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Digitata Takes Mastercard’s Digital Payment Message to Mobile Masses

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Mastercard in collaboration with Digitata Insights, a subsidiary of Digitata, recently launched a gamification campaign to educate South Africans on the benefits of making safe, secure and fast payments with Masterpass, the global digital payment service from Mastercard.

The interactive game – “The Masterpass Race” – showed South African consumers the benefits of  Masterpass across digital payments channels including airtime top-up, online purchases, bill payments and in-store payments. It also demonstrated the security features, convenience and ease of use people will find in Masterpass—including the fact that they can pay with a smart app on their smartphones and leave their physical wallets at home.

“We at Mastercard are innovating faster than ever before in our efforts to make digital payments simpler, more secure, and more accessible,” said Gabriel Swanepoel, product development and innovation, Mastercard. “To create widespread adoption of our Masterpass solution, we looked for a unique, fun and engaging platform to bring its benefits to life for consumers. Gamification was a perfect opportunity to educate consumers about how digital payments can improve their lives.”

To participate, subscribers had to dial a USSD short code. Players earned points for by answering questions relating to information supplied in the game about mobile and cashless payments and Masterpass, and completed actions such as downloading and using the Masterpass app. Accumulating points got players to the next level of the game and points could be converted into airtime.

Richard Walton, acting CEO at Digitata Insights, said: “Gamification – the incorporation of game play into online marketing – is an extremely effective way to keep mobile users engaged, offering the ideal opportunity to educate them in an interactive manner.  The fact that players could receive free airtime ensured continued engagement and made the game extremely popular.”

Digitata Insights developed the USSD-based gamification service using the company’s MeMe measurable mobile media platform. “Text-based USSD was the ideal channel as all mobile users are familiar with the *111# service. It is also a prolific channel because it is device and network agnostic, which means there is potential to deliver bespoke content to a huge market, all without the subscriber incurring any charges as no data is required.”

To ensure the broadest reach, Digitata Insights partnered with South Africa’s two largest network operators, gaining access to millions of potential customers. The results from the campaign were impressive: more than 398,595 people started the race and some 153,000 reached the finishing line by completing all 17 levels in the game.

“Overall we feel that the Masterpass campaign was on par with some of the biggest USSD-based consumer engagement campaigns run globally,” says Walton. “And despite this form of mobile marketing being around for 15 years already, we’re not aware of any other campaigns that have been able to generate these numbers. We therefore feel that we’ve taken USSD-based marketing to the next level, and are now starting to realise the full potential that this form of mobile engagement has always held.”


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E-Financial

IMF Fears AI-Powered Cyberattack Could Spark Global Financial Crisis

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International Monetary Fund (IMF) has warned that artificial intelligence (AI) is significantly increasing the danger of cyberattacks on the global financial system.

IMF Fears AI-Powered Cyberattack Could Spark Global Financial Crisis

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According to a blog post from the IMF, these AI-driven threats could turn isolated security breaches into severe economic disruptions, potentially freezing payments, shaking markets, and undermining public trust in banks worldwide.

In its analysis, the fund highlighted a specific example involving the controlled release of an advanced AI model called Claude Mythos Preview by Anthropic.

The IMF noted that this model demonstrated the ability to identify and exploit weaknesses in all major operating systems and web browsers, even when used by individuals without specialized expertise.

The IMF cautioned that AI could heighten risk concentration within the financial system.

A single exploited vulnerability might cascade across numerous institutions simultaneously due to heavy reliance on a limited number of cloud providers, software platforms, and AI models.

Such events could escalate from operational issues to macro-financial shocks, triggering confidence crises, liquidity problems, and fire-sale dynamics in markets. The organization also acknowledged that AI forms part of the solution.

As attackers operate at machine speed, financial institutions are deploying their own AI-assisted tools for threat detection, fraud prevention, and faster incident response.

The IMF highlighted a geopolitical dimension to the threat, noting that cyber risk crosses national borders and that inconsistent oversight among countries could weaken the globally interconnected financial system.

Emerging economies, often with limited resources, may face disproportionate exposure.

The fund urged policymakers to treat cybersecurity as a core financial stability concern rather than a technical or operational matter.

It called for prioritization of resilience standards, systemic supervision, and international coordination to contain breaches before they spread.


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E-Financial

MasterCard, BMONI Partner to Improve Digital Payments

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MasterCard and BMONI, an artificial intelligence-powered financial platform, are working to launch a new generation of virtual and physical payment cards that will enable Nigerian customers to conduct fluid local and worldwide transactions.

According to the partners earlier this week, the solution is powered by MasterCard’s global payment network, enabling users to instantly create multiple Naira and US dollar-denominated virtual and physical cards that are globally accepted and ready for use, with card management handled entirely within the BMONI app.

The collaboration is one of the first locally issued international card programmes in the West African country, made possible by MasterCard’s new card issuance models, which aim to promote digital payments uptake among fintech companies in the sector, the two companies said.

With Nigeria’s e-commerce market projected to exceed $26 billion by 2030, the demand for globally accepted, instantly issued digital payment solutions continues to grow.

BMONI’s card offering, built on MasterCard’s network, responds to this shift by enabling users to operate more seamlessly across currencies and everyday spending, noted Mastercard.

Dr Folasade Femi-Lawal, country manager for West Africa, MasterCard, said: “Nigeria’s digital economy is growing rapidly; consumers need payment solutions that keep pace.

“Our collaboration with BMONI brings together Mastercard’s global network with an innovative platform like BMONI to deliver real value to consumers: instant card access, multi-currency flexibility, and seamless transactions across borders.”

Ashwin Ravichandran, head of product, BMONI, added: “At BMONI, our focus has always been simple, which is to remove the friction between people and their money. This collaboration with Mastercard allows us to deliver global access and a level of control that simply has not existed before.”


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Fidelity Bank Provides Critical Funding Support to Abuja Special Needs Orphanage

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Fidelity Bank Plc, leading financial institution, through the Fidelity Helping Hands Programme (FHHP), has funded critical support for the JKS Special Needs Academy in Abuja to ensure continued shelter and care for vulnerable children.

Fidelity Bank Provides Critical Funding Support to Abuja Special Needs Orphanage

Fidelity Bank

The intervention was facilitated by a group of the bank’s newly recruited employees known as Team Valorem, as part of their induction activities. Through the FHHP, employees are empowered to actively contribute to social development by dedicating their time, resources and skills to impactful projects.

Projects executed under the initiative are employee-driven, with teams encouraged to identify causes, contribute fifty percent of the project funding, while the bank matches the contribution.

Speaking during the outreach, Divisional Head, Brand and Communications Division, Fidelity Bank Plc, Dr Meksley Nwagboh, highlighted that the initiative aligns with the Bank’s CSR pillars focused on health & social welfare, and youth empowerment.

“This intervention reflects our belief that building a better society is a shared responsibility. Through the Fidelity Helping Hands Programme, we empower our employees to actively contribute to meaningful social causes.

“The funding provided will secure the orphanage’s accommodation for an additional year, ensuring a stable and safe environment for the children. This support guarantees that these children continue to have a place they can call home,” Nwagboh remarked.

He also commended caregivers at the facility for their dedication and called for increased focus on empowerment and skill development for children with special needs.

“Beyond providing basic needs, we must provide these children with opportunities to develop skills and become self-reliant. Everyone, regardless of their physical or socio-economic status, has a role to play in the society,” he said.

In her response, Director of JKS Special Needs Academy, Mrs. Nifemi Ajileye, expressed deep appreciation to Fidelity Bank and its staff for the timely intervention.

“We are truly grateful to Fidelity Bank for this support. It will significantly improve the welfare of the children under our care and help us sustain our operations,” she said.

Ajileye highlighted the high cost of caring for children with disabilities, stating that, “Many of the children require continuous medical attention and therapy, which are quite expensive. Support like this helps us bridge critical gaps and continue delivering quality care.

This support from Fidelity Bank is timely and it means the world to us and to these children. It will help us continue our work and secure a better future for them,” she added, while calling for sustained support from other organisations.

As an institution with a heart for people, Fidelity Bank continues to demonstrate its commitment to social responsibility by driving inclusive growth and social impact through initiatives that empower communities and improve lives across Nigeria.

Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 10 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK.

The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.


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