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Facebook Celebrates Young African Creatives at The Loerie Student Awards

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Facebook celebrated the creativity and excellence of young African creatives at The Loerie Awards for 2016, the premier annual advertising awards in the advertising industry in Africa and the Middle East.

In addition to sponsoring The Loerie Student Awards for 2016, Facebook hosted a range of events aimed at young creatives in support of Loeries Creative Week (15-21 August, Durban).

Facebook announced that it will work with the Loeries and advertising schools across the country to develop and promote young creative talent on an ongoing basis. This will culminate in the Facebook Challenge, which will become an official Loerie Award in the Student Category from 2017.

One of the highlights of the week was the partnership between Facebook and the Nelson Mandela Foundation to run the first student Hack for Good at this year’s Loerie Awards.

Twenty of the country’s top students competed in a 48-hour hack to create a world-class video campaign, speaking to the theme of “Tolerance” and “Living the Mandela Legacy”.  Facebook will sponsor the production and flighting of the campaign on 5 December, the second anniversary of Madiba’s passing.

“If we want to be more creative, we have to connect – with each other, the industry and the world,” said Nunu Ntshingila, Head of Facebook, Africa. “For Facebook, the Loeries is a perfect opportunity to celebrate how Africa’s dynamic creatives are using mobile to make human connections and tell compelling stories. Mobile is the creative canvas of our time and young African professionals will define how it is used in the years to come.”

Facebook’s participation in Loeries Creative Week and beyond included:
Facebook Made on Mobile workshop – a full-day workshop in partnership with KCap (Kwamashu Community Advancement Projects) aimed at equipping disadvantaged youth with the skills to create marketing campaigns for small businesses using only their phones.

Student Portfolio Day – Facebook supported the Adams and Adams Student Portfolio Day, giving students the tools to build online creative portfolios, and promoting these to the industry using Facebook Canvas Ads.

Supporting The Loeries Creative Futures Scholarship, which unearths and nurtures creative talent from previously disadvantaged communities.

Adds Ntshingila: “We want to go beyond sponsorship to truly helping develop young, diverse talent, through programs and activities such as Made on Mobile and Hack for Good. We believe that any teen with a phone can become a marketing expert or an entrepreneur. Facebook sees a future of mobi-entrepreneurs in Africa, and we will help them unlock their creativity with the power of technology.”

 


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Ayoba Signs Up AppsFlyer as Effort To Become Africa’s Largest Digital Platform

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AppsFlyer, the global marketing attribution leader, has announced a partnership with Ayoba to propel the free instant messaging app designed by Africans for Africans to become the largest digital platform in Africa.

Ayoba offers users an ecosystem of digital and rich media services through channels, micro-apps and payment solutions, embedded within one app. By leveraging AppsFlyer’s technology across its user acquisition efforts, Ayoba will get a clearer picture of which acquisition channels work best and where efforts should be focused.

The integration of AppsFlyer’s technology will also enable a clearer understanding of Ayoba’s entire funnel of acquisition and, in the near future, will enable more effective retargeting and re-engagement of users. This new capability is essential for campaign optimization and driving organic long term growth for the app.

Africa is one of the largest mobile first regions in the world and Ayoba’s highly localised and tailored content is designed with the African user in mind. Localised content is available through curated channels aimed at entertaining, educating and empowering communities as well as a range of games.

Ayoba is available as an Android app across the continent and is network agnostic. Through the partnership with MTN, Ayoba is available to MTN users at no data cost in most of its markets.

Users can also send messages to non Ayoba users (those without the app) or users with very basic phones. The message is delivered as an SMS and MTN users can reply to these messages and the message will land on the app. For users in South Africa, Ayoba’s platform also has two dedicated COVID-19 channels providing vital reports on infections and other information at no data cost to users.

AppsFlyer provides some of the world’s leading companies and brands with analytics tools to better inform and measure marketing decisions. Its partnership with Ayoba comes on the back of earlier partnerships with telecom group Vodacom and ecommerce app Jiji across key regions in Africa.

Commenting on the partnership, Daniel Junowicz, Managing Director, LATAM & Africa at AppsFlyer said: ‘Understanding what acquisition channels work best is one of the keys to driving growth and user retention for apps and helps to optimize marketing activity. Ayoba is a unique and exciting app offering users access to a wide range of features and content. It’s great to be able to support their growth ambitions with our unparalleled mobile marketing analytics as Ayoba expands across Africa.”

Olivier Prentout, Head of Consumer Marketing for Ayoba, added: “The AppsFlyer team has been very supportive with rolling out this project. The technology is new to many on our team but AppsFlyer has been there to make sure we get the maximum value out of this partnership.

We now have a clearer understanding of where to focus our acquisition activities and better positioned to take advantage of the opportunities that abound on the continent. We look forward to working more closely with AppsFlyer as we continue on our mission to become the biggest digital platform in Africa.”


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Western Digital, Dropbox Partner to Accelerate Deployment of Cloud Infrastructure

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Empowering the world’s most essential data infrastructures, Western Digital Corp. today announced that Dropbox a leading global collaboration platform, is one of the first to qualify the Ultrastarâ DC HC650 20TB, host-managed, shingled magnetic recording (SMR) hard disk drives (HDD).

With Western Digital SMR HDDs serving as the storage foundation for its custom-built, multi-exabyte storage platforms, Dropbox continues its strategic path, taking advantage of the highest storage densities with the lowest TCO without sacrificing data durability and availability for its 600 million+ online customers.

“We’ve been working with Western Digital for many years, and throughout several phases of our storage platform development,” said Andrew Fong, vice president of engineering, Dropbox. “Online tools and services are more important than ever before, so we need to be able to quickly innovate, expand functionality and scale to help stay competitive.

“We look forward to deploying these higher capacity 20TB SMR hard drives to further our cost savings and to provide our customers with even more value. Western Digital is an important strategic partner and we look forward to continuously pushing cloud infrastructure boundaries together.”

“Dropbox was a pioneer in adopting SMR at scale, and their commitment has definitely paid off, giving them an early mover advantage by enabling rapid development of the highest capacity HDDs in the industry into their cloud infrastructure,” said Andrew Dorian, vice president of enterprise hard drives.

“We are pleased to continue our long-term partnership with Dropbox to help them scale and capitalize on the growing customer demand for cloud services, online storage and remote collaboration tools.”

As the industry’s first 20TB HDDs, the Ultrastar DC HC650 delivers unmatched TCO for scale-out enterprise and cloud data centers through increased storage density and improved power efficiency.

Featuring the highest capacity in the industry, cloud and enterprise customers recognize the benefits of SMR HDDs and are adopting the technology to contend with the massive growth in data.

When considering exabyte-scale needs, and associated capital and operating cost of the data center, the long-term value in terms of lower cost-per-TB, higher density, low power and high reliability can help benefit the bottom line.

Several complementary technology innovations are featured in the Ultrastar DC HC650, including the industry’s first energy-assisted magnetic recording (EAMR) implementation, the industry’s first triple-stage actuator and the fifth generation of HelioSeal® technology.

Western Digital SMR HDDs are also an integral part of Zoned Storage, an open-source, standards-based initiative building upon the synergies of SMR HDDs and ZNS SSDs that enables data centers to scale efficiently.


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NIMC Plans to Issue 2.5m National Identification Monthly

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National Identity Management Commission (NIMC) said it would scale up the enrolment and issuance of the unique National Identification Numbers to Nigerians and legal residents from 500,000 to 2.5 million monthly.

NIMC Plans to Issue 2.5m National Identification Monthly

Aliyu Aziz, director-general, NIMC, said this was the commission’s renewed commitment towards the provision of identity services to the nation.

He gave the assurance while playing host to Isa Pantami, minister of Communications and Digital Economy, , who was on an official visit to the commission’s head office in Abuja.

Aziz said in a statement issued in Abuja by Kayode Adegoke, ead, Corporate Communication, NIMC, that the commission would meet and surpass the monthly target.

This, he said, would be part of the policy statements in the National Digital Economy Policy and Strategy.

The NIMC boss told his guest that the commission had competent human resources and was looking forward to government support and intervention in injecting the much needed material resources to realise the set objectives.

Pantami charged the commission to increase and improve its performance with regards to NIN registration and issuance, as he also reiterated the target of 2.5 million monthly enrolments.

The minister told his host that the importance of digital identity in actualising the digital economy goals could not be overemphasised and commended the strides recorded by the NIMC despite limited resources.


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