Broadcasting
Etisalat Flags-Off Nigerian Idol 4 Auditions in Benin

The much anticipated Nigerian Idol season 4 held its first round of auditions on Saturday, January 25th in Benin City, the Edo state capital.
The competition which is sponsored by most innovative telecommunications company, Etisalat, recorded a large pool of talented youths who came out to take their shot at musical stardom.
Auditions began at the Excalibur Hotel, G.R.A Benin, after the state’s environmental sanitation exercise. Nigerian Idol hopefuls gathered from different locations in the state and its environs for a chance to secure a spot in the next round of the competition.
Each with their different interpretation of music, stage names and regalia were in high spirits as they waited in line for their turn to impress the selectors.
One of such contestants, Oghenero Ayavoro a.k.a Voysless from Warri in Delta said it was his first time auditioning for the competition and was grateful for the opportunity to showcase his talent.
He was positive of the result of his audition because according to him, he got good comments from the selectors.
Another contestant, Melody Gabriel said she aspired to have a successful singing career. For her, the Nigerian Idol competition was all she needed to take her music career to the next level.
Speaking at the Benin auditions, Elvis Daniel, head, Youth Segment, Etisalat Nigeria, said he was impressed with the number and quality of people who turned up for the audition. “We are excited to be here in Benin in our search for the voice of tomorrow. Already, the crowd here today shows that the brand is aligning with the youth segment which is one of our core targets and we are very pleased with that,” he said.
The last three seasons of Nigerian Idol have seen strong contenders emerge from Benin with Moses Obi-Adigwe, a Benin-based student at the time, emerging winner of last season.
He was present at the auditions to give his moral support and offer some words of encouragement to the Nigerian Idol hopefuls.
The audition train moves to Port-Harcourt on the 1st of February at the Presidential Hotel where the search continues for Nigeria’s exceptional talents. Monty Suites will be the location in Calabar on February 8th, while Makurdi will play host on February 15th at Smileview Hotel Extension.
The final stage of the auditions will hold in Lagos at Dream Studios, Omole on the 22nd and 23rd of February.
The show will air on select cable and terrestrial television stations starting February 1st, 2014.
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Broadcasting
NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.
The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.
Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.
Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.
Broadcasting
Good News for DStv Users: Watch over 160 Channels Without Paying Extra

MultiChoice Nigeria has launched a month-long promotional campaign tagged “Open Time”, offering eligible DStv subscribers access to higher viewing packages at no additional cost.

The promotion, which runs from June 1 to June 30, 2026, is aimed at rewarding existing customers, reconnecting subscribers and attracting new users across Nigeria.
Under the initiative, active subscribers on selected lower-tier packages, including Compact and Compact+, will automatically be upgraded to higher viewing tiers, with some customers gaining temporary access to Premium content during the promotional period.
According to the company, eligible subscribers will not be required to register or manually activate the offer, as upgrades will be applied automatically once subscription payments are confirmed.
In a statement announcing the campaign, MultiChoice said the initiative was designed to provide customers with access to a wider range of entertainment content and enhance viewing experiences.
“The Open Time initiative is a simple way for our customers to enjoy more of the stories they love and discover new content across genres, as long as their accounts remain active during the period,” the company stated.
The DStv Premium package, which currently costs N44,500 per month, offers access to more than 160 channels, including sports, movies, documentaries, children’s programming, news and lifestyle content.
MultiChoice said the offer applies to subscribers who maintain active accounts throughout the campaign period.
The company added that the promotion forms part of efforts to enhance customer value by providing broader access to entertainment content, including drama, sports, action and children’s programmes.
To participate, subscribers are required to make payments through approved channels such as the official DStv website, the MyDStv mobile application, USSD banking platforms and authorised payment agents.
The company clarified that all promotional upgrades would automatically expire at the end of June, after which subscribers would revert to their original subscription packages.
Industry analysts say the campaign comes amid increasing competition within Nigeria’s pay television and streaming market, where service providers are introducing incentives and value-added offerings to attract and retain customers.
MultiChoice said the initiative reflects its commitment to delivering quality entertainment and ensuring subscribers enjoy greater value from their subscriptions.
Broadcasting
Transition to Digital TV to Unlock N605Bn New Revenue Streams – NBC

National Broadcasting Commission (NBC) has said that its planned Digital Switch-Over (DSO) project will create access to Nigeria’s N605.2 billion advertising market for broadcasters and content creators.

Speaking at a press conference, Charles Ebuebu, director-general, NBC, said the project is expected to officially launch nationwide on June 17, 2026, while analogue television broadcasting will completely end by December 31, 2028.
According to him, the switch from analogue to digital broadcasting will help government agencies deliver better television services across Nigeria in a way that is sustainable, reliable, and easier to regulate.
Ebuebu explained that digital broadcasting will allow broadcasters and content creators to earn more revenue because audience data can be measured more accurately.
He also said the project could benefit the economy through the release of valuable 700/800 MHz spectrum, which may generate more than $1 billion from future auctions.
The funds are expected to support digital infrastructure and expand broadband access in rural communities.
NBC added that Nigeria’s creative industry, which contributes about N5 trillion to GDP and supports more than 4.2 million jobs, could benefit from improved content distribution and export opportunities across West Africa using NigComSat-1R.
For consumers, NBC said the FreeTV service will not require monthly subscription payments. Households will only need a small satellite dish and an open-standard DVB-S2 decoder, estimated to cost between N15,000 and N25,000.
Broadcasters were encouraged to join the FreeTV platform and take advantage of an 18-month free carriage period.
However, the Commission noted that there is still an ongoing legal dispute involving local manufacturers over set-top boxes, although officials said this will not stop the national rollout.
On satellite expansion plans, Jane Egerton-Idehen, managing director and CEO, Nigerian Communications Satellite Limited, said NIGCOMSAT 2A is expected in 2028, while NIGCOMSAT 2B is planned for 2029.
She added that backup arrangements have already been made to ensure uninterrupted service and that migration to the new system will happen gradually across different regions to avoid nationwide disruptions.
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