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Gartner Says 25% of New Mobile Apps Will Talk to IoT Devices by 2018

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With the convergence of devices, bots, things and people, organizations will need to master two dimensions of mobility, according to Gartner, Inc. CIOs and IT leaders will need to excel at mainstream mobility and to prepare for the post-app era.

David Willis, vice president and distinguished analyst at Gartner said that the future of mobile will provide ubiquitous services delivered anywhere, by any person or thing, to any person or thing,

“While users are constantly looking for new and compelling app experiences, the importance of apps in delivering services will diminish and the emergence of virtual personal assistants (VPAs) and bots will replace some of the functions performed by apps today. Alternative approaches to interaction and service delivery will arise, and code will move from traditional mobile devices and apps to the cloud,” said Mr. Willis.

Mr. Willis presented these findings during Gartner Symposium/ITxpo 2016.

Mobile Becomes “Business As Usual”
“The mobile landscape has changed dramatically during the past few years; mobile is no longer a novel technology, but business as usual, for most organizations,” said Mr. Willis. In 2016, Gartner forecasts the shipment of 2.37 billion devices (PCs, tablets, ultramobiles and mobile phones), and that 293 million wearables will be sold in the same year. In 2017, Gartner estimates that 2.38 billion devices will be shipped and 342 million wearables will be sold.

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“The proliferation of mobile devices means that phones, tablets, laptops and wearables are now omnipresent within the business environment, reinventing the way people interact and work,” said Mr. Willis.

Today’s tech users are smart and savvy, demanding better features and experiences. The traditional forms of bring your own (that is, devices and applications) will continue to grow, making bring your own device and bring your own application the norm for the majority of organizations.

“Moreover, the arrival of wearables and bring your own “thing” (such as smart kettles, smart power sockets or smart light bulbs) in the workplace will introduce new interaction techniques and new platforms, diluting the need for specific mobile app experiences,” said Mr. Willis.

Much of the innovation in the mobile space isn’t taking place inside the smartphones themselves, but in the things that communicate with them. Gartner predicts that by 2018, 25 percent of new mobile apps will talk to Internet of Things (IoT) devices.

Most IoT devices that talk to smartphones do so via an app or the browser. “Through 2018, the app will be the preferred mechanism, because it provides a better experience and allows more sophisticated interactions and data analysis, with low-level networking and background processing,” said Mr. Willis.

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However, the current dominance of apps is challenged by several trends that, together, Gartner labels the “post-app era”. “As new technologies grow in importance as a way to control and interact with things, app interfaces will fade,” added Mr. Willis.

Prepare for the Post-App Era Today
New ways to interact with things will deliver pervasive services, and emerging technologies — such as artificial intelligence, natural-language processing and bots integrated into messaging apps,open new opportunities to interact with users seamlessly.

A number of global players are enabling businesses and consumers to “chat” with users on their messaging platform evolving APIs and services so that developers can create their own bots. This concept allows users to chat with organizations to get information, answer questions and transact through messaging or VPAs.

“This means that instead of going into a system and filling out complicated forms with checkboxes, users can ask a bot a question, and it will answer or negotiate on our behalf, based on rules and knowledge in the system,” said Mr. Willis. “It will then move to those systems that allow interactions with customers — from marketing to sales.”

“Apps are not going away and code isn’t vanishing,” added Mr. Willis. “The post-app era means that there will be more data and code in the cloud and less on the device, thanks to the continuous improvement of cellular network performance.”

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“The post-app era will be an evolving process through 2020 and beyond,” concluded Mr. Willis. “It has, however, already begun, and organizations should prepare for it by being agile and tactical, planning for new skills, assessing the new opportunities created by the post-app era, and developing a digital business strategy that integrates many different technologies.”

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Why Strong Institutions Remain Africa’s True Growth Engine

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Chairman of MTN Group, Mcebisi Jonas, during an interview on The Y'ello Chair Episode 8, where he shared his perspectives on governance, regional integration, corporate citizenship, and Africa's long term economic growth.
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In an insightful assessment of governance standards across the continent, Mcebisi Jonas, chairman of MTN Group,  has warned that Africa’s long-term economic redemption rests entirely on the independence and resilience of its core public institutions.

Why Strong Institutions Remain Africa’s True Growth Engine

Speaking during the MTN’s The Y’ello Chair vodcast that debuted on August 2, 2026, the corporate titan asserted that fragile governance frameworks continue to destroy economic inclusion and starve the region of critical investments.

Jonas emphasised that building a sustainable economy requires deliberate structural effort rather than mere political promises.

According to him, Africa must consciously protect its public bodies from political interference if it ever hopes to build a globally competitive ecosystem.

Expressing deep worry over institutional decay, Jonas remarked, “You need to hardwire democracy, you need to hardwire economic growth, you need to hardwire economic inclusion. Institutions are central in that process… Once you rubbish your institutions, the country goes down the tube.”

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Drawing on his own nation’s historical struggles, Jonas noted how South Africa narrowly averted a total systemic breakdown by protecting its judicial boundaries, though he cautioned that vigilance remains non-negotiable.

He observed that the ultimate test of any healthy democracy is whether a government can humbly submit to the rule of law. “There are few countries in the continent where [the] government goes to court and loses a case,” Jonas lamented, pinpointing judicial autonomy and impartial electoral commissions as the non-negotiable benchmarks of true institutional health.

Hard economic data strongly validates Jonas’s thesis. According to UNCTAD’s World Investment Report, foreign direct investment (FDI) into Africa rebounded to $97 billion in 2024, raising the continent’s share of global inflows from 4% to 6%, driven largely by 36% of global pro-investment policy reforms originating from the continent.

However, experts stress that such capital flows remain highly volatile and tend to flee at the slightest sign of political instability or judicial compromise.

Tying institutional integrity directly to investor confidence, Jonas noted that capital is fundamentally cowardly – it flows only to destinations where credibility is guaranteed by law rather than whim.

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As fiscal headwinds worsen across developing economies, Jonas warned African governments against taking shortcuts or manipulating tax policies at the expense of structural credibility, emphasising that a country’s economic survival depends on predictable, independent institutions.

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eWorld Forum 2026 to Celebrate Nigeria’s GSM Revolution at 25, Launch Two Books

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The 12th edition of the eWorld Forum will hold on Thursday, September 24, 2026, at the Oriental Hotel, Victoria Island, Lagos, under the theme: “The GSM Digital Milestones: 25 Years On.”

eWorld Forum 2026 to Celebrate Nigeria's GSM Revolution at 25, Launch Two Books

Since its inauguration in 2010, the eWorld Forum has grown into one of Nigeria’s leading platforms for dialogue on information and communications technology (ICT), bringing together policymakers, regulators, telecommunications operators, technology companies, investors, academics and other industry stakeholders to discuss the future of the country’s digital economy.

The 2026 edition coincides with the 25th anniversary of Nigeria’s GSM revolution, which began with the commercial rollout of GSM services in August 2001. Over the past two and a half decades, mobile telecommunications have transformed virtually every sector of the economy, reshaping communication, commerce, banking, education, healthcare, governance, entertainment and social interaction while accelerating digital inclusion and economic growth.

The forum will provide an opportunity for stakeholders to reflect on the industry’s achievements over the last 25 years, examine current challenges, and chart the path forward in key areas such as broadband expansion, artificial intelligence, fintech, digital infrastructure, cybersecurity, spectrum management and Nigeria’s evolving digital economy.

A major highlight of the event will be the public launch of two books authored by veteran ICT journalist, Publisher of eWorldnews and Convener of the eWorld Forum, Aaron Ukodie.

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The first book, Nigeria’s GSM Revolution at 25: The Hall of Digital Pioneers and Players, has been specially published to commemorate the silver jubilee of GSM in Nigeria. The publication chronicles the remarkable evolution of the nation’s telecommunications industry and documents the vision, policies, investments, innovations and contributions of the pioneers, regulators, operators, institutions, companies and individuals whose collective efforts transformed Nigeria into one of Africa’s largest telecommunications and digital markets.

The book serves as a follow-up to Ukodie’s earlier publication, Nigerian Drivers of Digital Prosperity: The Trajectory of the Digital Evolution, Sector Analysis and Players’ Contribution, further preserving the history of Nigeria’s digital transformation.

The second publication, The Pilgrim Trail, is a deeply personal memoir that recounts the author’s life journey, professional experiences, Christian faith and reflections on God’s sustaining grace. The memoir also documents Ukodie’s recovery from the stroke he suffered in 2023 and how, despite prolonged physiotherapy and physical limitations affecting his right hand and right leg, he successfully completed both books. The work stands as a powerful testimony of resilience, perseverance, hope and unwavering faith.

Speaking ahead of the event, Ukodie said: “I am grateful for the opportunity to document both the history of Nigeria’s GSM revolution and my personal journey in The Pilgrim Trail.

“These books preserve important history while bearing testimony to God’s grace and faithfulness in my life. I look forward to sharing them with the public at the forum.”

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Although both books will be officially launched during the forum, The Pilgrim Trail is already available for pre-launch orders.

According to the organisers, eWorld Forum 2026 is expected to be a landmark gathering that will celebrate one of Nigeria’s greatest technological success stories while preserving the history of the country’s digital transformation for future generations.

The forum will also honour the institutions, organisations and individuals whose pioneering efforts laid the foundation for Nigeria’s GSM revolution and continue to drive innovation across the nation’s digital ecosystem.

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5 Strategic Communication Moves Every Nigerian Startup Should Implement to Attract Investors

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By Justice Winner

Nigeria’s startup ecosystem has entered a new era. Venture capital is no longer chasing bold ideas alone; investors are increasingly looking for businesses that combine innovation with sound governance, operational discipline, and long-term sustainability. As Nigeria reclaims its position as Africa’s leading destination for venture capital, founders must recognise that fundraising is no longer driven solely by product-market fit or revenue growth. Strategic communication has become a competitive advantage.

5 Strategic Communication Moves Every Nigerian Startup Should Implement to Attract Investors

The collapse of once-promising startups despite raising millions of dollars demonstrates an important lesson: funding can accelerate growth, but reputation, trust, and transparency determine longevity. Investors now evaluate leadership credibility, governance standards, regulatory preparedness, and market positioning alongside financial performance.
Here are five strategic communication moves every startup should implement to improve investor confidence and strengthen enterprise value.

1. Build Trust Before You Need Capital

Investor relationships begin long before a fundraising round. Startups that consistently communicate their vision, milestones, customer impact, and business progress build familiarity and confidence within the investment community.

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Rather than disappearing between funding announcements, founders should establish a regular cadence of updates through media engagements, company announcements, newsletters, and thought leadership. Consistent visibility demonstrates momentum, reduces uncertainty, and helps investors understand the long-term trajectory of the business.
Trust compounds over time, making fundraising conversations significantly easier when capital is eventually required.

2. Position Founders as Industry Thought Leaders

Increasingly, investors back founders as much as they back products.
Founders who contribute meaningfully to conversations around regulation, technology, financial inclusion, climate innovation, healthcare, or digital infrastructure establish themselves as credible industry leaders rather than startup operators chasing funding.

Strategic media interviews, opinion articles, conference speaking engagements, podcasts, and executive profiling help build authority. This visibility often places founders on the radar of venture capital firms long before formal introductions are made.
Strong executive visibility also reassures investors that company leadership can effectively represent the business during partnerships, regulatory engagements, and future expansion.

3. Communicate Governance as Clearly as Growth

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One of the biggest lessons from recent startup failures is that rapid growth without strong governance creates significant investor risk.

Strategic communication should extend beyond customer acquisition and product launches. Founders should proactively communicate governance improvements, compliance initiatives, board appointments, internal controls, cybersecurity measures, and risk management practices.

Institutional investors increasingly evaluate operational maturity before deploying capital. Demonstrating transparency around governance signals that the company is built for sustainable growth rather than short-term expansion.
Clear governance messaging transforms compliance from a back-office function into an investor confidence strategy.

4. Own Your Narrative Before Others Do

Every startup has a story. The question is whether the company tells it first.
Without deliberate communication, external stakeholders—including competitors, critics, or market speculation—often define public perception. During periods of economic uncertainty, this can significantly influence customer confidence and investor sentiment.

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A strategic communications plan should clearly articulate what problem the startup solves, why it matters, how the business creates measurable impact, and what differentiates it within the market.
Narrative ownership also becomes essential during difficult periods. Whether facing product challenges, regulatory changes, fundraising delays, or broader market volatility, startups that communicate openly and consistently are far more likely to preserve stakeholder trust than those that remain silent.

5. Showcase Impact, Not Just Investment

Funding announcements generate headlines, but sustained investor interest comes from demonstrating measurable impact.
Startups should regularly communicate meaningful business metrics, customer success stories, operational milestones, employment generation, market expansion, technology innovation, and contributions to national development.

Nigeria’s most attractive ventures increasingly solve structural challenges—from financial inclusion and agricultural distribution to clean energy and logistics. Communicating this broader economic impact positions startups as long-term infrastructure builders rather than short-term technology companies.

Investors increasingly seek businesses capable of generating sustainable value while contributing to broader economic transformation. The stronger the evidence of impact, the stronger the investment case.

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Nigeria’s venture capital ecosystem continues to mature despite global economic headwinds. Improved foreign exchange stability, progressive policies such as the Nigerian Startup Act, increasing sector diversification, and stronger institutional participation have reinforced the country’s position as Africa’s leading innovation hub. However, capital is becoming more selective.

For today’s founders, strategic communication is no longer a marketing exercise—it is a business function that directly influences investor confidence, corporate reputation, partnerships, customer trust, and ultimately valuation. Companies that invest early in building credibility, communicating transparently, and positioning themselves as trusted market leaders will be better equipped to attract long-term capital and navigate future market cycles.

In an increasingly competitive investment landscape, startups that communicate strategically will not simply raise capital—they will command stronger valuations, build more resilient brands, and shape the next chapter of Nigeria’s innovation economy.

By Justice Winner, Senior Account Manager, IVI PR

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