Connect with us

Telecom

Global App Downloads Reached 218bn in 2020

Published

on

Kindly share this post

After a year that saw more app downloads than ever before, demand for new apps and games is expected to accelerate in 2021.

This is according to the App Annie State of Mobile Report 2021, which states consumers downloaded 218 billion apps in 2020 across iOS and Google Play, up 7% year-on-year (YOY).

The report provides an analysis of the performance of the mobile and app marketplace, and insights into mobile’s expansive impact across industries and the global economy.

According to the App Annie research, mobile adoption boomed in 2020 − advancing the equivalent of two to three years in 12 months. Consumers migrated more of their physical needs onto mobile last year, partly influenced by the COVID-19 pandemic, resulting in mobile spend reaching new heights at $143 billion, indicating a 20% growth YOY.

During the COVID-19 lockdown, the normal time spent every day on cellphones expanded across the globe. Mobile took mindshare of 3.5 trillion hours on Android phones annually, shows the report. Mobile is the only channel with this reach and depth of engagement, it notes.

Other findings in the App Annie State of Mobile Report 2021 include:

E-commerce app boom: The report notes the pandemic led to a quick expansion in the e-commerce sector, making 2020 the biggest mobile shopping year yet. Global e-commerce spend between 1 November and 11 November 2020 reached $115 billion, with mobile driving the lion’s share. This trend is forecast to continue this upward spiral, as more people become more habitual with online shopping.

More time spent online: In the US, Gen Z, millennials and Gen X / baby boomers spent 16%, 18% and 30% more time YOY, respectively, in their most-used apps. In the UK, this was 18%, 17% and 27%, respectively. In the US and UK, Gen Z had the highest affinity for Snapchat and Twitch, respectively.

App popularity: TikTok was the most used app of 2020 and was more popular among Generation Z, as it heads towards 1.2 billion active users in 2021. This was followed by WhatsApp at 600 million installs, followed by Facebook with 540 million installs, Instagram with 503 million, and Messenger with 404 million. This was followed by video-conferencing apps Zoom and Google Meet.

More advertising spend: Given the increasing amount of time spent indoors and in homes, mobile’s growth means a shift in spending on advertising for corporate clients. Many countries saw the continuing demise of print, the shift to streaming entertainment, and the ongoing failure by news media to succeed with paywalls, leaving apps, games and social media platforms to pick up the marketing budget.

Mobile held up the global advertising industry in 2020 and saw placements grow 95% YOY, growing to $240 billion in mobile advertising spend and forecast to top $290 billion in 2021.

Surge in online food delivery services: Mobile orders of fast food and food delivery surged 105% YOY. For most markets analysed, food delivery services for the year ramped up in Q2 and Q3, reaching record highs in Q4 2020 as consumers stayed home amid COVID-19 lockdowns and social distancing policies.

Commenting on these research findings, Karam Malhotra, partner and global VP at SHAREit, says. “The last 10 months saw the seismic and radical shift to work from home, thus translating into a dramatic surge in time spent online and on mobile, as users sought tools to facilitate business, content discovery and games to entertain and escape, and social media to connect with the outside world.

“This resulted in the meteoric rise in app downloads, time spent on mobile and consumer spending. A significant 25% jump from 2019 to top 3.5 trillion hours on Android, and key ‘at-home’ categories are expected to top 1.3 trillion hours on Android phones alone in 2021.”


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

Telecom

Meta, FG Unveil New Safety Measures to Protect Nigerian Teens Online

Published

on

Kindly share this post

Meta on Thursday convened the Nigeria Youth Safety Summit in Abuja, bringing together government officials, civil society organisations, parents, educators, content creators and youth leaders to strengthen collaboration on digital wellbeing and safer online experiences for young people.

L-R: Sylvia Musalagani, Head of Safety Policy, Europe, Middle East and Africa (EMEA), Meta; Ayodele Olawande, Honourable Minister of Youth Development; Sade Dada, Head of Public Policy, Anglophone West Africa, Meta; and Ahmed Yusuf Tanbuwal, Ag Director, Digital Literacy and Capacity Building Department, National Information Technology Development Agency (NITDA), during the Nigeria Youth Safety Summit organised by Meta on Thursday, June 25, 2026, in Abuja.

The summit, held at the Transcorp Hilton Hotel and co-hosted with the Federal Ministry of Youth Development, highlighted Meta’s investments in youth online safety through built-in protections, parental supervision tools and digital literacy resources aimed at helping teenagers navigate the digital space safely.

The event featured keynote presentations, panel discussions and a Parents Learn and Brunch session organised in partnership with the Federal Ministry of Women Affairs and Social Development.

Participants explored practical approaches to promoting safer online engagement while emphasising the importance of partnerships among government, technology companies, parents, schools and civil society in advancing digital wellbeing.

Speaking at the summit, Meta’s Head of Safety Policy for Europe, the Middle East and Africa (EMEA), Sylvia Musalagani, said the company remained committed to providing teenagers with age-appropriate and safe online experiences.

“At Meta, our goal is to provide teens with safe, age-appropriate online experiences, and events like the Nigeria Youth Safety Summit reflect our commitment to promoting safer and more positive digital experiences for teens.

“With products such as Teen Accounts, Meta is putting the right protections in place so teens can explore their interests and express their creativity in a safe, age-appropriate space.

“We will continue to build the safety features and tools that families need to support young people online,” she said.

Musalagani explained that Teen Accounts represent a redesigned experience across Meta’s platforms specifically for teenagers.

She said the accounts are automatically enabled for all teenagers and include built-in safety features such as private accounts, the strictest messaging settings, restrictions on sensitive content, limited tagging and mentions to people they follow, daily time reminders after 60 minutes of use, and sleep mode between 10 p.m. and 7 a.m.

According to her, teenagers under the age of 16 require parental approval before making any changes that would reduce the default safety settings.

The Minister of Women Affairs and Social Development, Hajiya Imaan Sulaiman-Ibrahim, described child online safety as one of the ministry’s key priorities.

She said children require informed parental guidance to safely navigate the digital environment, stressing that online safety is a shared responsibility involving parents, technology companies and government.

“Child online safety is one of our central pillars and we are steadfast in our mandate to safeguard the Nigerian child from technology-enabled violence.

“Children cannot navigate the complexities of the online world without informed adults guiding them because safety begins with the parents.

“Safety is a shared tripartite responsibility between parents, technological industries and government.

“That is the fundamental premise of today’s summit, a hands-on walk through of parental supervision tools and Teen Accounts.

“We appreciate Meta for the collaboration and for creating a platform for these important conversations,” she said.

Meta also highlighted its parental supervision tools, which allow parents to receive notifications when teenagers report content, gain insights into who they communicate with, set daily usage limits, schedule breaks and monitor age-appropriate content interests.

The Minister of Youth Development, Ayodele Olawande, commended Meta for the initiative and noted its alignment with the ministry’s National Youth Data Protection and Awareness Training Programme.

“I want to thank Meta for this great achievement.

“At the ministry, one of the things we provide to all Nigerians is the skills to succeed in this digital world while making sure we protect them against emerging threats.

“We see a strong connection between the objectives of this summit and the goals of our National Youth Data Protection and Awareness Training Programme.

“We believe that keeping young people safe online is a shared responsibility.

“Government, technology companies, schools, parents, social organisations, community groups and young people themselves all have a role to play.

“We encourage Meta to make the tools, guides and learning materials from this initiative more widely available so that young people across Nigeria can continue to benefit from this laudable summit,” he said.

The summit concluded with discussions focused on strengthening partnerships, promoting digital literacy and advancing a shared vision for youth online safety across Nigeria.


Kindly share this post
Continue Reading

Telecom

MTN Chairman Blasts Xenophobia, Says South Africa Is Nothing Without Africa

Published

on

Kindly share this post

Mcebisi Jonas, MTN Group Chairma,n has used the funeral service of Zimbabwean-born activist and public servant Thokozani Damasane to mount a sweeping attack on xenophobia, ethnic politics and state failure in South Africa, warning that the country’s crisis cannot be solved by blaming foreigners.

MTN Chairman Blasts Xenophobia, Says South Africa Is Nothing Without Africa

MTN Group Chairman, Mcebisi Jonas

Delivering what many described as one of the most forceful interventions yet by a senior African business leader on South Africa’s immigration debate, Jonas said the persistence of anti-foreigner sentiment was a symptom of deeper governance failures, political opportunism and the erosion of a shared moral vision.

He argued that inequality, unemployment, corruption and weak institutions would remain even if all foreigners left the country, insisting that the real problem lay in the failure of the state to govern effectively.

“Foreigners can leave tomorrow – inequality will be with us,” he said. “Foreigners will leave tomorrow – unemployment will be with us. Foreigners will leave tomorrow – our police will remain corrupt.”

Jonas, a former South African Deputy Minister of Finance, made the remarks at a funeral service that had drawn mourners from civic, political and business circles. His speech, which blended philosophy, memory, political critique and grief, has since circulated widely across South Africa and beyond.

Jonas said a central question had stayed with him as he drove to the service: what home meant to Damasane, a man who had been born and educated in Zimbabwe before moving to South Africa during the post-apartheid period.

“I was thinking, what is home to Damasane?” he told mourners. “Because I understand, and I understood very early in life, that home is where humanity is. Home is about humanness. It is about the good of humanity and striving for the good of humanity.”

He described Damasane as someone who arrived in South Africa “as an outcast” but chose to immerse himself in the struggles of the country and its people.

“He immersed himself deeply into the struggles, into the pains of South Africans, and he became one of us,” Jonas said. “In Damasane’s strength, our strength as South Africa and South Africans are reflected. And in his weaknesses, our own weaknesses are reflected.”

The sharpest portion of Jonas’ speech came when he turned to the wave of xenophobic rhetoric that has repeatedly flared in South Africa, particularly against migrants from Zimbabwe, Mozambique, Nigeria, Malawi and other African countries.

He dismissed the argument that foreigners were responsible for the country’s social and economic hardship, saying that such claims merely masked the failures of political leadership and public institutions.

“The problem is the failure of the state,” he said. “The state doesn’t manage immigration. It doesn’t manage its borders. It doesn’t enforce law enforcement. It doesn’t manage education. What are you expecting?”

Jonas accused politicians of exploiting public frustration for electoral gain, warning that communities under pressure are easily manipulated by leaders who offer scapegoats instead of solutions.

“When people feel the burn, they become vulnerable to politicians whose sole purpose is to be elected and re-elected,” he said. “Some of them have no credibility whatsoever. But they lead marches and tell our people that the problem is not us – it is foreigners.”

Jonas also used the occasion to offer a sustained critique of tribalism and ethnic identity politics, describing them as colonial constructs that have survived into the present through political manipulation.

“The tribe is a product of colonial powers,” he said. “You would notice that it is so dominant in areas where the English conquered, because they used something called the principle of indirect rule.”

According to him, colonial administrations deliberately sharpened differences between communities in order to divide and control them.

“You have got to divide these people by psychologically enhancing the notion that one is different from the other. That’s how the notion of tribe was born,” he said.

Jonas argued that the same logic now fuels xenophobic violence and exclusion, with people increasingly persecuted not because of what they have done but because of who they are perceived to be.

He said liberation movements were also guilty of keeping ethnic identities alive for political convenience.

“Liberation movements still sustain this thing of tribes – Zulu and Xhosa – and we sustain this thing as if it is real,” he said. “It is in our heads. We’re creating it because it makes us feel big. Identity politics – we must banish them in our country. Ethno-nationalism is something in this country we must banish.”

In explaining Damasane’s significance, Jonas drew on the writings of Frantz Fanon, the anti-colonial thinker and psychiatrist whose work shaped liberation struggles across Africa and the Global South.

He compared Damasane to Fanon, noting that both men were born outside the societies they later helped shape and serve.

Fanon, he said, was “born elsewhere” and was “not a Muslim,” yet became one of the most respected theorists of the Algerian Revolution. The parallel, Jonas suggested, was deliberate: Damasane, too, had chosen commitment over comfort.

“Each generation must, out of relative obscurity, discover its mission, fulfil it, or betray it,” Jonas quoted Fanon as saying. “Damasane understood the mission. And he did not betray it.”

He also recalled a conversation Damasane had once had with a young man who questioned the presence of foreigners in South Africa. Damasane’s reply, Jonas said, had remained with him.

“Damasane said to this guy: just wait fifteen or twenty years. You will also be wanting to leave your country.”

Jonas said those words now sounded prophetic in light of worsening inequality, exclusion and corruption.

“As I stand up today, I look at South Africa. The level of oppression and inequality, the level of exclusion of our people, the level of corruption, the betrayal of the dream of liberation – those words of Damasane ring very loud in my ears,” he said.

Jonas ended on a note of continental solidarity, saying South Africa’s future was inseparable from Africa’s future.

“We are a nation embedded in Africa,” he said. “And without Africa, our growth as a country – economically – our fortune is intertwined with the growth of Africa. South Africa is nothing without Africa. And Africa is nothing without South Africa.”

He also urged mourners to rethink the way success and dignity are measured, saying merit should not be reduced to wealth alone.

“Sometimes this thing called meritocracy is measured in wealth. No. It is values, it is principle, it is integrity. And your father had all of that,” he said.

Jonas further stressed that a person’s legal or social worth should not be judged by their origin.

“We cannot judge people by their origin,” he said. “We cannot determine the legal status of people by their origin.”

Jonas’ intervention comes at a time when xenophobia remains one of South Africa’s most combustible social and political issues, with periodic attacks on foreign nationals continuing to draw outrage across the continent.

The consequences have often extended beyond South Africa’s borders, triggering diplomatic tensions, travel advisories and boycott calls in parts of Africa. For pan-African companies like MTN, whose operations depend on cross-border trust and political stability, the debate is not only moral but commercial.

That context made Jonas’ decision to speak so directly at a funeral especially notable. Rather than a corporate forum or policy panel, he used a farewell to make a wider argument about belonging, leadership and the future of the continent.

In doing so, he turned Damasane’s burial into something larger than a memorial: a warning against the politics of fear, and a plea for a South Africa that remembers its place in Africa.


Kindly share this post
Continue Reading

Telecom

Telcos Lose 30m Subscribers in 3-Year Slump due to  NIN-SIM Link Policy

Published

on

Kindly share this post

Telecom operators in Nigeria recorded a sharp decline of 33,153,633 subscribers in three years (May 2023 – April 2026), according to the Nigerian Communications Commission’s (NCC) latest industry statistics.

Telcos Lose 30m Subscribers in 3-Year Slump due to  NIN-SIM Link Policy

According to the telecom industry statistics, the figure showed that 4,270,285 of mobile subscribers were lost between May 2023 (220,931,688) and April 2024 (216,661,403), while the sector had repeat of the negative record with a huge drop of 46,338,623 subscribers be­tween May 2024 (219,005,878) and April 2025 (172,667,255).

There was a significant positive in­crease between May 2025 (172,474,626) and April 2026 with 187,778,055 subscribers as of the latest figure issued by NCC.

The period recorded a huge increase of 15,303,429 subscribers.

In May 2023, when the current government came into power, the telecom sector had 220,931,688 subscribers. But as at April 2026 which marks exactly three years, the sector has a record of 187,778,055 subscribers.

This indicates a decline of 33,153,633 subscribers during the period under review.

Overall, according to the NCC’s figures, MTN, the largest operator with a subscriber figure of 88,675,062 as at April 2023, was a major factor in the statistics.

It gained 7,716,357 subscribers during the period under review which currently pulls 96,391,419 subscribers as at April 2026, while Airtel which had 60,331,845 subscribers in April 2023 recorded an increase of 4,338,173 subscribers, bringing its current subscriber base to 64,670,018.

On the flip side, Glo, which was trailing MTN with an impressive figure of 60,927,963 subscribers, suffered a massive loss of 37,749,366 subscribers. The development reduced its figure to 23,178,597 it currently has.

In the same vein, T2 (formerly 9mobile) which was accommodating 13,403,345 subscribers in May 2023, lost 9,865,324 subscribers.

The network, according to NCC’s April 2026 statistics, has only 3,538,021 subscribers on its base.

Despite the sharp decline recorded in the period, market stability has slowly returned.

Latest NCC figures indicate that by early 2026, telcos had started recovering lost ground, even rolling out large-scale compensation programmes to over 75 million customers due to poor network quality.

The reduction in the telcos’ active subscriptions between 2023 and 2026 can be attributed to the disconnection of SIMs that were not linked with the National Identification Number (NIN) as mandated by the government.

The development resulted in the decline of subscriptions for mo­bile services in the country.

During the period which witnessed the impact of foreign ex­change (FX) unification and the removal of the premium motor spirit subsidy, the biting economic pressures reduced consumer purchasing power which led many Nigerians to give up multiple or redundant SIM cards to cut back on monthly data costs.

The service providers lost most subscribers as a result of the Federal Government, through the industry regulator, relevant agencies and institutions like banks which came up with po­icies that demanded Subscriber Identification Module (SIM) up­dates and verifications. A change in the minimum age requirement for SIM registration (from 16 to 18 years) also contributed to a decline in gross new connections.

During the period, the industry regulator, NCC, issued new guidelines to telecommunication companies, directing them to de­activate phone lines unused for six consecutive months for Revenue Generating Event (RGE).

The new rule took a toll on the telecom operators, as many subscribers who are using more than one phone line could not be able to retain the others due to the harsh economic environment of the country.

According to the regulator, “A subscriber line may be deactivated if it has not been used, within six months, for a Revenue Generating Event (RGE), and if the situation persists for another six months, the subscribers may lose their numbers, except for a network-related fault inhibiting an RGE.”

It is common knowledge that some Nigerians are migrating to other countries of the world, and most of them may likely not continue to use their Nigerian networks’ SIM either voluntarily or perhaps any policy that needs revalidation comes up.

There was also a standing order for those who had issue(s) with their SIM cards, as the National Identity Number (NIN) in the registration of Subscriber Identity Module (SIM) cards by all mobile telecommunication network operators was mandatory.

The development undoubtedly interrupted the growth trend of telecom subscribers as indicated in the three years’ statistics by NCC.


Kindly share this post
Continue Reading

Trending