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Etisalat’s Easy Starter Tickles Subscribers

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Eager subscribers have continued to throng Etisalat Nigeria designated centers to redeem their reserved numbers and take advantage of its unique service offerings.
This followed the roll-out of full commercial services the fastest growing telecommunications outfit in the world, in Lagos recently.
Redemption centers, which include Etisalat shops around Nigeria and selected branches of Oceanic Bank, Sweet Sensation and Big Treat Supermarket, have since witnessed a large turn out of subscribers in a bid to redeem their Easy Starter prepaid packs.
The Easy Starter package is the innovative prepaid product of Etisalat Nigeria designed to give subscribers the power to enhance as well as maximize both air and talk time.
Speaking on the benefits of the Easy Starter package, Wael Ammar,  vice president, Marketing, Etisalat Nigeria, said “The Easy Starter is the first prepaid package from Etisalat with a robust range of services geared towards giving subscribers value and optimized talk time. The innovative package comes with unique features that easily distinguish it as the brand of choice; they are the homezone tariff plan, Receiver Pays (or Call Collect) and Recharge Others. It is important to note that subscribers can enjoy all these services by default as they are automatically activated as soon as the subscriber joins the network.”
One of the main features of Easy Starter is the homezone, a tariff plan that allows subscribers the opportunity to select the areas where they make the most calls as their homezone in order to enjoy lower tariffs.
According to Ammar; “our tariff structure is the simplest in the history of telco in Nigeria and it is designed for the ease of our customers who remain a driving force in all we do. With Easy Starter, our subscribers have just two levels of tariff; either you are in your homezone or out of the homezone. The difficulty associated with having to determine how much a call costs is removed as it is either 40 kobo in the homezone or 50 kobo outside the homezone per second. This is practical innovation, simplicity at its best and unique to this market.”
Customers can dial 242 to access the service on IVR and follow the voice prompts to set their homezone or dial *242# to set their homezone on activation of their lines. As part of a set of promotional offers, Etisalat is offering the first 10 homezone selections are free. After the promo which ends at the end of November, subscribers will be able to make 3 free homezone changes a month. Subsequent changes will thereafter attract a minimal cost.
Another innovative feature from the Easy Starter is Receiver Pays. Another first in the Nigeria telecomms market, Receiver Pays makes it possible for the receiver of a call to pay for the call if they so desire. The Call Receiver on the network will be prompted and requested to accept or reject the collect call. Callers are only required to dial 268 followed by the mobile number to call.  
The Recharge Others feature remains another popular feature which enables the subscriber recharge other subscribers’ airtime account with a recharge PIN without having to send them the PIN.
Other exciting services include SMS, MMS, Call Me Back service, ring back tunes and so much more. Data and Internet services can also be used by WAP, GPRS and EDGE enabled phones. There are also supplementary voice enabled services such as voicemail and network enabled 5 person conference calls. All these customer friendly phone applications can be found on the phone’s SIM menu for ease of use and reference by the subscriber.
Etisalat Nigeria further assured Nigerians that it is committed to offering subscribers an outstanding experience as it welcomed them to its global network which connects 74 million subscribers across 17 countries.


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Union Bank gets Multiple ISO Certifications

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Union Bank has attained certifications in MSECB management system in ISO/IEC 27001:2022, ISO 22301:2019, and ISO/IEC 20000-1:2018.

MSECB is a leading international provider of audit and certification services for management systems based on a wide range of global standards.

A recent statement from the bank disclosed that it received the certifications following assessments of its management system covering information security, its service delivery, and business continuity standards under the combined Information Management Systems standards.

The information security management systems ISO/IEC 27001:2022, ISO 22301:2019, and ISO/IEC 20000-1:2018 are internationally recognised standards that outline the requirements for establishing an effective information management system that guides against data breaches, IT system compromises, and disruptions to business processes.

Commenting on the bank’s recent attainment, Francis Mojoyinlola, Chief Information Security Officer at Union Bank, said, “The bank’s continued adherence to best international practices, as acknowledged by an independent third-party audit from a reputable international certification firm, reaffirms our capacity to erect, implement, and maintain best information and security management practices.

“We remain committed to offering our esteemed customers simpler, more innovative services rooted in the highest standards of information security and cutting-edge innovative banking service.”

The recent achievement by Union Bank follows the bank’s recertification of Payment Card Industry Data Security Standard version 3.2 and the International Organisation for Standardisation ISO/IEC 27001:2013 certification attained in 2018.

According to the lender, it further highlights its commitment to the strictest information management security standards while securing its pride of place as one of Nigeria’s most trusted financial institutions.


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PalmPay Bolsters Lagos Agriculture Initiative with Effortless Payment Solutions

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PalmPay, a leading fintech platform, has partnered with the Lagos State Government to bolster its agricultural initiative, offering robust payment solutions to empower residents and businesses alike with the necessary financial tools for success through the Food Discount Market initiative tagged – Ounje Eko.

Ounje Eko, meaning – Lagos Food, is a food intervention program by Governor Babajide Sanwo-Olu of Lagos State, aimed at providing succour to residents. This initiative is taking place across five (5) divisions of the State.

The Ounje Eko markets were opened at 27 locations in Ikeja; six in Lagos Island; nine in Ikorodu; five in Epe; and 10 in Badagry divisions. The food items – rice, beans, garri, bread, eggs, tomatoes, and pepper, among others – were sold at a 25% discount to residents.

Commenting on the initiative, Enakeno Umuteme, the Head of Marketing Communications, PalmPay, noted, “The Ounje Eko is indeed a laudable initiative especially as the country’s inflation rate stands at 30% according to the National Bureau of Statistics (NBS).

“PalmPay is privileged to have participated in the Ounje Eko Initiative and offered its support as one of the Independent Payment Solution providers to have partnered with Lagos State Government as payment platforms providing POS terminals as a means of payment.”

Mr Umuteme added, “At PalmPay, we are always committed to empowering individuals and businesses with the tools they need to thrive, and we believe that having supported this intervention, we were able to make a meaningful impact in our community.”

With PalmPay’s expertise in delivering secure and efficient digital payment solutions, coupled with its involvement in the discounted market initiative, both vendors and consumers can anticipate a seamless and user-friendly experience.


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6 Ways Agritech can Revolutionise Grocery Aisles

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By Diana Tenebe, Chief Operating Officer, FoodStuff Store

Forget grocery drudgery. Imagine vibrant shelves overflowing with fresh produce, thanks to a digital revolution on the farm. Agritech tackles food waste, not directly on store shelves, but throughout the food journey.

Globally, food waste is a staggering 1.6 billion tons, with a significant portion lost in supply chains. In Nigeria alone, 14 million tons are wasted annually. Here are 6 ways Agritech can offer a solution.

Precision Farming: Gone are the days of guesswork. Sensors and data analysis nowadays provide real-time insights, allowing farmers to optimise resource use and boost yields. Imagine perfectly nurtured fruits and vegetables! Additionally, agritech can analyse consumer demand and weather patterns to optimise harvests, reducing surplus that spoils before reaching stores.

Fresher, Faster Deliveries: The farm-to-store journey can be improved on so it is no longer slow and wasteful. Advancements in logistics, storage, and distribution ensure food arrives fresher and faster. Cold chain improvements and optimised routes mean fruits and vegetables retain nutrients and flavour all the way to the grocery aisle. Agritech can also play a role here by using sensors to monitor storage conditions and track shipments, minimising spoilage during transport.

Beyond Efficiency: Agritech isn’t just about optimising existing food systems. It can also be used in driving innovation. From plant-based alternatives to lab-grown meat, agritech across the world is pushing the boundaries of what we consider “food,” offering consumers a wider variety of healthy and sustainable choices.

Connecting the Dots: Traditionally, a complex web of middlemen stands between farms and supermarkets. This lengthens the supply chain, impacting both freshness and price. Agritech platforms disrupt this model by establishing a direct link between producers and retailers. Imagine farmers uploading their harvest information, including type, quantity, and quality, directly onto an Agritech platform. Supermarkets can then browse these offerings and place orders efficiently. This streamlined process eliminates unnecessary intermediaries, reducing costs and expediting delivery.

Extending Shelf Life: Research focuses on developing technologies like special packaging or coatings to slow down spoilage and extend the shelf life of perishables. These coatings might act as a second skin, regulating moisture loss and respiration rates, or even contain natural antimicrobials to fight off spoilage-causing bacteria. This not only reduces food waste but also keeps our grocery aisles stocked with fresher produce for longer.

Reducing Waste, Fighting Hunger: Agritech can connect supermarkets with organisations that collect surplus food nearing expiry. This food can be redistributed to communities or food banks, reducing waste and hunger.

Agritech’s digital revolution is transforming food production, impacting what ends up on our shelves, paving the way for a future with less waste and more abundance.


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