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FG Cannot Subsidize Television Forever- Lai Mohammed

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Lai Mohammed
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Federal government has said that it cannot continue to subsidise television forever but will work with relevant stakeholders to design right policy framework and create sustainable ecosystem for the industry.

FG Cannot Subsidize Television Forever- Lai Mohammed

Lai Mohammed

Alhaji Lai Mohammed, minister of Information and Culture, stated this on Tuesday in Abuja at the virtual inauguration of the Task Team on Audience Measurement.

“Currently, government is subsidising the signal distribution because the channels cannot pay for the carriage of their stations by the licensed Signal Distributors, who have invested in equipment and transmission.

“Things cannot continue like this. Government cannot continue to subsidise television forever, hence we must create a sustainable ecosystem,” he said.

The minister noted that Audience Measurement is the missing link in the entire broadcasting ecosystem.

Audience measurement, according to Wikipedia, “measures how many people are in an audience, usually in relation to radio listenership and television viewership…”

He said the broadcast industry needs an Audience Measurement system that will encourage investment, mainly through increased advertising spend driven by confidence in the Audience Ratings data.

He said increase in advertising revenue will in turn encourage current and prospective channel owners to create additional television channels necessary for the success of Digital Terrestrial Television (DTT).

“We need an objective and scientific Audience Measurement System that articulates the value of the content to consumers, as well as the value of the audience to advertisers, particularly in the television sector. “The absence of a world class measurement regime has resulted in under-investment in the sector, which is necessary to foster the growth of the industry.

“This is because the advertising community continues to rely on subjective factors when making decisions on the content they want, as opposed to how many viewers the content truly attracts,” he said.

The minister said the consequence of  lack of scientific audience measurement system is that television platforms are subjected to renting out space on their channels to sustain their businesses.

He added that content producers are also at the mercy of sponsors which, unfortunately, skews the authenticity of their creative output in favour of a few decision makers, instead of the millions of TV viewers.

He stressed that the existing model will never enable Nigeria’s creative industry to reach its full potential.

The minister said the value of Nigeria’s Broadcast Advertising Market is not proportional to the country’s population, when compared to the Top 3 Markets in the Sub-Saharan Africa.

“Despite having a population more than three times that of South Africa, Nigeria’s Television Advertising Revenue in 2016 was 309 million Dollars compared to that of South Africa, which was 1.301 billion Dollars.

“It is imperative that we urgently put in place an Industry Framework that will ensure that content producers receive their just due for the value of the content they create.

“We must also provide objective guarantees to the Advertising community on their Return-On-Investment on media placements.

“This will then have the overall effect of guaranteeing greater spend by the Advertisers, who are all seeking to grow their market share,” he said.

The minister said with the right policy framework, the Nigerian TV advertisement market will grow two to three times its current size and generate additional 200 million dollars to 400 million dollars revenue to the industry.

He therefore charged the committee of industry experts to help solve the Audience Measurement issue in the country once and for all.

He said the Terms of Reference of the committee included to identify best practice Audience Measurement System that will support the sustainable growth of the Nigeria Creative Industry.

The committee is to recommend a Framework for supporting the sustainability of the Audience Measurement System, independent of the federal government;

The committee is also to recommend a Payment and Disbursement Framework among the key stakeholders in the industry.

The members of the Task Team, which has six weeks to submit its report, are Alhaji Garba Kankarofi as Chairman and Mr Joe Mutah as Secretary. Other members are Mr Obi Asika, Hajiya Sa’aa Ibrahim, Mr Mahmoud Ali Balogun, Mrs Pauline Ehusani and Mr Tolu Ogunkoya. Responding on behalf of other members, Kankarofi thanked the minister for their appointments and assured that they would engage every sector of the industry to come up with good report.

 


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Broadcasting

NELFUND Investigates 34 Universities Over Students’ Missing Tuition Refunds

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Nigerian Education Loan Fund (NELFUND) says it is investigating about 34 tertiary institutions over allegations that they failed to refund students whose tuition fees were paid twice under the Federal Government’s student loan scheme.

The Managing Director of NELFUND, Mr Akintunde Sawyerr, disclosed this during an interview on Arise Television.

Sawyerr said the agency had deployed a five-member investigative team, including operatives of the Economic and Financial Crimes Commission (EFCC) and internal auditors, to examine the allegations.

According to him, the investigation was prompted by numerous complaints received from affected students.

“As of right now, there are 34 institutions that we are looking at closely with respect to this issue,” he said.

Sawyerr explained that the double payment issue arose because President Bola Tinubu directed that the student loan scheme commence in the middle of an academic session instead of at the beginning.

He said the decision compelled many students to pay their tuition fees to meet registration deadlines while awaiting approval of their loan applications.

“What happened is that a lot of schools got double payment; some from the students and some from us,” he said.

“The refund process is entirely out of our hands. It is the recipient of the double payments that is obliged to make refunds to the students.”

The NELFUND boss noted that many students had borrowed money from family members, friends and other sources to pay their tuition with the expectation of receiving refunds once the loans were disbursed.

He said while some institutions had promptly refunded affected students, others had failed to do so.

“Some have been very good at this. Others haven’t been so good at it,” Sawyerr said.

“I reserve judgement on the intentionality around it because, for some of them, they just didn’t have the process to make refunds.”

Sawyerr disclosed that NELFUND was exploring a tokenised payment system that would enable students to authorise tuition payments directly to their institutions, thereby reducing the likelihood of duplicate payments.

He said the agency deliberately chose not to disburse tuition loans directly to students to minimise the risk of fund diversion.

“Paying the funds to the students could really lead to the temptation for them to divert and do other things,” he said.

The managing director, however, acknowledged that NELFUND lacked the statutory powers to compel institutions to refund students or prosecute officials found culpable.

He added that many frustrated students had submitted complaints not only to NELFUND but also to anti-corruption agencies, including the EFCC and the Independent Corrupt Practices and Other Related Offences Commission (ICPC).

Sawyerr also expressed concern over increases in tuition fees by some institutions following the introduction of the student loan scheme.

He said NELFUND had declined to pay institutions that increased their tuition fees beyond acceptable levels.

“Some schools, because they get paid easily, started to put up their fees. We refused, point blank, to pay institutions who had hiked their fees beyond a certain level,” he said.

He reaffirmed the agency’s commitment to investigating every reported irregularity and strengthening the implementation of the student loan programme through continuous monitoring and internal reviews.


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Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

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Abayomi Arabambi, national vice chairman (South-West) of the Labour Party, has demanded a public apology, a retraction, and N50 billion in damages from Peter Obi, presidential candidate of the Nigeria Democratic Congress (NDC), over an alleged defamatory statement made during a podcast interview.

Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

The demand was contained in a letter issued by the law firm Neplus Ultra Attorneys and signed by Anderson U. Asemota, Peter O. Asimegbe, and Stanley C. Eziefulle on behalf of Arabambi.

According to the letter, the legal dispute arose from comments allegedly made by Obi during the interview, where he reportedly stated that Arabambi “does not have an address.”

Arabambi’s legal team described the statement as false, malicious, and defamatory, arguing that it portrayed their client as a faceless individual without legitimacy, credibility, or standing in public life.

The lawyers further claimed that the interview was widely circulated on television stations and digital platforms, exposing Arabambi to public ridicule and damaging his reputation.

“Our client has had a known residential and business address, maintains professional and political affiliations within Nigeria, and has never been a person whose whereabouts or identity were unknown,” the letter stated.

The legal team maintained that the alleged publication caused embarrassment and harmed Arabambi’s public image and political standing.

As part of their demands, the lawyers called for an unreserved public apology to be aired on national television, published on Obi’s verified social media platforms, and carried as full-page apologies in national newspapers.

They also demanded the payment of N50 billion as compensation for the alleged injury to Arabambi’s reputation, dignity, political standing, and public image.

 


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Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home – Steve Babaeko

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When Nigerians began arriving back home on emergency flights following an ultimatum from anti-migrant groups in South Africa, Steve Babaeko, alongside The Nigerian Institute of Hospitality and Tourism (NIHOTOUR), saw an opportunity to step up for his fellow citizens.

Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home - Steve Babaeko

Steve Babaeko

The CEO of X3M Ideas explains that he saw a deep obligation, one that had nothing to do with advertising and everything to do with hospitality. For Babaeko, it was a reminder that an agency owes a duty of care to the community it exists within.

That conviction shaped the creative agency’s partnership with the Nigerian Institute of Hospitality and Tourism (NIHOTOUR) for the newly launched ‘Welcome Home’ pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. Rather than simply crafting a messaging campaign around the crisis, X3M Ideas helped design a tangible, physical system.

“This wasn’t built as a campaign about a crisis,” Babaeko said. “It was a hospitality agency deciding what it owes its own citizens the moment they land.”

For Babaeko, what X3M has built is infrastructure, something returnees can physically walk through, use, and benefit from the instant they clear the arrival gate.

With the MMIA pilot now officially running, NIHOTOUR directs returnees to immediate support services and issues them a Returnee Card. This card grants individuals a free first night at partner hotels, immediate transport assistance from the airport, and fast-tracked business registration support.

Furthermore, the initiative features a dedicated Restart Desk to assist returnee entrepreneurs and tradespeople with job placement referrals and business registration. This operates alongside a public Homecoming counter that tracks the cumulative number of returnees welcomed, businesses restarted, and jobs facilitated.


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