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ESKIMI Spots Great Opportunities for Financial Institutions

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ESKIMI, Nigeria’s leading mobile destination together with various financial institutions have created great campaigns that involved user aquisition, banking account opening and mobile money launch strategies.

Working closely with its clients the company has developed unique mechanisms at ESKIMI that create an effective synergy between financial institutions and mobile internet.

Mobile is personal
ESKIMI is a social network for people who want to meet other people.

According to the company, “We have over 13M users worldwide and our user base in Nigeria reaches 7M+ of registered users! It’s a social networking site and our users trust us with their personal information. This lets us run specifically targeted campaigns and meet your business goals in no time!”

Below is the Case Studies ESKIMI for Financial Institutions
1. FINANCIAL INSTITUTIONS CASE STUDIES 2013 08
2. ESKIMI It’s a 2nd largest mobile destination in Nigeria overtaking Google and Yahoo, according to Opera Report (most popular browser in Nigeria) 13+M members worldwide 7+M members in Nigeria 90% of Nigerians use mobile and not web to access social networks. ESKIMI members spend more than 1 hour on site per day and generate 6MB of traffic per user per month! 0.8+M members in Ghana 0.8+M members in Kenya
3. MEDIA IN AFRICA IS MOBILE! 90% 81% of ESKIMI users are mobile and spend more than 7 hours per month using the product of Facebook users are mobile and spend more than 6.5 hours per month using the product
4. FINANCIAL INSTITUTIONS CASE STUDIES We run effective campaigns that are both engaging and result-oriented.
5. DATA COLLECTION Personal data is important in effective direct communication with your perspective clients. We run data collection campaigns and deliver user leads straight to your CRM system! LEADS COLLECTION CAMPAIGN FOR NIGERIAN BANK GOAL: collect users’ Full names, Phone numbers, E-mails and additional information: which bank do they use and have accounts with. SOLUTION: we ran a highly targeted leads collection campaign, based on users’ cities and age groups. RESULTS: we have delivered weekly data packages for our client, containing users’ personal information. LEADS COLLECTED: 40 000 leads in just 8 weeks!
6. ACCOUNT OPENING Let your users open banking accounts straight from their mobile phones! We can make it easy, fun and rewarding! CHALLENGE: Drive new users to open banking accounts and collect their personal information. SOLUTION: Using CPM advertising and incentivized offers, we have created an account opening form straight at ESKIMI. Users could receive ESKIMI coins and airtime for filling-in the form with the required information for account opening. RESULTS: 80% registration rate and 8% actual accounts opening rate!
7. MOBILE MONEY ROLL-OUT We have came up with an idea on how to successfully roll-out your mobile money services
8. MOBILE MONEY We do not just simply promote your app, we acquire actual users! By educating, raising awareness and implementing social tools we have lowered drop-off rate as much as possible! APP PROMOTION STRATEGY USER ACQUISITION STRATEGY 1000 Users acquired through Eskimi mobile money platform (all 1000 provide contact information) 1000 Retention notifications (PIN change, app download, etc.) 800 Receive educational information (How to, general info) 300 Shares mobile money to their friends 100 Invites family and friends through special apps 350 Downloads the app (already being registered) 1000 App is promoted App optimization and compatibility issues 200 App is downloaded App is discovered in phone 50 App is launched 10 Users register to the service (only 1% user contact details) 3 Usage: PIN change, funds, general education VS.
9. MODEL EXPLAINED Our customer acquisition model includes collecting customer data and educating them with further notifications. USER ACQUISITION FURTHER NOTIFICATIONS APP DOWNLOAD APP USAGE User aquired using CPA (cost per aquisition) model and automatically joins a fan club for further education. User receives notifications on ESKIMI (or e-mail; SMS) Notifications use incentives inviting them to learn, download or share with friends! NEW VIRAL USERS New users sign up for mobile money because their friends have recommended! By getting reminders, and additional education, user downloads the app. User actually uses the app because: 1) He is already educated; 2) His friends have recommended using it.
10. RESULTS Using CPA (cost per acquisition) model instead of APP (app promotion) can save you about 80% of campaign budget! This does not calculate any potential reach or usage! APP WAY CPA WAY $4.76 per registration $0.90 per registration > ESKIMI can acquire up to 100 000 unique registrations per month! + a solid fan base on ESKIMI for further communication!


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E-Business

Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

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Mallam Kashifu Abdullahi, director-general, National Information Technology Development Agency (NITDA), has reaffirmed the importance of collaboration in advancing Nigeria’s digital transformation agenda.

Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

L-R: Mallam Kashifu Abdullahi,  director-general, National Information Technology Development Agency, with Brig. Gen., Abdulrahman Idris, team lead of the Senior Executive Course 46 2024, National Institute for Policy and Strategic Studies, Kuru, Jos during a strategic tour visit to the agency headquarters in Abuja.

Abdullahi disclosed this during a strategic engagement with participants of the 2024 Senior Executive Course 46 from the National Institute for Policy and Strategic Studies (NIPSS), a delegation led by Brigadier General Abdulrahman Idris.

Abdullahi emphasised that no organisation can achieve its goals in isolation, stressing the need for collaborative efforts to harness ideas, experiences and insights for national development. He highlighted the potential of collaboration between NITDA and NIPSS to leverage technology and digital innovation for driving economic growth, creating job opportunities and attracting foreign direct investment (FDI).

“At NITDA, we have re-imagined our social contract with Nigerians, focusing on improving service delivery and fostering the swift growth of the ICT sector,” said Abdullahi. He emphasised the agency’s commitment to serving Nigerians and outlined the strategic direction outlined in NITDA’s Strategic Roadmap and Action Plan (SRAP 2024-2027) 2.0. The SRAP is structured around eight pillars aimed at fostering digital literacy, building a robust technology research ecosystem, strengthening policy implementation, promoting inclusive access to digital infrastructure, enhancing cybersecurity, nurturing innovation and entrepreneurship, forging partnerships and cultivating a vibrant organisational culture.

The brigadier-general provided insights into NIPSS’s role as Nigeria’s foremost policy think-tank, tasked with developing top-class technocrats to drive national development initiatives. He highlighted NIPSS’s contributions to policy formulation and implementation over the years, emphasising the institution’s mandate to address issues of national interest, particularly in the digital economy sector.

The collaboration between NITDA and NIPSS underscores the importance of synergistic efforts in harnessing technology and innovation for national development. By leveraging each other’s expertise and resources, both organisations aim to drive economic growth, foster job creation, and position Nigeria as a leading player in the global digital economy.

Through strategic partnerships and collaborative initiatives, NITDA and NIPSS are poised to chart a path towards sustainable development, leveraging digital innovation as a catalyst for socioeconomic transformation and inclusive growth.

 


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E-Business

IvoryPay, Tether to Drive Crypto Transfers Across Africa

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Ivorypay, a blockchain-based payment and remittance firm, has teamed with Tether, the stablecoin pioneer, to improve crypto-based transactions across Africa.

Tether is the business that developed the stablecoin, USDT, and with this agreement, it will mint and issue USDT straight to IvoryPay.

According to the partners, this agreement would provide more dependable and economical digital transaction choices to businesses and consumers across Africa.

Ivorypay will leverage Tether’s widespread acceptance to provide a buffer against the typically unpredictable nature of crypto-currencies, increasing user confidence in using digital currencies for daily transactions as well as cross-border transfers.

“Partnering with Tether is a strategic move that aligns perfectly with our vision of simplifying and securing crypto transactions across Africa,” said Oluwatobi Ajayi, CEO, IvoryPay.

He added: “It gives us easy access to the liquidity we need to cater to more businesses and individuals across the continent and to do that cheaper and faster than anybody else, which we believe will significantly enhance user trust and increase adoption rates across our platforms.”

“This strategic partnership between Ivorypay and Tether represents a transformative step for digital transactions across Africa,” said Aly Madhavji, managing partner of Blockchain Founders Fund.

“By incorporating USDT into their payment systems, IvoryPay aims to increase financial inclusion and streamline cross-border remittances, establishing a new standard for stability and efficiency in the region’s financial services We are thrilled to assist Ivorypay as they endeavour to create new opportunities for businesses and consumers across Africa.”


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E-Business

CAC Revokes NIPOST Subsidiaries’ Certificates

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The Corporate Affairs Commission (CAC) has revoked the certificates of incorporation of NIPOST Properties and Development Company and NIPOST Transport and Logistics Services Limited.

This revocation followed the discovery of an illegal transfer of N10 billion in restructuring funds released by the Federal Ministry of Finance to the agency’s subsidiaries.

The CAC, in a statement on Monday, said, “The General Public is hereby informed that the Commission, sequel to its powers contained in Section 41 (7) of the Companies and Allied Matters Act No. 3 of 2020, revoked the Certificates of incorporation of the below-mentioned companies because the same was improperly procured. These companies are:

“1. NIPOST Transport and Logistics Services Company Ltd RC 1673881 and 2. NIPOST Properties & Development Company Ltd RC 1673971.

“By virtue of these revocations, the Companies are deemed to be dissolved and their Assets and Liabilities transferred to the Nigeria Postal Services established under the Nigerian Postal Services Act Cap N127 LFN 2004.”

It was gathered that CAC records confirm that as of November 8, 2023, some top officials of BPE control significant shares in the subsidiaries.

Responding to these discoveries, the Senate passed a resolution on December 30, 2023, for a probe into the matter.

The resolution declared the NIPOST subsidiaries in question “irregular and illegal” and recommended their immediate winding-up and deregistration.

The Senate resolution goes beyond immediate action; it demanded a thorough investigation into the N10 billion voted by the Ministry of Finance for NIPOST’s restructuring and recapitalisation.

Should evidence of “injudicious utilisation” surface, the Senate said the committee responsible must recover the full amount.

In its resolution of December 30, 2023, the Red Chamber said it uncovered an alleged illegal transfer of Federal Government shares in two NIPOST subsidiaries to private individuals.

The discovered infractions sparked outrage, prompting the lawmakers to call for immediate action.

Some individuals in key positions within the Bureau of Public Enterprises (BPE) and NIPOST were listed as shareholders of the two NIPOST subsidiaries.

 


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