Telecom
Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G

Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers.
Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them (“consumer realities”) to bust the following four common industry myths:
– 5G offers consumers no short-term benefits.
– There are no real use cases for 5G, nor is there a price premium on 5G.
– Smartphones will be the “silver bullet” for 5G: the magical single solution to delivering fifth-generation services.
– Current usage patterns can be used to predict future 5G demand.
The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities.
The key findings of the study include the fact that consumers expect 5G to provide relief from urban network congestion in the near term – especially in megacities, where six in 10 smartphone users report facing network issues in crowded areas.
The respondents also anticipate more home broadband choices to be available with the launch of 5G. Saudi Arabia is one of the markets with highest consumer awareness of 5G and its promises together with China, South Korea, the US and Italy.
The report also dispels the ICT industry myth that consumers are unwilling to pay a premium on 5G. In fact, smartphone users state that they are willing to pay 20 percent more for fifth-generation services, and half of early adopters as much as 32 percent more.
In UAE, consumers say that they look forward to seizing the benefits of 5G and they are ready to pay up to 35% more for that. However, four in 10 of these high spenders expect new use cases and payment models as well as a secure 5G network in addition to a consistently high internet speed.
Another key finding is that current 4G usage patterns are not indicative of future usage behaviors. Video consumption is set to rise with 5G. Consumers expect to not only stream video in higher resolutions but also use immersive video formats such as Augmented reality (AR) and Virtual reality (VR), resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G future when they are out and about, including one hour wearing AR glasses or VR headsets. The study also reveals that one in five smartphone users’ data usage could reach more than 200GB per month on a 5G device by 2025.
From these insights and more, Ericsson ConsumerLab has drawn up a consumer roadmap of use cases involving 31 different applications and services.
The roadmap is divided into six use-case categories, namely: entertainment and media; enhanced mobile broadband; gaming and AR/VR applications; smart home and fixed wireless access; automotive and transportation; and shopping and immersive communications.
Worth to know that Saudi Arabian consumers would prefer to pay for an immersive entertainment experience like the diorama stadium tabletop AR experience.
Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research, says: “Through our research, we have busted four myths about consumers’ views on 5G and answered questions such as whether 5G features will require new types of devices, or whether smartphones will be the silver bullet for 5G. Consumers clearly state that they think smartphones are unlikely to be the sole solution for 5G.”
This latest Ericsson ConsumerLab study is based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries. The views of the participants are representative of almost 1 billion people.
To gain a perspective on industry sentiment regarding the consumer value of 5G, a further 22 interviews were conducted with experts including academics as well as senior executives working for telecom operators, handset and chip manufacturers, start-ups and think tanks.
Telecom
ALTON Backs NCC’s Local Smartphone Manufacturing Drive to Widen Digital Access

Association of Licensed Telecommunications Operators of Nigeria (ALTON) has declared support for the Nigerian Communications Commission (NCC’s) push to promote local smartphone manufacturing in the country.

Gbenga Adebayo, chairman, ALTON,
The News Agency of Nigeria reported that ALTON described the move as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.
Gbenga Adebayo, chairman, ALTON, made the remarks to newsmen on Saturday while reacting to comments by Idris Olorunnimbe, chairman, NCC Board, who had earlier called for local smartphone production and innovative financing models to address Nigeria’s digital inclusion gap.
Adebayo said Nigeria must intentionally transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies, pointing to the country’s large telecommunications market and youthful population as the scale and human capital needed to support world-class manufacturing.
He said Nigeria’s ambition in local manufacturing should extend well beyond simply assembling imported components into finished devices.
“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he said, adding that the goal should be producing devices and digital technologies for Nigeria, Africa and the global market.
Adebayo explained that the emergence of artificial intelligence has further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub, noting that AI is transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.
He said investing in AI-enabled manufacturing would improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.
On tackling counterfeit and non-type-approved devices, Adebayo described the grey market as a major challenge affecting consumers, original equipment manufacturers and the wider telecommunications ecosystem.
He said robust local manufacturing backed by strong quality standards would provide credible alternatives to grey-market imports.
“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said, while also endorsing innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks to help more Nigerians afford quality smartphones.
Adebayo said telecom operators remain ready to partner with government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing capacity in Nigeria.
Telecom
OADC Reaffirms Abundant Capacity in Data Centres in Nigeria to Host Financial Data

Ayotunde Coker, managing director, Open Access Data Centres has reiterated availability of abundant capacity and world-class infrastructure in key data centres in Nigeria.

This is coming against the backdrop of the Central Bank of Nigeria (CBN) directive to banks, fintechs, mobile money operators, and other payment service providers to host their payment transaction data generated within Nigeria on local servers from January 1st, 2027.
Mr. Coker made the assertion at a media interactive session on readiness of major data centres in the country such as Open Access Data centres to effectively host financial sector data.
“As far as readiness is concerned, we have the co-location base, the co-infrastructure basis, and interconnection capability. Indigenous cloud companies are building out, such companies like Unicloud Africa, Layer 3 within the data centres, adding cloud capability, and providing cloud solutions to local companies.
“The other key thing with the directive is that it sends a signal to the world that data sovereignty localization is key. And will also trigger the global providers to bring their own scale of cloud in here in time, which is good for building our digital infrastructure scale”.
The CBN directive signed by the Director of the Payments System Supervision Department, Rakiya Yusuf, also introduced new market structure rules, beneficial ownership disclosure requirements and systemic oversight measures for payment service operators.
According to the apex bank, the reforms became necessary following the rapid expansion of electronic payments and digital financial services across the country.
The CBN said it had observed “significant structural developments within the Nigerian Payments ecosystem, characterized by rapid growth in electronic payments, increasing adoption of digital financial services, and the emergence of operators with substantial market presence across key payment activities.”
It noted that while the growth had improved innovation, efficiency and financial inclusion, it had also created concerns around market concentration, operational dependence, ownership transparency and the storage of critical payments data.
To address these concerns, the regulator ordered all financial institutions facilitating payments in Nigeria to ensure that transaction data generated within the country are stored domestically.
The circular stated, “All Financial Institutions and participants facilitating payments within Nigeria shall ensure that payments transaction data generated within Nigeria are stored and managed in Nigeria in accordance with data protection laws and regulations applicable in Nigeria.”
It added that “all affected Financial Institutions shall fully comply with this requirement effective January 1, 2027.”
The move is expected to strengthen regulatory oversight, enhance data sovereignty and ensure that sensitive payment information remains within Nigeria’s jurisdiction.
It also aligns with broader efforts by regulators globally to localise critical financial data and reduce reliance on offshore infrastructure.
Telecom
MTN Leads, Airtel Follows as Nigeria’s Mobile Subscribers Climb to 188 Million

Nigeria’s telecommunications sector recorded further growth in April 2026 as active mobile subscriptions increased to 188.01 million, while broadband penetration rose to 55.67 per cent, according to the Nigerian Communications Commission (NCC).

The latest industry statistics released by the commission showed that active telephony subscriptions rose to 188,009,171 in April from the previous month’s figure, raising the country’s teledensity to 86.73 per cent from 85.67 per cent recorded in March.
The report indicated sustained expansion in access to telecommunications services, driven by increasing demand for mobile voice and data services across the country.
According to the NCC, MTN Nigeria retained its position as the largest operator with 96,391,419 active subscribers, accounting for more than half of the country’s total mobile subscriptions.
Airtel Nigeria followed with 64,670,018 subscribers, while Globacom recorded 23,178,597 subscribers.
9mobile had 3,538,021 active subscribers during the period.
The commission’s data also showed continued migration by consumers to faster broadband technologies.
It said fourth-generation (4G) technology remained the dominant mobile network platform, accounting for 54.41 per cent of total network connections in April, up from 53.76 per cent in March.
Similarly, fifth-generation (5G) technology continued its steady growth, with market share increasing from 4.20 per cent in March to 4.34 per cent in April.
However, the share of second-generation (2G) subscriptions declined to 35.93 per cent from 36.74 per cent, reflecting a gradual shift away from legacy networks to higher-speed broadband services.
The report added that the third-generation (3G) segment remained relatively stable, accounting for 5.32 per cent of total connections compared with 5.30 per cent recorded in March.
It further showed that of the total subscriptions, 154,347,260 were on mobile GSM networks, while fixed wired internet subscriptions stood at 156,662.
Voice over Internet Protocol (VoIP) services accounted for 220,166 subscriptions.
The NCC also reported significant growth in broadband subscriptions, which increased to 120,684,625 in April from 117,710,397 in March.
Consequently, broadband penetration improved to 55.67 per cent from 54.30 per cent recorded in the previous month.
The commission attributed the increase to continued investment in broadband infrastructure and growing adoption of high-speed internet services by households and businesses.
Despite the growth in broadband subscriptions, total internet data consumption declined slightly during the month.
According to the report, internet usage fell marginally to 1,414,848.70 terabytes (TB) in April from 1,422,764.54TB recorded in March.
The report suggested that while more Nigerians were gaining internet access, overall data consumption remained relatively stable.
The NCC noted that the telecommunications sector continued to play a critical role in the nation’s economy, contributing 9.19 per cent to Nigeria’s Gross Domestic Product (GDP) in the first quarter of 2026.
It added that sustained investment in broadband infrastructure, wider deployment of 5G networks and improved quality of service would further accelerate digital inclusion, innovation and economic growth in the country.
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