Telecom
Etisalat to Provide Unrivaled Quality of Service-Ammar
Excitement and heightened expectations have continued to greet the many prospective subscribers of Etisalat Nigeria following the launch recently of the now famous 0809uchoose campaign by the latest GSM service provider in the Nigerian telecom market. Etisalat Nigeria, basking on the rich history of its parent company with telecommunications services in 16 countries across the Middle East, Asia and Africa has promised Nigerians world class service. Mr. Wael Ammar, vice president, Marketing, Etisalat Nigeria spoke to Nigeria CommunicationsWeek on the company’s preparation for commercial launch.
Late Entrant and Competition
Not at all. The Nigerian market is a large, dynamic and interesting market.
Teledensity is still relatively low compared to other markets around the world therefore there is still a lot of opportunity for us and other players to come to the market and stand out with the quality of our offerings.
New Offerings
We have a robust history of operating in different markets around the world. In all the markets we operate, we have always brought exciting innovations and well thought out products and services to our customers.
The Nigerian market will be no different as you can see from our current 0809uchoose unique market entry campaign.
There is certainly many more where that came from.
Delay in Unveiling Etisalat
We are a global business operation that places a premium on quality.
It has indeed taken us a while to go to market but it has all been so that when we do roll out services commercially, our customers in Nigeria would enjoy the benefit of unrivaled quality of service both in terms of our network and also in terms of our customer service.
Tariff Regimes, Poor Quality of Service and Etisalat
One of our hallmarks in the 15 markets we operate in Middle East, Africa and Asia is the quality of our service.
Those are the legacies we will be bringing to Nigeria without any doubt.
Our tariff regime will surely be announced and like everything else we do, we will have the customers’ interests at heart.
Infrastructure
We have a winning business model comprising of co-locating where possible and of course rolling out our own infrastructure.
0809uchoose Campaign
With 0809uchoose, our potential subscribers can dial into our network via the numbers that 0809uchoose stand for, that is 08098246673, and choose mobile numbers for themselves that actually do mean something to them. These numbers are free of any charge whatsoever (except for Gold, Silver or bronze numbers which make up just about five percent of the 1 million numbers available in this promotion). The numbers are free, the SIM cards are also free. On top of that, customers who reserve their numbers via this campaign will get free airtime for life on our network. Customers can also reserve their numbers by visiting our website on www.etisalat.com.ng/uchoose or via any of our sales team who have begun a promotion on the streets of Nigeria’s major cities.
Etisalat’s Internet Revolution
At the time we will be rolling out our service, ours will be a fully integrated network that will have the capacity to deliver world class service to our teeming subscribers all over Nigeria.
Manpower Challenge
We are at the moment building a world class team made up of mainly Nigerian professionals from all walks of life who we consider as the best in their areas of expertise. The process for us is an ongoing one that is not set to end until we have the best brains in place to help us deliver our top quality service vision to the people of Nigeria.
Etisalat’s Wealth of Experience and Nigerian Operations
Given the fact that we have indeed been operating in other parts of the world successfully for 32 years, Nigerians can look forward to benefiting from the wealth of experience that we will be coming to the Nigerian market with. Our global outlook will enable us to bring synergies to play that will benefit all our customers in Nigeria.
Corporate Social Responsibility
Etisalat believes strongly in giving back to our communities, extending our reach and technology to make our society a better place. Our CSR programme at Etisalat Nigeria takes a powerful two-pronged ‘bottoms up’ and ‘top down’ approach with programmes in Education & Leadership development for young Nigerians, Health and the Environment.
Telecom
Google Rolls Out Search Live AI to 200+ Countries, Including Nigeria

Google has launched its Search Live feature globally to over 200 countries, including Nigeria, where AI Mode is available, enabling voice-and-camera conversations in users’ preferred languages.

Powered by the new multilingual Gemini 3.1 Flash Live model, it delivers natural, real-time interactions via the Google app on Android or iOS—tap the Live icon under the Search bar.
Ideal for hands-free help, users can speak queries for audio replies, follow-ups, or web links. Camera integration adds visual context, like troubleshooting a shelving unit, or pairs with Google Lens for real-world chats.
From the app or Lens, Nigerians can now explore, learn, or solve tasks instantly, boosting everyday productivity worldwide.
Telecom
IFC Invests $45m to Green African Telecom Sites

Clean and reliable power for telecom networks in Ethiopia, Liberia, and Sierra Leone will be expanded following a $45 million investment by the International Finance Corporation (IFC) in IPT PowerTech.

The investment targets countries where limited power supply continues to slow digital connectivity and broader economic participation, the institution stated earlier this week.
To enable this expansion, the IFC is providing a $45 million corporate financing package consisting of an A-loan of $27 million and $18 million in blended finance.
The blended portion is sourced from the Canada-IFC Blended Climate Finance Programme and the IDA20 Private Sector Window Blended Finance Facility.
The initiative marks the IFC’s first direct infrastructure engagement in Liberia in a decade and in Sierra Leone in six years.
It will help scale solar- and battery-based power systems that reduce reliance on diesel and support greener, more resilient telecom networks.
By improving the quality and stability of power to telecom towers, the initiative will strengthen mobile coverage and ensure that households, schools, health centres, and small businesses can depend on consistent digital services, said the IFC.
The funding supports the modernisation, operation, and maintenance of 2 235 telecom sites across the three nations. More than 90% of these are located in off-grid or weak-grid locations.
With new solar and battery systems powering these sites, mobile networks will experience fewer outages and improved service quality.
Optimising the energy mix is estimated to reduce power costs for operators by up to 30% in Liberia, 26% in Sierra Leone, and 52% in Ethiopia.
This transition is also expected to cut emissions by more than 10 624 tonnes of carbon dioxide annually. Furthermore, the partnership will promote gender inclusion by expanding opportunities for women in technical, operational, and leadership roles within the sector, says the IFC.
This agreement reflects a shared vision for a greener telecom industry and empowers the company to scale its innovative energy platforms, according to Nabil Haddad, CEO of IPT PowerTech Group.
Reliable and affordable power for telecom networks is a cornerstone of Africa’s digital transformation, said Nathalie Kouassi-Akon, IFC regional director for West Africa and the Gulf of Guinea.
Through this partnership, the institution is supporting a scalable, private sector-led solution that enables mobile operators to reach underserved and fragile communities more sustainably, added Kouassi-Akon.
The project advances the World Bank Group and African Development Bank’s Mission 300 initiative, which aims to provide electricity to 300 million Africans by 2030.
Telecom
Expedier Launches Platform to Ease Cross-Border Payments for African Firms

Expedier has unveiled “Expedier for Business,” an online pro-banking platform to simplify global payments, multi-currency transactions, and financial operations for expanding companies.

Kingsley Madu
The tool centralizes payments, invoicing, payroll, and treasury into one secure dashboard, tackling challenges like fragmented systems and poor visibility that hinder international scaling.
Kingsley Madu, Co-Founder and CEO of Expedier, said: “African businesses are increasingly global… Expedier for Business was built to simplify how companies manage money across borders while maintaining visibility, control, and compliance.”
Key features include customizable dashboards for payments, invoices, and workflows; support for USD, CAD, GBP, EUR, and more; virtual cards; automated payroll/invoicing; currency swaps; and real-time tracking.
Security measures cover two-factor authentication, KYC/KYB verification, and team access controls.
As cross-border trade and remote work boom in Africa, the platform aids firms dealing with international suppliers, teams, and customers. It is now available for organizations scaling globally.
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