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Etisalat’s Easy Starter Tickles Subscribers

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Eager subscribers have continued to throng Etisalat Nigeria designated centers to redeem their reserved numbers and take advantage of its unique service offerings.
This followed the roll-out of full commercial services the fastest growing telecommunications outfit in the world, in Lagos recently.
Redemption centers, which include Etisalat shops around Nigeria and selected branches of Oceanic Bank, Sweet Sensation and Big Treat Supermarket, have since witnessed a large turn out of subscribers in a bid to redeem their Easy Starter prepaid packs.
The Easy Starter package is the innovative prepaid product of Etisalat Nigeria designed to give subscribers the power to enhance as well as maximize both air and talk time.
Speaking on the benefits of the Easy Starter package, Wael Ammar,  vice president, Marketing, Etisalat Nigeria, said “The Easy Starter is the first prepaid package from Etisalat with a robust range of services geared towards giving subscribers value and optimized talk time. The innovative package comes with unique features that easily distinguish it as the brand of choice; they are the homezone tariff plan, Receiver Pays (or Call Collect) and Recharge Others. It is important to note that subscribers can enjoy all these services by default as they are automatically activated as soon as the subscriber joins the network.”
One of the main features of Easy Starter is the homezone, a tariff plan that allows subscribers the opportunity to select the areas where they make the most calls as their homezone in order to enjoy lower tariffs.
According to Ammar; “our tariff structure is the simplest in the history of telco in Nigeria and it is designed for the ease of our customers who remain a driving force in all we do. With Easy Starter, our subscribers have just two levels of tariff; either you are in your homezone or out of the homezone. The difficulty associated with having to determine how much a call costs is removed as it is either 40 kobo in the homezone or 50 kobo outside the homezone per second. This is practical innovation, simplicity at its best and unique to this market.”
Customers can dial 242 to access the service on IVR and follow the voice prompts to set their homezone or dial *242# to set their homezone on activation of their lines. As part of a set of promotional offers, Etisalat is offering the first 10 homezone selections are free. After the promo which ends at the end of November, subscribers will be able to make 3 free homezone changes a month. Subsequent changes will thereafter attract a minimal cost.
Another innovative feature from the Easy Starter is Receiver Pays. Another first in the Nigeria telecomms market, Receiver Pays makes it possible for the receiver of a call to pay for the call if they so desire. The Call Receiver on the network will be prompted and requested to accept or reject the collect call. Callers are only required to dial 268 followed by the mobile number to call.  
The Recharge Others feature remains another popular feature which enables the subscriber recharge other subscribers’ airtime account with a recharge PIN without having to send them the PIN.
Other exciting services include SMS, MMS, Call Me Back service, ring back tunes and so much more. Data and Internet services can also be used by WAP, GPRS and EDGE enabled phones. There are also supplementary voice enabled services such as voicemail and network enabled 5 person conference calls. All these customer friendly phone applications can be found on the phone’s SIM menu for ease of use and reference by the subscriber.
Etisalat Nigeria further assured Nigerians that it is committed to offering subscribers an outstanding experience as it welcomed them to its global network which connects 74 million subscribers across 17 countries.


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Experts Reveal a Steady Decline of High-severity Incidents Over the Years

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According to the ‘Anatomy of a Cyber World: Global Report by Kaspersky Security Services’, there has been a noticeable decline in the percentage of high-severity incidents over the past few years.

While 2021 recorded the highest proportion at 14.3%, 2025 experienced the lowest in six years at just 3.8%. This trend indicates that many attack attempts were quickly detected and effectively mitigated by Kaspersky MDR experts, preventing their severity from escalating beyond medium levels.

High-severity incidents are defined as attacks involving direct human involvement that result in a significant impact on the customer’s IT infrastructure. In 2025, the number of such incidents detected by Kaspersky MDR decreased by 19% compared to 2024, highlighting improvements in early detection capabilities and more effective remediation efforts among Kaspersky MDR clients.

A detailed analysis of the root causes of these incidents in 2025 reveals the following insights:

Human-driven attacks accounted for approximately 23% of high-severity incidents. Although this represents a slight decrease from 2024, they continue to be the primary cause of serious breaches.

Kaspersky detected such attacks in nearly 21% of customers, demonstrating that motivated adversaries persist in bypassing automated defences. Despite advancements in automated detection tools, these highly skilled attackers still find ways to evade security measures.

Confirmed cyber exercises like Red Teaming made up over 23% of incidents. When activity is verified as part of security testing, it’s often classified as infrastructure false positives, though customers frequently report them as incidents.

Social engineering ranked third, responsible for over 15% of high-severity attacks and affecting nearly 18% of organisations. These are classified as high-severity when successful and not automatically remediated, often leading to security awareness recommendations.

Security policy violations constituted just under 14% of all cases, involving legitimate accounts performing suspicious actions like data exfiltration. Malware incidents represented less than 12%, while artifacts from past attacks, or APT traces, were found in over 7% of cases. Vulnerability detection, though not core focus for Kaspersky MDR, was reported in fewer than 5% of incidents.

“The decline in high-severity incidents highlights the critical importance of adopting a proactive cybersecurity strategy. Human-led solutions such as Managed Detection and Response (MDR) and Incident Response remain essential in combating sophisticated, human-driven threats.

To further enhance the effectiveness and efficiency of in-house security teams, organisations should incorporate advanced, automated solutions like Extended Detection and Response (XDR), which provide improved visibility and enable faster responses.

Additionally, leveraging SOC consulting services can assist in building a robust Security Operations Center from the ground up or optimising an existing one for maximum performance.

An integrated approach to hybrid security operations empowers organisations to detect threats early, contain them swiftly, and ultimately prevent severe breaches from occurring,” comments Sergey Soldatov, Head of Security Operations at Kaspersky.

 

 

 

 

 


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Google, UpSkill Universe Relaunch Hustle Academy to Bring Free AI Skills to Africans

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Google and UpSkill Universe, Sub-Saharan Africa’s leading AI and business skills training partner, have announced a major redesign of the Google Hustle Academy programme.

For the first time, the free training initiative is open to everyone, not just business owners. The new curriculum is focused on equipping individuals and entrepreneurs with practical AI skills.

Small businesses are the engine of Africa’s economy, creating over 80% of jobs on the continent. To help them grow, the Hustle Academy was launched in 2022, providing bootcamp-style training on business strategy, digital skills, AI, and leadership. The program has since trained over 18,000 SMEs, with many reporting increased revenue and job creation.

Now, as AI reshapes the job market, the program is evolving. The 2026 edition is built for anyone in Sub-Saharan Africa, including employees, students, and jobseekers, who wants to use AI to advance their career.

To meet the needs of a diverse audience, the new format includes short, 60-minute webinars and more immersive, high-impact bootcamps. These sessions are laser-focused on putting AI to work immediately in areas like digital commerce, marketing, and growth strategy.

Speaking about the academy, Gori Yahaya, Founder & CEO UpSkill Universe said “The 2026 Hustle Academy is designed to close the AI Skills gap with hands-on training that is short, focused, and immediately useful. AI is reshaping how businesses win and how careers are built, right across this continent.

“We’re excited to renew our partnership, now in its fifth year with Google, combining their global AI leadership with our deep regional AI expertise. The next wave of AI leaders will come from this continent. We are making sure they are ready.”

The Hustle Academy initiative has strengthened digital competitiveness across emerging African economies by enabling SMEs to move beyond AI awareness to practical implementation, positioning them for sustained growth in an increasingly AI-driven business environment.

“We believe that the future of Africa’s digital economy lies in the hands of individuals and entrepreneurs alike. Our new strategy focuses on scaling reach by training individuals in the latest AI-centered tools and techniques,” said a Google representative.

 


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Lagos Govt Drags Top Firms to Court Over Billion-Naira Tax Debts

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Lagos State has dragged 45 individuals and firms, including Bi-Courtney Aviation, DAAR Communications and Leaders & Company, to revenue court for tax debts running into billions of naira.

Lagos Govt Drags Top Firms to Court Over Billion-Naira Tax Debts

Lagos Govt

Bi-Courtney, operators of Murtala Muhammed Airport Terminal Two, faces N38.7 million claim; DAAR, behind Africa Independent Television, owes N22.4 million; ThisDay publishers Leaders & Company allegedly skip N67.1 million.

GMT Energy Resources tops corporates at N145.8 million, followed by Sheriff Deputies at N132.1 million; others like Heyden Petroleum, AA Rescue, BRT operator Primero also listed.

Individuals owe N13.5 million to N35 million each.

Attorney-General Lawal Pedro said suits followed ignored notices, aiming to enforce laws and fund infrastructure.

More defendants: IENG Nigeria, James Fisher, V Care Diagnostics, Venture Garden, Saro Africa, Barry Callebaut, Native Media, First Consulting, Eyowo Payments.

Compliant taxpayers post-notice escaped prosecution; defaulters risk penalties, interest, jail.

Pedro urged prompt filings and payments.


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