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Etisalat to Provide Unrivaled Quality of Service-Ammar

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Excitement and heightened expectations have continued to greet the many prospective subscribers of Etisalat Nigeria following the launch recently of the now famous 0809uchoose campaign by the latest GSM service provider in the Nigerian telecom market. Etisalat Nigeria, basking on the rich history of its parent company with telecommunications services in 16 countries across the Middle East, Asia and Africa has promised Nigerians world class service. Mr. Wael Ammar, vice president, Marketing, Etisalat Nigeria spoke to Nigeria CommunicationsWeek on the company’s preparation for commercial launch.

 

Late Entrant and Competition

Not at all. The Nigerian market is a large, dynamic and interesting market.

Teledensity is still relatively low compared to other markets around the world therefore there is still a lot of opportunity for us and other players to come to the market and stand out with the quality of our offerings.

New Offerings

We have a robust history of operating in different markets around the world. In all the markets we operate, we have always brought exciting innovations and well thought out products and services to our customers.

The Nigerian market will be no different as you can see from our current 0809uchoose unique market entry campaign.

There is certainly many more where that came from.

Delay in Unveiling Etisalat

We are a global business operation that places a premium on quality.

It has indeed taken us a while to go to market but it has all been so that when we do roll out services commercially, our customers in Nigeria would enjoy the benefit of unrivaled quality of service both in terms of our network and also in terms of our customer service.

Tariff Regimes, Poor Quality of Service and Etisalat

One of our hallmarks in the 15 markets we operate in Middle East, Africa and Asia is the quality of our service.

Those are the legacies we will be bringing to Nigeria without any doubt.

Our tariff regime will surely be announced and like everything else we do, we will have the customers’ interests at heart.

Infrastructure

We have a winning business model comprising of co-locating where possible and of course rolling out our own infrastructure.

0809uchoose Campaign

With 0809uchoose, our potential subscribers can dial into our network via the numbers that 0809uchoose stand for, that is 08098246673, and choose mobile numbers for themselves that actually do mean something to them. These numbers are free of any charge whatsoever (except for Gold, Silver or bronze numbers which make up just about five percent of the 1 million numbers available in this promotion). The numbers are free, the SIM cards are also free. On top of that, customers who reserve their numbers via this campaign will get free airtime for life on our network. Customers can also reserve their numbers by visiting our website on www.etisalat.com.ng/uchoose or via any of our sales team who have begun a promotion on the streets of Nigeria’s major cities.

Etisalat’s Internet Revolution

At the time we will be rolling out our service, ours will be a fully integrated network that will have the capacity to deliver world class service to our teeming subscribers all over Nigeria.

Manpower Challenge

We are at the moment building a world class team made up of mainly Nigerian professionals from all walks of life who we consider as the best in their areas of expertise. The process for us is an ongoing one that is not set to end until we have the best brains in place to help us deliver our top quality service vision to the people of Nigeria.

Etisalat’s Wealth of Experience and Nigerian Operations

Given the fact that we have indeed been operating in other parts of the world successfully for 32 years, Nigerians can look forward to benefiting from the wealth of experience that we will be coming to the Nigerian market with. Our global outlook will enable us to bring synergies to play that will benefit all our customers in Nigeria.

Corporate Social Responsibility

Etisalat believes strongly in giving back to our communities, extending our reach and technology to make our society a better place. Our CSR programme at Etisalat Nigeria takes a powerful two-pronged ‘bottoms up’ and ‘top down’ approach with programmes in Education & Leadership development for young Nigerians, Health and the Environment.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Airtel Africa Records $586m Rise in Profit on FX Gains, Tariff Hike

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Airtel Africa’s profit after tax grew to $586 million in the nine months ended December 31, 2025, up from $248 million in the corresponding period of 2024.

According to the company’s nine-month financial results released on Friday, the higher profit after tax in the current period was driven by higher operating profit and derivative and foreign exchange gains of $99 million, as compared to $153 million in derivative and foreign exchange losses in the prior period.

It disclosed that the group’s revenues in reported currency increased by 28.3 percent to $4,667 million, with constant currency growth of 24.6 percent. Reported currency revenue growth at a premium to constant currency growth reflects currency appreciation in key markets. In Q3’26, constant currency revenue growth improved to 24.7 percent from 24.2 percent in the previous quarter (Q2’26).

“Constant currency revenue growth was supported by tariff adjustments driving a 50.6 percent growth in Nigeria and a strong performance in Francophone Africa, which saw revenues accelerate to 17.0 percent in the nine months.”

In Nigeria, revenue grew by 50.4 percent in constant currency, largely driven by continued strength in the demand for data services, further supported by the tariff adjustments. The constant currency revenue growth was driven by ARPU growth of 39.6 percent and customer base growth of 7.8 percent.

“In reported currency, revenue grew by 52.1 percent to $1,123 million, with Q3’26 revenue growth accelerating to 70.9 percent compared to constant currency growth of 52.9 percent.

“Significantly higher reported currency growth during the quarter compared to constant currency growth was due to the appreciation in Nigerian naira from a weighted average NGN/USD rate of 1,627 in Q3’25 to NGN/USD 1,456 in the current quarter,” it disclosed.

Insights from Airtel’s financials revealed that voice revenue in Nigeria grew by 35.8 percent in constant currency, driven by voice ARPU growth of 26.0 percent, reflecting the tariff adjustments earlier in the year.

Data revenue also grew by 65.4 percent in constant currency as a function of both data customer and data ARPU growth of 8.0 percent and 49.7 percent, respectively. Data usage per customer increased by 26.2 percent to 10.7 GB per month (from 8.4 GB in the prior period), with smartphone penetration increasing 4.6 percent to reach 54.1 percent. Smartphone data usage per customer reached 13.4 GB per month compared to 11.2 GB per month in the prior period.

Sunil Taldar, chief executive officer, said these results highlight the strength of our strategy, with strong operating and financial trends across the business.

He added that “During the quarter, we accelerated investment to enhance coverage and data capacity while also expanding our fibre network. Coupling this investment with innovative partnerships strengthens our customer proposition and positions us to capture the considerable growth opportunity across our markets.

Digitisation, technology innovation, and embedding AI in our processes will also optimise the customer experience with increased digital offerings and closer integration of GSM and Airtel Money services, allowing us to unlock the strong demand across our markets.

Smartphone adoption continues to increase with a penetration of 48.1 percent, and we are seeing solid progress in the development of our home broadband business, reflecting the need for reliable, high-speed connectivity across our markets.

“Our push to enhance financial inclusion across the continent continues to gain momentum with our Mobile Money customer base expanding to 52 million, surpassing the 50 million milestone.

Annualised total processed value of over $210 billion in Q3’26 underscores the depth of our merchants, agents, and partner ecosystem and remains a key player in driving improved access to financial services across Africa. We remain on track for the listing of Airtel Money in the first half of 2026.

“Disciplined execution on cost efficiency, alongside accelerating revenue growth, has enabled another sequential improvement in our quarterly EBITDA margin to 49.6 percent, underpinning constant currency EBITDA growth of 31 percent, and we remain focused on driving further incremental margin improvements.

“Our strategic priorities remain clear: to continue investing in best-in-class connectivity, accelerate financial inclusion through our mobile money platform, and deliver an exceptional customer experience. These results reinforce our confidence in the long-term potential of our markets and our ability to create value for all our stakeholders,” he added.


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Africa’s AI Guru Abodunrin Charts Path to Continent’s Digital Dominance

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David Adeoye Abodunrin, Africa’s foremost AI transformations coach and internationally recognised futurist, has declared that the continent’s immense potential can only be unlocked when purpose is aligned with strategic intelligence.

Africa's AI Guru Abodunrin Charts Path to Continent's Digital Dominance

David Adeoye Abodunrin

Speaking to ICT editors in Lagos, Abodunrin—renowned for nearly three decades of multidisciplinary expertise spanning artificial intelligence disruption, digital governance, behavioural intelligence, cybersecurity, and human capital transformation—said Africa must embrace AI as a transformational frontier rather than a mere tool.

“AI is not merely a tool, it is a transformational frontier that can unlock prosperity, resilience and leadership for Africans in the global digital era,” Abodunrin stated.

Abodunrin, widely sought after by C-suite executives, policymakers, founders and institutional boards, is recognised internationally as a foresight architect and strategic transformation coach. His mission, he explained, is to help individuals, governments and organisations engineer strategic advantage through anticipatory intelligence and ethically aligned innovation.

His work focuses on decoding emergent AI and intelligence systems that reshape markets, redefine competitive advantage, and enable sovereign digital ecosystems.

He is also a 14-time international bestselling author whose frameworks integrate behavioural psychology, foresight strategy and digital sovereignty to prepare leaders for future complexities. Through his organisations, including Cubed Integrated Consulting and Cyberfore Consulting, Abodunrin equips governments, boards, and enterprises with tools to build secure, future-ready institutions that thrive amid volatility.

He stressed that Africa’s transformation must be rooted in local contexts and values, not imported wholesale from global models.

“In Africa, transformation must not just follow global models, it must reflect our cultures, our challenges and our collective aspirations,” he emphasised. “This continent holds immense potential; we simply need to align purpose with strategic intelligence to unlock it.”

His coaching and advisory services emphasise strategic AI governance tailored for African economies, executive and leadership transformation for sustained institutional resilience, digital and cyber intelligence frameworks to protect sovereign infrastructure, and behavioural intelligence and insights for inclusive growth and innovation.

Despite his international recognition, Abodunrin insists that his philosophy centres on African solutions for African realities—developing local talent, embedding ethical AI adoption, and fostering foresight strategies that account for Africa’s unique socio-economic ecosystems.


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NCC Unveils Q4 2025 Network Performance Report, Pledges Transparency and Accountability

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Nigerian Communications Commission (NCC) has reaffirmed its commitment to transparency, accountability, and consumer protection with the release of its Q4 2025 Network Performance Report.

NCC Unveils Q4 2025 Network Performance Report, Pledges Transparency and Accountability

NCC

Speaking at a media engagement in Abuja, the Executive Commissioner, Technical Services, Engr. Abraham Oshadami, said the Commission’s proactive disclosure of industry data is designed to strengthen public trust and ensure service providers remain accountable to consumers.

“Transparency for us has become a guiding principle that underpins our regulatory approach. Open access to information strengthens the industry, builds public trust, and reinforces accountability among operators,” Oshadami stated.

He recalled that in 2025, the NCC partnered with Ookla to develop nationwide Network Coverage Maps, giving consumers objective tools to compare network quality across locations and operators. The Commission also began publishing quarterly performance reports, with the Q3 2025 edition released in October.

Oshadami noted that the Q4 2025 report shows measurable improvements in network performance and in the quality of experience delivered to consumers. He urged the media to critically engage with the data and help amplify stories of progress, accountability, and reform.

In her remarks, the Head of Public Affairs Department, Mrs. Nnenna Ukoha, described the media as indispensable partners in shaping public understanding of the telecommunications sector.

“Your reporting shapes the national narrative around telecommunications. It affects investor confidence, consumer trust, and policy direction. It influences how Nigerians understand the technologies that power their daily lives,” she said.

Ukoha stressed that the Commission’s quarterly reports provide rich material for news coverage, investigative reporting, and sector monitoring. She encouraged journalists to adopt constructive framing in their reporting—highlighting progress alongside challenges, and reflecting the investments and innovations driving industry resilience.

The engagement session, held at the Commission’s headquarters, provided journalists with access to the Q4 2025 data and contextual insights to aid accurate reporting. Both officials reiterated that the NCC’s goal is to ensure that reforms, accountability measures, and improvements in service delivery are widely understood and properly communicated to the Nigerian public.


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