Telecom
Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G
Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers.
Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them (“consumer realities”) to bust the following four common industry myths:
– 5G offers consumers no short-term benefits.
– There are no real use cases for 5G, nor is there a price premium on 5G.
– Smartphones will be the “silver bullet” for 5G: the magical single solution to delivering fifth-generation services.
– Current usage patterns can be used to predict future 5G demand.
The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities.
The key findings of the study include the fact that consumers expect 5G to provide relief from urban network congestion in the near term – especially in megacities, where six in 10 smartphone users report facing network issues in crowded areas.
The respondents also anticipate more home broadband choices to be available with the launch of 5G. Saudi Arabia is one of the markets with highest consumer awareness of 5G and its promises together with China, South Korea, the US and Italy.
The report also dispels the ICT industry myth that consumers are unwilling to pay a premium on 5G. In fact, smartphone users state that they are willing to pay 20 percent more for fifth-generation services, and half of early adopters as much as 32 percent more.
In UAE, consumers say that they look forward to seizing the benefits of 5G and they are ready to pay up to 35% more for that. However, four in 10 of these high spenders expect new use cases and payment models as well as a secure 5G network in addition to a consistently high internet speed.
Another key finding is that current 4G usage patterns are not indicative of future usage behaviors. Video consumption is set to rise with 5G. Consumers expect to not only stream video in higher resolutions but also use immersive video formats such as Augmented reality (AR) and Virtual reality (VR), resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G future when they are out and about, including one hour wearing AR glasses or VR headsets. The study also reveals that one in five smartphone users’ data usage could reach more than 200GB per month on a 5G device by 2025.
From these insights and more, Ericsson ConsumerLab has drawn up a consumer roadmap of use cases involving 31 different applications and services.
The roadmap is divided into six use-case categories, namely: entertainment and media; enhanced mobile broadband; gaming and AR/VR applications; smart home and fixed wireless access; automotive and transportation; and shopping and immersive communications.
Worth to know that Saudi Arabian consumers would prefer to pay for an immersive entertainment experience like the diorama stadium tabletop AR experience.
Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research, says: “Through our research, we have busted four myths about consumers’ views on 5G and answered questions such as whether 5G features will require new types of devices, or whether smartphones will be the silver bullet for 5G. Consumers clearly state that they think smartphones are unlikely to be the sole solution for 5G.”
This latest Ericsson ConsumerLab study is based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries. The views of the participants are representative of almost 1 billion people.
To gain a perspective on industry sentiment regarding the consumer value of 5G, a further 22 interviews were conducted with experts including academics as well as senior executives working for telecom operators, handset and chip manufacturers, start-ups and think tanks.
Airtel Nigeria, telecom service provider, has announced that its AI-powered Spam Alert Service issued over 9.6 million spam alerts between March 13 and May 20, 2025.
As part of its ongoing commitment to protecting customers from unwanted and potentially fraudulent communications, Airtel designed the AI Spam Alert service to analyze traffic patterns and detect anomalies.
In the period since launch the AI pinpointed a total of 9,667,008 SMS as potential spam messages in the two months after its launch.
Of these, the system identified 528,080 on-net (Airtel-to-Airtel) and 9,138,928 off-net (from other networks) numbers as suspected spam messages, demonstrating the scale of the threat and Airtel’s advanced processing capability.
Airtel Nigeria is a subsidiary of Airtel Africa.
Commenting on this development, Dinesh Balsingh, CEO, Airtel Nigeria, restated Airtel`s commitment to protecting its customers.
“This milestone demonstrates the strength of our AI-driven infrastructure in combating the growing menace of spam and scam calls. At Airtel Nigeria, we are focused on connecting Nigerians and ensuring their safety and confidence while using our network.
“We understand that trust is the cornerstone of digital communication. That’s why we’ve invested heavily in intelligent systems that not only detect potential threats but also learn and evolve with data. As threats become more sophisticated, so will our solutions. As a company, we remain focused on leading the industry in innovation and customer satisfaction, ensuring that every Nigerian can enjoy a safer and smarter digital experience,” Mr. Balsingh said.
The Spam Alert Service is part of Airtel Nigeria’s broader strategy to integrate artificial intelligence into its core offerings to deliver smarter and safer experiences for its customers across the country.
Recall that the Spam Alert Service was launched on March 13, 2025. A groundbreaking and free solution from Airtel, it notifies users in real-time of suspected spam SMS messages by analyzing over 250 parameters.
The Airtel AI Spam Alert Service is available to all Airtel subscribers on smartphones and feature phones.
Vitel Wireless Limited, pioneer mobile virtual network operator (MVNO) in Nigeria has made another history by announcing the successful completion of interconnectivity with all major Mobile Network Operators (MNOs) in Nigeria.
Kenneth Nwabueze, Chairman and CEO of Vitel Wireless
Recall that Vitel Wireless, became the first Mobile Virtual Network Operator to receive a dedicated number series (0712) from the Nigerian Communications Commission (NCC).
This breakthrough enables Vitel Wireless subscribers to make and receive calls with users on MTN Nigeria, Airtel Nigeria, Globacom (Glo), and 9mobile Nigeria.
It also marks the first time an MVNO in the country has successfully interconnected with all the major MNOs, setting a new precedent for Nigeria’s telecom sector.
Following the NCC’s licensing of 46 MVNOs, Vitel Wireless continues to lead the way in establishing a dynamic MVNO sector in Nigeria—Africa’s largest market and most populous nation.
The company has already achieved several historic firsts: the first MVNO issued a numbering plan and national and international routing codes, the first to launch a location awareness network in Africa, and the first to unveil a strategic nationwide rollout plan.
“We are gathering momentum for our big launch,” said Kenneth Emeka Nwabueze, chairman and CEO of Vitel Wireless.
“We are proud to be showing what’s possible for MVNOs, while also creating a path for others to follow. By leveraging our years of experience in Nigeria’s telecom industry, we are opening up new possibilities where there used to be none.”
Interconnectivity was achieved through a combination of direct fiber connections with some MNOs and indirect routing via third-party providers.
This milestone was the result of a collaborative effort involving engineers from Vitel Wireless, Wireless Technology Labs (WTL), and Interconnect Clearinghouse Nigeria (ICN), working closely with engineers from MTN, Airtel, Glo, and 9mobile.
“We wish to thank the regulatory agency, the Nigerian Communications Commission, for their timely interventions and guidance, which were instrumental in achieving this interconnectivity and bringing the formal launch of the Vitel Wireless nationwide network one step closer to reality,” said Nwabueze.
The company entered a nationwide pilot phase in May 2025, with plans for a full rollout in July 2025, aiming to deliver next-generation mobile services to millions across Nigeria.
Layer3, One of Nigeria’s foremost ICT solutions providers, has once again solidified its place as a trailblazer in Africa’s technology landscape, emerging as the Enterprise Solutions Provider of the Year and Leadership Award in Cloud Services at the prestigious African Beacon of ICT Leadership and Awards held on May 24, 2025, at the Four Points by Sheraton, Lagos.
This year’s event brought together leading tech innovators, policymakers, and thought leaders to recognize organizations making extraordinary contributions to Africa’s digital transformation.
Among the many luminaries in attendance, Layer3 stood out for its 19+ years of consistent innovation, technical excellence, and client-centered service delivery.
Speaking at the event, the organizers praised Layer3’s pioneering work in delivering robust enterprise solutions across sectors, as well as its bold leadership in advancing cloud infrastructure and services across Nigeria and beyond.
“These awards are more than recognitions, they are a reminder of the fulfilment to our mission to deliver peace of mind to our customers,” said David Ita, the Head of Strategy and Business Development of Layer3.
“They speak to the impact we’ve made and the promise we hold for the future of the cloud and enterprise technology business in Africa. We dedicate this honor to our clients, partners, and the hardworking Layer3 team who continue to redefine excellence every day.”
Since its founding, Layer3 has championed a future-forward approach to ICT services offering cutting-edge solutions in enterprise networking, cybersecurity, broadband, cloud computing, managed services, and IT advisory. The company’s Layer3Cloud platform and managed service offerings continue to power the digital ambitions of Nigeria’s leading businesses.
These accolades underscore Layer3’s unwavering commitment to driving transformation and supporting digital economies through smart, secure, and scalable technology.
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