Broadcasting
Dragons Emerge from Den, Make Offers
Akaku Ugochukwu, an entrepreneur has requested for the sum of N10 million to expand his food processing business in exchange of 22.5% equity in his company.
He planned to process locally sourced food ingredients into highly nutritive easy-to-cook food concentrates.
This is part of the highlights of first episode of Dragon’s Den Nigeria show which aired on Sunday, August 27.
Nwaji Jibunoh; the presenter had made a charming introduction of the dragons, thereby creating a desire for success in the would-be entrepreneurs.
Though Femi Tejuoso objected to being offered only 22.2% equity in a company that the entrepreneur expected the dragons to fully fund, he seemed interested in the business, especially when Ugochukwu mentioned that the equity was negotiable.
Alex Amosu then discovered that Ugochukwu’s customers comprised about 20 local caterers who baked Akara and Moi Moi. Ugochukwu professed to having made N800 thousand in the past one year, of which N600 thousand was his profit.
Ibukun Awosika told him, "with such a profit margin, your business is a cash-cow, you don’t need us, all you need to do is just plough back your profit into the business". But Chris Parkes wanted to know how Ugochukwu intended to market this product, to which he had no ready answer. His business proposal soon crumbled under heavy intellectual fire which saw all the Dragons opting out.
The second entrepreneur approached the Dragons brandishing two coconuts and a bottle. He asked for N35 million, but had no clear business plan on how to use the money. He fell under Alex’s fire which sealed his fate in the den.
The third entrepreneur who had a misconceived idea of the media industry faced the dragons with an idea to set up a one-stop entertainment and media training facility where he would train applicants to become actors, producers, and directors in one week through seminars.
This elicited negative reactions from Chris Parkes and John Momoh who pointed out that his idea was not feasible and not quite long after, he crashed out of the race.
The fourth entrepreneur, David Okafor wanted N25.5 million for his mobile enquiry service business and was ready to give up 20% equity. He talked about designing a mobile directory which would offer a bouquet of services from corporate organizations, and making it available to the public through dedicated short SMS codes.
This attracted Alex Amosu’s attention, who invested some money on the idea but later withdrew it because David’s idea lacked commercial viability. He lost out.
The fifth entrepreneur came with hopes of expanding his auto-refurbishing and auto-refinishing business with N10 million. He boasted of a turnover of N5 million for the past 3 years, with a profit of N2 million each year. Momoh’s attack came first, followed by Awosika’s and before this entrepreneur knew it, he lost out and went home with nothing.
The sixth entrepreneur, Modupe walked into the den, fidgeting with a piece of paper in her hands from which she read her name and business details, stuttering through her presentation, to the Dragon’s dismay.
She asked for N5 million for a business that aimed at empowering women through paid seminars, offering 15% equity to the dragons. She lost out however, for her lack of composure and on the premise that her proposed services were offered free by churches around Lagos, according to Awosika.
The last entrepreneur on this episode, Mohamed Umar, the proprietor of Cute Suites in Zamfara state asked for N50 million and offered 33.3% equity. His idea seemed promising at first but Ibukun Awosika’s observations revealed that his clientele base was narrow and coupled with the fact that he had no clear plan for revenue generation; he left the den with nothing but a pat on the back.
The highlight of his presentation however, was when he presented the Dragons each with a Cute Suits crested fez cap and T-shirt, despite the fact that they had turned down his proposal.
National Broadcasting Commission (NBC) and the Independent National Electoral Commission (INEC) are set to introduce a joint broadcast monitoring framework ahead of the 2027 general elections as part of efforts to curb unethical broadcasting and promote responsible election coverage.
Charles Ebuebu, director-general, NBC, who disclosed the plan recently, said the collaboration would strengthen election monitoring through the deployment of advanced technology and closer coordination between regulatory agencies.
According to him, the increasing influence of digital and online platforms has made it imperative for regulators to work together rather than operate independently.
“We have written to INEC, and we are going to have a joint monitoring outlook over the elections. Gone are the days when agencies work in silos. When we coordinate, we’re able to monitor more effectively,” Ebuebu said.
He explained that the partnership would enable both agencies to jointly identify and address violations of broadcasting regulations during the election period instead of handling such issues separately.
Beyond INEC, Ebuebu said the NBC is also partnering with other key regulators to strengthen oversight of election-related content across digital platforms.
According to him, the commission is finalising agreements with the Nigerian Communications Commission (NCC) and the National Information Technology Development Agency (NITDA) ahead of the polls to reinforce its monitoring capabilities.
“We are calling in other stakeholders to reinforce the election monitoring. We are signing agreements with the Nigerian Communications Commission and the National Information Technology Development Agency before the elections,” he said.
Ebuebu also revealed that the NBC is upgrading its monitoring infrastructure with artificial intelligence (AI)-powered tools to keep pace with the rapidly expanding media landscape.
He noted that the proliferation of online platforms has made traditional monitoring methods inadequate.
“With online platforms, there are thousands of them. You need more than staff; you need AI monitoring facilities,” he said.
The NBC chief added that the commission has significantly improved its monitoring capacity and can currently track nearly 50 broadcast channels from its monitoring centre in Abuja.
He said additional monitoring facilities would be established across the country in line with evolving broadcasting technologies.As part of preparations for the 2027 elections, Ebuebu announced plans for a sensitisation workshop in Ibadan that will bring together broadcasters, INEC officials, security agencies and other stakeholders.
He said the engagement had become necessary as political discussions surrounding elections continue to grow more heated, including on television, stressing the need for broadcasters to adhere to professional standards.
Ebuebu noted that the commission has had to issue several warnings to broadcast stations for violating the broadcasting code during election periods.
“We have had to write several of them because they simply forget what the code says,” he said
Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.
She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.
Wamba harped on the need for practitioners to adopt DSO in the transmission of news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.
This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.
According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.
“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”
National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.
Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,
Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.
“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.
“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.
“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.
“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said
Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.
He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.
He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.
“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed
The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.
According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.
The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.
Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.
Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.
He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.
Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.
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