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Dotgo Unveils Business Messaging Hub
Dotgo, a Gupshup company, and provider of Rich Communication Services solutions for business messaging, has announced the launch of RBM Hub.
The launch of the RBM Hub expands the reach and capabilities of CPaaS providers – commonly referred to as aggregators – to engage with over 300 million mobile users over RCS. According to a statement, the RBM Hub enables interconnectivity with leading global RCS platforms, providing access to enhanced analytics and advanced APIs.
It described the messaging hub as a one-stop solution for sending RBM traffic to 300 million RCS users globally in a simple, cost-effective way.
The statement read in part, “Using the Dotgo RBM Hub, CPaaS providers can empower many more global businesses to reach a wider customer base with engaging and intuitive rich media mobile messaging solutions that include video and voice.
“With Dotgo RBM Hub’s common onboarding portal, comprehensive RCS APIs, billing, and CX tools, aggregators can use a single portal and API to send RCS messages to users across carriers worldwide.
‘’Aggregators can onboard the brands and RBM agents, use APIs and CX capabilities to develop rich conversational journeys and launch the agents in the desired countries and carriers. Aggregators have access to brand, agent and campaign wise analytics, including traffic, revenue and engagement metrics.
“Further, with Dotgo Universal RCS, CPaaS providers can also reach iPhone users. Using the advanced API stack, aggregators can also send RichOTP, Rich Promotions and Rich SMS with minimal configuration.”
According the company, the RBM Hub also serves the needs of wholesale messaging providers who want to add RCS to their offering. Mobile carriers desiring to provide nationwide RCS delivery as part of their offering can use the RBM Hub to provide interconnectivity to other carriers in their country.
Singh Anand, the Chief Technology officer, Dotgo, was quoted as saying, “Dotgo RBM Hub empowers CPaaS providers, wholesale messaging providers, and mobile carriers to usher in the next phase of RBM adoption globally, which will enable businesses across the world to unlock the potential of richer, two-way conversational experiences for millions of consumers.”
He added, “With this innovative, easy-to-use offering, CPaaS providers are better positioned to help brands realize transformational impact and optimal value from their RCS initiatives.”
Several telecom carriers, CPaaS providers, and wholesale messaging providers are using Dotgo RBM Hub and are reporting measurable business benefits.
With Dotgo RBM Hub, CPaaS providers can develop a seamless RBM offering for their enterprise customers, wholesale messaging providers can quickly add RCS to their offerings, and Mobile carriers can offer nationwide or worldwide RCS delivery. Supported by strong, long-term carrier and RCS vendor partnerships, Dotgo is offering attractive price points for RCS delivery across the world.
The Senior Vice President, International Messaging, Globe Teleservices, Ashutosh Jha, was quoted as saying, “As one of the earliest users of RCS services from Dotgo, we were able to terminate critical and time bound messages with improved conversions, thanks to rich media’s ability to demand the user’s attention.”
“CPaaS providers and telecom aggregators are always looking to identify new and innovative ways for their enterprise customers to connect and engage with end consumers via richer, personalized conversations. Innovations like Dotgo RBM Hub act as a catalyst to help us deliver on this goal, enabling a far superior customer engagement experience.”
A recent study by Juniper Research predicts the total number of RCS subscribers to grow to 3.8 billion by 2026, which would account for 40 per cent of global mobile subscribers.
The same study forecasts global operator revenue from RCS to grow to more than $4.6bn by 2026.
The CEO, Mobile Ecosystem Forum, Dario Betti, was quoted as saying, “Enterprises have barely scratched the surface when it comes to using business messaging. With innovations in RCS, like the Dotgo RBM Hub, we will see business messaging grow exponentially over the next couple of years.”
“The Mobile Ecosystem Forum is happy to announce that we can offer all participants in our events the power of conversational commerce in an MEF messaging agent. That has been made possible by the support from Dotgo. Dotgo’s RBM Hub allowed for a quick launch of our own MEF conversation agent across multiple countries and mobile operators in time for the MEF’s RCS World.”
Nigerian National Petroleum Company Limited (NNPC) has warned local investors and foreign businesses about the activities of fraudsters falsely claiming to represent the company.
The state-owned company said the impostors are reportedly soliciting illegal fees under the guise of arranging meetings with the new NNPC board members, executives, and management.
The disclaimer comes following the change of the NNPCL board.
On April 2, 2025, President Bola Tinubu appointed a new 11-member board with Engineer Bashir Bayo Ojulari as the Group Chief Executive Officer (GCEO) and Ahmadu Musa Kidano as executive chairman.
In a statement signed on Monday by Olufemi Soneye, chief corporate communications officer, NNPC, t said the practice of soliciting fees is completely unauthorised and unlawful.
NNPCL said, “The general public is advised to beware of individuals and companies falsely claiming to represent NNPC Limited.
” Their tactics include soliciting fees for meetings with the NNPC board of directors, executives, and management staff. These actions are unauthorised and illegal.
“Foreign investors and international business entities are especially urged to remain cautious. If approached, report the incident to the appropriate authorities immediately.”
The company clarified that engagements with its boards or executives must follow official channels in line with company policy.
The oil giant said, “All legitimate engagements with NNPC Limited occur strictly through official channels or business units only.
“For further enquiries, please contact us at contactus@nnpcgroup.com.
“NNPC Limited remains committed to transparency, integrity, and the protection of our stakeholders in all interactions.”
The company called for public cooperation to prevent scammers from defrauding investors.
Nigeria’s Federal Ministry of Communications, Innovation & Digital Economy (FMCIDE) has announced that plans to support the country’s farmers with its AgriConnect initiative have kicked off with a pilot scheme launched in Ogun State in southwestern Nigeria.
Dr ‘Bosun Tijani, minister, communications, Innovation and Digital Economy,
Dr ‘Bosun Tijani, minister, communications, Innovation and Digital Economy, last week launched the initiative at the Ogum State Cultural Centre Complex. AgriConnect is described as a transformative programme designed to digitally empower Nigerian farmers through real-time access to agronomic services, weather insights, financial tools and market intelligence.
The pilot scheme is being implemented in partnership with technology vendor Huawei Technologies and operator MTN Nigeria.
AgriConnect will initially benefit over 1,000 farmers, selected from the Ogun State Farmers Information Management System (OGFIMS), with over 160,000 registered farmers.
Each beneficiary will receive mobile-data-enabled smart devices, embedded with Huawei’s AI-powered tools and MTN-supported connectivity to enable smarter planting, better risk mitigation and streamlined communication with government data centres.
Speaking at the launch, Dr Tijani noted that AgriConnect highlighted the importance of food security. Referring to a target of cultivating 500,000 hectares of land, he pointed out that innovation would be an important part of the effort.
As the government builds out the framework from this pilot in Ogun State (a leader in cassava production), he said, it aims to scale the AgriConnect model across other states – “ensuring that every farmer, regardless of geography, has the opportunity to benefit from the digital economy”, as he put it.
The AgriConnect initiative reflects an FMCIDE commitment under the government’s Renewed Hope Agenda to promote rural inclusion and leverage Nigeria’s comparative advantage in agriculture.
By fusing AI, connectivity, and human-centred design, the ministry says that AgriConnect stands as a scalable model for advancing food security, driving innovation, and improving livelihoods for smallholder farmers across the country.
Association of Advertising Agencies of Nigeria (AAAN) has extended its heartfelt congratulations to Steve Babaeko and the entire X3M Ideas team following their remarkable achievement of being ranked 31st on the Financial Times’ prestigious 2025 list of Africa’s Fastest-Growing Companies.
This recognition by the Financial Times, in collaboration with global research firm Statista, highlights X3M Ideas’ outstanding performance and resilience in a highly competitive and challenging business landscape.
The agency’s ranking was determined based on its compound annual growth rate (CAGR) between 2020 and 2023, verified through independently certified financial data, underscoring the credibility and transparency of the accolade.
Founded by renowned advertising executive Steve Babaeko, X3M Ideas has consistently demonstrated innovation, operational excellence, and creative leadership. The agency’s bold campaigns and commitment to impactful storytelling have not only elevated its profile in Nigeria but have also established its presence across several African markets.
This milestone marks a significant moment for Nigeria’s creative sector, traditionally overshadowed by industries such as fintech and energy in continental rankings.
AAAN President, Lanre Adisa, in a statement, congratulated Babaeko and X3M Ideas on the remarkable recognition. He said: “Steve’s tenure as AAAN President was quite revolutionary. He raised the bar for our association and industry at large. His leadership brought bold ideas to life, executed with brilliance and a deep sense of purpose for the creative community.
“This global acknowledgment is a testament to his enduring impact, not just as a creative force but as a trailblazer on the African continent.”
The Financial Times’ 2025 list features 130 top-performing companies from across Africa, with Nigeria and South Africa accounting for a significant share, reflecting the economic strength and entrepreneurial spirit of the continent’s largest economies.
X3M Ideas’ recognition not only celebrates its own growth but also signals the rising influence of the creative economy in shaping Africa’s future.
This latest accolade adds to a string of recent achievements for X3M Ideas, including being named Independent Network of the Year at the 2025 Pitcher Awards, further cementing the agency’s status as a leader in African creativity and innovation.
AAAN commends Steve Babaeko and the entire X3M Ideas team for their outstanding contribution to the industry and for flying the flag of Nigerian creativity high on the global stage.
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