimbo Oloyede, Tony Uyah of M4S TV, Kingsley Uranta of Channels Television, Ismael Sani of Platinum TV and Ibrahim Shehu of Trust TV.
Together, they are expected to help drive innovation and support the growth of Nigeria’s broadcasting sector.
According to Akiotu, the committees are intended both to help shape industry policy and to provide a forum for dialogue between BON and broadcasting experts.
Akiotu said the ad hoc committees were intended to strengthen BON’s work and ensure that the umbrella body for Nigeria’s broadcasters played a more direct and meaningful role in developing the country’s broadcasting sector.
The six committees reflect the sector’s main priorities. The first focuses on collaboration and innovation to promote content creation.
The second is dedicated to training and talent development, while the third focuses on industry sustainability by improving the sector’s long-term financial viability.
A fourth committee will focus on digital transformation and work with the National Broadcasting Commission (NBC) on regulatory issues.
The remaining two committees will oversee public policy advocacy and the development of sports and commercial rights to help broadcasters increase revenue and attract more investment. Together, the committees are expected to guide BON’s efforts to modernize and strengthen Nigeria’s broadcasting industry.
The committees, chaired by members of BON’s General Assembly and supported by the organization’s Secretariat, have an initial 12-month mandate that may be renewed if necessary.
They are required to submit a progress report within three months and implement approved recommendations within the following six months.
The arrangement is intended to ensure close oversight and the timely implementation of their work.
Akiotu also reminded committee members that Nigeria pioneered television broadcasting in Africa and urged them to carry out their work with greater effectiveness and efficiency.
Next Currency Crisis May Turn $300Bn in Stablecoins into National Currencies
NIHSA Warns States of Possible Flood within Seven Days
FG to Raise N1.2 Trillion via Fresh Bond Offer – DMO
Gigbanc Nigerian Fintech Startup Closes Shop after 3 Years
Mbunabo, Nigerian Filmmaker Accuses Ghana TV Stations of Pirating Nollywood Films
NRC, Ponzi Scheme Collapses Resulting Loss of Billions of Naira
Nigeria Launches FreeTV Nationwide
NASENI Moves to Digitize CCB’s 5m Assets Declaration and Operations
Lebara Nigeria Launches Lebara Play, Africa’s First Telecom-Owned Micro-Drama Platform
CANAL+ Partners Samsung to Pre-Load DStv Stream on New Samsung TVs In Nigeria, Other African Countries
News2 days agoXora Finance, Fintech Firm Refuses to Hire Nigerians over Alleged Dishonesty
Telecom2 days agoNCC Advances Dig Once Policy, Engages Stakeholders on Cost-Based Framework for Duct Sharing
Telecom2 days agoNCC to Keynote Telecom Sector Sustainability Forum 7.0
General News2 days agoFG Secures Fresh $208.3m World Bank Loan for Cash Transfer
News2 days agoHow Ponzi Scheme Victims can Seek Legal Remedies — Lawyers
News2 days agoPalmPay Nigeria Appoints Samuel Oluyemi as Chief Operating Officer
Telecom1 day agoMTN Nigeria Slashes Cost of Broadband Internet Router, Unwraps New Data Bundles for Low-Budget Users
General News2 days agoSERAP Sues INEC over Alleged N800Bn 2027 Tinubu Campaign Fund