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Five Ways Businesses in Nigeria Can Drive Sales this Ramadan

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As the country prepares for Ramadan, business owners look for ways to keep their operations running smoothly and stay connected with customers. For a lot of businesses, this means using WhatsApp to connect with customers securely, reliably and privately, since this is where the customers are (Over 6 out of 10 (66%) people globally prefer to message a business than email them, according to Business Messaging Usage Research by Kantar, commissioned by Meta in April 2022).

To keep businesses on track, here are 5 WhatsApp strategies so you can continue doing what matters most: driving sales.

1. Create a great messaging experience for customers
For many small business owners in Nigeria, WhatsApp is their business – their website or virtual store counter to showcase their products, answer customer queries and drive sales. So when customers come, you need to be ready. During Ramadan, that might be as simple as updating your business hours in your business profile in the WhatsApp Business app to let people know you’re open during the month – especially if your operating hours will be different than usual – or even putting up an away message to inform customers when you’re available or when you might be in morning or evening prayer.

2. Makes people feel more connected to a business/brand
Personalized messages to create connection and enhance relevancy of messages, Guide the users through the journey using buttons (quick replies, list, call to action), and Product messages with in-thread cart and product selection. These are several things that businesses can do to build interactive experiences that increase stickiness and quality. If you have special items or deals and promotions during Ramadan, it’s best to highlight that in your catalog so people can easily find what they might want to buy.

3. Attract new customers
The lifeblood of any small business is finding more customers. So once you’ve built a valuable experience for your customers, it’s key to drive more people to your WhatsApp channel. To start, add a QR code to your storefront, website, product packaging, marketing materials or anywhere else where people can easily scan to connect with you on WhatsApp. To find the QR code, go to Business Tools and Short Link. You can even share your QR code with others easily from the app.

4. Drive traffic from social media
A lot of small and medium businesses are also present on Instagram and Facebook. From Business Tools, you can add a WhatsApp button to your Facebook or Instagram account, so when customers click it, it directly opens a chat on your WhatsApp Business app. That way, customers browsing your business on those platforms can easily start a conversation with you on WhatsApp to ask questions or place an order. To go a step further and find brand new customers, businesses can also create Facebook or Instagram ads that click to open a chat on WhatsApp. These ads are an incredibly effective and powerful way to attract new customers and get them to start messaging with your business.

5. Stay organized
Ramadan can be an extremely busy month for businesses – especially with so much commerce condensed into a few hours of the day. With a potential influx of chats from new customers, it’s essential to keep your business and chats organized. One trick is using catalog Collections to group and organize products into specific categories so it’s simple for customers to browse your offerings. To stay on top of your chats, label specific ones with customizable descriptions to keep track of things like pending payments, new customers and more (the labels are visible only to you and not to customers). As your customer base and chat volume grow, businesses can even graduate from the WhatsApp Business app to the more powerful WhatsApp Business Platform where they can engage with customers at scale.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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CKay’s “Love Nwantiti” Crosses Billion-Stream Mark on Spotify

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Nigerian singer, songwriter, and producer CKay has officially surpassed one billion streams on Spotify with his breakout hit Love Nwantiti, making him one of the few African artists to reach this milestone and the first Nigerian solo act to do so.

CKay’s “Love Nwantiti” Crosses Billion-Stream Mark on Spotify

Ckay

The rise of the emotional Afrobeats anthem

Originally an early hit when it dropped in 2019, “Love Nwantiti” (released on CKay’s EP – CKay the First) began as a slow-burn masterpiece that captured a global audience. The song broke out by blending the grooving rhythm of Afrobeats with an emotional feeling and an entrancing melody, a sound CKay himself pioneered and coined as “Emo-Afrobeats,” fusing African rhythms with raw, heartfelt emotion.

The song, which translates to “sweet gentle love” in the Igbo language, communicates an intense desire for a love interest. Its journey from a homegrown Nigerian track to a cultural sensation fueled by countless dance challenges, social virality, and international remixes is proof of the widespread power of its sound. The song remains a fixture on playlists globally, with over 3.9 million playlist adds and sustained streaming momentum across continents.

A solo milestone, a global legacy

Love Nwantiti’s sustained global appeal is undeniable: in the last 28 days alone, listeners from the United States , India,, Indonesia,  Brazil , and the United Kingdom  continue to press play, proof of the track’s staying power well beyond its viral peak.

This achievement places CKay in an elite group of African artists with billion-stream records on Spotify, which includes hits driven by collaborations with Nigerian artists, such as Drake’s One Dance (featuring Wizkid and Kyla), Future’s Wait For U (featuring Drake and Tems), and Rema’s Calm Down (featuring Selena Gomez), and solo song Water, by Tyla.

CKay achieved this historic mark with a solo, non-collaborative lead release by a Nigerian artist. This distinction highlights his unique vision and singular impact as both a writer and performer, making him a true torchbearer for the new generation of African music talent.

“Love Nwantiti” is more than a viral hit; it is a cultural reset. Demonstrating the rich storytelling and emotional depth of his sound, CKay didn’t just break borders, he built a powerful bridge for the global crossover of authentic African music, proving its resonance on the global stage.

CKay’s success is a signal for the future of African music on the global stage. Let us know if you’d like more on CKay’s journey or the song’s global streaming story.


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Global South Alliance Launches $72,000 Datafication and Democracy Fund to Support 2026 Research Projects

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The Global South Alliance, a coalition of 26 digital rights organizations, launched today the second edition of the “Datafication and Democracy Fund” on December 9.

Global South Alliance Launches $72,000 Datafication and Democracy Fund to Support 2026 Research Projects

Global South Alliance

The Fund will provide more US$ 72,000 to support research and advocacy projects focused on datafication and democracy to be implemented in 2026.

The Datafication and Democracy Fund was launched during the fourth edition of the Data Privacy Global Conference, organized in São Paulo, Brazil. The Global South Alliance is jointly managed by Data Privacy Brasil, Aapti Institute, and Paradigm Initiative.

The members are Asociación por los Derechos Civiles, Bolo Bhi, Center for Communication and Governance, CIPESA, Derechos Digitales, Digital Rights Foundation, Dukingire Isi Yacu, Internet Bolivia, Pollicy, Research ICT Africa, Fundación Multitudes, InternetLab, Thraets, Jokkolabs Banjul, Aláfia Lab, Centre for Policy Alternatives, KICTANET, Tech Global Institute, Freedom Forum, TEDIC, Digital Access, Center for AI and Tech Innovation for Democracy and Masaar.

The call for proposals is open to non-profit, non-governmental organizations based in the Global South working on digital rights and related public policy issues. Previously supported organizations have addressed topics such as online child protection, data governance in electoral processes, biometric technologies in stadiums and large events, mandatory biometric data collection of migrants, and discriminatory surveillance and datafication practices.

According to the launch announcement, the Datafication and Democracy Fund “aims to finance research and public policy analysis projects that address critical questions arising from the impact of datafication on democracy.” The Alliance emphasizes that “datafication is a deep and complex process of social transformation: it shapes the provision of public services mediated by information technologies, the emergence of digital public infrastructures, the data-driven nature of elections, the reconfiguration of markets and platforms, and many aspects of civic life. Beyond deliberative processes and elections, datafication exacerbates democratic challenges such as transparency, due process, and respect for citizens’ autonomy.”

Selected applicants will receive grants of up to US$ 8,000 to support their research projects. Depending on the proposals submitted, between 8 and 12 projects will be funded. All funded projects must be carried out during 2026.

Applicants are required to submit:

  1. A one-page cover letter outlining the organization’s background, experience, and motivation for participating in the research program;

  2. A proposal of up to five pages detailing the topic, scope, methodology, expected results, and relevance of the project to digital rights and democracy in the Global South;

  3. A detailed budget, not exceeding US$ 8,000, specifying how resources will be allocated across the proposed project’s components.

Applications must be submitted in English by January 30th 2026, through the designated online form.

 


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End of an Era as Multichoice Delists from JSE After Canal+ Takeover

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South Africa’s leading pay-TV operator, Multichoice, owner of DStv and Showmax, will officially delist from the Johannesburg Stock Exchange (JSE) this week following its acquisition by French media giant Canal+.

End of an Era as Multichoice Delists from JSE After Canal+ Takeover

DStv

The delisting, scheduled to take effect on Wednesday, Dec. 10, 2025, also applies to Multichoice’s ordinary shares on the A2X Markets.

The move comes after Canal+ completed a Squeeze-Out of remaining shareholders, securing full ownership of the company after nearly two years of acquisition efforts.

According to the company, the delisting remains subject to regulatory approvals from the JSE, the A2X, and the South African Reserve Bank. Canal+ has pledged to comply with conditions set by South Africa’s competition authorities and intends to proceed with a secondary inward listing on the JSE within nine months of the delisting.

Founded in 1985 with the launch of M-Net, Multichoice has been a household name across Africa for four decades. It introduced DStv in 1995, expanded into multiple African markets, and launched its streaming platform, Showmax, in 2015.

In 2019, Multichoice was spun out of Naspers, South Africa’s most valuable company, and later began secondary trading on A2X in 2020.

The acquisition by Canal+ marks a significant shift in South Africa’s media landscape. Local investors will no longer be able to hold direct stakes in Multichoice, but will only gain indirect exposure once Canal+ completes its planned inward listing.

Industry analysts say the takeover underscores the growing consolidation in global media markets, with Canal+ strengthening its footprint across Africa through Multichoice’s extensive subscriber base and sports broadcasting rights via Supersport.


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