E-Business
Getting Behind AI Growth in Africa

The impact of artificial intelligence (AI) dominated discussions at this year’s World Economic Forum in Davos – with delegates touching on everything from ethics to democratization and workforce re-skilling.
While AI is primed to be the driving force of the Fourth Industrial Revolution, its widespread acceptance and adoption among businesses is still in early stages.
The year 2018 was an important one in shifting current perceptions around AI, demonstrating it as a technology that is here to augment human capabilities, not replace them, and to benefit the speed and scale of any organization, large or small.
These conversations have carried weight. In just four years, the number of global organizations deploying AI has increased by 270 percent.
In Africa, the momentum is similar, and continues to grow as access to high quality broadband and cloud computing improves. Organizations are recognizing AI’s ability to help with some of the continent’s most pervasive problems, from reducing poverty to improving healthcare and enhancing crop yields to feed a growing population.
Microsoft, through initiatives such as 4Afrika, has its sights set on making AI available to everyone on the continent, in line with our global mission to empower every person and organization on the planet to achieve more.
We are partnering with forward-thinking policy makers, innovative startups, technology partners, civil society groups and stakeholders to promote the growth of a vibrant AI ecosystem in Africa – one that enables inclusive growth and provides a clear and trusted path to digital transformation.
Promoting innovation with AI
Many of our local partners, including SMEs and startups, have already begun their AI journeys. Nigerian startup, MyMusic, has experimented with chatbots to help users discover new local music. And fintech startup, MoVAS Group, who we first met in 2016, is now building AI into their credit-scoring algorithms, enabling more unbanked farmers and small business owners to access loans the first time.
In the finance industry, 66 percent of the population in sub-Saharan Africa is listed as unbanked. The proliferation of mobile banking across the continent has increased financial inclusion, and AI powered intelligent applications are now taking this further.
AI can capture and crunch large volumes of non-traditional data, such as mobile wallet transactions, that enable service providers to make automated loan decisions to new customers, with no previous financial track records, in seconds.
Across the Middle East and Africa, a projected $28.3 million will be spent on developing AI solutions in the financial sector – and organisations are ramping up efforts to ensure young developers are well equipped for the task.
At the recent AI Bootcamp, hosted by Data Science Nigeria and sponsored by Microsoft, for example, local developers were upskilled in using deep learning concepts to drive financial inclusion.
Developing this kind of AI capacity in Africa is essential, not only to ensure our 200 million-strong youth population is equipped for jobs of the future, but also to ensure local AI systems themselves are unbiased and inclusive.
Developing the right skills and data sets
Without the skills to build homegrown applications, organizations are likely to import machine-learning algorithms developed elsewhere, which are trained on biased data sets that lack local context. This could have severe consequences in industries like healthcare.
What Africa needs is a richer pool of local data, coupled with AI applications that are built by skilled local teams with diverse demographic, gender, ethnic and socio-economic backgrounds. To achieve this, outdated processes need to be digitised, education systems need to adapt quickly, and digital literacy programmes need to be more far-reaching.
Local organisations are making good headway. The Centre for Proteomic and Genomic Research (CPGR) in South Africa recently collaborated with Microsoft to build a first-for-Africa technology platform on Azure, which is enhancing the storage and processing of African genomic datasets. With this data and computing power, the CPGR is running more ground-breaking biomedical research in local disease development and prevention.
In Malawi, the United Nations High Commission for Refugees (UNHCR) has opened a Microsoft AppFactory at the Dzaleka camp, which is bringing skills in coding and data analytics to young refugees and asylum seekers. Applications that have already been created include Smart Mapokezi, which manages schedules for the allocation of food at the refugee camps.
Policies for an AI-enabled future
As AI opens up new frontiers for economic and social transformation, policy makers will need to ensure that this new data-driven ecosystem is governed by a strong code of ethics. We need to ensure that ethical AI systems are reliable, secure, private, transparent, accountable and beneficial to all.
Across Africa, Microsoft is supporting government bodies in developing necessary policy frameworks. Initiatives such as the Microsoft Policy Innovation Centre at Strathmore University in Kenya are providing forums to discuss policy issues surrounding the digital transformation of industries and countries.
Together with Access Partnership, we also recently commissioned a white paper on the implications of AI in Africa, which will be presented to South African Government delegates in March, during an event dedicated to addressing AI policy advancements.
Putting humans at the center
Through Microsoft’s various programs, from skills development initiatives to growing the startup ecosystem, we are working to help make an AI-enabled future in Africa a reality.
In every AI endeavor, our goal is to augment and amplify human ingenuity, accelerate economic and social prosperity. African innovators revolutionized the way mobile technology is used, and we look forward to seeing what they’ll do next with AI.
E-Business
Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector

Mr Adeoye Oludamilola, managing director, Zequence Digital, a digital agency, has said strong enforcement of Intellectual Property (IP) laws , protection of Nigeria’s software industry against piracy will encourage innovation and investment.
Adeoye told reporters lately in Lagos that software piracy and the unauthorised use of proprietary technology are widespread in the country.
According to report Intellectual Property (IP) laws in software refers to the legal rights that protect the creations of the mind used in software development.
These rights, which include copyrights, patents, trade secrets, and trademarks, grant developers exclusive control over their software and related assets, preventing unauthorised use or reproduction.
Adeoye said that many startups do not protect their innovations, due to a lack of knowledge and the cumbersome legal processes involved.
“IP registration and litigation are expensive and time-consuming, which further discourages developers from protecting their work,” Adeoye said.
He added that the lack of awareness among developers about their IP rights contributed to the problem.
To address these challenges, Adeoye stressed the need for the formation of an IP Protection Consortium, comprising tech firms, legal experts, and regulators, to advocate for stronger IP enforcement.
He also suggested collaborating with legal tech startups to create simplified platforms for fast-tracked IP registration.
The managing director further called for joint initiatives between legal bodies and tech communities to launch IP rights education campaigns.
This, he said, would equip developers with the knowledge they needed to protect their innovations and grow their businesses.
Adeoye emphasised the need for the government and stakeholders to create an ecosystem for development and inclusivity by proactively engaging with regulators.
According to him, this will help ensure that policies are created with the input of concerned agencies and industry experts.
E-Business
PalmPay Partners AXA Mansard Health to Make Digital Insurance Accessible, Affordable

PalmPay, a leading fintech platform and full-stack digital neobank for emerging markets, has partnered with Nigeria’s biggest Health Insurance Company, AXA Mansard Health a member of the globally trusted AXA Group, to provide millions of Nigerians with affordable, accessible digital health insurance.
This strategic partnership enables PalmPay users to seamlessly access a range of health insurance packages from AXA Mansard directly within the PalmPay app. With plans starting as low as N500 per month, users can now choose from flexible insurance options tailored to fit their everyday needs.
The plans are designed to meet a wide range of needs; for example, the AXA Digital Health plan offers access to telemedicine consultations with doctors, N5,000 worth of medications, and up to N40,000 in surgical coverage. Users can also opt for the AXA Mansard MicroHealth plan at N1,000 per month, which provides unlimited diagnostic tests and funeral benefits. Additionally, the AXA Mansard Accident plan, available for N500 monthly, offers comprehensive death cover for both accidental and non-accidental cases.
Speaking on the partnership, Habib Kowontan, Head of Wealth Product at PalmPay, said: “Insurance is a key pillar of financial security, yet millions of Nigerians remain underserved. Our partnership with AXA Mansard Health breaks down long-standing barriers by placing reliable and affordable insurance solutions right at our users’ fingertips.”
In her remarks, Jumoke Odunlami, Chief Distribution Officer, AXA Mansard Insurance said that the partnership with Palmpay presents the AXA with another opportunity to improve health and productivity of Nigerians. “Through partnerships like this, we are covering over 1.8 million Nigerians and ensuring that healthcare is accessible, available and affordable.
“So we are excited about joining forces with a brand like Palmpay to compliment the range of financial possibilities they offer their customers with health plans. It fits well with our mission and our purpose of acting for human progress by protecting what matters, and we are looking forward to doing even more with Palmpay”, she explained.
This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.
This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.
E-Business
Artificial Intelligence: The Indispensable Catalyst for Nigeria’s Agricultural Revolution

By Diana Tenebe, Chief Operating Officer, Foodstuff Store
Nigeria’s agricultural sector, a cornerstone of its economy, faces a critical crossroads. While employing a staggering 40% of the population and holding over 84 million hectares of arable land, the industry is hobbled by deep-seated challenges. Low productivity, a fragmented supply chain, poor infrastructure, and a lack of access to financial services are just a few of the hurdles that prevent the sector from reaching its full potential. Coupled with the unpredictable and severe shocks of climate change—from prolonged droughts to devastating floods—these issues threaten the food security of a rapidly growing population.

Diana Tenebe
To truly transform this vital sector, a new approach is needed, one that moves beyond traditional methods and embraces the power of technology. Artificial Intelligence (AI) is not just a futuristic buzzword; it is the imperative for Nigeria’s agricultural revolution. AI holds the key to unlocking higher yields, building resilience, and fostering an inclusive and sustainable food system that can feed a nation and drive economic growth.
The most immediate impact of AI is in the area of precision farming. By integrating AI with technologies like Internet of Things (IoT) sensors, drones, and satellite imagery, farmers can gain an unprecedented understanding of their land. AI-powered systems can analyse real-time data on soil moisture, nutrient levels, and plant health, providing actionable insights for targeted interventions. For instance, smart irrigation systems can optimize water usage, a critical resource in a country facing increasing water scarcity. AI-enabled drones can survey vast farmlands in minutes, identifying early signs of pests or disease and allowing for precise application of pesticides, reducing chemical use and cost. Early trials of these technologies in Nigeria have already demonstrated significant gains, with some reports showing a remarkable 60-70% increase in crop yields.
Climate adaptation is another area where AI’s role is indispensable. Nigeria’s farmers are on the front lines of climate change, enduring erratic rainfall and extreme weather events. AI can provide a shield against this volatility. By analyzing historical weather data and real-time forecasts, AI models can offer accurate, localized predictions. This allows farmers to proactively adjust their planting schedules, select climate-resilient crop varieties, and plan for potential risks, effectively mitigating the devastating impact of droughts and floods.
The economic benefits extend far beyond the farm gate. A significant portion of Nigeria’s agricultural produce is lost due to an inefficient and fragmented supply chain. AI can streamline logistics, optimize transportation routes, and enhance inventory management. By reducing spoilage and waste, AI ensures that more of what is harvested reaches the market, thereby boosting the incomes of farmers and providing a more stable supply of food for consumers. The success of Nigerian agritech companies like Crop2Cash, which has reportedly helped over 500,000 farmers increase their income by up to 70%, demonstrates the tangible economic impact of these technologies.
AI is a powerful tool for promoting financial inclusion and education. Millions of smallholder farmers, who form the backbone of Nigerian agriculture, are often excluded from formal financial systems due to a lack of collateral and credit history. AI-driven fintech solutions can bridge this gap by assessing creditworthiness using alternative data, making it easier for farmers to access the loans and insurance they need to scale their operations. AI-powered mobile apps and chatbots can also serve as virtual extension agents, providing personalized advice on best farming practices, pest control, and crop management, democratizing knowledge and empowering farmers to make better decisions.
Despite this immense potential, the journey towards widespread AI adoption is not without its hurdles. High upfront costs for AI-enabled equipment, a general lack of understanding and experience with these tools, and a preference for traditional methods are all significant barriers. Furthermore, infrastructural gaps, including poor roads and inadequate storage facilities, hinder the seamless implementation of these technologies. Data availability and computational capacity are also key challenges that need to be addressed.
However, the Nigerian government and a burgeoning ecosystem of agritech startups are already paving the way forward. The government’s vision is articulated in initiatives like the National AI Strategy, which aims to establish AI research centers and support R&D. Programs such as the Nigeria Artificial Intelligence Research Scheme (NAIRS) and the NITDA AI Developers Group are building the necessary skills among entrepreneurs and farmers. Strategic partnerships between government bodies, financial institutions, and innovative startups are creating localized solutions that are tailored to the unique conditions of Nigerian agriculture.
Ultimately, AI is not a luxury but an imperative for Nigeria to unlock its agricultural potential. Its successful integration will transform the role of the farmer from a manual laborer to a strategic planner and overseer of a smart, efficient, and sustainable food system.
By investing in infrastructure, fostering strategic partnerships, and prioritizing education and capacity building, Nigeria can harness the power of AI to feed its people, drive economic prosperity, and secure its place as a leader in the African agricultural revolution.
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