General News
DStv “I AM” Campaign Receives Accolades from Industry Players
Some members of the Nigerian entertainment industry have lauded DStv for the introducing the “I AM” Campaign aimed at delivering original local stories in the entertainment industry.
The company in a statement stated that “the #IAM brand local talent campaign was created to place DStv at the forefront of delivering original local stories, using the most talented performers on the continent.
“This campaign will have a three phase approach beginning with the blockbuster launch spot which showcases some of our biggest stars, followed by a 2nd phase that uses these stars to unlock the value we have in so much of our content using the #IAM theme and campaign.
“We will close the loop with a Pan African Content promo, showcasing and positioning DStv as the ultimate leader of African Content producer and provider.”
The statement further revealed that” it hopes to use the campaign to drive their storytelling, instill content discovery by reiterating the spectrum of content while highlighting the various genres, captivating storylines and incredible African talent.
“This campaign explores different stories told by different people in the desire to foster a connection, while invoking key conversations amongst customers, in this brand advert DStv showcases different genres and celebrates authentic storytelling by using some popular faces.
Iretiola Doyle, popular Nollywood actress and one of the faces of the Campaign said that it was absolutely amazing being part of the campaign.
According to her, “Initially, I got the script while here in Nigeria and like I often tell people the distance between the script and the screen is as wide as any ocean you can think of.
“Did I expect what I met? No! Because reading the words right off the script, they seemed straight forward enough but then I got to set and saw the costumes and saw the scale and I knew this was going to be a fairy-tale.
“It was hard work, pretty intense, it was one day of work, one day of rest and then you were shooting again.
“My character had a lot of work to do because that axe was real. It was intense but it was interesting and well thought out.
Speaking on what the‘I Am DStv campaign’ means to her, she said “The DStv I AM campaign in a nutshell is if you could ever capture what it means to be a creator, an actor in 60 secs that would be it.
“It visualizes the concept of being able to be anything, think anything, conceive anything. I am given the wherewithal to create.”
She noted that it is the duty of a writer to tell an authentic African story while her duty is to re-enact the character given to her.
“Telling the story is first and foremost the writer’s duty, I am an actor, I am a gun for hire, I re-enact characters that are given to me.
“If you ask me how well we have done as in industry in telling our own stories in the last several years, I’ll like to say we have done a lot, things have improved a lot.
“Everybody is proudly Nigerian; everybody is trying to tell the Nigerian story.
“There are many definitions of the Nigerian narrative as there are people seated, people tend to want to stamp their personal perspectives on things and that’s fine but we are very cosmopolitan, there is no situation happening anywhere else in the world that you would not find here, “she added.
She went on to extol Multichoice’s inclusivity in content creation, noting that they have done a fantastic job in that aspect.
Iretiola added that Multichoice’s establishment of language specific channels is responsible for the breaking of monopoly in Nigerian Nollywood industry.
In her words, “MultiChoice is a company, a business concern but when you have a company that comes into a nation, creates a platform for people to express themselves and by so doing create jobs for hundreds and thousands of people because if you understand the business of Television and movie production, you know that it takes a small village to produce anything.
“Not only that, they have gone on to establish channels that are language specific, they have taken on assignments and duties that are not theirs to bear.
“MultiChoice, I dare say is one of the main reasons why the monopoly in Nollywood is broken.
“They do not care who you are, they do not care where you come from, all they want to know is if you have talent and if you are capable of delivering on the job, anybody that says anything to the contrary is just trying to be dis-ingenious. I think they have done a fantastic job.”
Tobi Bakre, Reality TV star, speaking on the campaign, said that the young person out there should know that he or she can be anything he or she wants to be and still have a social life.
He added that the DStv “I AM” Campaign is centered on being able to be anything you want to be and whatever you want to be in life.
The Reality Star advised youths not to limit themselves in whatever they do, adding however that they should know that they have the power to be whatever that suits them.
He thank DStv for giving him the platform that enabled him switch to entertainment industry which he described as the best thing that has happened in his life.
According to him, “I wanted to switch to the entertainment industry but I couldn’t leave 4 years of banking and start going for auditions, I needed that platform and DStv granted that.
“It is one of the best things that has happened to me in my whole life, right now there are a lot of things I want to do, I have the audience for it.
“I can approach any producer or company and table my ideas, even on my own I can work on projects and have the audience for it thanks to DStv.”
Linda Ejiofor, An actress and model known for her role as Bimpe Adekoya in M-Net’s TV series Tinsel, said that the campaign means a lot for actors, musicians and everyone in the creative industry that you can be what you want to be if they put their mind to it.
She commended MultiChoice for telling authentic stories with African magic original movies, African magic Epic, Igbo, Yoruba and Hausa movie channels.
In her words, “Multichoice has done a Fantastic job, telling authentic stories.
“They started with African magic original movies, then moved on the creating channels like African magic Epic, Igbo, Yoruba and Hausa.
“That way not only is the story being told, people can relate with them because they are also told in their mother tongues.”
Federal government recently received a proposed protocol agreement from India that could pave the way for agricultural cooperation between the two countries.
Abishek Singh, India’s high commissioner to Nigeria, announced the proposal recently n Abuja during the India-Nigeria Business Forum on Agriculture and Allied Sectors.
New Delhi’s proposed cooperation would support Nigeria’s food security efforts, with the goal of reducing post-harvest losses by nearly 50% and expanding agricultural processing.
It would also cover technology transfers, mechanization, financing solutions and capacity building.
Abuja has opened similar discussions with China.
Only recently, Mukhtar Muhammed, permanent secretary at the Ministry of Innovation, Science and Technology, said Nigeria wanted to deepen scientific and technological cooperation with Beijing in agriculture.
The discussions with China have focused on developing low-cost, solar-powered cold storage facilities and transferring food-processing technologies.
Nigeria, also wants to work with Chinese research institutes to develop infrastructure that can improve the preservation of perishable products.
Nigeria’s outreach to its Asian partners addresses a major problem for the agricultural sector.
The Bank of Agriculture (BoA) estimates that Africa’s most populous country loses 30 million to 40 million tons of food each year before it reaches consumers.
Those losses are worth an average of about N3.5 trillion ($2.5 billion) annually, according to data the institution presented at a workshop in Kaduna in July 2026.
Perishable products are particularly vulnerable, according to local media reports, with fruits and vegetables accounting for an estimated 40% to 50% of total losses.
The government has already launched its own response to the problem.
Independent Corrupt Practices and Other Related Offences Commission (ICPC) indicted the National Information Technology Development Agency (NITDA) and other ministries over administrative lapses that allowed the fictitious Presidential Foreign Investment Promotion Council (PFIPC) to operate.
Musa Aliyu, chairman, ICPC, stated that NITDA, alongside the Office of the Secretary to the Government of the Federation (OSGF), the Budget Office, and other bodies, failed to carry out adequate due diligence and standard operating procedures.
ICPC said however, clarified that the findings pointed to severe internal control weaknesses and administrative negligence rather than active official complicity by NITDA and the other affected agencies.
The briefing followed a 30-day investigation ordered by the president on July 7 into allegations surrounding the purported presidential council.
The commission also cleared the presidency and the Central Bank of Nigeria (CBN) of any wrongdoing but blamed institutional lapses in several ministries, departments and agencies (MDAs).
Aliyu said investigators established that Adeniyi Adeyemi, the director-general, was never appointed by the federal government and that the PFIPC had no legal existence.
“As you may recall, on the 7th of July, Mr. President directed the ICPC to conduct an investigation into the fake Presidential Foreign Investment Promotion Council and submit a report within 30 days,” he said.
“Today, exactly within the stipulated period, we have submitted an interim report based on our interactions with all stakeholders involved.”
According to Aliyu, Tinubu directed the commission to make its findings public in the interest of transparency and accountability.
He said the investigation found that Adeyemi’s purported appointment letter was forged.
“It has been established that Adeniyi Adeyemi Matthew was never appointed by the Federal Government or any authority whatsoever,” he said.
“The Presidential Foreign Investment Promotion Council, which sometimes they called the Presidential Foreign Intervention Promotion Council, was never established by any law, executive order or any valid instrument of government.
“The appointment letter presented by Adeniyi Adeyemi Matthew was completely forged alongside similar documents used to perpetuate the illegal activities of the fake agency.”
Aliyu stated that a purported government gazette used to legitimise the organisation was also fabricated.
“If you recall, there was a gazette which he used to support the fake agency. That gazette is an illegal document that never passed through the processes prescribed by law,” he stated.
“Our investigation found that the office used by the fake agency was the office of the Presidential Economic Advisory Council. The office was broken into and access was gained illegally. That was how he was able to operate from there.”
Aliyu also revealed that investigators uncovered two additional fictitious government agencies allegedly created by the suspect — the FCT Investment Promotion Agency (FIPA) and the Foreign Investment Promotion Agency/Public-Private Partnership (FIPA-PPP).
According to him, fake legislative instruments were used to create the agencies and open bank accounts.
Despite the elaborate scheme, the ICPC chairman said the investigation found no evidence that federal government funds were disbursed to the fake council.
“Our investigation found that no funds of the federal government were approved or disbursed to the fake PFIPC,” he said.
“We also discovered no weaknesses in the systems of the State House or the Central Bank of Nigeria during our investigation. The fake appointment letter did not originate from the presidency.
“Our investigation found that some public officers failed to carry out due diligence and failed to comply with standard operating procedures in their ministries and departments. That gave him the opportunity to carry out these illegal acts.”
Nigeria tax system is build on taxing prosperity not poverty, according to Dr. Zacch Adedeji, executive chairman, Nigeria Revenue Service (NRS).
Dr. Zacch Adedeji, executive chairman, Nigeria Revenue Service
Adedeji, also dismissed the insinuation that the government’s tax reform is aimed at extracting money from Nigerians .
He said the essence of reform is creating an economic environment where individuals and businesses can prosper.
Dr. Adedeji made the clarifications on Sunday night while appearing on Channels Television’s Politics Today, where he defended the administration’s tax reforms and addressed concerns over rising government revenue amid the economic hardship facing Nigerians.
According to him, the government’s objective is to tax the fruits of investment rather than the investment itself.
“For us at Nigeria Tax, we are not there to extract. Our focus is not revenue. I don’t want to tax poverty. I’m to tax the fruit, not the seed, and I’m to tax the return, not investment.”
Adedeji explained that the government would generate more revenue as businesses became more profitable, without necessarily increasing the tax burden on individuals and companies.
He said a company that made N100 in profit could generate N30 in tax revenue for the government, but if its profit increased to N200 or N300, government revenue would rise accordingly.
“So, if I want to make more, I must work for you to make more. And that is why it is in the best interest of us in Nigeria Revenue Service that businesses are doing well, individuals are doing well,” he said.
He said the approach was consistent with President Bola Tinubu’s economic agenda, which seeks to remove barriers to investment and create a more conducive environment for businesses to operate and expand.
Adedeji cited reforms in the electricity sector as part of the government’s efforts to stimulate economic activity.
He noted that the Electricity Act had devolved powers to state governments to generate, transmit and distribute electricity, arguing that improved power supply would boost production and productivity across the economy.
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