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Gartner Says Cognizant Computing Will Transform Mobile App Strategies

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Cognizant computing — the next phase of the personal cloud movement — will become one of the strongest forces in consumer-focused IT, according to Gartner, Inc. It will have an immense impact across a range of industries, including mobile devices, mobile apps, wearables, networking, services and cloud providers, causing major shifts in revenue and profit flows.

“Cognizant computing is transforming personal clouds into highly intelligent collections of mobile apps and services,” said Jessica Ekholm, research director at Gartner.

“Business-to-consumer providers must adapt their strategies to exploit this change to generate new revenue, find new ways to differentiate themselves and foster loyalty via mobile apps.”

Cognizant computing is a consumer experience, in which data associated with individuals is used to develop services and activities according to simple rules.

These services include alarms, bill payments, managing and monitoring health and fitness, and context-specific ads. Cognizant systems will deliver their services across multiple devices.

The practical application of cognizant computing helps business-to-consumer (B2C) companies to acquire deep insights into consumers’ preferences and daily lives, which will therefore assist in creating better, more-personalized tailor-made services and offers, as well as ameliorate customer services.

This, in turn, should help providers strengthen their competitiveness (and responsiveness) in a market where consumers are becoming increasingly aware of new services and offers, pricing structures, and the reputation of a brand.

Gartner predicts that cognizant computing will put the importance of apps, services and cloud to the forefront — making it one of the three most important components for any customer retention strategies for B2C companies over the coming five years.

“Cognizant computing is already beginning to take shape via many mobile apps, smartphones and wearable devices that collect and sync information about users, their whereabouts and their social graph,” said Ms. Ekholm.

“Over the next two to five years, the Internet of Things and big data will converge with analytics. Hence, more data will make systems smarter.”

As a result, Ms. Ekholm said that by 2017, smartphones are expected to manage some tasks for us — probably better than we can do them ourselves.

More-onerous administration tasks, such as booking our car in for service, changing a hotel booking if our plane is canceled, or sending information to our doctor about refilling our repeat prescriptions, are a few examples.

Once this point has arrived, apps and services that are hosted in the personal cloud will interact with smartphones and other devices and the intricate app ecosystems they have created.

Any company in the business of providing a service, using apps or selling devices will be affected by cognizant computing in some way.

 Cognizant computing will allow companies to better connect with customers and to create more valuable products, services and offers.

“The increased awareness of and implementation of analytics and self-learning systems will force B2C companies to hasten their adoption of these technologies, to stay competitive and better serve the consumer of the future,” said Ms. Ekholm.

“Analytics is the key component and creates the backbone of cognizant computing.”

By amalgamating and analyzing data in the cloud from many sources (including apps, smartphones and wearable devices, websites, store purchases, and social interaction), cognizant computing will provide contextual insights.

This will help companies expand the lifetime value of their increasingly fickle customers, improve customer care, boost their sales channels and transform the customer relationship — by making it more personal and relevant.

In essence, this new development will help companies to innovate and create new business opportunities by creating hypercontextual services that will appeal to a dedicated individual — rather than catering to the mass market.

However, critical issues will have to be addressed including consumer privacy, quality of execution and becoming a trusted vendor.

As consumers move their attention and money toward apps and services, B2C device vendors will be forced to forge partnerships with apps and service providers and create increasingly innovative business models that meet consumers’ needs by providing integrated services and apps to drive hardware sales.

“Consumer device manufacturers are placed in a formidable scenario of trying to compete with service and apps providers while keeping their brand fresh and exciting for end users,” said Ms. Ekholm.

“The more obvious answer would be for them to start offering apps and services — which many have done over the years, with varying degrees of success,. However, their best tactic would be to partner with app and service providers, in order to have a better chance of succeeding in this space.”


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E-Business

Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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Galaxy Backbone Tops FG’s Website Performance Ranking

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Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

Galaxy Backbone Tops FG's Website Performance Ranking

This is a landmark achievement for Nigeria’s digital economy.

The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).

Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.

He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.

This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.

GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.

The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”

As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.

With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.

 


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