Telecom
Etisalat’s Receiver Pays Gives Freedom to Talk
Etisalat Nigeria has continued to reveal the unique offerings on its Easy Starter platform geared towards ensuring that Nigerians can talk a lot easier than they have done previously.
One of these features is the Receiver Pays feature available as a default on its Easy Starter prepaid package. Receiver Pays allows the initiator of a call to request that the person they are calling agree to pay for the call. Should the person agree, the call initiator is not charged for the call instead the receiver pays for the call.
Explaining the unique feature, Wael Ammar, vice president Marketing, said that this innovative and groundbreaking feature will empower a lot of Nigerians even more as they can now talk with their family, friends, business associates and other key people without having to pay for the call. ʽThis is a unique and innovative feature from Etisalat. Any and everyone is now empowered to make calls even if they do not have any call credits left on their phone. Receiver Pays effectively eliminates the need for them to ʽflashʼ as they can initiate a call to the person they desire to speak to and should the person accept to pay for the call, the connection becomes active and the person who initiated the call can talk for free. This is a first from Etisalat Nigeria and it shows that we have come to the market to make Nigerians talk a lot more than they have been doing before now”, Ammar said.
Speaking further, Ammar urged subscribers to take full advantage of this feature as it is certainly a useful tool for moving business and personal lives and relationships forward. ʽIf you need to make a very important business call and you realise that you have run low on call credit or you need to speak to a family member on a topic of urgent importance and you do not have credit on your phone, this feature definitely comes very handy. You would be able to initiate a call to them and when they agree to pay for the call, you are connected and you can talk to them at no cost to you. This service will be a hit with everyone. Students can call their parents or guardians from school for free; business owners can be more easily reached by their staff or customers even when they do not have call credit on their phones; parents in rural areas can stay in touch better with their children in or outside Nigeria with the service for free. This product is very useful for everybody and will surely make life easier all round”, Ammar explained.
Receiver Pays allows callers to request that the receivers of the calls agree to pay for the calls. To initiate a call on the service, the caller only needs to dial 268 before the number of the subscriber they desire to call. As soon as they do this, the receiver is informed that a call has been initiated to them and they are requested to confirm if they would be willing to receive and pay for the call. As soon as they accept to receive the call, the call is connected and they are charged for it.
Another exciting feature of Receiver Pays is that it allows subscribers to have a Permanent List of 5 callers they would be willing to pay to receive their calls whenever they initiate Receiver Pays calls to them. To do this, they simply set up the list of their chosen 5 people on their permanent list and anytime any of the people on this list initiate a receiver pays call to them, the call would be automatically connected without the receiver needing to be prompted. The list can be created and edited at anytime at the subscribersʼ discretion and at no cost. The Receiver Pays feature is available as a default menu on the SIM Tool Kit (STK) or Service Menu of the Etisalat SIM card.
Etisalat Nigeria launched commercial operations in Nigeria last month with its Easy Starter package. Apart from the regular features available on all SIMs at the moment, Etisalat also has unique features such as Receiver Pays, Missed Call Notification, Homezone and Recharge Others. These unique features are all a first in the telecommunications industry in Nigeria and set the latest entrant into the GSM market clearly apart.
Etisalat is the fastest growing telco in the world serving a growing number of customers across 17 countries in Africa, Middle East and Asia.
Telecom
Why Strong Institutions Remain Africa’s True Growth Engine

In an insightful assessment of governance standards across the continent, Mcebisi Jonas, chairman of MTN Group, has warned that Africa’s long-term economic redemption rests entirely on the independence and resilience of its core public institutions.

Speaking during the MTN’s The Y’ello Chair vodcast that debuted on August 2, 2026, the corporate titan asserted that fragile governance frameworks continue to destroy economic inclusion and starve the region of critical investments.
Jonas emphasised that building a sustainable economy requires deliberate structural effort rather than mere political promises.
According to him, Africa must consciously protect its public bodies from political interference if it ever hopes to build a globally competitive ecosystem.
Expressing deep worry over institutional decay, Jonas remarked, “You need to hardwire democracy, you need to hardwire economic growth, you need to hardwire economic inclusion. Institutions are central in that process… Once you rubbish your institutions, the country goes down the tube.”
Drawing on his own nation’s historical struggles, Jonas noted how South Africa narrowly averted a total systemic breakdown by protecting its judicial boundaries, though he cautioned that vigilance remains non-negotiable.
He observed that the ultimate test of any healthy democracy is whether a government can humbly submit to the rule of law. “There are few countries in the continent where [the] government goes to court and loses a case,” Jonas lamented, pinpointing judicial autonomy and impartial electoral commissions as the non-negotiable benchmarks of true institutional health.
Hard economic data strongly validates Jonas’s thesis. According to UNCTAD’s World Investment Report, foreign direct investment (FDI) into Africa rebounded to $97 billion in 2024, raising the continent’s share of global inflows from 4% to 6%, driven largely by 36% of global pro-investment policy reforms originating from the continent.
However, experts stress that such capital flows remain highly volatile and tend to flee at the slightest sign of political instability or judicial compromise.
Tying institutional integrity directly to investor confidence, Jonas noted that capital is fundamentally cowardly – it flows only to destinations where credibility is guaranteed by law rather than whim.
As fiscal headwinds worsen across developing economies, Jonas warned African governments against taking shortcuts or manipulating tax policies at the expense of structural credibility, emphasising that a country’s economic survival depends on predictable, independent institutions.
Telecom
eWorld Forum 2026 to Celebrate Nigeria’s GSM Revolution at 25, Launch Two Books

The 12th edition of the eWorld Forum will hold on Thursday, September 24, 2026, at the Oriental Hotel, Victoria Island, Lagos, under the theme: “The GSM Digital Milestones: 25 Years On.”

Since its inauguration in 2010, the eWorld Forum has grown into one of Nigeria’s leading platforms for dialogue on information and communications technology (ICT), bringing together policymakers, regulators, telecommunications operators, technology companies, investors, academics and other industry stakeholders to discuss the future of the country’s digital economy.
The 2026 edition coincides with the 25th anniversary of Nigeria’s GSM revolution, which began with the commercial rollout of GSM services in August 2001. Over the past two and a half decades, mobile telecommunications have transformed virtually every sector of the economy, reshaping communication, commerce, banking, education, healthcare, governance, entertainment and social interaction while accelerating digital inclusion and economic growth.
The forum will provide an opportunity for stakeholders to reflect on the industry’s achievements over the last 25 years, examine current challenges, and chart the path forward in key areas such as broadband expansion, artificial intelligence, fintech, digital infrastructure, cybersecurity, spectrum management and Nigeria’s evolving digital economy.
A major highlight of the event will be the public launch of two books authored by veteran ICT journalist, Publisher of eWorldnews and Convener of the eWorld Forum, Aaron Ukodie.
The first book, Nigeria’s GSM Revolution at 25: The Hall of Digital Pioneers and Players, has been specially published to commemorate the silver jubilee of GSM in Nigeria. The publication chronicles the remarkable evolution of the nation’s telecommunications industry and documents the vision, policies, investments, innovations and contributions of the pioneers, regulators, operators, institutions, companies and individuals whose collective efforts transformed Nigeria into one of Africa’s largest telecommunications and digital markets.
The book serves as a follow-up to Ukodie’s earlier publication, Nigerian Drivers of Digital Prosperity: The Trajectory of the Digital Evolution, Sector Analysis and Players’ Contribution, further preserving the history of Nigeria’s digital transformation.
The second publication, The Pilgrim Trail, is a deeply personal memoir that recounts the author’s life journey, professional experiences, Christian faith and reflections on God’s sustaining grace. The memoir also documents Ukodie’s recovery from the stroke he suffered in 2023 and how, despite prolonged physiotherapy and physical limitations affecting his right hand and right leg, he successfully completed both books. The work stands as a powerful testimony of resilience, perseverance, hope and unwavering faith.
Speaking ahead of the event, Ukodie said: “I am grateful for the opportunity to document both the history of Nigeria’s GSM revolution and my personal journey in The Pilgrim Trail.
“These books preserve important history while bearing testimony to God’s grace and faithfulness in my life. I look forward to sharing them with the public at the forum.”
Although both books will be officially launched during the forum, The Pilgrim Trail is already available for pre-launch orders.
According to the organisers, eWorld Forum 2026 is expected to be a landmark gathering that will celebrate one of Nigeria’s greatest technological success stories while preserving the history of the country’s digital transformation for future generations.
The forum will also honour the institutions, organisations and individuals whose pioneering efforts laid the foundation for Nigeria’s GSM revolution and continue to drive innovation across the nation’s digital ecosystem.
Telecom
5 Strategic Communication Moves Every Nigerian Startup Should Implement to Attract Investors

By Justice Winner
Nigeria’s startup ecosystem has entered a new era. Venture capital is no longer chasing bold ideas alone; investors are increasingly looking for businesses that combine innovation with sound governance, operational discipline, and long-term sustainability. As Nigeria reclaims its position as Africa’s leading destination for venture capital, founders must recognise that fundraising is no longer driven solely by product-market fit or revenue growth. Strategic communication has become a competitive advantage.

The collapse of once-promising startups despite raising millions of dollars demonstrates an important lesson: funding can accelerate growth, but reputation, trust, and transparency determine longevity. Investors now evaluate leadership credibility, governance standards, regulatory preparedness, and market positioning alongside financial performance.
Here are five strategic communication moves every startup should implement to improve investor confidence and strengthen enterprise value.
1. Build Trust Before You Need Capital
Investor relationships begin long before a fundraising round. Startups that consistently communicate their vision, milestones, customer impact, and business progress build familiarity and confidence within the investment community.
Rather than disappearing between funding announcements, founders should establish a regular cadence of updates through media engagements, company announcements, newsletters, and thought leadership. Consistent visibility demonstrates momentum, reduces uncertainty, and helps investors understand the long-term trajectory of the business.
Trust compounds over time, making fundraising conversations significantly easier when capital is eventually required.
2. Position Founders as Industry Thought Leaders
Increasingly, investors back founders as much as they back products.
Founders who contribute meaningfully to conversations around regulation, technology, financial inclusion, climate innovation, healthcare, or digital infrastructure establish themselves as credible industry leaders rather than startup operators chasing funding.
Strategic media interviews, opinion articles, conference speaking engagements, podcasts, and executive profiling help build authority. This visibility often places founders on the radar of venture capital firms long before formal introductions are made.
Strong executive visibility also reassures investors that company leadership can effectively represent the business during partnerships, regulatory engagements, and future expansion.
3. Communicate Governance as Clearly as Growth
One of the biggest lessons from recent startup failures is that rapid growth without strong governance creates significant investor risk.
Strategic communication should extend beyond customer acquisition and product launches. Founders should proactively communicate governance improvements, compliance initiatives, board appointments, internal controls, cybersecurity measures, and risk management practices.
Institutional investors increasingly evaluate operational maturity before deploying capital. Demonstrating transparency around governance signals that the company is built for sustainable growth rather than short-term expansion.
Clear governance messaging transforms compliance from a back-office function into an investor confidence strategy.
4. Own Your Narrative Before Others Do
Every startup has a story. The question is whether the company tells it first.
Without deliberate communication, external stakeholders—including competitors, critics, or market speculation—often define public perception. During periods of economic uncertainty, this can significantly influence customer confidence and investor sentiment.
A strategic communications plan should clearly articulate what problem the startup solves, why it matters, how the business creates measurable impact, and what differentiates it within the market.
Narrative ownership also becomes essential during difficult periods. Whether facing product challenges, regulatory changes, fundraising delays, or broader market volatility, startups that communicate openly and consistently are far more likely to preserve stakeholder trust than those that remain silent.
5. Showcase Impact, Not Just Investment
Funding announcements generate headlines, but sustained investor interest comes from demonstrating measurable impact.
Startups should regularly communicate meaningful business metrics, customer success stories, operational milestones, employment generation, market expansion, technology innovation, and contributions to national development.
Nigeria’s most attractive ventures increasingly solve structural challenges—from financial inclusion and agricultural distribution to clean energy and logistics. Communicating this broader economic impact positions startups as long-term infrastructure builders rather than short-term technology companies.
Investors increasingly seek businesses capable of generating sustainable value while contributing to broader economic transformation. The stronger the evidence of impact, the stronger the investment case.
Nigeria’s venture capital ecosystem continues to mature despite global economic headwinds. Improved foreign exchange stability, progressive policies such as the Nigerian Startup Act, increasing sector diversification, and stronger institutional participation have reinforced the country’s position as Africa’s leading innovation hub. However, capital is becoming more selective.
For today’s founders, strategic communication is no longer a marketing exercise—it is a business function that directly influences investor confidence, corporate reputation, partnerships, customer trust, and ultimately valuation. Companies that invest early in building credibility, communicating transparently, and positioning themselves as trusted market leaders will be better equipped to attract long-term capital and navigate future market cycles.
In an increasingly competitive investment landscape, startups that communicate strategically will not simply raise capital—they will command stronger valuations, build more resilient brands, and shape the next chapter of Nigeria’s innovation economy.
By Justice Winner, Senior Account Manager, IVI PR
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