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FREETV Complies with NBC Directives, Gives Unrestricted Access to Subscribers

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National Broadcasting Commission (NBC) said that FREETV has announced unrestricted access for customers during this lockdown to curb the spread of the COVID-19 Pandemic, according to Ekanem Antia, assistant director, Public Affairs, NBC.

FREETV Complies with NBC Directives, Gives Unrestricted Access to Subscribers

Antia in a statement said that “In compliance with the directives of the Commission for Pay TV to decrypt signals of local channels on their platforms for one month, in the first instance, to enable viewers get adequate information and directives through this period of the COVID-19 Pandemic, FREETV has announced unrestricted access for customers during this lockdown”

Recall that the NBC has earlier ordered GOTv, DSTV, NTA Startimes, FreeTv Platform, and others, to allow neighborhood stations on their bundle pursue even endorsers have depleted their membership.

This is in an attempt to support Nigerians have the privilege of the daily update on the 2019 novel coronavirus.

This is even as the NBC ordered supporters in the nation to designate 10 percent of its everyday broadcast appointment to the open edification of Nigerians on COVID-19.

In an announcement gave in Abuja and made accessible, NBC said the decoding is to keep going for one month in the principal occurrence while including that further orders will be given by the commission after itemized appraisals of consequent improvement.

“The National Broadcasting Commission approaches all Pay Subscription Broadcasters (GOTv, DSTV, NTA Startimes, FreeTv Platform, and so on) in Nigeria to decode every single neighborhood channel on their bunch to empower supporters of their administrations in Nigeria access, without blocks, day by day reports and mandates on the coronavirus pandemic.

“The unscrambling is to keep going for one month, in the main occurrence. Further mandates on this will be given by the commission after definite evaluations of ensuing improvement,” the NBC said.

The NBC further reviewed its previous solicitation that communicate stations guarantee convenient fundamental data and updates on COVID-19.

It included that every day communicate observing reports so far showed that communicate stations the nation over have been giving point by point reportage on the battle for mindfulness on the 2019 novel coronavirus.

The NBC anyway said it noted with alarm that a couple of supporters broadcast unverified news and names of people purportedly tainted by the infection without required proficient validation.

“Telecasters are additionally ordered to allocate, at any rate, 10 percent of their everyday broadcast appointment to open edification on the infection, in accordance with national intrigue and social obligation, as revered in the Nigeria Broadcasting Code.

“The commission recognizes telecasters that have stayed ardent and shown polished methodology this period,” the administration of NBC included.

 

 

 

 


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Reps Ask Multichoice to Suspend Tariff Hike

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House of Representatives has directed Multichoice Nigeria, owners of DStv and GOtv to suspend the recent 15 percent increment in all their cable packages with effect from Monday this week.

Reps Ask Multichoice to Suspend Tariff Hike

The decision followed the adoption of a motion sponsored by Mr Chinedu Ogah at the plenary presided by Speaker Femi Gbajabiamila.

In effect, the House mandated its Committee on implementation of pay as you go tariff (PAYG) plan by broadcast service providers to probe into the issue and report back for further legislative action.

Ogah while moving the motion expressed concern over the sudden increment of subscriptions knowing the challenges faced by Nigerians as a result of the coronavirua pandemic in the country.

The lawmaker accused multi-choice of multi-choice of chargjng exorbitant rates despite not rendering a “per as you go” services in line with global best practices.

Claiming that since the beginning of the pandemic Multichoice has not render any form of humanitarian assistance to the country, the lawmaker argued that the increase in tariff will subject people to more hardship.

Lynda Ikpeazu (PDP: Anambra) made a fruitless effort to stall the motion arguing that Multi-Choice must not be compelled to reduce charges since it is a privately organisation operating under a free market economy.

The Speaker however said it behoves the House to intervene on behalf of Nigerians who have little or no choice but to patronise multi-choice services for now.


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FG Cannot Subsidize Television Forever- Lai Mohammed

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Federal government has said that it cannot continue to subsidise television forever but will work with relevant stakeholders to design right policy framework and create sustainable ecosystem for the industry.

FG Cannot Subsidize Television Forever- Lai Mohammed

Lai Mohammed

Alhaji Lai Mohammed, minister of Information and Culture, stated this on Tuesday in Abuja at the virtual inauguration of the Task Team on Audience Measurement.

“Currently, government is subsidising the signal distribution because the channels cannot pay for the carriage of their stations by the licensed Signal Distributors, who have invested in equipment and transmission.

“Things cannot continue like this. Government cannot continue to subsidise television forever, hence we must create a sustainable ecosystem,” he said.

The minister noted that Audience Measurement is the missing link in the entire broadcasting ecosystem.

Audience measurement, according to Wikipedia, “measures how many people are in an audience, usually in relation to radio listenership and television viewership…”

He said the broadcast industry needs an Audience Measurement system that will encourage investment, mainly through increased advertising spend driven by confidence in the Audience Ratings data.

He said increase in advertising revenue will in turn encourage current and prospective channel owners to create additional television channels necessary for the success of Digital Terrestrial Television (DTT).

“We need an objective and scientific Audience Measurement System that articulates the value of the content to consumers, as well as the value of the audience to advertisers, particularly in the television sector. “The absence of a world class measurement regime has resulted in under-investment in the sector, which is necessary to foster the growth of the industry.

“This is because the advertising community continues to rely on subjective factors when making decisions on the content they want, as opposed to how many viewers the content truly attracts,” he said.

The minister said the consequence of  lack of scientific audience measurement system is that television platforms are subjected to renting out space on their channels to sustain their businesses.

He added that content producers are also at the mercy of sponsors which, unfortunately, skews the authenticity of their creative output in favour of a few decision makers, instead of the millions of TV viewers.

He stressed that the existing model will never enable Nigeria’s creative industry to reach its full potential.

The minister said the value of Nigeria’s Broadcast Advertising Market is not proportional to the country’s population, when compared to the Top 3 Markets in the Sub-Saharan Africa.

“Despite having a population more than three times that of South Africa, Nigeria’s Television Advertising Revenue in 2016 was 309 million Dollars compared to that of South Africa, which was 1.301 billion Dollars.

“It is imperative that we urgently put in place an Industry Framework that will ensure that content producers receive their just due for the value of the content they create.

“We must also provide objective guarantees to the Advertising community on their Return-On-Investment on media placements.

“This will then have the overall effect of guaranteeing greater spend by the Advertisers, who are all seeking to grow their market share,” he said.

The minister said with the right policy framework, the Nigerian TV advertisement market will grow two to three times its current size and generate additional 200 million dollars to 400 million dollars revenue to the industry.

He therefore charged the committee of industry experts to help solve the Audience Measurement issue in the country once and for all.

He said the Terms of Reference of the committee included to identify best practice Audience Measurement System that will support the sustainable growth of the Nigeria Creative Industry.

The committee is to recommend a Framework for supporting the sustainability of the Audience Measurement System, independent of the federal government;

The committee is also to recommend a Payment and Disbursement Framework among the key stakeholders in the industry.

The members of the Task Team, which has six weeks to submit its report, are Alhaji Garba Kankarofi as Chairman and Mr Joe Mutah as Secretary. Other members are Mr Obi Asika, Hajiya Sa’aa Ibrahim, Mr Mahmoud Ali Balogun, Mrs Pauline Ehusani and Mr Tolu Ogunkoya. Responding on behalf of other members, Kankarofi thanked the minister for their appointments and assured that they would engage every sector of the industry to come up with good report.

 


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CBN Says Claims of N2,000, N5,000 Banknotes in Circulation Fake

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Central Bank of Nigeria (CBN) on Sunday, denied videos and pictures of the purported circulation of N2, 000 and N5,000 banknotes in the country.

CBN Says Claims of N2,000, N5,000 Banknotes in Circulation Fake

The apex bank in a tweet via the official Twitter handle are warned false and fake.

CBN called on Nigerians to disregard claims of such banknotes and urged members of the public to report anyone found in possession of such to law enforcement agencies.

Recall that in 2013, the CBN under the leadership of Sanusi Lamido Sanusi had said it was going to introduce a N5,000 banknote into the country.

Recently, the social media was abuzz after aman reportedly visited a bank and deposited the sum of N17m with yet to be designed or released N5000 and N2000 naira notes.

In accompany video, a lady could be heard in the clip, revealing how the man stormed the bank with the bundle of new 5000 and 2000 naira notes to deposit it.

 

 

 


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