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DStv “I AM” Campaign Receives Accolades from Industry Players

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Some members of the Nigerian entertainment industry have lauded DStv for the introducing the “I AM” Campaign aimed at delivering original local stories in the entertainment industry.

 

The company in a statement stated that “the #IAM brand local talent campaign was created to place DStv at the forefront of delivering original local stories, using the most talented performers on the continent.

 

“This campaign will have a three phase approach beginning with the blockbuster launch spot which showcases some of our biggest stars, followed by a 2nd phase that uses these stars to unlock the value we have in so much  of our content using the #IAM theme and campaign.

 

“We will close the loop with a Pan African Content promo, showcasing and positioning DStv as the ultimate leader of African Content producer and provider.”

 

The statement further revealed that” it hopes to use the campaign to drive their storytelling, instill content discovery by reiterating the spectrum of content while highlighting the various genres, captivating storylines and incredible African talent.

 

“This campaign explores different stories told by different people in the desire to foster a connection, while invoking key conversations amongst customers, in this brand advert DStv showcases different genres and celebrates authentic storytelling by using some popular faces.

 

Iretiola Doyle, popular Nollywood actress and one of the faces of the Campaign said that it was absolutely amazing being part of the campaign.

 

According to her, “Initially, I got the script while here in Nigeria and like I often tell people the distance between the script and the screen is as wide as any ocean you can think of.

 

“Did I expect what I met? No! Because reading the words right off the script, they seemed straight forward enough but then I got to set and saw the costumes and saw the scale and I knew this was going to be a fairy-tale.

 

“It was hard work, pretty intense, it was one day of work, one day of rest and then you were shooting again.

 

“My character had a lot of work to do because that axe was real. It was intense but it was interesting and well thought out.

 

Speaking on what the‘I Am DStv campaign’ means to her, she said “The DStv I AM campaign in a nutshell is if you could ever capture what it means to be a creator, an actor in 60 secs that would be it.

“It visualizes the concept of being able to be anything, think anything, conceive anything. I am given the wherewithal to create.”

 

She noted that it is the duty of a writer to tell an authentic African story while her duty is to re-enact the character given to her.

 

“Telling the story is first and foremost the writer’s duty, I am an actor, I am a gun for hire, I re-enact characters that are given to me.

 

“If you ask me how well we have done as in industry in telling our own stories in the last several years, I’ll like to say we have done a lot, things have improved a lot.

 

“Everybody is proudly Nigerian; everybody is trying to tell the Nigerian story.

 

“There are many definitions of the Nigerian narrative as there are people seated, people tend to want to stamp their personal perspectives on things and that’s fine but we are very cosmopolitan, there is no situation happening anywhere else in the world that you would not find here, “she added.

 

She went on to extol Multichoice’s inclusivity in content creation, noting that they have done a fantastic job in that aspect.

 

Iretiola added that Multichoice’s establishment of language specific channels is responsible for the breaking of monopoly in Nigerian Nollywood industry.

 

In her words, “MultiChoice is a company, a business concern but when you have a company that comes into a nation, creates a platform for people to express themselves and by so doing create jobs for hundreds and thousands of people because if you understand the business of Television and movie production, you know that it takes a small village to produce anything.

 

“Not only that, they have gone on to establish channels that are language specific, they have taken on assignments and duties that are not theirs to bear.

 

“MultiChoice, I dare say is one of the main reasons why the monopoly in Nollywood is broken.

 

“They do not care who you are, they do not care where you come from, all they want to know is if you have talent and if you are capable of delivering on the job, anybody that says anything to the contrary is just trying to be dis-ingenious. I think they have done a fantastic job.”

 

Tobi Bakre, Reality TV star, speaking on the campaign, said that the young person out there should know that he or she can be anything he or she wants to be and still have a social life.

 

He added that the DStv “I AM” Campaign is centered on being able to be anything you want to be and whatever you want to be in life.

 

The Reality Star advised youths not to limit themselves in whatever they do, adding however that they should know that they have the power to be whatever that suits them.

 

He thank DStv for giving him the platform that enabled him switch to entertainment industry which he described as the best thing that has happened in his life.

 

According to him, “I wanted to switch to the entertainment industry but I couldn’t leave 4 years of banking and start going for auditions, I needed that platform and DStv granted that.

 

“It is one of the best things that has happened to me in my whole life, right now there are a lot of things I want to do, I have the audience for it.

 

“I can approach any producer or company and table my ideas, even on my own I can work on projects and have the audience for it thanks to DStv.”

 

Linda Ejiofor, An actress and model known for her role as Bimpe Adekoya in M-Net’s TV series Tinsel, said that the campaign means a lot for actors, musicians and everyone in the creative industry that you can be what you want to be if they put their mind to it.

 

She commended MultiChoice for telling authentic stories with African magic original movies, African magic Epic, Igbo, Yoruba and Hausa movie channels.

 

In her words, “Multichoice has done a Fantastic job, telling authentic stories.

 

“They started with African magic original movies, then moved on the creating channels like African magic Epic, Igbo, Yoruba and Hausa.

 

“That way not only is the story being told, people can relate with them because they are also told in their mother tongues.”

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NITDA, HORSA Empower Lawmakers’ Spouses with Digital Skill

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The National Information Technology Development Agency (NITDA), in partnership with the House of Representatives Spouses Association (HORSA), organized a specialized two‑day digital literacy and capacity‑building workshop for the spouses of members of the House of Representatives.

The initiative, themed “Empowering Women for a Digital Future: Leadership, Wellbeing, and Opportunity,” is designed to equip spouses of lawmakers with the tools needed to navigate the modern digital economy and the unique demands of public life.

Moving beyond basic computer literacy, the workshop offers a comprehensive suite of skills, including financial and digital literacy—focused on using digital tools for business growth and personal finance management; cybersecurity and digital wellbeing—promoting online safety, data protection, and mental health resilience; and economic empowerment—unlocking opportunities in remote work, Business Process Outsourcing (BPO), and digital entrepreneurship.

Declaring the workshop open on behalf of the Speaker of the House of Representatives, Rt. Hon. Tajudeen Abbas, PhD, the Deputy Speaker, Rt. Hon. Benjamin Okezie Kalu, said the workshop underscores the crucial role spouses play in supporting public office holders. He described spouses as trusted advisers whose understanding of legislative responsibilities helps lawmakers perform more effectively.

He noted that the demanding nature of legislative work often places strain on family life, adding that empowering spouses with digital and leadership skills would strengthen their capacity to provide informed support and constructive feedback to their partners in public service. He urged participants to take full advantage of the training, stressing that continuous learning is essential in an increasingly digital world.

Kalu further observed that many spouses already lead humanitarian and development initiatives in their communities, and that the skills gained from the programme would enhance communication, strategic planning, and resource mobilisation, thereby deepening their contribution to community development and national growth.

In his welcome address, the NITDA Director‑General, Kashifu Inuwa, said the initiative aligns with the Federal Government’s drive to build a sustainable digital economy by ensuring that no group is excluded from digital opportunities due to skills gaps. He noted that the Renewed Hope Agenda of Bola Ahmed Tinubu places digitalisation and innovation at the heart of economic diversification and inclusive growth.

He added that NITDA is implementing a national digital literacy framework aimed at achieving 95 per cent digital literacy by 2030, driven through three key focus areas: integrating digital skills into formal education, upskilling public servants, and expanding community‑level digital inclusion.

Inuwa described women as critical drivers of Nigeria’s digital transformation, noting that empowering spouses of lawmakers with digital skills would strengthen leadership at home and positively influence legislative processes at the National Assembly. He explained that NITDA is working with the Ministry of Education and global technology partners to train teachers nationwide, while over 54,000 public servants are currently enrolled in the Agency’s digital literacy programmes.

He also stated that through community champions deployed across the 36 states and the Federal Capital Territory, millions of Nigerians are being reached annually with basic digital skills training, stressing that national leaders must not be left behind in Nigeria’s digital transition. According to him, digitally literate spouses can play a vital role in encouraging technology‑driven governance, including ongoing efforts to digitise legislative processes.

In her goodwill message, the Leader of HORSA and wife of the Speaker, House of Representatives, Hajiya Fatima Tajudeen Abbas, described the workshop as a historic milestone and the first comprehensive capacity‑building programme organised by the 10th Assembly for spouses of lawmakers. She noted that public life in a digital age now extends beyond physical spaces into online platforms, making digital and financial literacy, cyber protection, and digital wellbeing essential skills for spouses of national leaders.

Hajiya Abbas emphasised that the sessions on mental health, emotional resilience, entrepreneurship, and leadership were timely, as spouses of public office holders often shoulder invisible emotional responsibilities. According to her, empowering women economically strengthens families and communities, adding that the knowledge gained from the workshop would not only support lawmakers behind the scenes but also enable women to contribute more meaningfully to national development in the digital economy.

The event also featured goodwill messages and contributions from senior government officials, including the Chief of Staff to the President, Hon. Femi Gbajabiamila; the Honourable Minister of Women Affairs and Social Development, Hon. Imaan Sulaiman Ibrahim; the Chairperson of the Nigeria Governors’ Spouses’ Forum, Prof. (Mrs.) Olufolake Abdulrazaq; the Chairman of the House Committee on ICT, Hon. Stanley Olajide; the Chairperson of the House Committee on Women Affairs and Social Development, Hon. Kafilat Ogbara; and the Managing Director of the South-South Development Commission, Usoro Offiong Akpabio.


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PalmPay Unveils First Batch of Winners in #LoveWithPalmPay Campaign

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PalmPay is thrilled to announce the first set of winners of its highly anticipated Valentine-themed #LoveWithPalmPay campaign, following a week of receiving entries from users across the country, celebrating their real love stories shaped by simple money moments.

The #LoveWithPalmPay, a two-week campaign which started on the 9th of February until the 21st of February, has unveiled the first set of four (4) couples who shared their heartfelt stories of how PalmPay has positively impacted their relationships, from seamless transfers and bill payments to shared savings goals, dates, and everyday financial support.

The first batch of selected winners are:

  1. Abdulsalam Aishat Omowumi ( Facebook)
  2. Symply Omotoshan (Instagram)
  3. Unusual_aaron (Tiktok)
  4. MTN_DATA_VENDOR (X)

Speaking on the campaign, Olorunfemi Hanson, the Head of Marketing of PalmPay, stated, “We are using the campaign to appreciate our over 35 million users and the many ways they use the PalmPay app to make life seamless. The four (4) couples, each rewarded with ₦100,000, were chosen based on how effectively they highlighted PalmPay’s features and demonstrated how the platform helped their everyday payments be reliable and seamless.

PalmPay noted that with the campaign still ongoing, four (4) more couples will be announced in the coming days, encouraging more users to continue sharing their love stories using the hashtag #LoveWithPalmPay on PalmPay’s social media platforms.

The campaign reinforces PalmPay’s commitment to creating financial solutions that not only simplify transactions but also bring people closer through meaningful, everyday money moments.

PalmPay is a leading digital banking platform driving financial inclusion and economic empowerment in underserved emerging markets. Through its secure, user-friendly, and inclusive suite of financial services, PalmPay empowers individuals and businesses with tools to manage and grow their money.

PalmPay offers a comprehensive range of products, including mobile payments, savings, and micro-insurance via its app and mobile money agent network.


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Zoho Celebrates 30 Years, Powers 1m Firms & 150m Users Worldwide

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Zoho Corporation, a global technology company, today marked its 30th anniversary with the announcement of two major company milestones.

Zoho Celebrates 30 Years, Powers 1m Firms & 150m Users Worldwide

Zoho

Zoho Corporation, consisting of consisting of Zoho (cloud business solutions), ManageEngine (IT management), Qntrl (business process management) and TrainerCentral (e-learning platform), is now a trusted technology provider to one million paying customers and more than 150 million users globally.

Today’s announcement follows significant year-on-year customer (32%) and revenue (20%) growth in 2025.

Recent customers to Zoho Corporation include: in the United States, Rapid Response Monitoring and Synergy Home Care; in India, Mercedes-Benz India, Force Motors, Joyalukkas and Union Bank of India; in the UK/European Union, Flora Food Group, Handl Tyrol and Atout France; in Middle East-Africa, Al-Ahli Saudi FC and Al Qadsiah FC; in LATAM, Gonher Batteries, and in Brazil, Creditas and Editora Globo.

“Being bootstrapped, private, and built entirely in-house makes Zoho an outlier among competitors,” said Sridhar Vembu, Co-founder and Chief Scientist, Zoho Corporation.

“But vendors don’t need our help, businesses do, which is why delivering customer value has, for 30 years, been Zoho Corporation’s North Star.

“Before any innovation, strategy, or guiding principle becomes a product, pivot, or policy, it must first affirm the question, ‘Will this help businesses?’ We are incredibly grateful that companies around the world have responded so positively to our customer-first approach over the past three decades, and will continue to meet the evolving needs of businesses with powerful, scalable, and affordable solutions.”

Commitment to Africa

Zoho Corporation has steadily expanded its presence across Africa, supporting organisations of all sizes as digital transformation accelerates across the continent.

“Africa represents one of the most dynamic and entrepreneurial business environments in the world,” said Kehinde Ogundare, Country Head, Zoho Nigeria.

“Over the years, we have seen growing demand from African businesses seeking technology that is flexible, affordable and built for long-term value rather than short-term gain.

“Our continued investment reflects our belief in Africa’s innovation potential and our commitment to supporting local businesses with tools that help them scale sustainably.”

Zoho’s long-term approach aligns closely with the needs of African organisations, providing a unified technology platform without the cost and complexity often associated with enterprise software.


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