E-Business
Global Online Traffic Spikes as Cisco Outlines Internet Strategy

Together with remote healthcare services, streaming video and gaming, internet traffic spiked by 25-45% in many regions across the globe during the pandemic.
According to Cisco this is only a glimpse of the traffic volume that will emerge in the 5G era, with 29.3 billion connected devices expected in 2023.
Against this backdrop and during its Cisco Live 2021 virtual conference, Cisco announced its strategy to help communication service providers and web scale companies connect, secure and automate their networks.
According to the company, internet architecture needs continuous care and attention to support the world’s ambitions.
It added that over three billion people still without access to the internet, a digital divide continues to develop where many are without access to vital information, learning and opportunities.
“The need to transform how we build networks is critical,” Cisco explained.
Jonathan Davidson, Senior Vice President and General Manager, Mass Scale Infrastructure Group, Cisco, said: “Cisco has spent the last five years researching and investing in this portfolio of innovation, focusing on how to help our customers deliver the best internet, while being able to grow revenue, reduce their costs and mitigate risk.”
“By helping our customers make the right decisions for their networks today, we are setting the world up for success, to connect more people, places and things than ever before. We can all look back on this point in time in the next ten years and celebrate how we rose to the challenge and did the right thing to take care of the internet.”
Economics of the internet
Cisco asserts that network operators are under increasing pressure need to build networks to grow and extend the internet to more areas.
The company has rolled out its Converged SDN Transport blueprint to help service providers converge multiple networks “into a common, cost efficient and secure infrastructure with enormous scale.”
Other highlights from the Conference include the introduction of the new Cisco Cloud Native Broadband Network Gateway for telco customers, the announcement of Cisco Silicon One Q200 series chips offering up to 14.4 Tbps total capacity and Crosswork Cloud to deliver a new application called Traffic Analysis. This offers a comprehensive view across network peering points.
“We are at a unique point in time in which we can shape the future ahead of us, and to do that, we need the right technology to form the foundation,” said Chuck Robbins, Chairman and CEO at Cisco.
“With the innovation we are delivering this week, our customers around the world will not only be able to connect, secure and automate the future of IT, but also leverage technology to truly power an inclusive future for all.”
In early January, the company listed several key tech trends for 2021, including driving experience (and safety) through sensors, app-enabled agility and resilience, from customer experience to brand excitement, and consumption models for the tech you actually need.
Another prediction by the company is that the introduction and expansion of 5G and Wi-Fi 6 networks will improve bandwidth, speed, and latency, and reach areas where fibre is prohibitively expensive.
As a result, frontline mobile workers, telehealth, manufacturing, and education will all benefit. This in turn will level the digital divide as these new technologies spur growth and innovation for millions
Cisco said the internet enabled society and economic activity to continue for those with access to this invaluable resource. But that’s only about half of the global population and the pandemic underlined the urgent need to expand access. Currently only 35% of developing countries have internet access, compared to 80% in more advanced economies.
The company added that according to PwC, bringing the internet to offline communities would add US$6.7-trillion to the global economy and lift another 500 million people out of poverty.
Reem Asaad, Vice President, Cisco Middle East & Africa, said: “As 2020 has shown, the pace of technological change moves very quickly, and we expect the same during 2021. The pandemic was a hugely challenging experience, but digitisation has played a vital role in helping businesses, organisations and individuals through the crisis. I remain hopeful for the future and of the positive role technology is playing in our daily lives.”
E-Business
Attackers Target Employees with Fake HR Updates

Kaspersky has identified an advanced phishing campaign targeting employees with personalised emails and attached documents disguised as HR policy updates.
This campaign marks a significant escalation in phishing tactics, with attackers tailoring not only the email body, but also the attachments by addressing individual recipients, showcasing an unprecedented level of customisation. The goal was to lure the victim into entering their corporate email credentials.
The attackers likely prepared by parsing employee names to make the campaign targeted and more convincing.
The emails feature a deceptive body: a fraudulent “verified sender” badge to build trust, the recipient’s name, and an invitation to open the attached file to review remote work protocols, benefits administration and security standards. However, the whole email body is in reality just an image with no real text in it; this is done to bypass email filters.
The attached document, posing as an updated “Employee Handbook,” does not contain any actual guidelines – only a title page, a table of contents with the items that have supposedly been changed highlighted in red, a page with a QR code, supposedly for going to the full document and common instructions on how to read QR codes using a phone. The document features the victim’s name multiple times to convince that this document was created specifically for them.
If the victim scans the QR code and follows the link, they land on a fraudulent page where they are asked to enter their corporate credentials, which is what the attackers are hunting for.
“This campaign demonstrates a new level of sophistication in phishing attacks, and we may be seeing a new mailing automation mechanism that generates a separate attached document and a separate image for the email body for each recipient.
“This tactic allows to scale the attack and at the same time possibly evade traditional defenses. Organisations must prioritise advanced security measures and employee education to stay ahead of these threats,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
E-Business
Temu Joins INTA to Combat Counterfeits and Elevate IP Standards Worldwide

Temu, the global online marketplace, has joined the International Trademark Association (INTA) as a corporate member and serves on its Anti-Counterfeiting Committee.
INTA is a global association that brings together more than 6,700 organizations, representing over 37,000 trademark professionals and brand owners across 181 countries. By joining INTA, Temu deepens its commitment to building a trusted online marketplace and advancing global IP protection through broader, cross-industry collaboration.
“INTA welcomes TEMU’s willingness to engage in anticounterfeiting initiatives, including in the Association’s annual Anticounterfeiting Workshop and Online Takedown Certificate Program which serve to share best practices and connect stakeholders,” said Alastair Gray, Director of Anti-Counterfeiting, INTA. “Constructive collaboration with these efforts can contribute to the protection of intellectual property rights for INTA members and support the removal of counterfeit products from the platform which ultimately protects consumers.”
At the 2025 INTA Annual Meeting held in San Diego in May, Temu participated in the Anti-Counterfeiting Committee Roundtable, serving as a moderator to facilitate discussions among brand owners, online platforms, and government officials on emerging technologies, best practices for collaboration, and strategies to strengthen global anti-counterfeiting efforts.
“Joining INTA and serving on its Anti-Counterfeiting Committee reflects Temu’s ongoing commitment to ensuring a trustworthy online shopping experience,” said a Temu spokesperson. “We value collaboration with industry peers and stakeholders and are dedicated to advancing collective efforts in intellectual property protection.”
Temu also participates in INTA-led online workshops, including the Online Platform Notice and Takedown Certification Program, which outlines the latest procedures and best practices used by e-commerce platforms and social media companies. These workshops aim to enhance the quality and accuracy of rights-holder notices, promoting more effective takedown processes and content moderation.
Since launching in 2022, Temu has made significant investments in IP enforcement. Its measures include comprehensive seller vetting and compliance training, 24/7 algorithmic monitoring with manual review, a dedicated IP protection portal and brand registry to streamline takedown submissions, and an internal enforcement team that handles claims with speed and accuracy.
E-Business
Huawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product

China’s Huawei Technologies unveiled an AI computing system on Saturday that an industry expert said rivals Nvidia’s most advanced product, as the company aims to expand its footprint in the country’s booming AI sector.
The CloudMatrix 384 system made its public debut at the World Artificial Intelligence Conference (WAIC), a three-day event in Shanghai, attracting a large crowd to Huawei’s booth with its showcase of cutting-edge AI innovations.
The system has attracted significant interest from the global AI community since Huawei (HWT.UL) first introduced it in April. Industry analysts see it as a direct challenger to Nvidia’s GB200 NVL72, the most advanced system-level offering currently available from the U.S. chipmaker.
In an April article, Dylan Patel, founder of semiconductor research firm SemiAnalysis, stated that Huawei now possesses AI system capabilities that could surpass those of Nvidia.
Huawei staff at its WAIC booth declined to comment when asked to introduce the CloudMatrix 384 system.
A spokesperson for Huawei did not respond to questions.
Huawei has become widely regarded as China’s most promising domestic supplier of chips essential for AI development, even though the company faces U.S. export restrictions.
Nvidia CEO, Jensen Huang told Bloomberg in May that Huawei had been “moving quite fast” and named the CloudMatrix as an example.
The CloudMatrix 384 system features 384 of Huawei’s latest 910C chips and, according to SemiAnalysis, surpasses Nvidia’s GB200 NVL72 in certain performance metrics, despite the latter using 72 B200 chips.
SemiAnalysis attributes this performance advantage to Huawei’s strong system design, which offsets the lower power of individual chips by leveraging a greater number of them and incorporating system-level innovations.
Huawei describes the system as utilizing a “supernode” architecture that enables ultra-high-speed interconnectivity between chips.
In June, Zhang Pingan, CEO, Huawei Cloud confirmed that the CloudMatrix 384 was already operational on Huawei’s cloud platform.
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