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Five Ways Businesses in Nigeria Can Drive Sales this Ramadan

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As the country prepares for Ramadan, business owners look for ways to keep their operations running smoothly and stay connected with customers. For a lot of businesses, this means using WhatsApp to connect with customers securely, reliably and privately, since this is where the customers are (Over 6 out of 10 (66%) people globally prefer to message a business than email them, according to Business Messaging Usage Research by Kantar, commissioned by Meta in April 2022).

To keep businesses on track, here are 5 WhatsApp strategies so you can continue doing what matters most: driving sales.

1. Create a great messaging experience for customers
For many small business owners in Nigeria, WhatsApp is their business – their website or virtual store counter to showcase their products, answer customer queries and drive sales. So when customers come, you need to be ready. During Ramadan, that might be as simple as updating your business hours in your business profile in the WhatsApp Business app to let people know you’re open during the month – especially if your operating hours will be different than usual – or even putting up an away message to inform customers when you’re available or when you might be in morning or evening prayer.

2. Makes people feel more connected to a business/brand
Personalized messages to create connection and enhance relevancy of messages, Guide the users through the journey using buttons (quick replies, list, call to action), and Product messages with in-thread cart and product selection. These are several things that businesses can do to build interactive experiences that increase stickiness and quality. If you have special items or deals and promotions during Ramadan, it’s best to highlight that in your catalog so people can easily find what they might want to buy.

3. Attract new customers
The lifeblood of any small business is finding more customers. So once you’ve built a valuable experience for your customers, it’s key to drive more people to your WhatsApp channel. To start, add a QR code to your storefront, website, product packaging, marketing materials or anywhere else where people can easily scan to connect with you on WhatsApp. To find the QR code, go to Business Tools and Short Link. You can even share your QR code with others easily from the app.

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4. Drive traffic from social media
A lot of small and medium businesses are also present on Instagram and Facebook. From Business Tools, you can add a WhatsApp button to your Facebook or Instagram account, so when customers click it, it directly opens a chat on your WhatsApp Business app. That way, customers browsing your business on those platforms can easily start a conversation with you on WhatsApp to ask questions or place an order. To go a step further and find brand new customers, businesses can also create Facebook or Instagram ads that click to open a chat on WhatsApp. These ads are an incredibly effective and powerful way to attract new customers and get them to start messaging with your business.

5. Stay organized
Ramadan can be an extremely busy month for businesses – especially with so much commerce condensed into a few hours of the day. With a potential influx of chats from new customers, it’s essential to keep your business and chats organized. One trick is using catalog Collections to group and organize products into specific categories so it’s simple for customers to browse your offerings. To stay on top of your chats, label specific ones with customizable descriptions to keep track of things like pending payments, new customers and more (the labels are visible only to you and not to customers). As your customer base and chat volume grow, businesses can even graduate from the WhatsApp Business app to the more powerful WhatsApp Business Platform where they can engage with customers at scale.

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Davido Shares Past Suicidal Thoughts, Drops Oriadé Album

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David Adedeji Adeleke, known professionally as Davido, has shared his past suicidal thoughts as he dropped Oriadé,  his sixth studio album yesterday.

Davido Shares Past Suicidal Thoughts, Drops Oriadé Album

Davido

Davido said he chose the date on purpose as it marks exactly 15 years since he began his professional music career.

Oriadé is a Yoruba word combining “Ori,” meaning destiny, and “Adé,” meaning crown.

It translates to “the crowned head.” The album has 13 tracks and features Black Sherif, Aya Nakamura, Leon Thomas, Mayorkun, and Llona.

It follows his 2025 project, 5ive, which reached number two on the Billboard World Albums chart.

Davido also announced an international tour to support the new record.

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In the days leading up to the release, Davido gave interviews that revealed personal details about his past and his current life.

Speaking to Vibe Magazine on Thursday, he described a 2014 incident in Ghana that left him feeling suicidal.

He said he invited a woman back to his hotel room after a show, and she later posted a photo of him sleeping online.

He said the fallout overwhelmed him.

“My daddy was calling me. My sisters were calling me. If I saw the balcony that day, I would have jumped,” he said.

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He said he was young at the time and did not fully understand the consequences of his actions.

He described the experience as a turning point that changed how he thinks about privacy and fame.

In the same interview, he explained why he often dresses down in public despite his wealth.

He recalled a trip to the South of France where he went out in shorts and slippers without his watch.

“I’ve been on jets, I’ve been flying, I’ve been in all these places since I was a baby. I’ve been seeing money since I was a baby. So all these things don’t really excite me,” he said.

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He added that he sometimes prefers to drive a Toyota to the supermarket in Atlanta instead of one of his luxury cars.

In a separate livestream with Davrel, Davido spoke about how his life has changed since marrying his wife, Chioma, and becoming a father.

He said his home no longer holds the large crowds it once did.

“I can no longer have 100 people in my house like before,” he said.

He said he speaks to Chioma every day regardless of his schedule.

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He also disclosed that he spends between $200,000 and $300,000 a month on himself, not including costs for his wife, children, jewelry and cars.

He said the amount is lower when he is in the United States, where he described his lifestyle as quieter.

 

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Africa Prudential Posts N1.59bn Profit in H1 2026, Reaffirms Digital Growth Strategy

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Africa Prudential Plc has reaffirmed its commitment to digital transformation, revenue diversification and sustainable growth after reporting a strong financial performance for the first half of 2026.

Africa Prudential Posts N1.59bn Profit in H1 2026, Reaffirms Digital Growth Strategy

Dr Catherine Nwosu

The company made this known during its H1 2026 Investor Call, which brought together institutional investors, shareholders, investment analysts, regulators and other stakeholders to review its financial performance and strategic outlook.

Dr Catherine Nwosu, managing director and Chief Executive Officer of Africa Prudential, said the company’s performance reflected the resilience of its business model and the effectiveness of its long-term growth strategy despite prevailing macroeconomic challenges.

According to the company’s financial results, gross earnings rose by 27 per cent year-on-year to N4.28 billion, from N3.34 billion recorded in the corresponding period of 2025.

Profit before tax increased by 22 per cent to N2.41 billion, while profit after tax grew by 18 per cent to N1.59 billion.

The company also reported a 27 per cent rise in net operating income to N4.21 billion, while total assets increased by 13 per cent to N46.53 billion.

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Shareholders’ funds equally rose by 13 per cent to N12.52 billion, reflecting continued financial strength.

Management attributed the performance to sustained growth in its core registrar business, increased corporate action activities in the Nigerian capital market, improved treasury earnings and rising adoption of its technology-driven solutions.

The company said it was steadily transforming from a traditional share registrar into a broader technology and business solutions provider serving Nigeria’s capital market ecosystem.

During the interactive session, investors sought clarification on the sustainability of earnings, particularly as interest rates are expected to moderate.

Responding, Nwosu said the company was deliberately expanding its recurring fee-based revenue streams to reduce dependence on treasury income.

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“Interest rates influence our treasury income positively, but that is why we are deliberately diversifying our revenue streams.

“Our strategy is to grow recurring fee-based business lines such as our digital solutions, Know Your Customer (KYC) services, Annual General Meeting (AGM) technology, probate services and the SabiVest mobile app.

“Over time, this will reduce our reliance on interest income and create a more balanced and resilient earnings mix,” she said.

Nwosu noted that increasing capital market activities had created stronger demand for seamless digital investor experiences, improved operational efficiency and enhanced compliance solutions.

She said the company would continue investing in technology-enabled products capable of delivering long-term value to shareholders while strengthening its competitive position.

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According to her, Africa Prudential has identified five strategic priorities for the second half of 2026.

The priorities include driving sustainable growth across its core registrar and emerging business lines, accelerating technology-led product innovation, strengthening brand leadership, investing in talent development and deepening corporate governance.

She said the investor engagement demonstrated the company’s commitment to transparency, accountability and regular engagement with shareholders and the investment community.

Africa Prudential reaffirmed its commitment to leveraging innovation, operational excellence and sound financial management to sustain growth and strengthen its leadership position in Nigeria’s capital market.

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Glo Sponsored African Voices to Feature Netflix’s “The Polygamist” Stars

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Gugu Gumede and S’Dumo Mtshali, the power couple in Netflix’s telenovela, The Polygamist, will be guest on this week’s edition of African Voices, which is sponsored by Globacom on Cable News Network (CNN).

The 22-episode sitcom focuses on the misadventures of an adulterous spouse who unknowingly entangles his family in the difficulties of polygamy.

The film depicts a series of intrigues, betrayals, and other events that shattered the harmony of a once-perfect marriage.

The fictional couple in Johannesburg are interviewed by the programme’s anchor, Larry Madowo, for a 30-minute show in which they discuss their personal experiences and the difficulties they have in the film industry, such as coping with popularity and typecasting and advocating for more actor protections.

Gumede, a 34-year-old South African who attended the American Academy of Dramatic Arts in Los Angeles to study acting, portrayed Joyce Gomora in the telenovela.

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In addition to her part in The Polygamist, Gumede has portrayed Mamlambo, a prophetess on “Uzalo”, the most watched television program in South Africa, and Mandisa in “Generations”, one of the country’s most popular series.

Mtshali, a 43-year-old South African actor who portrayed Jonasi Gomora, gained notoriety in 2010 after competing in and winning the SABC1 reality program, “Class Act”. In the same year, he landed his first major part in the drama series “Intersexions” on SABC1.

Among other films, he has starred in “Inside Story” (2011), “Avenged” (2013), “iNumber Number: Jozi Gold” (2023), “Back of the Moon”, and “The Four of Us” (2025).

This special double-cast episode will feature on DSTV channel 401 on Saturday at 8a.m. It will be repeated same day at 11a.m., Sunday at 3.30a.m.,6p.m., Monday at 3a.m. and 5.45p.m. as well as on Tuesday,5.45p.m.

The repeats continue next week Saturday at 7.30a.m., 11a.m.;Sunday 3.30a.m., 6p.m.,and on Monday at 3a.m.

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