Telecom
Digitisation Policy Drive Impacting the Country Positively – DG NITDA

Kashifu Inuwa, director general of the National Information Technology Development Agency (NITDA) ,has said that the digitisation policy drive of the Federal Government as contained in the National Digital Economy Policy and Strategy (NDEPS) is impacting positively in corporate governance, Business-to-Business (B2B), Business-to-Customer (B2C), and Business-to-Government (B2G) relationships.
Inuwa stated this while delivering a good will message at the Validation Workshop for the National e-Commerce Policy and Strategy by the National Advisory Committee, on Electronic Commerce and Digital Economy (NACEDE), which took place in Abuja.
He said, Digital Economic sector, which is a super-set of e-commerce, remains key to Nigeria’s economic recovery in the post-COVID era, deploying new technological innovations, such as e-commerce platforms, including social media-enabled trading handles, and ensuring rapid uptake of e-commerce for economic growth and competitiveness.
“Nigeria is experiencing the positive impact of e-commerce activities due to the growing increase in access to the Internet and related IT tools and services.
“The contributions of the telecommunications sector to the National Gross Domestic Product (GDP) was an average15% in July 2022 and experienced 44.5% broadband penetration with active internet subscriptions that peaked at 151 million,” Inuwa said.
The DG who was represented by Engineer Salisu Kaka, Acting Director, Digital Economy and Developement Department, further said, “we have approximately 2000 digital innovation companies with 384 products in Nigeria.
“These Startups have raised over $2 billion in venture capital funding in 2021 alone. With an estimated 89,000 developers representing 12% of the African developers’ population, Nigeria’s e-commerce market size is about $17 billion. There is annual spending of about $12 billion in 2022, and this is projected to reach $75 billion by 2025.”
“Micro, Small and Medium Enterprises (MSMEs) appear to be the major beneficiaries of the concept of e-commerce as it enabled MSMEs to operate in the global marketplace.
“MSMEs can now participate in regional businesses and enjoys social, economic, and cultural networks seamlessly across international boundaries.
“Global corporations now operate with much consistency while MSMEs experience enhanced participation in international value chains, increased market access and reach improved internal and external market efficiency, and lower transaction costs,” he noted.
He also said that there is a need to maintain the tide and optimise the benefit of technology and e-commerce, which have necessitated Nigeria to have a robust national e-commerce policy and strategy.
“Additionally, Nigeria is a signatory to bilateral, regional, continental, and global treaties on trade and trade-related activities. Having a national policy that recognized these treaties is necessary for the mutual benefit of member nations.
“The policy will help us as a nation to make use of trade agreements that facilitate e-commerce for national benefits and avoid possible distortions that could jeopardize the optimization of the opportunities in e-commerce and hinders the growth of our businesses.
“The Federal Government of Nigeria, under the leadership of His Excellency, President Muhammad Buhari (GCFR), through the supervision of the Honourable Minister of Communications and Digital Economy. Prof. Isa Ali Ibrahim Pantami is keen on ensuring developments in Nigeria’s Digital Economy sector. I believe that e-commerce policy is central to these developments”, he added.
The Chairman of NACEDE, Mr. Suleman Adebayo Audu, Director of the Commodities and Export Department, at the Federal Ministry of Industry, Trade and Investment in his earlier remarks stated that taking advantage of the Digital Economy will boost the growth of e-Commerce across the country thereby bringing Foreign Direct Investment (FDI), and grow the economy.
Adebayo averred that this policy document represented the priority of the Federal Government, the workshop will provide an avenue for inclusiveness of citizens to partake in the decision-making, and contributes ideas, initiatives, and critics that will be beneficial to the policy document before the full implementation for the benefit of the country.
The policy document will be compiled as part of the scorecard of the present administration which will boost the operations of e-Commerce across the country.
The workshop organised by the Agency in collaboration with the Federal Ministry of Industry, Trade, and Investment (FMITI), aimed at providing a platform to review, deliberate, and contribute towards the full implementation of the policy document.
NITDA in collaboration with the Trade Department of the Federal Ministry of Industry, Trade and Investment (FMITI), have jointly worked to produce the draft National E-Commerce Policy and Strategy document for Nigeria.
The work is part of the Nigerian Government’s efforts to meet the ECOWAS, AU, and the global requirements for trade development in general and e-commerce in particular.
Telecom
Nigeria Records 40,000 Telecom Disruptions in 2025

Nigeria’s telecom sector suffered more than 40,000 cases of disruptions in the first eight months of 2025, dealing a heavy blow to broadband expansion and service delivery across the country.
Aminu Maida, executive vice chairman of the Nigerian Communications Commission (NCC), disclosed the figure at the Business Roundtable on Improving Investments in Broadband Connectivity and Safeguarding Critical National Infrastructure, held at the NCC Digital Economy Complex in Abuja.
According to him, the disruptions comprising 19,384 fibre cuts, 3,241 cases of equipment theft, and over 19,000 denials of access to telecom sites have resulted in prolonged outages, significant revenue losses, increased security costs, and delays in restoring services for millions of users.
“These incidents demonstrate why infrastructure protection must remain at the centre of our collective agenda. Without it, Nigeria risks stalling its broadband ambitions,” Maida said.
The EVC noted that broadband expansion is further slowed by fragmented and unpredictable Right of Way (RoW) policies across states, which create delays and cost uncertainties for operators
He added that inconsistent enforcement of infrastructure protection, weak coordination with road authorities, poor construction planning, energy supply volatility, multiple taxation, and bureaucratic permitting processes are compounding the sector’s challenges.
Despite these hurdles, Maida stressed the vital role of broadband in driving Nigeria’s economic growth.
As of August 2025, broadband penetration stood at 48.81 percent, with more than 140 million Nigerians connected to the internet.
said research indicates that a 10 percent rise in broadband penetration could add about 1.38 percent to Nigeria’s Gross Domestic Product (GDP).
“Broadband access transforms local markets into global ones, expands opportunities for our youth, and turns state economies into innovation-driven ecosystems. If countries like Rwanda and India have leveraged broadband to reposition their economies, Nigeria with its young and vibrant population can do even more if we provide reliable and affordable high-speed connectivity,” he said.
Maida reaffirmed Nigeria’s commitment to the National Broadband Plan (2020–2025), which targets 70 percent broadband penetration and the deployment of 90,000 kilometres of fibre optic backbone infrastructure by the end of 2025.
He highlighted several interventions already undertaken by the Commission to address the challenges confronting broadband infrastructure.
One of the most significant, he said, was the signing of the Critical National Information Infrastructure (CNII) Order by President Bola Ahmed Tinubu in June 2024.
The directive, which empowers law enforcement agencies to act decisively against vandalism and theft of telecom assets, has been operationalised by the NCC in collaboration with the Office of the National Security Adviser (ONSA). This has led to the enforcement of security standards across sites as well as the prosecution of offenders, with ONSA dismantling major cartels behind equipment theft in recent years.
On Right of Way (RoW) charges, Maida noted that progress is being made through sustained advocacy with state governments.
Eleven states now waive RoW fees entirely, while 17 others have capped the rates at the agreed N145 per linear metre.
In the past two years alone, Adamawa, Bauchi, Enugu, Benue, and Zamfara joined the list of states eliminating RoW charges, creating a more enabling environment for operators to expand network infrastructure.
The NCC has also worked to strengthen investor confidence in the sector.
Earlier in 2025, the Commission approved cost-reflective but competitive tariff rates, a regulatory intervention that has already unlocked new commitments of over $1 billion in broadband investments by operators to extend coverage and capacity nationwide.
Beyond policy and regulatory measures, the Commission has embarked on broad public awareness initiatives designed to mobilise communities in safeguarding telecom facilities.
These campaigns, running across radio, television, social media, and local engagement programmes, aim to ensure citizens understand the importance of protecting infrastructure that underpins the country’s connectivity and economic growth.
Despite these efforts, Maida cautioned that the sector remains vulnerable without collective action. He urged state governors to adopt uniform RoW policies, protect infrastructure, and establish clear permitting procedures, warning that delays in policy alignment could leave Nigeria behind in the global digital race.
“In earlier times, a community without electricity or railways could still survive. But today, a community without digital connectivity is invisible, cut off from education, healthcare, markets, and opportunities. We must act decisively—state by state, community by community to ensure no one is left behind” he said.
Telecom
YouTube, Woof Studios Launch PluggedIn to Boost Brand-Creator Collaborations in Nigeria

Nigeria’s top YouTube creators and leading brands have joined forces to explore a new frontier in marketing through PluggedIn, a collaborative initiative launched by Woof Studios and YouTube.
The programme aims to move beyond traditional advertising by fostering deep, community-driven partnerships between creators and brands. This approach is designed to unlock more authentic engagement with Nigeria’s rapidly growing digital audience.
According to YouTube, watch time in Nigeria has surged by over 50 percent year-on-year, with the platform now reaching more than 30 million adults monthly.
At the PluggedIn event, creators and brands participated in quick pitches, one-on-one meetings, and practical sessions focused on turning creative ideas into full-scale productions. The goal is to spark collaborations that evolve from single videos into fan-favorite series.
Ifeyinwa Mogekwu, creator of Ify’s Kitchen, shared her excitement about the initiative: “My community loves food, but they also love the stories behind the food. PluggedIn is helping us start the right conversations with brands who understand that our viewers want quality content, not just a quick ad.”
Adetutu Laditan, Founder and Creative Director at Woof Studios, emphasized the importance of supporting creators with business and production infrastructure.
“Nigerian creators are thinking bigger, and that’s exactly what brands want to be part of,” she said.
Dammy Abodunrin, Industry Manager at Google, noted that YouTube plays a key role in consumer discovery, with two-thirds of users engaging with the platform when exploring new brands or products.
“Consumers are in full control, and they choose to spend their time with creators they trust. PluggedIn was designed to foster these powerful connections,” he said.
A recent survey revealed that 9 in 10 Nigerian creators believe YouTube is a powerful platform not only for sharing culture but also for building sustainable businesses, signaling a strong future for community-centric marketing.
Telecom
Rewriting the Narrative: Foundry for HER Bootcamp Empowers Nigeria’s Women Tech Founders

Over 120 female tech entrepreneurs in Nigeria are set to benefit from a three-day virtual accelerator programme aimed at boosting early-stage startups led by women.
The initiative, known as the Foundry for HER Bootcamp, is powered by the Aurora Tech Award in partnership with The Nest Innovation Technology Park Ltd. It will run from Oct. 15 to 17, 2025.
The bootcamp is designed to equip women founders with practical tools, expert mentorship, and investor-readiness strategies to help them scale their businesses and overcome common startup challenges.
Speaking on the programme, Isabella Ghassemi-Smith, Head of the Aurora Tech Award, said the bootcamp reflects the organisation’s commitment to supporting bold women founders in emerging markets.
“Nigeria has already proven itself on the global stage through our past winners, and with the Foundry for HER Bootcamp, we’re doubling down, giving early-stage founders the tools, network, and visibility to compete at the highest level,” she said.
The Aurora Tech Award is a global prize established by inDrive to recognise and support women entrepreneurs in IT.
According to organisers, the bootcamp will feature masterclasses led by seasoned investors and ecosystem builders, covering topics such as fundraising, pitching, and market expansion.
Following high interest from women founders across the country, the deadline for applications has been extended to Oct. 9, 2025.
Nigeria CommunicationsWeek reports that nearly 46 per cent of small businesses in Nigeria do not survive past three years, with women founders facing additional barriers to capital and visibility.
Research by African Future Leadership indicates that over 60 per cent of Nigerian startups fail within their first two years, primarily due to leadership shortcomings.
The Foundry for HER Bootcamp aims to reverse this trend by offering targeted support to women-led startups during their most critical growth phase.
Apply for the bootcamp: https://lnkd.in/epURQ68Y
For Aurora Tech Award: https://lnkd.in/dXsbmqZv
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