Broadcasting
FG Pledges Commitment to June 2017 Deadline for Digital Switch Over

President Muhammadu Buhari yesterday inaugurated the Abuja Digital Switch-over from analogue broadcasting, with a commitment that the Federal Government would meet the June 2017 deadline for the exercise in West Africa.
The inauguration would provide 33 digital channels to television viewers, easy access to public and private sector information as well as new programming and current affairs.
Represented by Vice President Yemi Osinbajo at the event Buhari appealed to the 36 states and FCT as well as the 774 local government areas in the country to embrace the programme in order to create jobs for the youth.
“Let me state for emphasis that this government is irreversibly committed to meeting the June 2017 deadline for the switch over in the West African sub-region and also to the roll out of the digital switch over in all the states of the federation.
“I appeal to all states and local governments to be actively involved in the project because of the obvious advantages to our people.’’
Buhari recalled the advent of television broadcasting from black and white, which was the ultimate then, to colour TV, but added that digitisation had moved viewing from mere video to crispy and real life presentations.
According to him, no one knows that video and audio can get so closer to real life until the digital revolution and later high definition television.
He noted that technology had transformed the lives of many, adding that more doors would be opened by digital transmission in the country.
“First is that it will liberalise access to and increase the versatility of media information, interactive programming; two-way data exchanges mobile reception, internet and multi -media data will open up.
“The opportunities that this will provide are only limited by the imagination, advertising, formal education, sales and marketing are obvious low hanging fruits,’’ he said.
The President noted that Nigerian artistes and entrepreneurs in music, entertainment and film making would be important pillars in the administration’s diversification plans.
“Digitisation will create jobs in the area of content and software development, provide platforms for film producers and musicians to release their productions directly to households. “This would of cause substantially cut of piracy,’’ he added.
The President expressed happiness that the set boxes being deployed for the switch over were manufactured in the country just as the signal distributor was a wholly owned Nigerian company. He said that strong partnership with the private sector was a defining factor of the administration’s economic plan.
“This is as it should be,’’ he declared. He described the inauguration as historic, noting that its significance could not be lost in the world as the digital switch over had become a reality in the capital city of Africa’s largest economy and its most populous nation.
“Even if only for the huge local and international opportunities for the broadcast media, ICT, entertainment and education, we all right to say that we stand at a threshold of very exciting times.
“The times are for job creation, entertainment and in general local and international commerce,’’ he stated.
Buhari recalled that the successful launch of the pilot scheme in Jos in April clearly demonstrated the gains of the digital switch over as the viewers could enjoy 15 free channels covering news, sports, music and business.
He also observed that local industries were already experiencing a boost from the new vista in the digital economy with many indigenous firms manufacturing set-up boxes.
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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