Broadcasting
E-Commerce: How Konga Saved My Family During the Peak of COVID-19

Nigeria has fared fairly well with the COVID-19 pandemic, especially when compared with its counterparts in other parts of the world and against the backdrop of some worrisome predictions which pegged the country’s shabby public health care system as a potential source of concern.

India, for instance, is battling a terrible resurgence of the pandemic while the UK and others are only just lifting some severe restrictions.
Till date, Nigeria has recorded a little over 2,000 deaths, which for a country of an estimated 180 million people, represents a very good figure. For many, divine providence is one of the reasons that Nigeria has remained fairly immune from the sad tales being told by other countries who have racked up huge casualties since the pandemic began its rampaging run across the globe. This is so because the Nigerian primary, secondary and tertiary health care systems, as highlighted earlier, fall short of the standards that obtain globally. Moreso, the predilection of many to flout basic preventive measures, such as wearing of face masks, observing social distance and improvement of personal hygiene is well known in this part of the world; with many Nigerians attending parties and other gatherings even at the height of the pandemic and the social status of the majority meaning that public transportation systems are often crammed with passengers and open air markets filled to the brim, with scant regard for the principles of physical distancing.
The foregoing, however, does not mean that we did not suffer some of the ravaging effects of the pandemic. A number of prominent Nigerians, many of them with underlying ailments, lost their lives to the COVID-19 pandemic, despite the efforts of some of the best hospitals in Nigeria and beyond to save them.
Many families also lost loved ones, especially after one or two of their members had the misfortune of contracting the dreaded virus.
The above would have been the fate of my family but we have Konga to thank for seeing us through one of the darkest periods of our life. One Tuesday morning in June 2020, we had woken up to my husband coughing and sneezing heavily. This was in the middle of the government-imposed lockdown. My husband and I, both white-collar professionals, had been taking stringent measures to guard against being infected with COVID-19. At the first hint of trouble, all our kids had been withdrawn from schools and were being home-schooled by their teachers virtually.
Also, my husband and I had started alternating the days we went to the office. Both of us, by virtue of our positions at our respective places of work, could not work from home totally. Therefore, we selected the days on which we went to work, which did not exceed thrice in a week. In addition, we made sure we strictly observed all laid-down measures to prevent infection. We even stopped our official drivers at the time in order to reduce the possibility of contracting the virus from exposure to them. Our home was fumigated and all visitors were barred.
So, when my husband woke up with that recurring cough and sneezes, we dismissed it as a potential case of common cold. However, when it got worse upon his return from the office that day, we feared the worst. Our fears were confirmed after a couple of days when his test result came back positive for COVID-19. Before then, I had started isolating myself and the kids from him, solely as a preventive measure but that seemed like a measure too late.
After three days, I lost all sense of taste and smell, which had also been identified by the Nigeria Centre for Disease Control (NCDC) as a symptom of COVID. Consequently, I submitted myself as well as our kids for sampling. Of the family of seven, five of us tested positive to the virus, leaving only two of the kids negative at the time.
It was a shattering discovery and one of the most depressing periods of my life. But we could not keep wallowing in self-pity. We had to take action. Immediately, my husband and I took the decision to protect the two kids who had managed to evade contracting the virus. One of our relatives who resided close by in Lekki had come to pick up the two kids after another round of tests which confirmed their negative status.
The next couple of weeks proved to be arguably the hardest and most nerve-racking I have faced as a mother and care-giver. We had reached out to the NCDC hotline to notify them of our status but we were told at the time that bed spaces at the isolation centres were a bit limited. Consequently, we were given a list of medications to be taken on a daily basis, while being asked to hold on for an update on our evacuation to the isolation centre.
But that was the beginning of our worries.
Barely 24 hours after discovering our positive COVID-19 status, a power surge wreaked havoc in the house, damaging the large TV set in the living room and a few other appliances. Our depression levels went up a notch as the TV set was one of our major sources of keeping up with developments in the outside world.
In view of our status, we could not risk going out to the markets in order to limit the chances of infecting others. Our supplies were running dangerously low, however, and we needed to replenish them. We also needed to get the medications recommended by the NCDC. The youngest member of the family, my two-year-old toddler, also had some special dietary needs and other requirements which we urgently needed to source.
Having being exposed to e-Commerce, my husband and I had reached out to one of the players in the market and explained our plight.
It seemed, however, that informing them of our COVID-19 status was a mistake. We were told by the agent who picked up the call that they would get back to us shortly. It was after we had waited nearly 18 hours without a feedback and placed another call – which was dropped abruptly after we repeated our request – that we realized we were in trouble.
At this stage, our little baby was almost down to the last tin of food and his diapers were already exhausted. He had resorted to crying for long hours. For the rest of the family, we were also on the verge of starvation. We could not get a family member or friend to source the items as news of our COVID-19 status had spread and many were keeping their distance from us, as was expected.
My husband and I were confused and at our wit’s end.
Suddenly, my husband had a brain-wave and recalled seeing a Konga advert on TV, urging Nigerians to stay safe by observing all laid-down COVID-19 preventive measures. I must confess, at this juncture, that prior to that moment, we had never shopped with Konga, even though a couple of our relatives had often talked up the company and their services.
My husband decided to take a chance and placed a call through to the Konga call centre after checking up the number online. The soothing but professional voice of the call centre representative at the other end of the line was a relief. Shelistened to our story and proceeded to reassure us that our request would be given special attention. The agent took down our orders which was a fairly long list. There were food supplies, diapers, disinfectants, antibiotics and other items for the baby, while the rest of the family required groceries, a bag of rice, FMCG products, cooking oil, a laptop for one of our kids, the medications recommended for us, as well as a new TV set to replace the damaged one and a UPS. She also took down our address and contact details.
Barely a few minutes afterwards, my husband’s phone rang again.
On the line was a young man who introduced himself as Prince Nnamdi Ekeh, co-CEO of Konga. He had proceeded to empathise with my husband over our condition and promised to personally deliver the items. We were dumbfounded! Even when we pressed to pay online due to the fear of being disappointed a second time, he assured us not to worry, adding that we can pay on delivery.
True to his words, Prince Ekeh called up my husband in the evening at about 6pm, notifying him that he was at our Ajah residence. Could this be true? We almost fell over ourselves in the rush to get outside. Outside, we saw a young man, fully kitted in Personal Protective Equipment (PPE), complete with goggles and gloves, with a Konga-branded vehicle parked on our front porch. We were over the moon with delirium.
While keeping the recommended distance, he proceeded to drop all of the ordered items and handed over a delivery note which we cross-checked. All of the items we ordered were intact and Konga even added a free bottle of hand sanitizer to the items.
Never in my wildest imagination did I expect such quick, thoughtful and professional service from an e-Commerce company led by Nigerians. To cap it all, our needs were delivered by the CEO of the company! A lot of people are quick to write off Nigeria or Nigerians as good-for-nothing, but I am inspired to share this experience as a way of boldly declaring that right here in this country, there are people and corporate organizations delivering great service.
Before we allowed him leave, my husband, myself and the kids showered prayers on Prince Ekeh and Konga. It is hard for this business not to succeed as it is evident that Konga is blessed already.
Two weeks after that incident, my entire family started feeling better from the effects of the COVID-19. Two rounds of test afterwards, we were all certified negative and returned to our normal lives after welcoming back our two estranged kids.
I have followed the massive strides of Konga in the e-Commerce sector till date and I can see one of the best businesses to emerge out of Nigeria. Even with all that Konga is doing in the market today, I believe more is yet to come. Lest I forget, my entire family and I are loyal customers of Konga and I have also succeeded in converting most of my friends, colleagues and other relatives.
Without Konga, my family and I would have probably been victims of COVID-19. God will continue to lift this great company to bigger heights!
My very civilized man of God advised me to make this testimony public in appreciation of God’s favours and I am happy I have finally done this. I held back the family’s real name for privacy sake.
Mrs. X, a Chartered Accountant and mother of five, writes from Lagos
Broadcasting
DStv Offers Instant Package Upgrade for Customers from January to February

DStv has launched a new campaign tagged “We Got You”, aimed at giving customers more entertainment value at the start of the year without additional cost.

DStv
The campaign, which runs from January 1 to February 28, 2026, allows subscribers who pay for their current package in full to enjoy an automatic upgrade to the next DStv package.
The initiative is designed to ease the pressure that often comes with January, a period marked by school resumption, tighter budgets and increased household demands.
Through the offer, DStv is rewarding customer loyalty by unlocking more channels, stories, sports, children’s content, local productions and international programmes at no extra charge.
Speaking on the campaign, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said, “We want our customers to step into the year feeling valued.
“When you buy your package, we upgrade you because you deserve more. This is our way of bringing extra excitement, choice and convenience into your home.”
According to DStv, the offer is open to existing subscribers who remain active during the promotion period, customers who reconnect their decoders, and new subscribers who join between January 1 and February 28.
Under the offer, subscribers who pay for DStv Yanga will be upgraded to DStv Confam, Confam customers will receive DStv Compact, Compact subscribers will be upgraded to Compact Plus, while Compact Plus customers will enjoy access to DStv Premium.
The upgrade applies only to decoder viewing, and subscribers will revert to their original packages at the end of the promotion period.
Broadcasting
FIRS Transforms into NRS as Nigeria Ushers in New Tax Era

Federal Inland Revenue Service (FIRS) has officially given way to the Nigeria Revenue Service (NRS), signalling a pivotal shift in the country’s revenue administration framework as the Nigeria Revenue Service Establishment Act 2025 takes full effect from January 1, 2026.

NRS
President Bola Ahmed Tinubu signed the landmark legislation in June 2025, alongside a comprehensive package of tax reforms designed to streamline compliance, expand the tax net and bolster federal revenue for critical infrastructure and social services.
At a colourful ceremony in Abuja on December 30, 2025, NRS Executive Chairman, Dr Zacch Adedeji, unveiled the agency’s new logo and corporate identity, describing it as a beacon of modernisation and efficiency.
Adedeji, who doubles as the pioneer helmsman, stated that the fresh branding embodies “a renewed commitment to a unified, service-driven revenue system” in line with global standards and Nigeria’s economic aspirations.
“The new identity underscores continuity in mandate, enhanced capacity and proactive taxpayer support, fostering trust and shared prosperity,” he added, according to a statement by his Special Adviser on Media, Mr Dare Adekanmbi.
The NRS emergence caps decades of advocacy for tax overhaul, repealing the FIRS (Establishment) Act 2007 and vesting the new body with broader powers for revenue assessment, collection and accountability.
Judicial hurdles were cleared when an FCT High Court dismissed suits seeking to stall implementation, paving the way for the four key Acts — Nigeria Revenue Service, Tax Administration, Nigeria Tax and Joint Revenue Board — to roll out seamlessly.
Despite pockets of controversy, including claims of bill alterations, the Budget Office affirmed the laws’ authenticity, prioritising fiscal stability and investor confidence.
For ordinary Nigerians and enterprises, the NRS promises simplified processes, digital innovations and reduced red tape to ease compliance burdens while curbing evasion.
Technical Assistant on Broadcast Media to the Chairman, Mrs Aderonke Atoyebi, reassured that core values of integrity, fairness and professionalism persist, with staff nationwide driving the transition.
Industry watchers anticipate a surge in non-oil revenue, crucial as Nigeria navigates global headwinds, with the NRS positioned to elevate the tax-to-GDP ratio through transparent engagement.
Broadcasting
How to Use the Correlation of Gold with Other Trading Assets in the Forex Market

Gold remains one of the most powerful commodities in the global financial architecture. It is widely recognized that, for traders in Nigeria, specifically, currency pressures, inflation expectations, and shifts in global liquidity make up the macro environment more often than not; hence, understanding the correlation of gold with key Forex assets is more of an economic insight than a trading tactic.

The correlation between gold and currencies, equities, bonds, and even energy markets provides a broader framework for interpreting global risk sentiment. A growing number of Nigerian investors use this correlation to hedge against inflation, read capital-flow trends, and adjust trading strategies across major currency pairs.
Why Gold Matters in Today’s Macro Environment
This can be explained by looking at the larger picture and how global factors either positively or negatively impact the price of gold: spiraling inflation, geopolitical tension, tightening by central banks, and the flight-to-safety dynamic that heightens in moments of market stress. African traders, especially those active with international brokers such as JustMarkets, are very sensitive to how gold performs not only as a commodity but also as a macro indicator.
Indeed, the strongest correlations of gold are more often found with the US dollar, major bond markets, equity indices, and energy instruments in periods of high geopolitical risk. Each one of these offers a different angle for Nigerian traders to approach macroeconomic changes.
Gold and US Dollar: The Most Watched Correlation
The inverse correlation between XAU and the USD remains one of the bedrock relationships in global finance. It usually weighs on gold because a stronger dollar raises the opportunity cost of holding the metal. Conversely, the opposite has occurred when the market has priced in rate cuts, rising inflation, or policy uncertainty.
This relationship provides Forex traders in Nigeria with a macro perspective:
USD strength; pressure on gold; bullish signals for USD-pairs like USD/JPY or USD/CHF
USD weakness; appreciation of gold; potential strengthening of the non-USD majors
This dynamic is often emphasized by platforms such as JustMarkets in their markets analytics, allowing traders to match the technical setup with real policy shifts from the Federal Reserve.
Gold and Bond Yields: A Window into Global Risk Appetite
Gold is highly sensitive to real interest rates. When US real yields fell, it sent gold higher because investors saw it as a hedge against inflation and thus a haven. Yet higher yields tend to dampen demand for precious metals.
To traders, this correlation is a reason for short-run volatility around announcements like:
US CPI
FOMC decisions
Results of Treasury auctions
In countries like Nigeria, when domestic inflation is high and Naira pressure amplifies sensitivity to global risk, the movement of gold often proves an early indicator of how capital might rotate between safe havens and risk assets worldwide.
Gold and Equity Markets: The Fear Gauge
While geopolitical tensions or recession fears tend to deflate equity markets, they strengthen gold. This negative relationship is considered helpful for traders looking to deduce spikes in volatility and risk-off flows. Examples include:
Sharp US30 or NAS100 declines coupled with XAU/USD rallies
Broad-based sell-offs driven by political uncertainty or commodity shocks
This dynamic helps explain to the Nigerian analysts focused on policy and political economy how global risk events transmit to the local market through capital-flow sentiment.
Gold and Energy: Transmission via the Inflation Channels
Although gold and oil are not directly correlated, both respond to inflation expectations. Surging oil prices can fuel inflation forecasts that support the price of gold.
This channel is particularly important in the case of Nigeria, a major oil exporter. When crude markets temporarily tighten due to supply disruptions or OPEC policy decisions, gold becomes a complement to hedge against global inflation risk.
Trading with the Use of Gold Correlations
A structured approach allows traders to put gold’s relationships into practice:
Start with the macro driver.
Identify whether inflation, geopolitics, or monetary policy is the primary force shaping markets.Translate the macro event into correlation expectations.
Example: falling bond yields lead to a weaker USD, which in turn supports gold and could lead to upside in EUR/USD.Use correlation clusters instead of isolated signals.
Gold + USD + bonds provide a more reliable picture than gold alone.Apply risk management aligned with volatility cycles.
Gold’s volatility often spills over into major currency pairs.
Market platforms like JustMarkets emphasize these cross-asset links to help traders simplify complex macro interactions into actionable insights.
Why Nigerian Traders Pay Close Attention
The Nigerian economy is highly integrated into global commodity flows; inflation cycles, dollar liquidity, and geopolitical developments tend to reach the local market faster than the pace at which policy adjustments can be made.
Gold serves as a barometer of global risk, a hedge against currency depreciation, and a signal of moves in the key USD pairs that headline Nigeria’s trading activity.
In a region increasingly active in the Forex market, understanding the relationships involving gold is not just about trading but also a strategic tool for analyzing global economic behavior
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