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Etisalat’s Easy Starter Tickles Subscribers

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Eager subscribers have continued to throng Etisalat Nigeria designated centers to redeem their reserved numbers and take advantage of its unique service offerings.
This followed the roll-out of full commercial services the fastest growing telecommunications outfit in the world, in Lagos recently.
Redemption centers, which include Etisalat shops around Nigeria and selected branches of Oceanic Bank, Sweet Sensation and Big Treat Supermarket, have since witnessed a large turn out of subscribers in a bid to redeem their Easy Starter prepaid packs.
The Easy Starter package is the innovative prepaid product of Etisalat Nigeria designed to give subscribers the power to enhance as well as maximize both air and talk time.
Speaking on the benefits of the Easy Starter package, Wael Ammar,  vice president, Marketing, Etisalat Nigeria, said “The Easy Starter is the first prepaid package from Etisalat with a robust range of services geared towards giving subscribers value and optimized talk time. The innovative package comes with unique features that easily distinguish it as the brand of choice; they are the homezone tariff plan, Receiver Pays (or Call Collect) and Recharge Others. It is important to note that subscribers can enjoy all these services by default as they are automatically activated as soon as the subscriber joins the network.”
One of the main features of Easy Starter is the homezone, a tariff plan that allows subscribers the opportunity to select the areas where they make the most calls as their homezone in order to enjoy lower tariffs.
According to Ammar; “our tariff structure is the simplest in the history of telco in Nigeria and it is designed for the ease of our customers who remain a driving force in all we do. With Easy Starter, our subscribers have just two levels of tariff; either you are in your homezone or out of the homezone. The difficulty associated with having to determine how much a call costs is removed as it is either 40 kobo in the homezone or 50 kobo outside the homezone per second. This is practical innovation, simplicity at its best and unique to this market.”
Customers can dial 242 to access the service on IVR and follow the voice prompts to set their homezone or dial *242# to set their homezone on activation of their lines. As part of a set of promotional offers, Etisalat is offering the first 10 homezone selections are free. After the promo which ends at the end of November, subscribers will be able to make 3 free homezone changes a month. Subsequent changes will thereafter attract a minimal cost.
Another innovative feature from the Easy Starter is Receiver Pays. Another first in the Nigeria telecomms market, Receiver Pays makes it possible for the receiver of a call to pay for the call if they so desire. The Call Receiver on the network will be prompted and requested to accept or reject the collect call. Callers are only required to dial 268 followed by the mobile number to call.  
The Recharge Others feature remains another popular feature which enables the subscriber recharge other subscribers’ airtime account with a recharge PIN without having to send them the PIN.
Other exciting services include SMS, MMS, Call Me Back service, ring back tunes and so much more. Data and Internet services can also be used by WAP, GPRS and EDGE enabled phones. There are also supplementary voice enabled services such as voicemail and network enabled 5 person conference calls. All these customer friendly phone applications can be found on the phone’s SIM menu for ease of use and reference by the subscriber.
Etisalat Nigeria further assured Nigerians that it is committed to offering subscribers an outstanding experience as it welcomed them to its global network which connects 74 million subscribers across 17 countries.


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InsomniaQ Spotlights African Creativity in Lagos

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Quickteller successfully hosted the maiden edition of InsomniaQ recently in Lagos, delivering a 12-hour non-stop celebration of African music, culture, and creativity.

A statement from the firm on Sunday stated that the event attracted a diverse audience of music lovers, culture enthusiasts, and festive diaspora returnees, marking a strong debut for what organisers described as a potential signature December event.

InsomniaQ featured a dynamic mix of live performances and DJ sets, showcasing Africa’s rich musical diversity and creative depth. From soulful sounds to high-energy performances, the festival offered a thoughtfully curated journey designed to follow the natural rhythm of its audience’s circadian cycle, sustaining energy, connection, and excitement throughout the night.

Beyond the performances, InsomniaQ emerged as a platform for shared cultural expression, creating space for celebration, discovery, and community. The experience reinforced Lagos’ position as the heartbeat of Africa’s December entertainment season and highlighted the growing appetite for premium, culturally grounded experiences.

Commenting on the success of the event, the Executive Vice President, Group Marketing and Communications, Interswitch Group, Cherry Eromosele, described InsomniaQ as an organic extension of Quickteller’s place in everyday moments of connection, culture, and celebration.

“InsomniaQ was created as a space to celebrate African creativity in its full expression, the music, the energy, and the people who make our culture so powerful.

“Seeing that vision come to life, with thousands of people connecting through sound, movement, and shared experience, has been truly rewarding. This debut edition reinforces our belief in creating platforms that bring people together and spotlights the richness of African talent in meaningful ways,” Eromosele said.

The success of InsomniaQ, according to the organisers, reflects a broader commitment within the Interswitch ecosystem to support experiences that extend beyond transactions into everyday life. By championing platforms that blend culture, innovation, and community, Interswitch continues to shape how people connect, celebrate, and experience Africa’s evolving creative economy.

With its strong debut, InsomniaQ has set the tone for future editions and established itself as a new fixture in Africa’s December calendar, celebrating culture, driving connection, and creating memorable experiences.


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How Moniepoint’s Founders, Tosin Eniolorunda and Felix Ike are Redefining African Tech and Finance

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In an era where global tech giants dominate headlines, two Nigerian entrepreneurs are quietly revolutionizing financial services across Africa, proving that world-class innovation can emerge from homegrown talent and local institutions.

Tosin Eniolorunda and Felix Ike, co-founders of Moniepoint Inc, have built one of Africa’s fastest-growing fintech companies, not despite their exclusively Nigerian education, but in many ways, because of it.

Their journey from the lecture halls of Obafemi Awolowo University and the University of Lagos to the TIME100 Most Influential Companies list stands as a powerful testament to the caliber of talent nurtured within Nigerian universities and the transformative potential of locally-rooted vision.

Tosin Eniolorunda’s path exemplifies how Nigerian educational institutions can cultivate entrepreneurial excellence. After earning his degree in Mechanical Engineering from Obafemi Awolowo University, he didn’t follow the well-trodden path abroad but instead chose to build solutions for Nigerian challenges within Nigeria itself. This decision proved prescient.

Understanding the unique financial ecosystem and infrastructure gaps firsthand from the work at TeamApt Ltd where they were building from majority of the country’s banks, Tosin pioneered several industry firsts: introducing instant POS transfers to Nigeria, launching the country’s first virtual account services, and constructing a vertically integrated payments processing switch with full switching and processing licenses.

These feats and technological achievements must be viewed from the prism that these were deeply contextual innovations born from intimate knowledge of local needs, the kind of understanding that comes from being educated and embedded in the communities one serves.

Felix Ike’s contribution complements this vision with technical brilliance equally rooted in Nigerian educational excellence. Graduating with first-class honors in Computer Science from the University of Lagos, Felix brought to Moniepoint the kind of engineering rigor required to build mission-critical financial infrastructure.

As Chief Technology Officer, he has architected systems that are not just functional but scalable, resilient, and secure enough to serve over 10 million businesses and individuals across Nigeria and Africa. His work demonstrates that Nigerian universities are producing software engineering leaders capable of building world-class technology that can compete on the global stage with technology that processes millions of transactions daily and underpins the financial dreams of an entire continent.

Since its founding in 2015, Moniepoint has evolved into Africa’s largest distributor of financial services in Nigeria, with presence across all 774 local government areas. The company’s all-in-one financial ecosystem offering seamless payments, banking, credit, and business management solutions reflects a sophisticated understanding of what African businesses and individuals actually need to thrive.

The accolades have followed: recognition by TIME as one of the 100 Most Influential Companies in 2025, listing among CNBC’s top UK fintech firms, and ranking in the Financial Times’ Africa’s Fastest-Growing Companies for three consecutive years.

The Moniepoint story as an indigenously rooted but globally compliant player challenges prevailing narratives about where innovation must originate and what credentials are necessary for building transformative companies. Tosin and Felix’s success illustrates that Nigerian universities, when their graduates are empowered with vision, opportunity, and determination, can produce founders who don’t just participate in the global economy but reshape it.


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FIRS Declares NIN, CAC Numbers as Tax IDs from 2026

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Federal Inland Revenue Service (FIRS) has announced that the National Identification Number (NIN) issued by the National Identity Management Commission (NIMC) will automatically serve as the Tax Identification Number (Tax ID) for all Nigerian citizens, while registered businesses will use their Corporate Affairs Commission (CAC) registration numbers.

FIRS Declares NIN, CAC Numbers as Tax IDs from 2026

FIRS

The disclosure was made during a public awareness campaign on the new tax laws posted on X (formerly Twitter) on Monday.

According to the Service, the Nigeria Tax Administration Act (NTAA), which comes into force in January 2026, mandates the use of Tax IDs for certain financial and commercial transactions, including bank account ownership.

FIRS explained that the measure is part of efforts to unify all previously issued Tax Identification Numbers (TINs) by both the federal and state revenue services into a single identifier.

“For individuals, your NIN automatically serves as your Tax ID, while for registered companies, your CAC RC number is used. You do not need a physical card; the Tax ID is a unique number linked directly to your identity,” the Service stated.

The agency noted that the requirement has been in place since the Finance Act of 2019 but has now been strengthened under the NTAA to ensure compliance and ease of administration.

Officials emphasized that the reform would simplify tax processes, reduce duplication, and improve transparency in Nigeria’s tax system.

The Service added that the integration of NIN and CAC numbers into the tax framework would also enhance data accuracy, curb tax evasion, and streamline the monitoring of taxable activities across the country.

Tax experts have described the development as a significant step toward modernizing Nigeria’s revenue administration, noting that it aligns with global best practices where national identity systems are linked to tax compliance.

The FIRS urged Nigerians to ensure that their NINs and CAC registration details are up-to-date, stressing that the identifiers would be required for transactions such as property purchases, contract awards, and access to certain financial services once the NTAA takes effect


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