Telecom
Etisalat to Provide Unrivaled Quality of Service-Ammar
Excitement and heightened expectations have continued to greet the many prospective subscribers of Etisalat Nigeria following the launch recently of the now famous 0809uchoose campaign by the latest GSM service provider in the Nigerian telecom market. Etisalat Nigeria, basking on the rich history of its parent company with telecommunications services in 16 countries across the Middle East, Asia and Africa has promised Nigerians world class service. Mr. Wael Ammar, vice president, Marketing, Etisalat Nigeria spoke to Nigeria CommunicationsWeek on the company’s preparation for commercial launch.
Late Entrant and Competition
Not at all. The Nigerian market is a large, dynamic and interesting market.
Teledensity is still relatively low compared to other markets around the world therefore there is still a lot of opportunity for us and other players to come to the market and stand out with the quality of our offerings.
New Offerings
We have a robust history of operating in different markets around the world. In all the markets we operate, we have always brought exciting innovations and well thought out products and services to our customers.
The Nigerian market will be no different as you can see from our current 0809uchoose unique market entry campaign.
There is certainly many more where that came from.
Delay in Unveiling Etisalat
We are a global business operation that places a premium on quality.
It has indeed taken us a while to go to market but it has all been so that when we do roll out services commercially, our customers in Nigeria would enjoy the benefit of unrivaled quality of service both in terms of our network and also in terms of our customer service.
Tariff Regimes, Poor Quality of Service and Etisalat
One of our hallmarks in the 15 markets we operate in Middle East, Africa and Asia is the quality of our service.
Those are the legacies we will be bringing to Nigeria without any doubt.
Our tariff regime will surely be announced and like everything else we do, we will have the customers’ interests at heart.
Infrastructure
We have a winning business model comprising of co-locating where possible and of course rolling out our own infrastructure.
0809uchoose Campaign
With 0809uchoose, our potential subscribers can dial into our network via the numbers that 0809uchoose stand for, that is 08098246673, and choose mobile numbers for themselves that actually do mean something to them. These numbers are free of any charge whatsoever (except for Gold, Silver or bronze numbers which make up just about five percent of the 1 million numbers available in this promotion). The numbers are free, the SIM cards are also free. On top of that, customers who reserve their numbers via this campaign will get free airtime for life on our network. Customers can also reserve their numbers by visiting our website on www.etisalat.com.ng/uchoose or via any of our sales team who have begun a promotion on the streets of Nigeria’s major cities.
Etisalat’s Internet Revolution
At the time we will be rolling out our service, ours will be a fully integrated network that will have the capacity to deliver world class service to our teeming subscribers all over Nigeria.
Manpower Challenge
We are at the moment building a world class team made up of mainly Nigerian professionals from all walks of life who we consider as the best in their areas of expertise. The process for us is an ongoing one that is not set to end until we have the best brains in place to help us deliver our top quality service vision to the people of Nigeria.
Etisalat’s Wealth of Experience and Nigerian Operations
Given the fact that we have indeed been operating in other parts of the world successfully for 32 years, Nigerians can look forward to benefiting from the wealth of experience that we will be coming to the Nigerian market with. Our global outlook will enable us to bring synergies to play that will benefit all our customers in Nigeria.
Corporate Social Responsibility
Etisalat believes strongly in giving back to our communities, extending our reach and technology to make our society a better place. Our CSR programme at Etisalat Nigeria takes a powerful two-pronged ‘bottoms up’ and ‘top down’ approach with programmes in Education & Leadership development for young Nigerians, Health and the Environment.
Telecom
Lebara Nigeria Becomes Member of GSMA Network

Lebara Nigeria has become a member of the Global System for Mobile Communications Association (GSMA) as it expands operations in the West African country.

The membership places Lebara Nigeria within a global network of more than 1,000 mobile operators, device manufacturers, technology companies and digital service providers.
Through the GSMA, the company will have access to industry research, technical standards, policy engagement and industry initiatives.
Lebara Nigeria said the move reflects its participation in the wider telecommunications ecosystem as it develops its operations in Nigeria’s mobile market.
Nigeria’s telecommunications sector plays a central role in the country’s digital economy, with more than 170 million active mobile subscriptions supporting services such as digital payments, e-commerce, education and healthcare.
Industry analysts say participation in international bodies such as the GSMA supports knowledge sharing and the adoption of industry standards.
Lebara Nigeria said GSMA membership will support its engagement with industry developments and policy discussions in the telecommunications sector.
The company said it remains focused on operating in Nigeria’s mobile telecommunications market as demand for connectivity continues to grow.
GSM Association is the advocacy and lobbying organization for the mobile communications industry, representing more than 1,000 mobile operators as full members and a further 400 companies in the broader mobile ecosystem as associate members.
Telecom
Vitel Wireless Warns Public, Says it Not Running any Investment Scheme

Management of Vitel Wireless, mobile virtual network operator (MVNO), has distanced the company from a fraudulent scheme operating under the name: “Vitel Shares Services.”

In an official statement, the management clarified that Vitel Wireless is not selling shares or running any investment schemes.
They warned that the operators of “Vitel Shares Services” are using unauthorised websites, mobile applications, social media promotions, and bank accounts falsely linked to Vitel Wireless to mislead the public.
The statement reads: “The attention of Vitel Wireless has been drawn to a fraudulent scheme operating under the name ‘Vitel Shares Services.’
“We wish to state clearly that Vitel Wireless has no affiliation with Vitel Shares Services, or any platform claiming to offer Vitel shares, investments, or financial products through unofficial channels.
“We do not solicit investments through agents, social media, websites, apps, or third parties. Any platform claiming to offer Vitel Wireless shares or investments outside our official channels is fraudulent and should be treated as such.
“We urge the general public to remain vigilant and verify all information through official Vitel Wireless communication channels before making any payments or sharing personal data.”
Telecom
Airtel Nigeria Deepens Focus on Data Usage Transparency @ Customer Forum

Airtel Nigeria has concluded its second Customer Forum in Abuja, bringing together a large section of customers including high-volume data subscribers, 5G customers, and key stakeholders in another landmark engagement aimed at addressing concerns around data usage, transparency, and customer experience.

The forum themed “Understanding Your Data and Taking Control 2.0.” aimed to strengthen trust in Nigeria’s rapidly evolving telecommunications landscape. The session also featured inputs from representatives of the Nigerian Communications Commission (NCC).
Delivering the Keynote remarks, Dinesh Balsingh, CEO of Airtel Nigeria, who was represented by Femi Adeniran, Director, Corporate Communications and CSR, emphasised that trust remains the most valuable currency in telecommunications, and Airtel remains committed to strengthening customer confidence through transparency and continuous engagement.
He explained that discussions around data consumption have become increasingly important as digital lifestyles evolve, with smartphones, cloud services, video streaming and emerging artificial intelligence applications significantly influencing data usage patterns.
According to him, Airtel recently introduced the Airtel Data Calculator, an innovative tool designed to help customers estimate their data needs based on online activities such as multimedia streaming, video calls, social media usage, and gaming.
“The purpose of the Airtel Data Calculator is to provide greater visibility, support informed decision-making and place more information directly in the hands of customers. Because transparency should never be viewed as a compliance exercise. Transparency is good business,” he stated.
He further reassured customers that Airtel has no incentive to shortchange subscribers through inaccurate billing, forced spending or unnecessary data depletion, stressing that the company’s growth depends on customer satisfaction, loyalty and trust.
Adeniran also highlighted Airtel’s continued investments in network infrastructure, fibre capacity, digital platforms, artificial intelligence capabilities, customer service systems and workforce development, noting that these investments are aimed at improving service quality and enhancing customer experiences.
Oladokun Oye, Director, Customer Experience, Airtel Nigeria, while welcoming participants to the event, said the forum was created to provide customers with an open platform for education, engagement and problem-solving, noting that the customer remains at the centre of Airtel’s business.
“Data has become central to everyday life, powering work, education, commerce, entertainment, healthcare and countless opportunities. As data usage grows, so too does the desire for greater visibility and understanding.
Today’s conversation is part of an ongoing journey. A journey toward greater transparency. A journey toward deeper understanding. And a journey toward a better customer experience for every Airtel subscriber,” he said.
The forum also featured practical demonstrations on data consumption management, device settings, and usage habits that impact data usage. It also included an interactive session by which Airtel teams provided clarifications and offered feedback to customers.
The Abuja event follows the successful maiden edition held earlier this year in Lagos and aligns with broader industry efforts led by the Nigerian Communications Commission (NCC) to improve consumer awareness, transparency, and confidence within the telecommunications sector.
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