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Ericsson Releases 10 Hot Consumer Trends 2014

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With 2013 winding up, Ericsson ConsumerLab has identified the hottest consumer trends for 2014 and beyond. For more than 15 years, ConsumerLab has conducted research to explore people’s values, behaviors and ways of using ICT products and services.

Its global research program is based on annual interviews with over 100,000 individuals in more than 40 countries and 15 megacities.

Michael Björn, head of research at ConsumerLab, said: “The most important trend we see is the mass demand for apps and services across all industries and societal sectors – which has the potential to fundamentally change everyday life.”

1.       Apps change society. The fast global uptake of smartphones has completely changed the way we communicate and use the internet. Now we enter a new phase of rapidly-diversifying smartphone use – and people are looking for apps across all sectors of society. This includes everything from shopping and daycare to communication with authorities, and transportation. Apps are becoming more important than what phone you use.

2.       Your body is the new password. Sites are demanding longer passwords with a mixture of numbers, letters and symbols – almost impossible to remember. This is leading to growing interest in biometric alternatives. For example, our research found that 52 percent of smartphone users want to use their fingerprints instead of passwords and 48 percent are interested in using eye-recognition to unlock their screen. A total of 74 percent believe that biometric smartphones will become mainstream during 2014.

3.       The quantified self. Blood pressure, pulse and steps are just some examples of how we want to measure ourselves with mobile devices, using personally-generated data. You only need to start an app to track your activities and get to know yourself better. A total of 40 percent of smartphone users want their phone to log all of their physical activities and 56 percent would like to monitor their blood pressure and pulse using a ring.

4.       Internet expected everywhere. Internet experience has been falling behind voice; smartphone users are realizing that the signal bars on their phone no longer provide reliable guidance, since a signal that is adequate for a voice call may not be good enough for internet services. Our research found that the lowest satisfaction is with the internet quality experienced on the subway.

5.       Smartphones reduce the digital divide. Internet access on a global scale is still inadequately and unequally distributed, giving rise to what is referred to as the digital divide. The advent of cheaper smartphones means that consumers no longer need costly computing devices to access internet services. A total of 51 percent of consumers globally feel that their mobile phone is the most important piece of technology – and for many it is becoming the primary device for internet use.

6.       Online benefits outweigh concerns – As the internet becomes an integrated part of our daily lives, the risks associated with being connected are becoming more apparent. 56 percent of daily internet users are concerned about privacy issues. However, only 4 percent say that they would actually use the internet less. Instead, consumers apply strategies to minimize risk such as being more cautious about the type of personal information they provide.

7.       Video on command. Despite having greater media choice, we seem less prone to choose what we watch ourselves. In fact, our friends are particularly influential when it comes to viewing video material. We found that 38 percent of respondents say they watch video clips recommended by their friends at least several times weekly. Our friends have almost as much impact on our blog-reading and music-listening habits too.

8.       Making my data visible. A total of 48 percent of consumers use apps to better understand their data consumption. While 41 percent just want to know how much data they use, 33 percent want to make sure they are billed correctly and 31 percent don’t want to exceed their operator’s data cap. Research also revealed that 37 percent of smartphone owners regularly use apps to test their connection speed.

9.       Sensors in everyday places. As interactive internet services are now commonplace, consumers are increasingly expecting our physical surroundings to be equally responsive. By the end of 2016, around 60 percent of smartphone owners believe that sensors will be used in everything from healthcare and public transport, to cars, homes and our places of work.

10.    Play, pause, resume elsewhere. As 19 percent of total streamed time is spent on phones or tablets, consumers are increasingly shifting the locations where they watch TV to suit their daily lives. For example they might start viewing content at home, pause it, and resume watching during their commute to work. When changing places, it can also make sense to switch device.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

E-Business

Offset Communications Slams N50m Suit against Qore Technologies for Alleged Copyright Infringement

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Offset Communications Advisory Ltd has dragged Qore Technologies Ltd before a Federal High Court in Lagos, demanding the sum of N50 million as damages for the alleged infringement of its copyright.

Offset Communications Slams N50m Suit against Qore Technologies for Alleged Copyright Infringement

Pic credit….https://copyrightalliance.org

Offset, in the suit marked: FHC/L/CS/1994/2025, is claiming that Qore used content from a proposal it submitted in December 2022, without formal engagement, attribution, or a licensing agreement.

“The Defendant’s execution of the content of the proposal submitted to it by the Plaintiff without any formal engagement, attribution or a licensing arrangement… amounts to an infringement of the Plaintiff’s copyright,” Offset stated in its writ of summon.

The suit filed on September 29, 2025, by Jimoh Bamigbola and Omobolaji Idris, on behalf of the plaintiff has Qore as sole defendant.

Plaintiff, a Lagos-based communications firm, in its statement of claim said it a had previously worked with Qore on Public Relations (PR) projects and was later asked to prepare a communications strategy for the company, adding that the said proposal contained ideas on employee engagement, branding, and stakeholder management.

Offset however, alleged that Qore implemented elements of the proposal, including internal communication initiatives and branding concepts, without payment or agreement.

“The Defendant executed and integrated the propositions into its Public Relations and Communication Strategy without any formal engagement… with the Plaintiff,” the statement of claim read.

The plaintiff said it discovered the alleged infringement in April 2025 and subsequently notified the defendant, but efforts to resolve the dispute failed.

It is seeking, among other reliefs, a declaration that the defendant’s actions amount to copyright infringement, N50 million in general damages, N5 million in litigation costs, 29 percent post-judgment interest, and “an order of perpetual injunction, restraining the Defendant… from further infringing on the Plaintiff’s copyright.”

Qore Technologies, however, denied the allegations in its statement of defence, arguing that the plaintiff was only engaged for limited Public Relations support services on a project basis and was paid for those services.

“The Plaintiff merely provided routine and secondary Public Relations support services… for which the Plaintiff was remunerated,” the defendant stated.

Qore further argued that the ideas referenced by the plaintiff are not protected under copyright law.

“The alleged ‘ideas’… consist of generic corporate communication practices widely used by companies… and cannot constitute original copyrightable works under Nigerian law,” it said.

The company also maintained that no binding agreement existed regarding the proposal and that its branding and communication strategies were developed internally and by its consultants.

In addition, Qore challenged the competence of the suit, stating that “the Statement of Claim discloses no reasonable cause of action” and that the court lacks jurisdiction to entertain the matter.

The defendant also filed a counterclaim, seeking N6.35 million as reimbursement for legal fees incurred in defending the suit, as well as N2 million in costs.

At the hearing on March 23, 2026, counsel to the parties identified their processes, and the court adjourned the matter to June 22, 2026, for further proceedings.

The case is expected to test the boundaries of copyright protection in Nigeria’s Communications and Public Relations industry, particularly regarding the ownership of proposals and business ideas.


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NDPC Investigates Remita, Others over Alleged Data Breaches

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Nigeria Data Protection Commission (NDPC) said it is carrying out an investigation into alleged data breaches involving Remita Payment Services Ltd., Sterling Bank and other entities.

NDPC Investigates Remita, Others over Alleged Data Breaches

A statement on Sunday issued by Babatunde Bamigboye, head, Legal, Enforcement & Regulations, NDPC, said in line with the Commission’s procedure, Notice of Investigation was duly served on the 1st of April, 2026.

Bamigboye said relevant parties and individuals have been providing information for the purpose of addressing the incident.

“The aim of the investigation is to ensure that data subjects are protected with appropriate technical and organisational measures.

“The investigation by NDPC covers, among others, the types of personal data involved, the nature and scope of the alleged breach, the risk to data subjects and the mitigation measures carried out where a breach is confirmed,” he explained.

Vincent Olatunji, Commission’s National Commissioner/CEO, has directed that organisations that employ digital payment systems without putting in place appropriate technical and organisational measures as mandated under the Nigeria Data Protection Act, 2023 (NDP Act), will also be examined as part of a wider effort to ensure the integrity of the ecosystem.


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Nigeria Mulls National Cybersecurity Council

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Federal Government has unveiled plans to establish a National Cybersecurity Coordination Council, signaling a shift toward a more unified, intelligence-driven approach to defending the country’s rapidly expanding digital economy.

Conceived as a non-statutory, multi-stakeholder body, the proposed Council will enhance coordination, enable trusted information sharing, and guide government strategy on cybersecurity, risk management, and national response amid increasingly complex cyber threats.

The initiative, championed by Bosun Tijani, minister of communications, innovation and digital economy,  is designed to bring together government institutions, private sector players and technical experts into a single collaborative platform to strengthen the country’s cyber resilience.

Tijani noted that this initiative comes in response to a wave of recent cyber incidents that have disrupted operations across key private institutions and public sector.

In recent times, Nigeria’s financial system has faced mounting cyber pressure, reflecting global trends as cybercrime is projected to cost the world over $10.5 trillion annually, according to Cybersecurity Ventures.

Analysts say these attacks are increasingly coordinated and sophisticated, prompting the government to recognise that fragmented, institution-specific approaches can no longer manage systemic cyber risks effectively.

Under the new framework, the government aims to promote a “collective defence” model, an approach widely adopted in advanced digital economies where threat intelligence is shared in real time across institutions.

The Council is expected to include chief information security officers, cybersecurity associations, the Nigerian Computer Society, global technology providers, researchers, law enforcement agencies and civil society groups, ensuring a broad-based and technically grounded response architecture.

Key priorities will include developing national threat intelligence-sharing systems, harmonised cyber defence protocols, and coordinated incident response, while strengthening capacity to close Nigeria’s cybersecurity talent gap.

 


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