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Ekeh, Odubiyi Urge PR Practitioners to Embrace New Media

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Mr. Leo Stan-Ekeh, chairman, Zinox Group, and Mr. Olufemi Odubiyi, commissioner for Science & Technology, Lagos State, have called on public relations practitioners in Nigeria to embrace digital media in the practice of their profession because the advantages of its adoption outweigh traditional media.

The duo made the call at the Lagos Digital PR Summit with the theme: New Media: Public Relations Practice in Networked Communities, which held at the Nigerian Institute of Management in Lagos, recently.

Stan-Ekeh, a leading figure in Information Computer Technology who pioneered digital publishing in Nigeria, said public relations practitioners need to deepen their knowledge of new media because it offers humongous opportunities for the practice.

According to him, “The new media offer public relations practitioners a unique opportunity to expand the scope of their work and tie strategic activities back to bottom line and it is easier to evaluate the outcome of campaigns than traditional media. New media is an effective communication tool with global reach and a resource to garner consumer and competitor intelligence

He commended the leadership of the Lagos State Chapter for organising the knowledge session and charged that there would be no poor man in public relations practice if they embrace new media and support their professional association.

The Lagos Digital PR Summit; first of its kind in Sub Saharan Africa, is a two-day experiential gathering of communicators focused on achieving collective intelligence to equip and capacitate communicators in corporate and public affairs with high-level digital media strategies, tactics and how-to’s so they can do their jobs better and lift their social media campaign results.

It was powered by the Bank of Industry, and supported by Lafarge Africa, Stanbic IBTC, Dufil Primal Foods (makers of Indomie noodles) and Unilever.

Faculty members of the Summit included the Founder/Managing Director, Simon Page College of Marketing, Princewill Omorogiuwa, Head of Communications and Public Affairs, Google West Africa, Taiwo Kola-Ogunlade,Africa Regional Director, TrendWatching, Lola Pedro, Co-founder/Managing Partner, RED Media Africa/The Future Project, Chude Jideonwo, Head, Marketing and Corporate Communications, Stanbic IBTC, Nkiru Olumide-Ojo, Chief Operating Officer, ID Africa, Femi Falodun,Head, Corporate Citizenship, Microsoft Nigeria, OlusolaAMusan, CEO, HotSauce Interactive, Dayo Adefila, Director, Corporate Communication and CSR, Airtel, Emeka Oparah, and Creative Director, Black Opal Studio, SopeAfolayan.

The Lagos State Chapter is the flagship of the Nigerian Institute of Public Relations (NIPR); the umbrella body of professional Public Relations practitioners chartered to regulate as well as direct its development and the practice.

It has Chapters in the 36 States of the Federation including the Federal Capital Territory.

 

 


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E-Business

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

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National Information Technology Development Agency (NITDA) and the National Identity Management Commission (NIMC) have announced a collaboration on National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI) to enhance synergy between digital identity, payment ecosystems and secure seamless data exchange capabilities for Nigeria.

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

l-r: Kashifu Inuwa, Director General of NITDA, and Bisoye Coker-Odusote,  Director General of NIMC, during the meeting at the NIMC headquarters in Abuja..

NITDA, which made the announcement on its X handle, said that the collaboration was to further strengthen Nigeria’s digital economy in line with President Bola Tinubu’s Renewed Hope Agenda,

During the meeting, Kashifu Inuwa, director general of NITDA, and Bisoye Coker-Odusote, director general of NIMC, with some management staff of both organisations, discussed various initiatives, which include building DPI stacks for a secured and seamless data exchange and forming partnerships to transform the national identity system.

This collaboration also aims to harness the potential of the innovative ecosystem and emphasise the use of public-key infrastructure (PKI) to drive digital transformation in Nigeria.

To ensure a smooth implementation, a 12-man committee was set up.

This committee will play a crucial role in kickstarting and harmonising the initiatives and is expected to deliver a comprehensive implementation report within the next 4 weeks.

 

 


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Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

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Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.

The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.

Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,

“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.

According to him, the unified data pool will empower intelligence gathering and targeted operations.

He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.

“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’

Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.

“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’

Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.

“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.

“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).

“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.

Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.

According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.

Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.

Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.


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Konga launches Infinix Brand Week with Incredible Deals

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Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.


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