Telecom
Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G
Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers.
Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them (“consumer realities”) to bust the following four common industry myths:
– 5G offers consumers no short-term benefits.
– There are no real use cases for 5G, nor is there a price premium on 5G.
– Smartphones will be the “silver bullet” for 5G: the magical single solution to delivering fifth-generation services.
– Current usage patterns can be used to predict future 5G demand.
The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities.
The key findings of the study include the fact that consumers expect 5G to provide relief from urban network congestion in the near term – especially in megacities, where six in 10 smartphone users report facing network issues in crowded areas.
The respondents also anticipate more home broadband choices to be available with the launch of 5G. Saudi Arabia is one of the markets with highest consumer awareness of 5G and its promises together with China, South Korea, the US and Italy.
The report also dispels the ICT industry myth that consumers are unwilling to pay a premium on 5G. In fact, smartphone users state that they are willing to pay 20 percent more for fifth-generation services, and half of early adopters as much as 32 percent more.
In UAE, consumers say that they look forward to seizing the benefits of 5G and they are ready to pay up to 35% more for that. However, four in 10 of these high spenders expect new use cases and payment models as well as a secure 5G network in addition to a consistently high internet speed.
Another key finding is that current 4G usage patterns are not indicative of future usage behaviors. Video consumption is set to rise with 5G. Consumers expect to not only stream video in higher resolutions but also use immersive video formats such as Augmented reality (AR) and Virtual reality (VR), resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G future when they are out and about, including one hour wearing AR glasses or VR headsets. The study also reveals that one in five smartphone users’ data usage could reach more than 200GB per month on a 5G device by 2025.
From these insights and more, Ericsson ConsumerLab has drawn up a consumer roadmap of use cases involving 31 different applications and services.
The roadmap is divided into six use-case categories, namely: entertainment and media; enhanced mobile broadband; gaming and AR/VR applications; smart home and fixed wireless access; automotive and transportation; and shopping and immersive communications.
Worth to know that Saudi Arabian consumers would prefer to pay for an immersive entertainment experience like the diorama stadium tabletop AR experience.
Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research, says: “Through our research, we have busted four myths about consumers’ views on 5G and answered questions such as whether 5G features will require new types of devices, or whether smartphones will be the silver bullet for 5G. Consumers clearly state that they think smartphones are unlikely to be the sole solution for 5G.”
This latest Ericsson ConsumerLab study is based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries. The views of the participants are representative of almost 1 billion people.
To gain a perspective on industry sentiment regarding the consumer value of 5G, a further 22 interviews were conducted with experts including academics as well as senior executives working for telecom operators, handset and chip manufacturers, start-ups and think tanks.
The London Internet Exchange (LINX) announced today that it will extend its partnership with Digital Realty to West Africa, welcoming the data centre provider to its new interconnection fabric, LINX Accra.
Digital Realty is nearing completion of its new facility in Accra, ACR2. A modern data centre strategically positioned near multiple submarine landing cable stations in Accra’s downtown area.
Ghana is one of Africa’s most internationally connected countries, thanks to the presence of these six undersea cable systems. As a result, the country’s digital landscape has grown dramatically in recent years.
LINX Accra was announced in late 2024 and is anticipated to launch in the coming weeks.
LINX stated that a new internet exchange point (IXP) for Ghana will provide future-proof and scalable solutions to propel the digital ecosystem forward.
The new IXP will be LINX’s third facility in Africa since the opening of LINX Nairobi in 2023, marking an important milestone in the company’s overall strategy in Africa.
Nurani Nimpuno, head of global engagement for LINX commented: “We are excited to be embarking on this new journey with Digital Realty in Ghana. We have strong relations with our partners across our LINX hubs in the UK, US and Kenya so I’m confident this extension of the relationship will be a success.”
Digital Realty has been a key access point for LINX’s interconnection solutions in London and also in North Virginia, US for several years.
More recently, LINX launched their first steps into Africa with LINX Nairobi in November 2023 and LINX Mombasa in February of this year, both working closely with iColo: A Digital Realty Company.
Joseph Koranteng, managing director of Digital Realty in Ghana, commented: “We’re pleased to be welcoming LINX to our new data centre in Ghana, a key milestone as we continue to strengthen interconnection across Africa.
“As demand for low-latency connectivity grows, this collaboration will play a critical role in helping to shape the region’s digital future by enabling greater access, resilience, and integration with the global internet fabric.”
Telecom
Moniepoint Clinches Two IBSi Awards for Leadership in Corporate Banking and Digital Wallet Services
Moniepoint Inc, Africa’s leading fintech platform, has been named a Category Winner in two prestigious categories — Corporate Banking and Digital Wallets — at the IBS Intelligence (IBSi) Digital Banking Awards 2025.
The accolades recognize Moniepoint’s significant impact in advancing financial inclusion and operational efficiency through its innovative digital banking initiatives across the continent.
Moniepoint earned dual recognition with the Corporate Banking award for its end-to-end digital platform empowering SMEs across emerging markets through simplified working capital access and streamlined payment processes, while also being honored in the Digital Wallets category for its scalable wallet infrastructure that enables millions to seamlessly transact, save, and manage finances—both innovations supporting broader financial inclusion and economic empowerment goals.
The IBSi Awards jury highlighted Moniepoint’s achievement in delivering measurable business impact, its ability to scale efficiently, and its pioneering approach to integrating local market needs with cutting-edge financial technology.
The IBSi Digital Banking Awards recognize technology implementations and innovation across digital banking units worldwide. This year, more than 110 submissions from over 30 countries were evaluated.
The IBSi Digital Banking Awards celebrate the most innovative and impactful technology implementation projects in the global banking sector.
This year’s competition recognised outstanding achievements among digital-only banks, neo-challenger banks, and the technology partners driving digital transformation worldwide.
“We are thrilled to be recognised in two highly competitive categories,” said Tosin Eniolorunda, CEO of Moniepoint. “These awards validate our mission to power the dreams of African businesses and individuals by building technology that works for everyday realities.
“Whether it’s helping SMEs grow or enabling simple, fast, and secure transactions for millions, we remain committed to delivering impactful solutions.”
“These recognitions from IBS Intelligence reflect the hard work of our teams and partners, and the deep trust our users place in Moniepoint,” Eniolorunda added.
“We look forward to continuing to innovate and scale inclusive digital financial services that shape the future of banking across Africa.”
Nikhil Gokhale, Director of Research and Digital Properties at IBS intelligence, said, “Over the years, we’ve witnessed a remarkable transformation in the digital banking space — from the rise of nimble neobanks to the digital reinvention of traditional institutions.
“The IBSi Digital Banking Awards honour this evolution by recognising technology-led excellence across the global banking landscape.
“Now in its fifth edition, the awards continue to recognise banks that are redefining the digital banking landscape through bold strategy, customer-centric thinking, driving innovation, inclusion and meaningful impact.”
This award complements and validates Moniepoint market leadership having been listed for three years in a row in the CB Insights annual Fintech 100, a list of the 100 most promising private fintech companies in the world and described as high-momentum companies shaping the future of financial services as well as being ranked by the Financial Times as one of Africa’s fastest-growing companies for two consecutive years.
Moniepoint Inc. powers over 10 million businesses and individuals with access to seamless payments, banking, credit, and business management tools since 2019. As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions while operating profitably.
Processing over 1 billion transactions monthly, with total payments volume exceeding $22 billion, Moniepoint enables businesses to digitize their operations and thrive in Africa’s rapidly evolving economy.
UK-headquartered IBS Intelligence (IBSi) is the world’s only pure-play Financial Technology (traditional and new-age) research, advisory, and media firm, with a global coverage, and a 360° portfolio of intelligence offerings.
For over 30 years, IBSi’s expert teams have delivered independent, in-depth, actionable insights, with a laser focus on everything Financial Technology, to the global banking, consulting, technology, and institutional investor world.
Spotify is inviting Nigerian listeners to tune inward with the launch of Find Your Mood, a new campaign that celebrates the everyday emotions and life moments that define who we are, and the music that helps us move through them.
At the heart of Find Your Mood is a simple truth: music is more than sound. It is a feeling. Whether it’s the quiet calm of early mornings, the frustration of Lagos traffic, or the joy of a weekend link-up, Spotify delivers personalised, mood-based playlists that echo, elevate and enrich each unique emotional state. From the reflective tone of the Calm Mix to the energising Focus Mix or the celebratory Good Vibes Mix, Spotify helps listeners discover the perfect soundtrack for however they’re feeling.
“With Find Your Mood, we’re showing how Spotify goes beyond streaming to become an essential companion in the emotional lives of our listeners,” says Sithabile Kachisa, Head of Marketing for Spotify in Sub-Saharan Africa.
“It’s about making every playlist feel like it was made just for you, because it was. This campaign reflects our belief that music has the power to meet people where they are and move them toward where they want to be.”
The campaign’s centerpiece is a Hero Film that captures the emotional journey of young Nigerian creatives, following their highs, lows, setbacks and breakthroughs. Throughout it all, Spotify’s mood-driven playlists act as both compass and companion, soundtracking their stories in a way that is personal, powerful and deeply human. Shot across familiar, everyday Nigerian spaces, the film highlights the role of music as not just background noise, but as an emotional anchor.
Ultimately, Find Your Mood is more than a campaign. It is a reflection of how Spotify enhances the way people live, feel, and connect with themselves, with their community, and with music that truly gets them. Because when music is a feeling, Spotify is where you find your mood.
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