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Ericsson Mobility Report: Mobile Data Traffic in Sub-Saharan Africa to Grow by 6.5 times by 2026

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The November 2020 edition of the Ericsson Mobility Report reveals that mobile data traffic in Sub-Saharan Africa is estimated to grow by almost 6.5 times the current figures, with total traffic increasing from 0.87EB per month in 2020 to 5.6EB by 2026. Meanwhile, average traffic per smartphone is expected to reach 8.9GB over the forecast period.

As the demand for capacity and coverage of cellular networks continues to grow, service providers are expected to continue investing in their networks to cater for this uptake and meet evolving consumer requirements.

In Sub-Saharan Africa, mobile subscriptions will continue to grow over the forecast period as mobile penetration today, at 84 percent, is less than the global average. LTE is estimated to account for around 15 percent of subscriptions by the end of 2020.

The Mobility Report reiterates the importance of releasing more spectrum in Africa to expand coverage, improve network quality and encourage mobile adoption.

Fadi Pharaon, President of Ericsson Middle East and Africa says: “This latest edition of our Mobility Report highlights the fundamental need for good connectivity as a cornerstone to cater for this uptake as the demand for capacity and coverage of cellular networks continues to grow across Africa.

“Investing in network infrastructure and optimizing spectrum assignments to deliver expansive 4G connectivity, paving the way for 5G, are critical requirements to consider in this journey and to accelerate digital transformation across the continent.

“We will continue to invest in our technology leadership and offer our state-of-the art infrastructure solutions to help our customers seize the opportunities that connectivity will bring to Africa.”

Over the forecast period, mobile broadband subscriptions in Sub-Saharan Africa (SSA) are predicted to increase, reaching 76 percent of mobile subscriptions.

Driving factors behind the growth of mobile broadband subscriptions include a young, growing population with increasing digital skills and more affordable smartphones. Over the forecast period, distinct volumes of 5G subscriptions are expected from 2022, reaching 5 percent in 2026.

While 5G and LTE subscriptions will continue to grow over the next 6 years, High Speed Packet Access (HSPA) will remain the dominant technology in SSA with a share of over 40 percent in 2026.

Service providers compete with distinct strategies

Within Africa, offering-led is the most common strategy, frequently offering a wide range of services linked to mobile subscriptions such as gaming, mobile banking and insurance. A look at service offerings reveals that offering-led service providers tend to couple network performance with specific use cases and end-user expectations, like promoting the best network for video streaming.

The offering-led strategy is mostly deployed by challengers. The ambition is to be first to market with new offerings. Prominent in this strategy is maintaining a high level of market innovation to capture market share, often with one-for-all offerings, coupled with targeted distribution. These challengers use extensive campaigns and promotional programs to gain traction and capitalize on their “first-mover advantage”.

Offering-led service providers also work with multiple partners in the area of products and services. They typically use modern technology – such as Artificial Intelligence (AI) – in their operations, as well as a wide use of omni-channel strategies for customer experience management.

Service providers offering Fixed Wireless Access (FWA) on the rise

In addition to the need driven by the pandemic, there are three main factors that drive Fixed Wireless Access (FWA) growth. First, demand from consumers and businesses for digital services continues, driving the need for broadband connectivity.

Second, FWA delivered over 4G or 5G is an increasingly cost-efficient broadband alternative in areas with limited availability of fixed services, such as DSL, cable and fiber. Increasing capacity, allowed by greater spectrum allocations and technology advancements for 4G and 5G networks, is driving higher network efficiency in terms of the cost per delivered gigabyte.

Third, nations are fueling broadband connectivity through programs and subsidies, as it is considered vital for digitalization efforts and economic growth.


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NCC Temporarily Suspends Issuance of New Licenses

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Nigerian Communications Commission (NCC) says it has temporarily suspended the issuance of new licenses in some categories.

NCC Temporarily Suspends Issuance of New Licenses

The commission said the categories included interconnect exchange license, mobile virtual network operator license and value added service aggregator license.

Reuben Mouka, director of Public Affairs, NCC,  in a statement in Abuja on Friday, said the commission acted in line with its powers under the Nigerian Communications Act (NCA) 2003.

“This temporary suspension is necessary to enable the commission to conduct a thorough review of several key areas within these categories, including the current level of competition, market saturation and current market dynamics.

“The public is invited to note that during the suspension period commencing on May 17, new application for the aforementioned licenses will not be accepted.

“This is without prejudice to pending applications before the commission will be considered on their merits.

“Any enquiry or clarification in respect of this suspension notice should be forwarded to: [email protected],” NCC said.

 

 

 

 


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Cable Cuts Expose Vulnerabilities in Africa’s Internet Infrastructure

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The vulnerability of East Africa’s countries was starkly revealed once again in the aftermath of the damage inflicted upon an undersea cable, leading to widespread internet outages across the region.

Cable Cuts Expose Vulnerabilities in Africa's Internet Infrastructure

According to Business Day Africa, this incident marks the third cable cut this year, plunging millions of users in Kenya, Uganda, Tanzania, and Rwanda into a state of connectivity limbo.

The disruption caused by the severance of two vital submarine cables- the East Africa Submarine System (EASSy) and Seacom, resulted in significant delays in internet access, so much so that operations at the US embassy in Dar es Salaam had to be suspended.

EASSy spans a staggering 10,000 kilometres along the eastern coast of Africa, boasting nine landing stations strategically positioned in Sudan, Djibouti, Somalia, Kenya, Tanzania, Comoros, Madagascar, Mozambique, and South Africa.

Tanzania bore the brunt of the outage, experiencing the most severe disruptions, as evidenced by data from the Internet Outage Tracker, compelling the embassy to halt its services for a period of two days.

This latest incident follows a series of challenges earlier this year when connectivity in East Africa was hampered by damage sustained by three submarine cables traversing the Red Sea.

Internet users in East Africa have been grappling with intermittent connections since Sunday, May 12, 2024.

The International Cable Protection Committee attributes the damage to a probable encounter with the anchor of a cargo ship, allegedly targeted by the Yemen-based Houthi rebel group.

However, repair efforts have been impeded by ongoing tensions surrounding access rights to the affected waters.

Commenting on the situation, Bright Simons, research lead at the IMANI Center for Policy and Education in Ghana, lamented the lack of a comprehensive regional framework for telecom emergencies in East Africa, according to SemaFor news.

He noted that despite the region’s advanced regional integration initiatives, similar to those seen in the Southern African Customs Union and Francophone units, the absence of such mechanisms has left operators scrambling to establish ad hoc cross-border arrangements.


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Nigeria’s Omoniyi Ibietan, elected Secretary-General of APRA

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Omoniyi Ibietan, Head Media Relations at the Nigerian Communications Commission, fellow of the Nigerian Institute of Public Relations (NIPR) and African Public Relations Association (APRA), has just been elected the Secretary-General of APRA at the ongoing 35th Annual Conference and Annual General Meeting taking place in Abidjan, Côte d’Ivoire.

Ibietan has promised to work with other members of the Executive Council to continue the trajectory of reforms in APRA, expand the democratic space by encouraging greater participation of national public relations institutions on the Continent and work more closely with the African Union Commission and Council of Ministers to put public relations at the heart of policy, programmes, and project implementation. Ibietan was elected into a three-man Executive Council. The other two members are Arik Karani (Kenya), President, and Dr. Michele Mekeme (Cameroon), Vice President.

OMONIYI P. IBIETAN is a journalist, writer, and author. As Head of Media Relations Management at the Nigerian Communications Commission (NCC), where he oversees aspects of the public communication strategy of the national regulatory authority for telecommunication in Nigeria. Earlier in Nigeria’s Fourth Republic, he was Special Media Advisor to the Federal Minister of Information and Communication.

He has over 20 years of experience in media and communication scholarship and practice, spanning journalism, academia, policy discourse, communication strategy, regulation, and stakeholder relations.

He earned BA and MA in Communication Arts and Communication & Language Arts from the Universities of Uyo and Ibadan in Nigeria, respectively, graduating atop his classes. Earlier, he obtained a diploma in journalism with distinction from the Moscow-Based International Institute of Journalism.

He holds a Ph.D. in Communication from the North-West University in South Africa, with specialisation in political communication. He is a IP3 certified regulation specialist and holds a mini MBA in telecommunications from NEOTELIS in Paris.

He is also a member of the African Council for Communication Education (ACCE), an Associate Registered Practitioner of Advertising (arpa) and member of the International Institute of Communications (IIC), the world’s only policy debating platform for the converged communications industry.

As a scholar, he focuses on patterns of political communication through new media; media and culture studies; and theoretical & normative foundations of communication in relation to democracy and freedom. He is on the faculty of the Nigerian campus of Italy-based Rome Business School (RBS), where he teaches doctoral students PR & Advertising and Media Management & Communication Strategy. He also facilitates learning to students in the Master of Corporate Communication programme at RBS.

His first book, SOCIAL MEDIA, SOCIAL DEMOGRAPHY, AND VOTING BEHAVIOUR IN NIGERIA, was published by Premium Times Books in Washington in May 2023.

He has travelled extensively in Africa, North America, Europe, and Asia.

He is married, has children, plays tennis and scrabble, loves reading and writing, and loves meeting people, especially people from other cultures.

At the ongoing conference, Ibietan presented the first paper at the commencement of business sessions. The title of his paper is DIGITAL INCLUSION AS ARBITER OF ACCESSIBLE PUBLIC RELATIONS: A CASE OF NIGERIAN COMMUNICATIONS COMMISSION.

Using Castells’ Theory of the Network Society and the Knowledge Gap Theory and based on the actions of the Nigerian government through the activities of the Nigerian Communications Commission (NCC), Ibietan advanced a thesis that digital inclusion is the arbiter of digital public relations.

Through implementation of laws, policies, guidelines, developmental regulation, collaborative partnerships, social investments, operational efficiency and ancillary actions that are consequential and quantifiable, and using copious pictorial evidence, Omoniyi discoursed a perspective that NCC’s digital inclusion programmes, projects and activities are foundational to digital economy because investment in and coordination of expansion of digital infrastructure, demonstrating their affordances and enhancing people’s access to such resources, constitute the building blocks and raison d’être of digital economy and inherently digital public relations.

APRA, the successor to the Federation of African Public Relations Association (FAPRA), instituted in Nairobi in 1975, exists to foster unity of Africans and their global allies through interactions and exchange of meaning. Pivoted on standardisation of public relations practice and scholarship on the Continent to enhance its relevance to the African reality, APRA member states and individuals meet annually at a location in any of its regional centres (East, North, South, West, Central, Indian Ocean Islands, and Francophone) to have a conversation with a thematic focus on any of its key intervention areas (Health & Education, Economic Integration, Good Governance, Tourusm & Leisure, and Infrastructure Development). This year’s theme is ‘ONE AFRICA, ONE VOICE: BRIDGING AFRICA’S COMMUNICATION DIVIDE’.

APRA Côte d’Ivoire 2024 is endorsed by the Government of Côte d’Ivoire, the Holding Opinion & Public (THOP), and major global PR associations, namely the International Public Relations Association (IPRA), The International Communications

Consultancy Organisation (ICCO), the Global Alliance for Public Relations and Communication Management (GA), the African Union Commission (AUC), and PR national associations across the continent.

Additionally, the conference featured the eighth edition of the Innovation Summit (IN2SUMMIT) and includes the seventh edition of the SABRE Awards Africa, holding tonight.

The APRA secretariat is in Nigeria, and the body maintains an observer status with the African Union.


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