General News
Gionee Brands will Checkmate Fake Phones, Other Devices-Nwabueze
Gabriel Nwabueze, is a senior executive of Gionee Communications Equipment Limited.
In the last two years Gionee, a Chinese company has been studying the Nigerian mobile device market with the intention of addressing some challenges associated with quality of devices flooding into the country.
The company also has comprehensive plan to combat the e-wastes surge; research and development (R&D); and development of local talents. Nwabueze spoke to peter ugwu on these and other issues.
About Gionee Communications Limited
Gionee is an international brand. We started in Nigeria about two years ago.
We have plans for Nigeria and other African countries; we want to enrich the market with products that could satisfy the people and at affordable prices.
We are the first to launch such slimmest Smartphone and feature ones; we are launching deeper into the market with the slimmest phones and long lasting battery lives.
We have also recorded a number of firsts in terms of quality of our devices and meeting the consumers demand.
We are also bringing in mass intelligence and feature mobile phones for the customers’ convince. We know the existing level of mobile devices in the market.
Since 2011, Gionee had rapidly moved for branding in Nigeria, Vietnam, Taiwan, Myanmar, India, Thailand, Philippines, and so on.
And once launched one product, it soon became a best seller in the market, even in some cities and countries customers need to wait for new deliveries. Gionee is a hot word as everyone is talking about where to buy one. Gionee is working speedily for the number one brand which is most welcomed by customers.
What Makes Your Devices Unique?
Before we launch into the market we usually carry out feasibility studies to ascertain the desires of the consumers; this lasts up to six months.
So we have seen that Nigerians like quality and they want devices that the battery life can last due to the power challenges.
At the stage of designing the phones, we tried to use material that can be converted to other use after several years of the phone’s life.
How do I mean, we are coming in not as other Original Equipment Manufacturers (OEMs) whose primary objective has been to flood the market with devices without thinking on how to give back to the society.
We are coming in with a different business mindset. We are working toward partnering the government and institutions to unleash our plans for the market, which are going to benefit the people.
Gionee as a brand is recognizable as durable, long standby and easy to use, Gionee now is featured with new tags like fashionable, stylish, and premium user experience.
Many Asian super stars have high praise for Gionee products and they are willing to tell people how nice the products are.
As a matter of emphasis, we have been able to understand what the Nigerian market loves and what the users tend to align themselves with.
Competition in the Nigerian Market
The Smartphone industry in Nigeria is actually been beclouded by brands that are there to just launch devices.
Most time, they end up encouraging digital divide among the people.
How do I mean? When you are producing high end devices without considering those below the cadre definitely some people will believe you are not for them.
So, we have feature phones that can meet the needs of those people and add value to what their do, their social lives, among other.
Meanwhile, a tight partnership with MediaTek and Qualcomm allows Gionee to offer a wide product portfolio covering both low end feature phone and high end Smartphone.
As all products are designed and manufactured by Gionee and as the company is only working with tier-1 suppliers, Gionee is awarded the Best Quality Mobile Phone Manufacturer in China.
Local Partnership
Presently, we are into partnership with one of the major local telecommunication company. Surely, we are going to deepen our relationship, embrace as many as that would come to around.
In fact, in the couple of months we have seen tremendous enthusiasm among some industry players, that is the among the telecoms who have approached us, we have made presentations to them as regards the functionality, durability and integrity of our phones, they are willing to partner with us.
The interest has been massive since we launched into the market. It is a win-win situation for both parties, because it is like a contract for mutual benefits.
Of course, there are tenets in every relationship. We can always add some extra agreement, if need be. So, presently we can boost of having local backings and the market is ripe for us.
Research and Development (R&D) Platform
In Gionee we believe that technology entails the strength of an enterprise and R&D is the key to sharpen the competitive edge of mobile phone industry chain roundly.
Gionee has over 10,000 employees, out of which 1000 belong to R&D and 8000 belong to the factory. So, we shall always insist on the strategy of independent R&D and innovation.
At present, Gionee’s R&D system mainly comprises six professional R&D organs: Application R&D Institute, Smartphone R&D Institute, overseas BU R&D Institute, CDMA R&D Institute, GOSO R&D Institute and AORA R&D Institute.
As a matter of fact, persistence in quality is the impetus for Gionee’s sustained development. With deep R & D as core, lean manufacturing as foundation, outstanding after-sale service as guarantee and high-tech products as core competitiveness, Gionee has kept developing practical and handy products.
Gionee has persisted in independent R & D by establishing professional R & D institutions in cities like Shenzhen, Shanghai and Hangzhou, thus ensuring its outstanding R & D performance.
Form of Your R&D in Nigeria
For now, we know that the Nigerian market has suffered so much in terms of people who turn it into a dumping ground; they come with the intention to dump their e-wastes here, which is unwholesome.
Therefore, in our discussions with the regulatory bodies like the Nigeria Communications Commission (NCC), we had some preliminary talks on the need for Gionee to have some investments in the form of R&D in Nigeria.
Although in Nigeria, it is still at preliminary stage, but it is something we have been doing, and we replicate same in all the places we have established strong relationships and strong presence. We hope to achieve that in Nigeria in the nearest future. In essence we are looking at tackling the issue of e-waste as may come from our side.
Nevertheless, statistics showed that for every one thousand unit of Gionee phones sold, we do not record up to ten damages, meaning that our phones are durable and that is the first step to tackle e-waste.
Gionee has over the years built a strong reputation and we do not intend to tarnish it in Nigeria. We cannot be part of the people that do that; we are going to represent our brand and image even in Nigeria.
Challenges in the Last Two Years in Nigeria
One of the challenges is actually the issue of grey material which cuts across the products not limited to phones.
They copy and normally the sub-standards are replicated.
The problem is usually that the original equipment manufacturers cannot actually affect a control over their products.
We are here to phase out such practice, bringing in originality and quality.
The only people that actually help to affect control are those in government; however in Gionee due to our excellence in R&D we are very innovative and can adapt, create a change tailored towards more customers’ satisfaction.
Plans to Manufacture Tablets and Notes
We are actually discussing on growth issues and it will be an excitement moment when we eventually go into that.
Developing Local Talents
Already we have Nigerians working with us and they are doing excellently well. Of course a company launching into any market with the intention of surviving there must embrace the local talents.
So, the answer is yes. At the same time, our products are meant to satisfy the local consumers and we are not going to leave Nigeria behind in the quest to achieve that. And that will give us a leverage to grow.
Following our strong international presence and reputation, we hope to establish a strong presence in Nigeria as well, thereby erasing the impression that all products from China are inferior. It is not true and we are going to prove to the people that genuine, durable and long lasting devices are coming from our factory.
General News
NiDCOM Launches Diaspora Startup Challenge to Boost Nigerian Talent

The Nigerians in Diaspora Commission (NiDCOM) has sought to harness the innovation and expertise of Nigerians across the globe with the launch of the Connected Diaspora x DOWA Start-Up Challenge and the Connected Diaspora Flagship Event 2025.

Speaking at a news conference in Lagos, Abike Dabiri-Erewa, Chairman/CEO of NiDCOM, described the initiatives as timely and transformative, noting that they are strategically designed to tap into the creativity, enterprise and professional strength of Nigerians in the diaspora.
She said the Start-Up Challenge, themed “Building, Breaking and Believing in Nigeria,” aims to energise innovators abroad by promoting knowledge transfer, enterprise development and strategic investment to support Nigeria’s rapidly expanding economy.
According to a statement by NiDCOM, the challenge, which offers cash prizes of up to ₦1 million, is targeted at spotlighting exceptional ideas and supporting impactful ventures created by Nigerians living overseas.
According to Dabiri-Erewa, the initiative aligns with the Federal Government’s overarching goal of engaging the diaspora community as key partners in national progress.
She further announced that the Connected Diaspora Flagship Event will take place on December 19, 2025, in Lagos, and will bring together entrepreneurs, policymakers, investors, technology leaders and strategic partners for critical discussions on Nigeria’s future.
Kadiri Hamzat, Deputy Governor of Lagos State, will serve as the Special Guest of Honour and is expected to speak on the importance of collaboration between government and the diaspora in accelerating development.
NiDCOM also revealed that notable contributors from the global diaspora community and Nigeria’s entrepreneurship ecosystem will enrich the sessions and help shape new pathways for meaningful engagement.
Dabiri-Erewa said their support remains invaluable in driving the success of the initiative. She emphasized that their continued collaboration helps unlock the potential of Nigeria’s global talent pool and fosters sustainable economic growth.
The Commission called on stakeholders across both the public and private sectors to support the initiative, stressing that the opportunities for innovation, collaboration and nation-building are immense.
NiDCOM urged young Nigerians and diaspora returnees to participate actively in the Start-Up Challenge, reminding them that entries close on December 12, 2025.
The December event will also feature a Diaspora Talent Career and Internship Fair, aimed at connecting diaspora returnees with internship opportunities offered by DOWA partner organisations.
NiDCOM said the fair will further strengthen talent exchange and deepen the country’s development capacity.
The programme timeline includes the opening of applications for the Start-Up Challenge from November 18 to December 12, followed by public voting on Instagram from December 13 to 17.
The winner will be announced on December 18, ahead of the final presentation at the JK Randle Centre in Lagos on December 19.
NiDCOM encouraged interested participants to follow the provided registration details and take advantage of the platform created to connect, innovate and contribute to national advancement.
General News
PromoPrint Rekindles Nigerian Resilience @ 25th Anniversary

Indigenous printing company, PromoPrint Ventures Ltd, celebrated 25 years of operations in the country on Tuesday 2nd December, at an event held at the Lagos Motor Boat Club in Lagos.

The evening saw business executives, clients and stakeholders in the printing space gathered to attest to the dexterity and Nigerian resilience demonstrated by Mrs. Patricia Ojora, the Founder and Chief Executive of the company in sustaining the growth of PromoPrint over the last 25 years.
Amongst many things on display that evening were PromoPrints very first t-shirt printed in the year 2000. Guests also cheerfully adorned custom-made patterns done by Promoprint on our indigenous cotton fabric (Funtau).
In her opening remarks, Mrs. Patricia Ojora recalled the past 25 years of operation in Nigeria at the helm of PromoPrint. While not easy, she says:
“We’ve been able to do it and we enjoy it. There’s nothing better than creation. To create something from nothing and do it so well, it’s a passion for me. It’s something that I really, value. I’m a great supporter of Nigeria, so I believe that we should be able to do things well in Nigeria. We don’t need to always import, that’s why we’re doing this today, to be able to collaborate with people. Most of the people here are people we’ve collaborated with and have worked hard to build Nigeria back up”.
She recounts how she was able to change the narrative of many Nigerians that were printing outside of the country who are now printing with PromoPrint Ventures. “People used to print outside the country because they didn’t trust the quality that was here in Nigeria,” Patricia explains with an understanding that “we can produce good quality here within Nigeria.”
The company is a one-stop shop for all things printing with all operations happening in-house, from the expertise of crafting graphics and garment production to the t-shirts, roller banners, corporate gifts and more being rolled out on a daily basis. “What we are selling is peace of mind in a chaotic place.” Patricia says, with nearly three decades of successful operations and collaboration under her belt.
Significantly, she makes sure the company remains primed for the future, using AI and the like to remain progressive in strategy and implementation. Patricia proudly states, “Our automated printing carousel can churn out 10,000 tees a day if needed and our many corporate clients can attest to this.”
In attendance was Atedo Peterside (CON), Founder, Stanbic IBTC Bank Plc, one of many guests in the room who spoke to PromoPrints impact. “There’s something about longevity,” he shares with the crowd, “If you’ve kept the business going for 10 years, I always tell people, it means you’re doing something right. If you get it going for 20 years, you’re doing something very correct. Patricia must be doing something phenomenally right and it’s my sincere hope that she keeps it going, keep building, keep innovating.”
“Patricia can create almost everything,” Peterside remarks, “she has the courage, audacity and the commitment.”
Mrs. Ibukun Awosika, Nigerian businesswoman and the first female Chairperson of First Bank of Nigeria, contextualises the tenacity of Patricia’s efforts rather well. She reminds the room that “when you think of how many big multinationals who have so much that protects them, who have a lot of support systems internationally and locally, who gave up on Nigerian manufacturing, then you have to go back and think about those of us like Patricia.”
Even after 25 years, Nigeria remains in need of more Entrepreneurs, particularly those like Patricia, to boost the SME and manufacturing industry in the country despite the odds. “She didn’t give up,” Awosika says in admiration.
“What is key is that, when we celebrate the likes of Patricia and her company, we know without a doubt that it’s not just because they want to have a celebration. It’s because, in truth, the Nigerian entrepreneur is a star, and even more so, the Nigerian manufacturer.” Awosika concludes.
So, we celebrate Mrs. Ojora and her PPV entire team, and all that has gone into 25 years of hard work, commitment, creativity, we also recognise the passion that does not allow you to give up on the vision, the commitment to not only creating jobs for other Nigerians but creating value within Nigeria. The commitment to innovating a solution for every challenge and every situation. Indeed, it was a worthy celebration.
General News
Optimus AI LABS CEO Showcases AI Breakthroughs in Nigeria’s Financial Sector

Mr. Lanre Basamta, Chief Executive Officer and Co-Founder of Optimus AI LABS, has unveiled a suite of artificial intelligence innovations poised to transform Nigeria’s financial services industry, aligning with recent Central Bank of Nigeria (CBN) directives on consumer protection and fraud prevention.

Mr. Lanre Basamta, Chief Executive Officer and Co-Founder of Optimus AI LABS
Basamta, speaking at a media parley in Lagos, said the company’s flagship product, Omnis, is redefining customer engagement in banking by serving as a virtual assistant embedded within mobile applications.
According to him, the platform is capable of analyzing customer behavior to recommend tailored financial products, effectively functioning as a “digital salesperson” that boosts bank revenues while enhancing customer experience.
He noted that Optimus AI LABS, which began as a modest startup targeting small businesses such as schools, has now identified greater opportunities in serving banks, fintechs, and microfinance institutions.
“The financial sector presents the biggest opportunity for AI to deliver value at scale,” Basamta said.
In response to rising fraud concerns and new CBN regulations mandating resolution of fraud cases within 14 days, Basamta highlighted the company’s AI-powered support platform designed to address customer frustrations over delayed assistance.
The system, he explained, interacts naturally with users, resolves issues promptly, and escalates unresolved cases, thereby strengthening compliance and improving customer satisfaction.
Basamta also recounted the firm’s global expansion, citing its work with Canadian clients, including the development of a dental learning environment for a major dental group.
He said this international footprint demonstrates Nigeria’s capacity to compete globally through homegrown innovation.
Reflecting on the company’s relocation into office space formerly occupied by KUDA, a fast-rising Nigerian fintech, Basamta expressed optimism that Optimus AI LABS is on a similar trajectory toward scaling into a major industry player.
He emphasized that the company’s growth would contribute not only to technological advancement but also to national development.
Basamta concluded by appreciating partners and stakeholders, stressing that “big things can emerge from small beginnings when powered by AI’s transformative capabilities.”
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