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ESKIMI Spots Great Opportunities for Financial Institutions

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ESKIMI, Nigeria’s leading mobile destination together with various financial institutions have created great campaigns that involved user aquisition, banking account opening and mobile money launch strategies.

Working closely with its clients the company has developed unique mechanisms at ESKIMI that create an effective synergy between financial institutions and mobile internet.

Mobile is personal
ESKIMI is a social network for people who want to meet other people.

According to the company, “We have over 13M users worldwide and our user base in Nigeria reaches 7M+ of registered users! It’s a social networking site and our users trust us with their personal information. This lets us run specifically targeted campaigns and meet your business goals in no time!”

Below is the Case Studies ESKIMI for Financial Institutions
1. FINANCIAL INSTITUTIONS CASE STUDIES 2013 08
2. ESKIMI It’s a 2nd largest mobile destination in Nigeria overtaking Google and Yahoo, according to Opera Report (most popular browser in Nigeria) 13+M members worldwide 7+M members in Nigeria 90% of Nigerians use mobile and not web to access social networks. ESKIMI members spend more than 1 hour on site per day and generate 6MB of traffic per user per month! 0.8+M members in Ghana 0.8+M members in Kenya
3. MEDIA IN AFRICA IS MOBILE! 90% 81% of ESKIMI users are mobile and spend more than 7 hours per month using the product of Facebook users are mobile and spend more than 6.5 hours per month using the product
4. FINANCIAL INSTITUTIONS CASE STUDIES We run effective campaigns that are both engaging and result-oriented.
5. DATA COLLECTION Personal data is important in effective direct communication with your perspective clients. We run data collection campaigns and deliver user leads straight to your CRM system! LEADS COLLECTION CAMPAIGN FOR NIGERIAN BANK GOAL: collect users’ Full names, Phone numbers, E-mails and additional information: which bank do they use and have accounts with. SOLUTION: we ran a highly targeted leads collection campaign, based on users’ cities and age groups. RESULTS: we have delivered weekly data packages for our client, containing users’ personal information. LEADS COLLECTED: 40 000 leads in just 8 weeks!
6. ACCOUNT OPENING Let your users open banking accounts straight from their mobile phones! We can make it easy, fun and rewarding! CHALLENGE: Drive new users to open banking accounts and collect their personal information. SOLUTION: Using CPM advertising and incentivized offers, we have created an account opening form straight at ESKIMI. Users could receive ESKIMI coins and airtime for filling-in the form with the required information for account opening. RESULTS: 80% registration rate and 8% actual accounts opening rate!
7. MOBILE MONEY ROLL-OUT We have came up with an idea on how to successfully roll-out your mobile money services
8. MOBILE MONEY We do not just simply promote your app, we acquire actual users! By educating, raising awareness and implementing social tools we have lowered drop-off rate as much as possible! APP PROMOTION STRATEGY USER ACQUISITION STRATEGY 1000 Users acquired through Eskimi mobile money platform (all 1000 provide contact information) 1000 Retention notifications (PIN change, app download, etc.) 800 Receive educational information (How to, general info) 300 Shares mobile money to their friends 100 Invites family and friends through special apps 350 Downloads the app (already being registered) 1000 App is promoted App optimization and compatibility issues 200 App is downloaded App is discovered in phone 50 App is launched 10 Users register to the service (only 1% user contact details) 3 Usage: PIN change, funds, general education VS.
9. MODEL EXPLAINED Our customer acquisition model includes collecting customer data and educating them with further notifications. USER ACQUISITION FURTHER NOTIFICATIONS APP DOWNLOAD APP USAGE User aquired using CPA (cost per aquisition) model and automatically joins a fan club for further education. User receives notifications on ESKIMI (or e-mail; SMS) Notifications use incentives inviting them to learn, download or share with friends! NEW VIRAL USERS New users sign up for mobile money because their friends have recommended! By getting reminders, and additional education, user downloads the app. User actually uses the app because: 1) He is already educated; 2) His friends have recommended using it.
10. RESULTS Using CPA (cost per acquisition) model instead of APP (app promotion) can save you about 80% of campaign budget! This does not calculate any potential reach or usage! APP WAY CPA WAY $4.76 per registration $0.90 per registration > ESKIMI can acquire up to 100 000 unique registrations per month! + a solid fan base on ESKIMI for further communication!


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E-Business

FG Bans Use of Gmail, Other Personal Emails for Civil Service Operations

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Federal government has banned  the use of personal email accounts, such as Gmail, Yahoo Mail, or Hotmail, for official public-sector transactions, mandating that civil servants transition to a secure, institutional digital platform.

FG Bans Use of Gmail, Other Personal Emails for Civil Service Operations

This ban requires all government officials to use secure institutional platforms with the approved .gov.ng domain to safeguard sensitive data.

The announcement was made in Abuja by Didi Esther Walson-Jack, head, the Civil Service of the Federation, during a digital transformation summit held to celebrate the 20th anniversary of Galaxy Backbone.

According to Walson-Jack, the government has activated more than 115,000 official GovMail accounts to ensure that communication within the federal civil service remains secure, professional, and easy to track.

She said government activities should no longer rely on personal email services or informal channels that make record-keeping difficult.

The Head of service explained that official information must remain within government systems even when an officer leaves a position.

This, she said, will help preserve important records and prevent the loss of government information tied to individual workers.

The Head of Service also disclosed that the Federal Government achieved a major target by completing the digitalisation of work processes across all 38 federal ministries and extra-ministerial departments before the end of December 2025.

She described the development as proof that reforms can succeed when there is clear leadership and commitment from government institutions.

According to her, the achievement shows that the civil service is capable of adapting to modern methods of operation.

Walson-Jack recalled that in the past, government files could easily be delayed, misplaced, or trapped in lengthy approval processes.

She said the shift to digital systems now makes it easier to monitor documents, improve accountability, and measure progress in government operations.

Walson-Jack added that the paperless civil service initiative is aimed at making government work more efficient by cutting delays, reducing unnecessary bureaucracy, improving transparency, and allowing records to be retrieved and processed faster.

 


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Payaza Launches AI-powered Storefront Platform to Drive Cross-border Commerce

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Payaza Africa Limited has launched Shopaza, an artificial intelligence-powered e-commerce platform designed to help African businesses and merchants sell products and receive payments more efficiently across multiple markets.

The platform, unveiled in Lagos, is aimed at simplifying cross-border commerce by providing merchants with integrated payment infrastructure, AI-enabled business tools and access to international markets through a single platform.

According to the company, Shopaza is available across 23 countries in Africa, North America and Europe, where Payaza currently operates, offering businesses a scalable platform to manage online sales and payments.

Speaking at the launch, Seyi Ebenezer, Chief Executive Officer of Payaza Africa, described Shopaza as a major step toward unlocking Africa’s commerce potential.

“Africa’s commerce potential has always been there. What was missing was the infrastructure to unlock it.

“At Payaza, we have spent years building the payments backbone that businesses across this continent rely on. Shopaza is the natural next step, taking everything we have built and putting it directly in the hands of merchants who deserve better tools, better access, and better opportunities.

“Today, we are not just launching a product. We are making a statement that African businesses can compete and win on a global scale. Shopaza is live in 23 countries. The infrastructure is ready, the vision is clear, and we are just getting started,” he said.

Also speaking, Sola Ashiru, Group Head of Marketing and Communications at Payaza Africa, said the platform was developed after a comprehensive assessment of the African e-commerce landscape.

“We studied the African e-commerce ecosystem carefully and identified three critical gaps holding merchants back: limited access to AI-powered tools, weak payments infrastructure, and a broken settlement process. Shopaza was built specifically to close those gaps.

“This is not a rushed product; it is a well-thought-out solution to the most persistent pain points in African commerce today. While we are launching in Nigeria, our operational footprint already spans Africa, North America, and Europe.

“We have also established partnerships with local entities across key markets to drive grassroots adoption. Ultimately, we have solved an African problem, and Africans need to know about it,” he said.

Ashiru further explained that Shopaza offers an all-in-one solution designed to simplify selling and accelerate business growth for merchants.

“The platform features AI-powered onboarding and smart selling tools that enable users to set up quickly, manage storefronts with ease, and optimise pricing and product listings for improved performance.

“Shopaza also provides free, integrated marketing tools to boost visibility and help merchants attract and retain customers without additional costs,” Ashiru noted.


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NIPOST Plans Digital Postcodes for Every Building in Nigeria

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Nigerian Postal Service (NIPOST) has reaffirmed its commitment to implementing a National Digital Postcode System to assign a unique digital address to every addressable building across the country.

NIPOST Plans Digital Postcodes for Every Building in Nigeria

Speaking at the unveiling of the Post Code Delineation Model Validation 2026 in Abuja, Tola Odeyemi, postmaster general and chief executive officer, NIPOST, said the initiative would establish a machine-readable standard location-address framework for buildings nationwide.

“Postcode is basically a framework used to have a machine-readable standard location address for every addressable building in Nigeria,” Odeyemi said.

She explained that the project would place Nigeria among the first countries in Africa to develop a postcode system down to the unit level, ensuring that each standing building is assigned a unique code.

According to her, the digital postcode system is expected to enhance service delivery, logistics operations, emergency response, and national planning by improving the identification of locations across the country.

Odeyemi noted that the diversity of Nigeria’s geography necessitated different approaches to address mapping and postcode allocation.

“Nigeria is a large country. We have all the way from the top of Nigeria, which is almost like the Sahel, to the Savannah, to the Middle Belt, to the tropical South and even to the riverine areas.

“The logic that will work for Jigawa is not the same logic that will work for Bayelsa because they have completely different geographical expressions, density of buildings, population distribution, and topography,” she said.

She said the postcode delineation process was designed to ensure that postcode boundaries align with existing administrative structures and do not overlap local government boundaries.

“Delineation has to make sure the postcode does not pass administrative boundaries, and it must not go across two local government areas,” Odeyemi stated.

The NIPOST boss further explained that the validation exercise involves testing aerially mapped polygons against actual settlement patterns and geographical realities in different parts of the country.

“To test the polygons we have drawn aerially, we must ensure they accurately reflect realities on the ground. For example, the density of buildings in Lagos, particularly in Mushin, is very different from the density of buildings in Abuja. We are making sure that density maps and topographical features are properly captured for each state in Nigeria,” she said.

She described the Post Code Delineation Model Validation exercise as a critical stage in the agency’s broader digital addressing initiative, which seeks to create a comprehensive and standardised postcode framework for the country.

Nigeria has long grappled with an inefficient addressing system, making it difficult to accurately identify locations for postal services, logistics, emergency response, and public planning.

NIPOST’s National Digital Postcode System is part of efforts to create a standardised and technology-driven addressing framework that assigns a unique code to every addressable building in the country.


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