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FG Plans Audience Measurement Conference to Catalyze Broadcast Industry Growth

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The Federal Government is to organize an Audience Measurement Conference to provide broadcast industry stakeholders the opportunity to contribute to efforts to establish a scientific Audience Measurement System for radio television broadcasting in the country.

Alhaji Lai Mohammed, minister of Information and Culture, disclosed this in Lagos on Tuesday at the Broadcasting Organisation of Nigeria (BON) 3rd International Summit on Digital Broadcasting in Nigeria, saying the event will hold October 3, 2017.

“It is imperative that we urgently put in place an industry framework that will ensure that Content Producers receive their just due for the value of the Content they create, as well as provide objective guarantees to the Advertising community on their Return-On-Investment on media placements. This will then have the overall effect of guaranteeing greater spending by the Advertisers, who are all seeking to grow their market share.

 “This industry framework can only happen if the Ministry of Information and Culture, which fortunately supervises both the Broadcasting and Advertising industries, serves as a catalyst for putting in place a robust Audience Measurement System that is in line with global standards and supports the realization of the immense potential that the Nigerian Creative and Entertainment industry holds,” he said.

Alhaji Mohammed said for the Digital Switch Over from analogue to digital television to be sustainable for Signal Distributors, Channel owners, TV Content Producers and Advertisers, the scientific Audience Measurement System is critical to articulate the value of the content to Consumers, as well as the value of the Audience to Advertisers, particularly in the Television sector.

He said lack of a scientific Audience Measurement System has resulted in under-investment in the sector, which is necessary to foster the growth of the industry, as the Advertising community continues to rely on subjective factors when making decisions on the Content they want, as opposed to how many viewers the Content truly attracts.

The Minister said as a consequence, television platforms are subjected to renting out space on their Channels to sustain their businesses and Content Producers have become increasingly over-reliant on sponsorship which, unfortunately, skews the authenticity of their creative output in favor of a few decision makers and not the millions of TV viewers.

“Further, the value of Nigeria’s Broadcasting Advertising Market is not proportionate with its population when compared to the Top 3 Markets in the Sub-Saharan Africa region. Despite having a population three times more than South Africa, Nigeria’s Television Advertising Revenue in 2016, at US$309m, was behind that of South Africa, at US$1,301m.

“By 2020, the gap between South Africa and Nigeria is projected to marginally decline to 72%. Similarly, in the Radio sector, the value of Nigeria’s 2016 Advertising Revenue of US$81m was behind its peers, South Africa and Kenya, both at US$343m. Kenya is projected to overtake South Africa in 2017 as the leading Radio Advertising market,” he said.

Alhaji Mohammed stressed that in both South Africa and Kenya, the value and growth rate of the Broadcasting Advertising Revenue is largely influenced by the availability of a scientific Audience Measurement System that provides confidence to Advertisers in measuring their Return-On-Investment.

He noted that bringing Nigerian TV advertisement market into line with benchmarks that is 2 to 3 times the current size could result in additional $200-$400m of revenue to the industry, based on current comparisons with other African countries.

The Minister said the Federal Government had already taken a critical long-term decision to support the Nigeria Creative and Entertainment Industry by ensuring and funding the inclusion of a middle-ware that is capable of scientific Audience Measurement on Set-Top Boxes, hence the need to develop the framework.

“The existing model will never enable the Nigeria’s Creative and Entertainment Industry to reach its full potential. It stunts the quality of the Content that can be created and it also limits the capacity of Television platforms to invest in dynamic offerings that Consumers will be attracted to,” he noted.


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Bamgbose, BON Boss Faults FCCPC’sDdecision to Review DStv, GOtv Rates

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Yemisi Bamgbose, executive secretary of the Broadcasting Organisation of Nigeria (BON), has faulted the decision of the Federal Competition and Consumer Protection Commission (FCCPC) to review DStv and GOtv subscriptions.

\Bamgbose, BON Boss Faults FCCPC’sDdecision to Review DStv, GOtv Rates

In a statement on Monday, Bamgbose said the commission had remained silent following the increase in prices of goods and services by big firms and companies — but intends to review prices of the pay-tv.

“I would have given FCCPC a thumb up if they had been intervening on price matters, most especially those that have direct bearing on the livelihood of the masses,” Bamgbose said.

“If the mandate of FCCPC includes price control of goods and services in a free and deregulated economy, where was the organisation when Bakers Association in the country increased the cost of a loaf of bread more than 200% in the last one year.

“I doubt if FCCPC was aware that a sachet of pure water has been increased from five naira to twenty naira the last one year. Is the organisation on vacation?

“Perhaps the organisation is on leave when bottling companies in the country astronomically increased the cost of malt and other soft drinks. I was surprised that FCCPC didn’t call stakeholders meeting to review the new prices.

“Perhaps the cost of a bag of cement has not been increased from four thousand Naira in the last one year. That must be the reason why FCCPC did not deem it fit to invite Dangote, Bua and Lafarge cement manufacturers with relevant stakeholders to discuss the more than 100% increase on a bag of cement.

“Aviation sector, on a daily basis, increases the cost of domestic flights. This also has not attracted the attention of FCCPC.

“In the education sector, I was wondering why FCCPC could not call for the review of the cost  being charged by private educational institutions   especially those charging in dollars in a country where Naira is the legal tender.”

According to Bamgbose, if other services are allowed to increase their prices, MultiChoice should also have the freedom to determine the price of its products to maintain high-quality service.

She added that the choice of whether or not to subscribe to the service should be up to the consumer.

The secretary said subscription television is not an essential commodity and those who cannot afford the services of MultiChoice or any pay TV can decide not to subscribe.

“Anyway, on the part of broadcasting, I want to assume that FCCPC does not know what goes into the business of broadcasting, perhaps, that could inform the decision of the agency to plan the proposed review of the increase in the price of DSTV and GOTv pay TV channels respectively,” she said.

“There are free to air stations such as NTA, RADIO NIGERIA, AIT, SILVERBIRD CHANNELS, STATE OWNED RADIO AND TV STATIONS, PRIVATE RADIO STATIONS etc where consumers don’t pay to listen to radio or watch television.

“There are subscription channels such as MULTICHOICE, GOtv, TNtv, STARTIMES etc where viewers pay to watch and listen. There are choices.

“During Covid-19 pandemic, stations burnt diesel without adverts or other sources of revenue for more than twelve months in national interest.

“The cost of diesel rose from two hundred naira per litre in 2021 to one thousand seven hundred per litre in 2023/24, and broadcast stations have to transmit for twenty four hours changing from one generator to the other.

“None of the national stations such as Channels TV, Arise, TVC, AIT, Silverbird, and NTA, amongst others, commits less than one hundred million Naira on diesel on monthly basis to keep their mandate of information, education and entertainment.

“It may interest the public to know that many, if not all, of the national radio and television stations in Nigeria have not been able to break-even since 2020 when the nation’s economy was shut down as a result to Covid-19 pandemic.

“Why? Each network station that transmits 24 hours consumes not less than twelve thousand litres of diesel per week. In Nigeria, we want everything free.

“For MultiChoice to provide coverage to the nooks and cranies of the country, it maintains over three hundred sites powered with diesel generating sets in each of the sites.

“The public should also know that these PAYTV companies purchase all these contents that subscribers watch at the comfort of their homes and offices.

“Those who can not afford the services of MultiChoice and indeed any pay TV can decide not to subscribe, afterwards, there are many free to air television channels and content on satellites  OVER THE TABLE (OTT) that can be accessed through free to air decoders and wifi.”

Recall that  on April 24, Multichoice Nigeria announced an increase in the cost of subscriptions for its DStv and GOtv packages.

The pay-tv firm cited the rise in cost of operations as the rationale behind the price increase.

 

 

 


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Tribunal Restrains Multichoice from Implementing DStv, GOtv Price Hike

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Competition and Consumer Protection Tribunal (CCPT) sitting in Abuja has restrained Multichoice Nigeria, a -TV operator, from implementing the DStv and GOtv subscription prices hike it announced last week

Tribunal Restrains Multichoice from Implementing DStv, GOtv Price Hike

The interim order was sequel to an ex-parte motion filed before the court by Ejiro Awaritoma, counsel to the applicant, Festus Onifade.

The three-member panel of the Competition and Consumer Protection Tribunal, presided over by Saratu Shafii, issued the order on Monday.

Recall that THE management of Multichoice Nigeria Limited last week announced a fresh hike in the prices of subscriptions for its DStv and GOtv packages.

The fresh prices hike came barely four months after the previous fee adjustment.

According to an email sent to customers, the new prices on its DSTV and GOtv packages would take effect on Wednesday, May 1, 2024.

But  Onifade. in a suit marked: CCPT/OP/2/2024, had dragged MultiChoice Nigeria Limited and the Federal Competition and Consumer Protection Commission (FCCPC) before the Competition and Consumer Protection Tribunal

Onifade in the suit filed on April 29 sought  “An order of interim injunction of this honourable tribunal restraining the 1st defendant, whether by themselves, her privies, assigns by whatsoever name called from going ahead with impending price increase schedule to take effect from 1st May, 2024, pending the hearing and determination of the motion on notice

“An order restraining the 1st defendant from taking any step(s) that may negatively affect the rights of the claimant and other consumers in respect of the suit pending the hearing and determination of the Motion on Notice.”

In its ruling, the court restrained MultiChoice from implementing the announced prices increment, pending the hearing and determination of the motion on notice filed before it.

The court ruled that “The 1st defendant is hereby restrained from taking any step(s) that may negatively affect the rights of the claimant and other consumers in respect of the suit pending the hearing and determination of the motion on notice.”

The court directed all parties in the suit to appear before it on May 7 at 10am for the hearing and determination of the motion on notice.

The three-member tribunal chaired by Saratu Shafii, delivered the ruling on Monday on an ex-parte motion marked CCPT/OP/2/2024 and filed by Festus Onifade through his lawyer, Ejiro Awaritoma.

Onifade had sued Multi-Choice Nigeria Ltd, and the Federal Competition and Consumer Protection Commission (FCCPC), accusing the former of unjustly increasing subscription fees.


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LG Electronics Brings the Rhythm to Nigeria with K-POP Fiesta

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LG Electronics, a global leader in technology and innovation, is delighted to announce the launch of the highly anticipated K-POP Fiesta contest in Nigeria.

This exciting event offers fans a unique platform to showcase their passion for Korean pop music and dance, while providing an opportunity to engage with fellow enthusiasts from all corners of the country.

The contest will be to four major cities in Nigeria, including Lagos, Abuja, Port Harcourt, and Ibadan. The K-POP Fiesta contest aims to bring the electric energy and vibrant culture of K-POP to Nigeria, a country known for its love of music and dance.

The K-POP Contest invites talented individuals and groups to contest in various categories, including singing, dancing, and performance. As part of its commitment to fostering cultural exchange and embracing diversity

“We are excited to bring the K-POP Contest to Nigeria and provide a platform for talented individuals to shine,” said Mr. Hyoungsub Ji, Managing Director at LG Electronics West Africa.

“By taking the contest to multiple cities, we aim to reach a diverse range of participants and celebrate the rich cultural exchange between Korea and Nigeria. Contestant will have the opportunity to win exciting prizes and recognition for their talent”.

“We are thrilled to bring the K-POP Fiesta contest to Nigeria, a country with a rich musical heritage. This event is a testament to LG’s dedication to providing unique and exciting experiences for our customers. We believe that K-POP has the power to unite people from different backgrounds and create a sense of joy and unity.” Mr. Hyoungsub added

The K-POP Contest tour will kick off in Ibadan on the 2nd and 3rd of May, where fans can experience the electrifying energy of K-POP through dance and singing competitions, and also interactive experiences. From there, the tour will travel to Lagos, Port Harcourt, and Abuja, giving aspiring performers in each location the chance to showcase their talent on a grand stage at the finale which will take place in Lagos sometime in June.

The K-POP Fiesta contest will provide participants with a platform to showcase their talent, creativity, and love for K-POP. Participants will have the opportunity to compete in various categories, including singing, dancing, and even creating their own K-POP-inspired music videos. The contest will be judged by a panel of industry experts, ensuring a fair and unbiased evaluation.

Three winners in music and dance will emerge at the regional contest in these four cities with five hundred thousand naira up for grabs while the winner at the grand finale gets two million naira plus other exciting prizes.

In addition to the contest, attendees will also have the opportunity to experience LG’s latest innovations in entertainment technology. From high-quality sound systems to immersive displays, LG continues to push the boundaries of what’s possible in entertainment and lifestyle.

LG Electronics is committed to supporting and nurturing talent in Nigeria, and the K-POP Fiesta contest is just one of the many initiatives undertaken by the company to empower individuals and encourage artistic expression. By bringing the K-POP phenomenon to Nigeria, LG aims to create a memorable experience for both participants and fans alike.

To participate in the K-POP Fiesta contest, fans can register online at https://www.lg.com/africa/LG-Kpop-Fiesta or Join the conversation on social media (Instagram) using the hashtag #LGKPOPNigeria.

The contest is open to all K-POP enthusiasts in Nigeria, regardless of age or background.

The event had in attendance Management of LG Electronics, Nigeria Video Jockey & TV Presenter, V.J Adams, Akunna Okechukwu, 2021 Nigerian Idol finalist, among others.

 


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