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FG should See Telcos as ‘Wards and Babies” – Omo-Ettu

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l-r: Prof. Jim Rice, Project Director, Management Sciences for Health, USA and  Guest Speaker at West African Health (WAH) 2013; and Dr. Wale Alabi, CEO WAH
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Titi Omo-Ettu, telecommunications engineer has more than three decades of active participation in the Nigerian telecommunication development.
The iconic consultant and trainer with focus on developmental processes was recently elected president, Association of Telecommunications Companies of Nigeria (Atcon). The new Atcon boss has been consultant to the Nigerian Communications Commission from its inception in 1993 to date, serving the Commission in the areas of industry studies and research, universal service plans and internet applications. He offers similar services to private sector clients. Omo-Ettu is also managing partner of Telecom Answers Associates, and founder of The Cyberschuul, a Lagos based telecommunications training Institute. He is Council member and Vice-President of the Council for the Regulation of Engineering in Nigerian, (COREN).  Omo-Ettu talked about the telecom industry and sundry issues in this interview with ken nwogbo.

Major Focus as your Tenure as New Atcon President
Our consultation process has just commenced and the end of such wide consultation will produce what constitute the major planks of our strategies.
Getting Operators to Improve Quality of Service
We shall communicate more among ourselves within the industry, with the consumers of our products and with the regulator and governments.
With that we shall resolve several areas of clogs in our wheel of development and then develop with less stress. The implication of all that, will include rise in quality of service.
Market Dominance Real or Imaginary?
I am not aware of dominance going by my back ground information as an industry research person. But with the consultation that is afoot one may soon see what is being perceived as dominance if indeed there is no dominance.
Price Cap and Lower Tariff
Price cap is not new and there is not much radical thing about it. The point to make about it is that a line should be drawn between price cap and price control. I trust the regulator to be very adequate in drawing the line.
Reluctance to Share Infrastructure
Really? We did not say that collocation is a magic wand. It is certainly an industry management tool which needs time to mature. You may not be right to say operators are still reluctant to share. I suggest you check your facts. They were. Not any longer.
Improving Access to the internet
With improved communications among all concerned as we hope to make the cornerstone of our strategy, we shall be able to make the Federal Government see telecommunication firms as its ‘wards and babies’ which need its support at various levels. Such support will be capable to bring down the cost of access ultimately at the end-user level. Give us time.
Merger the NBC and NCC in the Face of Converging World
We favour restructuring that takes full advantage of convergence of technology and management of technology. One fall out of it is the unification of licensing and regulatory regime. I do not like to call it a merger because that phraseology undermines what really the solution proffers.
Reaction to Charges of being Pro-establishment
It has to do with my pedigree. I am trained as an engineer and that equips me to use my brain more than anything else to solve problems. Again I have a record of having consistently intellectual engagement with governments and I must be an ingrate not to admit that to a very large extent my class has influenced the growth and development of our industry in many positive ways. With such a record I cannot imagine me seeing the need for confrontation.
In any case I am a believer in the imperialism of our Institutions. That means I detest anything that berates or undermines our institutions once they are established. Again I have always believed that those who are in government are usually there for such a short period that even where they fall below expectation, we can tolerate them while we prepare our institution to be used properly under the next dispensation.
Activists of my class have seen a turn over of more than 20 Ministers of Communications in my 37 years of active practice in the field. We managed our relationships with them to get to where we are and to get what we think is best for our society. We could have done more but we are just a bunch of human beings who are not infallible.
It is already late in the day for me to even contemplate using any other strategy. I have crossed the 60 years line and whoever I am dealing with in government can only be at best as old as I am. And I regard them is an embodiment of authority. So why should I fight them?
What is more, I am now representing the business class. You don’t dare fight government when your issue is business. You will just destroy other people’s investment before you know it. That is why I had to do this intervention.
And Unfinished Business of Learning
At the NIG-NCC-FUTO ICT for jobs seminar on April this year, I presented a paper on unfinished business of the “Learning to Earn” campaign in Nigeria
The main point I was making was: what we currently have is a halfway house between where we are and where we should be. It will be fairly disingenuous for my fellow ICT advocates and I to claim that governments have not listened to us in the last 15 years. Those who contend so either have an unrealistic expectation of government administration, collective amnesia, or both. There however should be a tacit acknowledgement, on our part, that that we could have presented our cases better. What is palpably true is that our achievements appear to have come up slightly short, given the commendable rapport between us and governments on these matters.
It will be equally impractical for the industry to shoulder the blame for the aforementioned lack of progress. We need all hands on deck – government, industry and the public – if we are to turn the tide of our current education system churning out job seekers instead of active job creators.


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Airtel Africa Foundation Calls for Applications for “DigiLeap” Tech Training for Young Women

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The Airtel Africa Foundation, through Airtel Nigeria, has officially opened the application portal for the DigiLeap Tech Drive, a core initiative in the Foundation’s digital inclusion agenda. The application portal will be open until 8th May 2026.

Targeting 200 underserved young women in the Ikorodu Local Government Area of Lagos State, the programme is designed to bridge the gender divide in the digital economy by providing intensive, industry-standard technical and digital literacy training at no cost to the beneficiaries.

The DigiLeap Tech Drive is a strategic collaboration between the Airtel Africa Foundation, the ISHK Tolaram Foundation, and Co-Creation Hub (CcHub), with implementation carried out by the SAIL Innovation Lab, a leading centre for digital talent development in Nigeria.

Strategically engineered to transform high-potential individuals into workforce-ready professionals, this high-impact project will provide technical instruction, mentorship, and job-placement linkages, directly tackling regional unemployment and the systemic underrepresentation of women in the global technology sector.

Commenting on the project, Dr Segun Ogunsanya, Chairman of the Airtel Africa Foundation, emphasised that the partnership between the Foundation, Ishk Tolaram, and CcHub is central to the Foundation’s holistic mission of advancing both digital and gender inclusion across the continent.

“Our mission at the Airtel Africa Foundation is to accelerate digital inclusion across the continent,” he said. “By bringing the DigiLeap Tech Drive to the women of Ikorodu alongside Ishk Tolaram and CcHub, we are providing 200 young women with a definitive competitive advantage in the modern economy. This initiative ensures the digital revolution is truly inclusive; it isn’t merely a training session, but a professional pipeline designed to transition these women directly into internships and sustainable careers.”

In his remarks on the flag-off, Dinesh Balsingh, Chief Executive Officer, Airtel Nigeria, highlighted Airtel’s dedication to ensuring that women are integrated into the country’s rapidly evolving digital economy.

“At Airtel Nigeria, we believe that empowering women with digital skills is a fundamental catalyst for national economic growth. With the DigiLeap tech training, we are creating a sustainable pathway for young women in underserved communities to move from the sidelines of the digital economy into the heart of the tech workforce. This initiative reflects our deep-rooted commitment to social impact and our belief that when women lead in technology, entire communities thrive,” he said.

Focusing on industry-standard competencies that enhance both employability and entrepreneurship readiness, application entry into the programme is now live and open to women aged 18–35 living in Ikorodu.

 


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Cross River State Isolates 10 More Persons with COVID Symptoms

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Cross River State Government said it has identified and isolated 10 persons who interacted with a Chinese national who reimported COVID-19 into Nigeria.

Cross River State Isolates 10 More Persons with COVID Symptoms

Nigeria Centre for Disease Control and Prevention (NCDC) while confirming a case of COVID-19 in the state, assured the public that there is no evidence of widespread transmission.

But, Dr. Inyang Ekpenyong, state epidemiologist, disclosed that the individuals were traced through contact tracing after interacting with the index case (Chinese national) and have since been placed under movement restriction.

“We’ve restricted their movements to their homes, so that they do not spread the symptoms to other persons,” Ekpenyong said, noting that the contacts were under close monitoring by health officials.

She added that surveillance teams had visited the expatriate’s workplace in Akamkpa to track possible exposure and prevent further transmission.

The affected Chinese national is currently receiving treatment at the University of Calabar Teaching Hospital (UCTH), where authorities said he was responding positively.

Ekpenyong reminded residents that COVID-19, despite first emerging about six years ago, has not been eradicated, urging continued adherence to preventive measures.

She advised the public to maintain regular hand sanitisation, use face masks where necessary, and follow public health guidelines issued by experts.

But, Dr. Jide Idris, director general, NCDC, said, “Public health surveillance systems remain active nationwide, and we are working closely with state authorities to ensure early detection and swift response to any case.”

In a statement on Wednesday, Dr. Idris, said there is no cause for alarm, adding that “We are monitoring the situation closely and our response systems are active and working,”.

Earlier, Dr. Henry Egbe Ayuk, state commissioner for Health,  confirmed the first case and assured residents that all necessary containment protocols had been activated.

According to Ayuk, the index case involves a 53-year-old Chinese national who arrived in Nigeria on March 17 and later developed symptoms while in Akamkpa.

He explained that the patient’s condition worsened while receiving treatment at a state facility before he was transferred to UCTH for advanced care.

“At the facility, samples were taken in line with established protocols, and it was confirmed that the patient showed symptoms of COVID-19,” Ayuk said.

“We are, however, happy to report that he is doing well,” he added.

The commissioner stressed that the state’s health system has been strengthened to respond effectively to outbreaks, with surveillance mechanisms fully operational across Cross River State.

He acknowledged the presence of occasional silent infections but maintained that the government remained prepared to manage any public health threat.

“But we are determined that for every ailment, every disease or outbreak, if it is identified here in the state, there should be no alarm. The state will do well in terms of surveillance or containment of an outbreak. Whatever it is, we will do our best to contain it. So, there is no alarm,” Ayuk stated.

Ayuk further noted that COVID-19 remains a global concern, warning that cross-border movement of infected individuals continues to pose risks.

“COVID-19 is not peculiar to Nigeria. But we’re determined to contain it. There’s no cause for alarm,” he said.

 

 


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The Visibility Trap

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By Ememobong Udofot

There is a persistent assumption in modern business that attention is progress. If people are seeing you, engaging with you, and talking about you, then you must be growing. On the surface, this feels true. In practice, it is one of the most expensive misconceptions companies carry.

Visibility is not legitimacy. And confusing the two creates fragile businesses that look successful long before they actually are.

Visibility is distribution. It is how often you are seen, how far your message travels, and how loudly you exist in a market. It is driven by campaigns, partnerships, content, and media. It is measurable in impressions, reach, mentions, and recall.

Legitimacy is something else entirely. It is not what people see. It is what they conclude. It is the quiet but critical judgement a user makes when deciding whether to trust you with something that matters. Their money, their time, their reputation, their belief. Legitimacy is not declared. It is inferred. This is where most companies miscalculate.

A platform can be highly visible and still feel unsafe. It can be everywhere and still feel uncertain. It can dominate conversations and still fail at conversion when the moment of decision arrives. Because today, users are not asking, “Have I seen this before?” They are asking, “Do I trust what happens next?”

In financial services, especially in emerging markets, this distinction becomes sharper. Users do not operate from abundance. They operate from risk awareness. Every transaction is evaluated, consciously or not, through a lens of potential loss. What could go wrong? How fast can I recover if it does? Who is accountable if it fails? Visibility does not answer these questions. Legitimacy does.

Legitimacy is built through signals that reduce perceived risk. Not theoretical safety, but experienced reliability. It shows up in consistency of outcomes, in how predictable your system is under pressure, and in whether your platform behaves the same way every time, not just when everything is working but also when something breaks. It is reinforced by clarity. Users trust what they understand, not what is explained to them in long paragraphs, but what is immediately obvious in interaction. What happens next, how long it takes and what they can expect. It is strengthened by accountability. Not in policy documents, but in visible behaviour. How issues are handled, how quickly they are resolved, whether responsibility is assumed or deflected.

These are not branding elements in the traditional sense. They are operational realities. But this is exactly where branding is often misunderstood. Brand is not what you say about your product. It is the system of signals that shape how your product is perceived before, during, and after use. While visibility amplifies your presence, legitimacy sustains your relevance.

When companies prioritize visibility without building legitimacy, they create a dangerous gap between expectation and experience. Growth accelerates, but trust does not compound at the same rate. Eventually, the system corrects itself. Users withdraw, reputation weakens, and recovery becomes significantly harder than initial growth.

On the other hand, when legitimacy is established first, visibility becomes an accelerator rather than a risk. Every new user acquired enters a system that can hold them. Every interaction reinforces the same conclusion. This works; I can rely on this.

This is slower to build, but far more durable. The strategic implication is simple but rarely followed. Do not ask how to be seen more; ask what conclusions users are forming when they see you. Do not optimise for attention in isolation, optimise for the alignment between what is promised and what is experienced. Do not treat trust as a communication problem, treat it as a systems problem that communication must accurately represent. Because in the end, markets do not reward visibility. They reward reliability that has been observed, tested, and believed. And that is legitimacy.

Ememobong Udofot E. is a branding and communications executive specialising in strategy, systems thinking, and trust design within financial technology. She currently leads Branding and Communications at FlashChange, a digital value exchange platform focused on enabling reliable, efficient movement of digital assets.


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