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Elevate Your Business Communication: WhatsApp Business App vs. WhatsApp Business Platform

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George Muhia
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By George Muhia, Industry Lead – Africa Digital Natives at Infobip

In the age of digital transformation, effective communication with customers is the key to success for businesses of all sizes. With 2.7 billion active users per month, WhatsApp has emerged as a powerhouse in the world of messaging apps. To harness its potential for enhancing customer experiences, you have two distinct options: WhatsApp Business App and WhatsApp Business Platform (API).

George Muhia

George Muhia

In this deep dive, we’ll explore the differences between these two tools and shed light on how WhatsApp Business Platform can elevate your customer communications and establish your business as a professional force to be reckoned with.

WhatsApp Business App: A Personal Touch

If you’re a small business owner looking to incorporate WhatsApp into your operations, you have the choice between the WhatsApp Business App and WhatsApp Business Platform. Both these tools offer avenues to enhance customer support, engage your audience, and meet customer needs effectively.

WhatsApp Business App, much like the standard version of WhatsApp we use to chat with friends and family, is free to download on both Android and iPhone. It’s designed for small businesses, offering the convenience of automating, sorting, and responding to messages with ease. This means you can use WhatsApp Business App to share photos and messages, creating a personalised connection with your customers.

But that’s not all; WhatsApp Business App also allows you to create a dedicated business profile, where you can list crucial information about your company, such as your business address, email, and website. This additional layer of professionalism helps in building trust and credibility with your customers.

WhatsApp Business Platform: Powering Your Growth

For medium to large businesses with a strong focus on customer communication and scalability, WhatsApp Business Platform is the ideal choice. This premium service enables you to integrate WhatsApp Business API with your existing systems, including CRMs and chatbots. WhatsApp Business Platform takes your capabilities a step further, offering features such as sending automated messages and creating customer chatbots to engage with your audience.

WhatsApp Business App vs. WhatsApp Business Platform: Choosing Your Path

So, the big question arises: Which WhatsApp solution should you choose? The answer largely depends on your business size and objectives. Are you looking to dip your toes into the world of WhatsApp for business, engage with a smaller customer base, or simply establish a personal connection with your clients? In that case, the free WhatsApp Business App may be the right choice for you.

On the other hand, if your business is on a growth trajectory, aiming for more robust customer communication, and seeking to integrate WhatsApp into a variety of systems from CRMs to AI, then WhatsApp Business Platform is the solution to explore. It’s designed with medium to large businesses and ambitious SMBs in mind, providing the tools and features necessary to take your customer interactions to the next level.

WhatsApp offers a versatile range of tools to suit businesses of all sizes and objectives. Whether you’re looking to nurture personal connections with customers through WhatsApp Business App or scale up your customer communications with WhatsApp Business Platform, the choice is yours. WhatsApp’s vast user base presents an incredible opportunity, and by selecting the right tool for your business, you can unlock its full potential and elevate your customer communication game to new heights.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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ATICEN Commends NLC for Suspending Strike over Telecoms Tariff Hike

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Joe Ajaero, president, NLC,
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Comrade Adede John Williams, president of the Association of Telecommunications, Information Technology, Cable Satellite Network Operators and Allied Services Employers’of Nigeria (ATICEN), has commended the Nigeria Labour Congress (NLC) for suspending the planned strike over tariff hike by Nigerian Communications Commission (NCC) for the Nigeria telecommunications operators.

ATICEN Commends NLC for Suspending Strike over Telecoms Tariff Hike

Joe Ajaero, president, NLC,

He called on members and the general assembly of the Nigeria Labour Congress, telecoms subscribers, stakeholders, and all interested parties to see the need to accept the reality of things as they unfold.

He emphasised that rising inflation, energy costs, operational costs, and currency devaluation challenges faced in the country were the key reasons for the recent tariff hike, adding that the costs of importing telecommunications equipment, the maintenance support system, and unreliable electricity supply had affected the profits supposedly accrued to telecoms operators.

He, therefore, urged the telecommunications subscribers and Nigerians to always have the interests of the services of telecommunications operators at heart for the industry’s sustainability, as the industry regulator is always championing the consumer’s protection rights.

“So, it is important to know that the recent increase in telecoms tariff was approved according to its regulatory power under Section 108 of the Nigerian Communications Act, 2003 (NCA) to regulate and approve tariff rates and charges for telecommunications operators operating in Nigeria,” he said.

Williams equally acknowledged Dr. Bosun Tijani, minister, Communications, Innovation and Digital Economy, and Dr. Aminu Maina, EVC/CEO, Nigerian Communications Commission (NCC), for taking a proactive step in managing the NLC’s planned strike.

 


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Airtel Nigeria’s Communications Director Champions Workforce Transformation at PAU Career Fair

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L-r: Senior Lecturer, Institute of Humanities, PAU, Dr. Ruth Karachi Benson Oji (Panel session moderator) and Panelists; Head, Corporate Services, Fast Credit Ltd, Olabisi Omoregie; Director of Corporate Communications and CSR, Airtel Nigeria, Femi Adeniran; and General Manager, HR & Admin, Mutual Benefits Assurance, Abike Wesey at the panel session of the Pan-Atlantic University Career Fair held on Wednesday at the University Main Campus in Lagos state.
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Femi Adeniran, the Director of Corporate Communications and CSR Airtel Nigeria, has called for a human centric approach to workforce transformation in the face of rapid technological advancements.

Mr. Adeniran made this statement during a panel discussion titled ‘Building a Workforce for the New Era: Talent, Technology, and Transformation’ at the 2025 Career Fair, hosted by Pan-Atlantic University on Wednesday, February 5, 2025, at the University main campus.

He stressed the importance of organizations prioritizing clear corporate communication, continuous learning, and reverse mentoring to foster a resilient, future ready workforce, highlighting how crucial corporate communication is in enhancing workforce agility and driving innovation.

“Organizations that master transparent and engaging communication are better positioned to integrate digital tools seamlessly while maintaining a strong human connection. It’s not just about technology; it’s about empowering people through effective engagement, and purpose-driven messaging.” He said.

Mr. Adeniran also urged organizations to invest in upskilling and reskilling their workforce, advocating for a proactive approach to talent development that ensures employees remain relevant amid industry shifts.

He highlighted Airtel Nigeria’s commitment to nurturing talent through initiatives such as the “Open Talent Economy” an ambitious initiative aimed at preparing undergraduates for the evolving demands of the modern workforce.

The panel discussion brought together leading industry experts, including Olabisi Omoregie (Head, Corporate Services, Fast Credit Ltd) and Abike Wesey (General Manager, HR & Admin, Mutual Benefits Assurance).

Moderated by Dr. Ruth Karachi Benson Oji, the discussion delved into the impact of artificial intelligence, automation, and digital transformation on employment. Panelists emphasized that while technology is reshaping job functions, human adaptability, emotional intelligence, and strategic foresight are still crucial.

The career fair reaffirms Pan-Atlantic University’s commitment to fostering meaningful engagements that bridge the gap between academia and industry. The institution remains dedicated to empowering students and professionals with the insights needed to excel in the evolving job market.

 


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MTN mPulse Inspires Excellence at Glorious Covenant School in Rivers State

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MTN Nigeria’s mPulse team recently visited Glorious Covenant School in Rivers State to celebrate the remarkable achievement of Ikenna Ikechukwu, the 2024 MTN mPulse Spelling Bee champion.

The event, held on January 22, 2025, was not just a recognition of Ikenna’s hard work but a call to students everywhere to aim higher and reach for greatness.

The event highlighted the transformative power of education and innovation. At the 2024 Spelling Bee Grand Finale in November in Lagos, Ikenna emerged the Spelling Bee champion title, and was awarded ₦5 million scholarship, a laptop, a smartphone, and an mPulse goody bag.

His win also extended to his school, which received 10 laptops and 10 MTN 5G routers, underscoring MTN’s commitment to enhancing digital education and closing the digital divide.

“This competition isn’t just about spelling words; it’s about unlocking the potential of young Nigerians and inspiring them to achieve greatness,” said Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria. “We hope to see more students step into the spotlight like Ikenna.”

For the students and teachers at Glorious Covenant School, the visit was more than a celebration—it was a challenge to dream big.

Many of the students shared aspirations of participating in future editions of the Spelling Bee, encouraged by Ikenna’s inspiring story. “Winning this competition has changed my life,” said Ikenna. “I hope my journey motivates other students to work hard and believe in their potential.”

By visiting Glorious Covenant School, MTN not only celebrated Ikenna’s success but also reinforced its commitment to empowering the next generation of leaders and innovators. Through initiatives like the mPulse Spelling Bee, MTN continues to inspire Nigerian youth to pursue excellence and achieve their dreams.


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