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DStv “I AM” Campaign Receives Accolades from Industry Players

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Some members of the Nigerian entertainment industry have lauded DStv for the introducing the “I AM” Campaign aimed at delivering original local stories in the entertainment industry.

 

The company in a statement stated that “the #IAM brand local talent campaign was created to place DStv at the forefront of delivering original local stories, using the most talented performers on the continent.

 

“This campaign will have a three phase approach beginning with the blockbuster launch spot which showcases some of our biggest stars, followed by a 2nd phase that uses these stars to unlock the value we have in so much  of our content using the #IAM theme and campaign.

 

“We will close the loop with a Pan African Content promo, showcasing and positioning DStv as the ultimate leader of African Content producer and provider.”

 

The statement further revealed that” it hopes to use the campaign to drive their storytelling, instill content discovery by reiterating the spectrum of content while highlighting the various genres, captivating storylines and incredible African talent.

 

“This campaign explores different stories told by different people in the desire to foster a connection, while invoking key conversations amongst customers, in this brand advert DStv showcases different genres and celebrates authentic storytelling by using some popular faces.

 

Iretiola Doyle, popular Nollywood actress and one of the faces of the Campaign said that it was absolutely amazing being part of the campaign.

 

According to her, “Initially, I got the script while here in Nigeria and like I often tell people the distance between the script and the screen is as wide as any ocean you can think of.

 

“Did I expect what I met? No! Because reading the words right off the script, they seemed straight forward enough but then I got to set and saw the costumes and saw the scale and I knew this was going to be a fairy-tale.

 

“It was hard work, pretty intense, it was one day of work, one day of rest and then you were shooting again.

 

“My character had a lot of work to do because that axe was real. It was intense but it was interesting and well thought out.

 

Speaking on what the‘I Am DStv campaign’ means to her, she said “The DStv I AM campaign in a nutshell is if you could ever capture what it means to be a creator, an actor in 60 secs that would be it.

“It visualizes the concept of being able to be anything, think anything, conceive anything. I am given the wherewithal to create.”

 

She noted that it is the duty of a writer to tell an authentic African story while her duty is to re-enact the character given to her.

 

“Telling the story is first and foremost the writer’s duty, I am an actor, I am a gun for hire, I re-enact characters that are given to me.

 

“If you ask me how well we have done as in industry in telling our own stories in the last several years, I’ll like to say we have done a lot, things have improved a lot.

 

“Everybody is proudly Nigerian; everybody is trying to tell the Nigerian story.

 

“There are many definitions of the Nigerian narrative as there are people seated, people tend to want to stamp their personal perspectives on things and that’s fine but we are very cosmopolitan, there is no situation happening anywhere else in the world that you would not find here, “she added.

 

She went on to extol Multichoice’s inclusivity in content creation, noting that they have done a fantastic job in that aspect.

 

Iretiola added that Multichoice’s establishment of language specific channels is responsible for the breaking of monopoly in Nigerian Nollywood industry.

 

In her words, “MultiChoice is a company, a business concern but when you have a company that comes into a nation, creates a platform for people to express themselves and by so doing create jobs for hundreds and thousands of people because if you understand the business of Television and movie production, you know that it takes a small village to produce anything.

 

“Not only that, they have gone on to establish channels that are language specific, they have taken on assignments and duties that are not theirs to bear.

 

“MultiChoice, I dare say is one of the main reasons why the monopoly in Nollywood is broken.

 

“They do not care who you are, they do not care where you come from, all they want to know is if you have talent and if you are capable of delivering on the job, anybody that says anything to the contrary is just trying to be dis-ingenious. I think they have done a fantastic job.”

 

Tobi Bakre, Reality TV star, speaking on the campaign, said that the young person out there should know that he or she can be anything he or she wants to be and still have a social life.

 

He added that the DStv “I AM” Campaign is centered on being able to be anything you want to be and whatever you want to be in life.

 

The Reality Star advised youths not to limit themselves in whatever they do, adding however that they should know that they have the power to be whatever that suits them.

 

He thank DStv for giving him the platform that enabled him switch to entertainment industry which he described as the best thing that has happened in his life.

 

According to him, “I wanted to switch to the entertainment industry but I couldn’t leave 4 years of banking and start going for auditions, I needed that platform and DStv granted that.

 

“It is one of the best things that has happened to me in my whole life, right now there are a lot of things I want to do, I have the audience for it.

 

“I can approach any producer or company and table my ideas, even on my own I can work on projects and have the audience for it thanks to DStv.”

 

Linda Ejiofor, An actress and model known for her role as Bimpe Adekoya in M-Net’s TV series Tinsel, said that the campaign means a lot for actors, musicians and everyone in the creative industry that you can be what you want to be if they put their mind to it.

 

She commended MultiChoice for telling authentic stories with African magic original movies, African magic Epic, Igbo, Yoruba and Hausa movie channels.

 

In her words, “Multichoice has done a Fantastic job, telling authentic stories.

 

“They started with African magic original movies, then moved on the creating channels like African magic Epic, Igbo, Yoruba and Hausa.

 

“That way not only is the story being told, people can relate with them because they are also told in their mother tongues.”

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NDIC Reinforces Full Oversight Compliance to Safeguard Depositors

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Mr. Thompson Sunday, the Managing Director/Chief Executive of the Nigeria Deposit Insurance Corporation (NDIC), has reaffirmed the Corporation’s strict compliance with fiscal and financial regulations, including the provisions of the Fiscal Responsibility Act (FRA) 2007, noting that the NDIC has consistently remitted the required percentage of its earnings to the Federal Government.

Mr. Sunday made this known during a courtesy visit to the Managing Director/Chief Executive of the Ministry of Finance Incorporated (MOFI), Dr. Armstrong Takang, as part of NDIC’s ongoing engagement with key stakeholders following his formal assumption of office in July 2025.

According to him, NDIC takes financial accountability and transparency seriously, stressing that the Corporation complies fully with statutory remittance obligations, including the payment of 20 per cent of gross earnings or 80 per cent of net surplus to the Federal Government, as applicable. He added that NDIC also submits its financial statements ahead of statutory deadlines.

The NDIC MD/CE explained that this culture of compliance aligns with the Corporation’s role as a key institution within Nigeria’s financial safety-net, charged with protecting depositors and promoting confidence in the banking system. He emphasized that adherence to fiscal discipline remains central to NDIC’s credibility and effectiveness.

Mr. Sunday further disclosed that NDIC also complies with the Federal Government’s 50 per cent cost-to-income ratio policy, although he noted that the policy poses operational constraints. He explained that the deductions affect NDIC’s ability to build a strong Deposit Insurance Fund, which is needed to respond effectively to bank failures.

He stressed that international best practices under the Core Principles for Effective Deposit Insurance issued by the International Association of Deposit Insurers (IADI) require deposit insurers to maintain adequate funds to reimburse depositors when banks fail without recourse to government, adding that the NDIC is seeking an exemption to strengthen its capacity in this regard.

Mr. Sunday described MOFI as a critical stakeholder, noting that the Federal Government, through MOFI, holds a 40 per cent equity stake in NDIC. He said sustained collaboration with MOFI is essential to ensuring that NDIC continues to meet its obligations to government while effectively safeguarding depositors’ funds.

In his remarks, Dr. Takang commended the NDIC for its exemplary collaborative spirit and acknowledged the Corporation’s compliance with fiscal regulations. He assured that MOFI would continue to engage the Federal Ministry of Finance on NDIC’s behalf, noting that a strong NDIC is vital to sustaining confidence in Nigeria’s financial system.

Both institutions reaffirmed their commitment to continued cooperation, transparency and accountability, with Mr. Sunday reiterating that NDIC remains focused on balancing regulatory compliance with its overriding mandate of depositor protection and financial system stability.


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T2 Backs Youth Excellence as NCBC Wins Bosun Tijani Foundation Basketball Tournament

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T2 has reaffirmed its commitment to youth development and excellence through sport as the NCBC basketball team, adopted by the brand, emerged champions of the Bosun Tijani Foundation Youth Basketball Tournament held at the Alake Sports Complex, Ijeja, Abeokuta.

The tournament, organised by the Bosun Tijani Foundation in collaboration with the Ogun State Government and supported by several partners including T2, brought together 12 competitive teams from across Nigeria, positioning basketball as a powerful platform for youth engagement, discipline, and opportunity.

NCBC’s championship run reflected the values T2 seeks to champion, work ethic, intelligence, teamwork, and resilience. The team recorded commanding victories over Team Vision, Warlords, and Elevate before defeating the Ilupjeu Raiders 66–52 in a gripping final.

Commenting on the adoption of the team, Seni Ogunkola, Vice President, Brands and Communication, T2 stated “NCBC embodies the qualities we believe in, exceptional work rate, intelligence on the ball, discipline, and a hunger to excel. By supporting them, T2 is investing in potential, purpose, and the next generation of leaders on and off the court.”

The climax of the event saw His Royal Highness, Oba Adedotun Gbadebo, the Alake of Egbaland, alongside Nigeria’s Minister of Communications and Digital Economy, Bosun Tijani, present the trophy to the victorious team, drawing rapturous applause from spectators. The event was also attended by the Chief of Staff to Ogun State Governor Dapo Abiodun, Mr. Lere Olayinka, and the Ogun State Commissioner for Sports, Honourable Wasiu Isiaka, underscoring strong institutional support for youth-focused initiatives.

Through its participation in the tournament, T2 continues to position itself as a brand that goes beyond sponsorship, championing platforms that unlock talent, inspire ambition, and create lasting social impact for Nigerian youth.


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Ecobank Guarantees Seamless Digital Banking Services Throughout the Christmas and Year-End Period

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Ecobank Nigeria, a member of Africa’s leading pan-African banking group, has assured customers of uninterrupted access to banking services throughout the year-end holiday period via its secure and robust digital platforms. The Bank also urged customers to remain vigilant against fraud and scams during the festive season.

Ecobank Guarantees Seamless Digital Banking Services Throughout the Christmas and Year-End Period

Ecobank Bank

Speaking on the development, Victor Yalokwu, Head, Products & Analytics, Consumer & Commercial Banking, Ecobank Nigeria, said the Bank’s digital channels – including the Ecobank Mobile App, Ecobank Business App, USSD *326#, Ecobank Online, OmniPlus, Omnilite, EcobankPay, RapidTransfer, Ecobank Cards, ATMs, PoS terminals, and over 35,000 Ecobank Xpress Point (Agent Banking) locations nationwide – will remain fully available to support customers throughout the yuletide and year-end holiday period.

He noted that customers will continue to enjoy a wide range of services during the period, including local and international funds transfers, bill payments and airtime top-ups, merchant payments, balance inquiries and account statements, as well as cardless cash withdrawals via ATMs.

According to Yalokwu, “Ecobank encourages customers to leverage these digital solutions for safe, fast, and efficient banking, especially during the festive season when convenience and reliability are essential.

“While physical branch operations may be subject to adjusted working hours in line with public holidays, customers can be assured that Ecobank’s digital platforms are designed to deliver uninterrupted service and enhanced security at all times.

“Ecobank remains committed to providing innovative financial solutions and exceptional customer service, and we wish all our customers a joyful festive season and a prosperous New Year.”

Yalokwu also cautioned customers to remain vigilant against fraudsters and scammers during the period. “Before you wrap up the year, tighten your security. December brings online sales, travel, and year-end distractions—this is exactly when scammers are most active. From fake festive deals to cloned merchant sites and suspicious messages, staying vigilant helps keep your money safe.”

He advised customers to shop only on trusted websites, never share their PINs, passwords, or one-time passwords (OTPs), avoid banking on public Wi-Fi networks, be cautious of urgent or emotionally charged messages, and regularly review their account activity.


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