Broadcasting
FG Cannot Subsidize Television Forever- Lai Mohammed

Federal government has said that it cannot continue to subsidise television forever but will work with relevant stakeholders to design right policy framework and create sustainable ecosystem for the industry.

Lai Mohammed
Alhaji Lai Mohammed, minister of Information and Culture, stated this on Tuesday in Abuja at the virtual inauguration of the Task Team on Audience Measurement.
“Currently, government is subsidising the signal distribution because the channels cannot pay for the carriage of their stations by the licensed Signal Distributors, who have invested in equipment and transmission.
“Things cannot continue like this. Government cannot continue to subsidise television forever, hence we must create a sustainable ecosystem,” he said.
The minister noted that Audience Measurement is the missing link in the entire broadcasting ecosystem.
Audience measurement, according to Wikipedia, “measures how many people are in an audience, usually in relation to radio listenership and television viewership…”
He said the broadcast industry needs an Audience Measurement system that will encourage investment, mainly through increased advertising spend driven by confidence in the Audience Ratings data.
He said increase in advertising revenue will in turn encourage current and prospective channel owners to create additional television channels necessary for the success of Digital Terrestrial Television (DTT).
“We need an objective and scientific Audience Measurement System that articulates the value of the content to consumers, as well as the value of the audience to advertisers, particularly in the television sector. “The absence of a world class measurement regime has resulted in under-investment in the sector, which is necessary to foster the growth of the industry.
“This is because the advertising community continues to rely on subjective factors when making decisions on the content they want, as opposed to how many viewers the content truly attracts,” he said.
The minister said the consequence of lack of scientific audience measurement system is that television platforms are subjected to renting out space on their channels to sustain their businesses.
He added that content producers are also at the mercy of sponsors which, unfortunately, skews the authenticity of their creative output in favour of a few decision makers, instead of the millions of TV viewers.
He stressed that the existing model will never enable Nigeria’s creative industry to reach its full potential.
The minister said the value of Nigeria’s Broadcast Advertising Market is not proportional to the country’s population, when compared to the Top 3 Markets in the Sub-Saharan Africa.
“Despite having a population more than three times that of South Africa, Nigeria’s Television Advertising Revenue in 2016 was 309 million Dollars compared to that of South Africa, which was 1.301 billion Dollars.
“It is imperative that we urgently put in place an Industry Framework that will ensure that content producers receive their just due for the value of the content they create.
“We must also provide objective guarantees to the Advertising community on their Return-On-Investment on media placements.
“This will then have the overall effect of guaranteeing greater spend by the Advertisers, who are all seeking to grow their market share,” he said.
The minister said with the right policy framework, the Nigerian TV advertisement market will grow two to three times its current size and generate additional 200 million dollars to 400 million dollars revenue to the industry.
He therefore charged the committee of industry experts to help solve the Audience Measurement issue in the country once and for all.
He said the Terms of Reference of the committee included to identify best practice Audience Measurement System that will support the sustainable growth of the Nigeria Creative Industry.
The committee is to recommend a Framework for supporting the sustainability of the Audience Measurement System, independent of the federal government;
The committee is also to recommend a Payment and Disbursement Framework among the key stakeholders in the industry.
The members of the Task Team, which has six weeks to submit its report, are Alhaji Garba Kankarofi as Chairman and Mr Joe Mutah as Secretary. Other members are Mr Obi Asika, Hajiya Sa’aa Ibrahim, Mr Mahmoud Ali Balogun, Mrs Pauline Ehusani and Mr Tolu Ogunkoya. Responding on behalf of other members, Kankarofi thanked the minister for their appointments and assured that they would engage every sector of the industry to come up with good report.
Broadcasting
Angst in Abuja over AMAC’s Radio, TV Levies- Report

A new levy on radio, television, and other electronic devices imposed by the Abuja Municipal Area Council (AMAC) has been met with widespread criticism from residents and business owners, who described it as an oppressive and ill-timed “multiple taxation” that threatens the survival of businesses in the nation’s capital.
The controversy stemmed from the recently enacted AMAC Radio and Television Licence Bye-Law (No. 19) of 2024. Demand notices, seen by our correspondent, were already being served to occupants of homes and business owners across the municipality.
The notices demand full payment within 21 days, warning that failure to comply is a punishable offence that could lead to arraignment before a Magistrate Court and the possible sealing-off of the affected premises.
The law mandates an annual licence fee for anyone who owns or controls a radio, television, or “other items of the same or similar kind.”
The fees vary drastically, targeting everything from large corporations to individual households.
According to the law’s schedule, large banks and multinationals (Category B) are to pay N1,000,000 annually.
Medium-sized businesses like supermarkets, hotels, and telecom companies (Category C) face bills between N50,000 and N200,000.
Most controversially, residents living in duplexes, flats, bungalows, and self-contained apartments (Category D) are also required to pay between N3,500 and N20,000 per dwelling
In an interview across the Area Council, the sentiment was overwhelmingly negative.
Many questioned the rationale behind the tax, especially amidst a severe economic downturn.
Mr Chike Okonkwo, a restaurateur in the Jabi district, received a notice classifying his business under Category C. “This is unbelievable. I am already paying ten different taxes and levies to local, state, and federal agencies.
“Now, AMAC wants me to pay for the small television in my customer waiting area? What exactly is this payment for? Are they providing electricity or signal for it? This will simply force me to increase the price of my food. The customer ultimately suffers,” he said.
For residents, the levy looks like a targeted attack on home comforts. A resident of a 3-bedroom flat in Gwarinpa, who wished to remain anonymous, asked, “Are we now to pay for the right to watch NTA or listen to the radio in our own homes?
“What is the difference between this and the infamous radio licence of the colonial era? With the high cost of living, this is an insult to the average Nigerian just trying to get by.”
Legal experts have also raised concerns. A public affairs analyst, Barr. Rotimi Samuel, questioned the law’s vagueness. “The phrase ‘other items of the same or similar kind’ is dangerously broad.
“Does it cover smartphones, tablets, laptops, or Bluetooth speakers? This gives AMAC officials excessive power to interpret the law arbitrarily and harass citizens during their ‘inspections’,” he said.
Business owners warned that the levy will further dampen the already challenging business environment in Abuja.
“The message this sends to investors is terrible. It signals that the local government is more interested in creating new avenues for revenue extraction than in creating an enabling environment for businesses to thrive.
“This constant fear of arbitrary levies and the threat of having your business sealed is a major disincentive,” said Nkechi Okoro, a beauty salon owner.
The threat of a N10,000 fine or one-month closure for corporate bodies, as stated in the law, is seen as particularly draconian for small and medium-scale enterprises (SMEs) already struggling to stay afloat.
Residents and business owners are calling for an immediate review and possible suspension of the levy.
They are demanding a public campaign to explain the necessity of the levy and what the generated revenue will be used for, rather than just issuing demand notices with threats.
They also demanded a clear and exhaustive list of what constitutes “electronic devices” to prevent extortion and harassment by enforcement officers, and a suspension of the levy, especially for residential homes and small businesses, given the current economic hardship in the country.
When contacted for comment, a representative from the AMAC Radio and Television annex office in Jabi declined to speak, directing all inquiries to the council’s main secretariat.
Kingsley Madaki, senior special assistant on Media and Publicity to the AMAC chairman, explained that the radio and television licence has existed since the Micah Jiba-led administration in AMAC and is not a new item introduced in the council’s bylaw.
“It is under section four schedule of the 1999 Constitution and it is under Tax and Levy. So, it is not a new item introduced by this government; it has been there. Anybody that contravenes that section of our bylaw shall be fined.
“Our agents going round are meant to visit corporate and residential bodies to check and ensure that they pay accordingly. All corporate bodies are meant to pay the tax. If you have a radio or television, you must pay the license,” he said.
As the 21-day deadline looms for those who have received notices, many were left wondering whether to pay a levy they consider unjust or risk the severe penalties, including the seizure of their homes and businesses.
Credit/ The leadership
Broadcasting
Glo-sponsored African Voices Features Star Author, Chimamanda Adichie

CNN African Voices Changemakers this week beams its light on celebrated author, Chimamanda Ngozi Adichie. The 30-minute magazine programme is sponsored by telecommunications company, Globacom.
The author was engaged by the show’s anchor, Larry Madowo, at Nsukka, where she spent her childhood at the same staff quarters of the University of Nigeria, where the legend of literature, Chinua Achebe, lived.
Arguably Africa’s most prolific contemporary writer, Adichie’s compelling story of grit and talent promises to inspire the audience, as it does her readers across the globe. The special package premieres on Saturday, September 20, 2025, at 11:00 a.m., with rebroadcasts on Sunday, September 21, at 3:30 a.m. and 6:00 p.m.; Monday, September 22, at 3:00 a.m. and 5:45 p.m.; as well as the following weekend, Saturday, September 27, at 7:30 a.m. and 11:00 a.m.; Sunday, September 28, at 3:30 a.m. and 6:00 p.m.; and Monday, September 29, at 3:00 a.m. and 5:45 p.m.
Her narratives, beginning with Purple Hibiscus, query stereotypes, re-evaluate identities, and honour African traditions. Her two prose offerings, Half of a Yellow Sun and Americanah, as well as Dream Count, the new one in the works, confirm her deep interests in the values that make Africa and its traditions and cultures unique and relevant in a fast-evolving world. Her books also accentuate feminism, heritage, and authenticity.
Globacom’s continued collaboration with African Voices has further given credence to the programme’s celebration of the African essence, its excellence, talents, creativity, and originality.
Broadcasting
MultiChoice Starts Reorganising Operations to Enable Canal Plus Takeover

MultiChoice’s plans to reorganise its operations in preparation for its deal with French media giant Canal+ have become unconditional.
According to Multichoice, the implementation of the various steps of the process will now start.
“As previously advised, the reorganisation is to be undertaken in order to enable the implementation of Canal+’s Mandatory Offer for Multichoice, and forms part of the conditions imposed by the South African Competition Tribunal when approving the Mandatory Offer,” it said.
The mandatory offer is Canal+’s move to acquire all the issued ordinary shares of MCG not already owned by the group, excluding treasury shares, from MCG shareholders for a consideration of R125.00 per share, payable in cash.
The South African Competition Tribunal approved the proposed transaction, subject to agreed conditions, in July 2025.
As the parties previously disclosed, the agreed conditions include a robust package of guaranteed public interest commitments.
The package supports the participation of firms controlled by Historically Disadvantaged Persons (HDPs) and Small, Micro and Medium Enterprises in the audio-visual industry in South Africa.
This package will also maintain funding for local South African general entertainment and sports content.
The reorganisation process will see Multichoice adopt a takeover structure, which will ensure it meets the requirements of all applicable laws, such as restrictions on foreign ownership and control of South African broadcasting licences.
The structure includes Multichoice (Pty) Ltd (previously referred to as ‘LicenceCo’), which contracts with South African subscribers, being carved out of the Multichoice Group and becoming independent.
The Multichoice/Canal+ group would own 49% of this company, with 20% voting rights, aligning with regulatory restrictions on foreign control of licences.
The rest of the control of LicenceCo will be held by various groups, including Phuthuma Nathi Investments Limited, 13th Ave Investments Proprietary Limited, Identity Partners Itai Consortium Proprietary Limited (IPIC) and the Multichoice Workers Trust.
These groups entered into several transaction agreements on 1 August to achieve this.
Under the agreements, the groups will subscribe to various classes of shares in LicenceCo, giving different economic and voting interests.
The group said that an updated timetable for the offer will be published once the implementation of the reorganisation has been concluded.
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