News
Eskimi Connects Coca-Cola to 1m Consumers

Coca-Cola Nigeria’s “Share a Coke” campaign was launched in January 2015 in Nigeria, to draw on the personal and playful aspect of a name.
“Share a Coke” became one of the most popular and shared campaigns among Eskimi users in Nigeria.
Eskimi boasts as the largest mobile social networks in Africa, with over 9 million users in Nigeria.
Coca-Cola Nigeria’s objective was to wish at least 1 million consumers happy birthday, in a personalized way through the Share a Coke campaign. In just 3 months, the campaign exceeded its target and 1.2 million personalized birthday cards were sent out and over 16 million impressions were generated.
It is expected that over 20 million impressions will be generated throughout the year as birthday cards are still being shared by users.
All users who had birthdays during the campaign period received personal “Share a Coke” birthday cards. Furthermore, users were able to share cards with their friends, expanding Share a Coke presence on Eskimi.
For users whose birthdays fell beyond the campaign period Eskimi used display advertising: standard and splash banners were used to reach the target audience.
Vytas Paukstys, CEO of Eskimi commented on the campaign results thus, “Share a Coke was an amazing campaign! It included organic integration inside the product and users were thrilled to receive personal Coca-Cola cans. Users shared the cans with their friends and the customized cans went viral. We were happy with campaign results, more than 1 million birthday cards generated 16 million friend views and are about to generate even more.”
Commenting on the campaign, Waithera Kabiru, Coca-Cola Central East and West Africa’s digital manager said, “We had an ambitious target, to connect with consumers in a personal way on their turf. Eskimi provided this platform and provided an innovative way for the brand to connect on a non-mainstream social media platform.”
News
SEC Probes Ponzi Scheme Linked to FF Tiffany

The Securities and Exchange Commission has revealed plans to commence investigation into the activities of an entity operating under FF Tiffany, allegedly running a fraudulent investment scheme that has defrauded citizens.
A statement by the SEC on Tuesday in Abuja said preliminary information revealed that the scheme, which promised investors unusually high and unrealistic returns, had resulted in the loss of several billions of naira.
The SEC said it viewed the activity as a threat to investor confidence and the overall integrity of the financial system.
The commission assured the public that it was working closely with law enforcement agencies and other relevant bodies to bring everyone involved in the unlawful operation to justice.
According to SEC, those found culpable will be prosecuted in accordance with the Investment and Securities Act and regulatory provisions.
SEC reiterated its earlier warnings to the general public to desist from engaging in Ponzi or unregistered investment schemes that promised guaranteed or exaggerated returns.
“These schemes are not registered with the SEC and do not offer investor protection under the law.
“The commission is currently investigating 79 schemes and will make a statement on its findings at the conclusion of the investigation,” the SEC said.
The commission encouraged investors to conduct due diligence and verify the registration status of any investment firm or product by visiting the SEC website or contacting the commission directly through official channels.
SEC said it remained committed to its mandate of protecting investors, ensuring fair practices, and maintaining confidence in Nigeria’s capital market.
News
US Launches ‘Window on America’ @ Ogun Tech Hub

The Ogun Tech Hub in Abeokuta, Nigeria received a significant step towards increasing digital access and empowering young people as US Embassy in Nigeria launched the ‘Window on America’ facility.
The newly opened centre will offer free high-speed internet, computer access, and targeted programs to help young Nigerians build essential skills in technology, entrepreneurship, and leadership.
In a post on X (previously Twitter), the US Embassy described the hub as a modern ICT and resource centre meant to promote digital inclusion and provide youths with skills.
“Hello Abeokuta! We’re thrilled to announce the opening of the Ogun Tech Hub Window on America. This dynamic space offers free high-speed internet, computers, and programs to help young people gain tech, leadership, and entrepreneurial skills,” the Embassy wrote.
The facility was established in collaboration with the Ogun State and GFA Technologies, a software solutions provider for startups and SMEs.
The Embassy said the facility is part of its wider network of 29 American hubs across Nigeria, designed to empower youth and broaden access to global knowledge and opportunities.
Speaking during the launch, Ogun State governor Dapo Abiodun urged young people to use the ICT industry for self-sufficiency and competitiveness globally.
He lauded the program as a public-private cooperation that connects Nigerian youngsters with global innovations.
The governor said: “The Ogun Tech Hub serves as a collaborative space for technologists, startups, and social entrepreneurs to develop tech-driven solutions for societal challenges. The partnership is aimed at positioning Ogun State as a leading tech hub in Africa, supporting creative problem-solving and commercial innovation.”
With the ‘Window on America’ program fully operational, Ogun State is well-positioned to boost youth empowerment and digital literacy.
News
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