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Google AI: New Ways to Search in 2024 

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By Elizabeth Reid, Vice President, Search

For more than two decades, we’ve continuously redefined what a search engine can do — always guided by our mission to organize the world’s information and make it universally accessible and useful.

This has gone hand in hand with our ongoing advancements in AI, which help us better understand information in its many forms — whether it’s text, audio, images or videos.

As part of this evolution, we’ve made it easier to express what you’re looking for in ways that are more natural and intuitive. For instance, you can search with your voice, or you can search with your camera using Lens. And recently, we’ve been testing how generative AI’s ability to understand natural language makes it possible to ask questions on Search in a more natural way.

Ultimately, we envision a future where you can search any way, anywhere you want. Now, as we enter 2024, we’re introducing two major updates that bring this vision closer to reality: Circle to Search and an AI-powered multisearch experience. Let’s take a look at what’s ahead.

Circle (or highlight or scribble) to Search 

Today we unveiled Circle to Search, a new way to search anything on your Android phone screen without switching apps. With a simple gesture, you can select images, text or videos in whatever way comes naturally to you — like circling, highlighting, scribbling or tapping — and find the information you need right where you are.

When something grabs your interest (like these adorable dog goggles!), it can be disruptive to stop what you’re doing and use another app or browser to start searching for information. But now, whether you’re texting friends, browsing social media or watching a video, you can search what’s on your screen right when your curiosity strikes.

Circle to Search is launching globally on select premium Android smartphones on January 31, starting with the Pixel 8, the Pixel 8 Pro and the new Galaxy S24 Series. And as we’ve shared, Search and Shopping ads will continue to appear in dedicated ad slots throughout the results page.

Point your camera, ask a question, get help from AI 

In 2022, we pioneered multisearch in Lens as a new way to search multimodally, with both images and text. Since it launched, multisearch has been best for refining visual queries — like searching for a photo of red sneakers with Lens and adding the word “blue” to find them in your preferred color. But now, thanks to our recent breakthroughs in generative AI, multisearch makes exploring the world easier than ever before.

Starting today, when you point your camera (or upload a photo or screenshot) and ask a question using the Google app, the new multisearch experience will show results with AI-powered insights that go beyond just visual matches. This gives you the ability to ask more complex or nuanced questions about what you see, and quickly find and understand key information.

For example, imagine you’re at a yard sale and you come across a strange-looking board game. There’s no box or instructions, so immediately some questions spring to mind: What is this game and how is it played? This is where the new multisearch experience can help.

Just take a picture of the game, add your question (“How do you play this?”), and you’ll get an AI-powered overview that brings together the most relevant information from across the web. This way, you can quickly find out what the game is called and how to win. And with the AI-powered overview, it’s easy to dig deeper with supporting links and get all the details.

AI-powered overviews on multisearch results are launching this week in English in the U.S. for everyone — no enrollment in Search Labs required. To get started, just look for the Lens camera icon in the Google app for Android or iOS. If you’re outside the U.S. and opted into SGE, you can preview this new experience in the Google app. You’ll also be able to access AI-powered overviews on multisearch results within Circle to Search.

Continuing to boldly experiment with generative AI in Search 

This week’s launch of AI-powered insights for multisearch is the result of testing we began last year to see how gen AI can make Search radically more helpful, with our Search Generative Experience (SGE) in Search Labs. We’ve gotten lots of useful feedback from people who’ve chosen to join this experiment, and we’ll continue to offer SGE in Labs as a testbed for bold new ideas.

But our goal is to make AI helpful for everyone, not just early adopters. So moving forward, as we continue to experiment and uncover which applications of gen AI are most helpful, we’ll introduce them into Search more broadly, like we’re doing now with multisearch results.

Today’s updates will make Search even more natural and intuitive, but we’ve only just scratched the surface of what’s possible. To try out the latest capabilities we’re testing, enroll in Search Labs (where available) and opt into the SGE experiment. We hope you’ll join Labs as we continue reimagining the future of Search.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Cybercriminals Using “Joker: Folie à Deux” Release to Scam Fans

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Kaspersky has uncovered cybercriminals exploiting the hype surrounding “Joker: Folie à Deux” ahead of its worldwide cinema premiere, for online phishing scams. Fans eager to watch the new movie online are at risk of being duped into giving away their sensitive data and money.

Kaspersky experts have identified phishing scams related to the new movie. The first example involves a fake offer to subscribe to watch the film for free.

On the fake website, users are asked to enter their credit card information to sign up, while the promised film is never accessible. The scammers gain access to the victim’s card details and can use them for fraudulent transactions or to sell on the dark web.

The second type of scam exploits the Joker movie brand to lure victims into fraudulent investment schemes, giveaways, or similar traps. Cybercriminals create phishing websites claiming to offer free access to the movie.

When users attempt to play the video, they are redirected to other pages – often promoting quick, easy money-making schemes, offering the chance to participate in a giveaway, or possibly other profits.

In the cases uncovered by Kaspersky, users are prompted to provide either personal information – so perpetrators can contact them with faux investment opportunities – or credit card details, for example, to pay for the delivery of the giveaway prize.

“As the premiere approaches, more people are looking for more ways to gain early access to the film and, as such, the risk of falling for such scams increases. We strongly recommend users carefully verify where they enter sensitive information and install reliable antivirus software that can warn against suspicious or malicious websites,” says Olga Svistunova, a security expert at Kaspersky.

To protect themselves from phishing-related risks, Joker movie fans should take precautions when navigating online content related to the premiere. Kaspersky experts recommend the following:

Be cautious. Beware of suspicious emails, messages, or websites offering exclusive deals or freebies. Always verify the source before sharing personal or financial information.

Safeguard personal data. Be mindful when providing sensitive information online, such as your address, phone number, or financial details, and only use secure platforms.

Verify website security. Ensure websites have secure connections by looking for “https://” in the URL and a padlock symbol in the address bar.

Use security solutions. Rely on trusted security solutions like award-winning Kaspersky Premium, that identifies malicious and phishing sites.

Trust reliable sources. Stick to official websites, authorised retailers, and reputable sources for any content to avoid scams.

 


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NDPC Extends Deadline for DCPMIS Registration, Warns Against Engaging Unregistered Data Processors

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Dr. Vincent Olatunji, CEO/ National Commissioner of Nigeria Data Protection Commission has approved the extension of deadline for the registration of Data Controllers and Data Processors of Major Importance (DCPMIs).

The commission in a statement issued on Friday by Babatunde Bamigboye, Head, Legal, Enforcement & Regulations, said that the new deadline for registration without penalty is the 31st of October, 2024.

The statement reads, “In order to ensure accountability and in line with sections 24(3), 29(1)(a) and 44 of the Nigeria Data Protection Act, 2024 (NDP Act), DCPMIs shall only engage agents and contractors who are duly registered with the Commission (as at 15th October, 2024) for the processing of personal data”.

For ease of reference, section 29(1)(a) of the NDP Act provides: “Where a data controller engages the services of a data processor, or a data processor engages the services of another data processor, the data controller or data processor engaging another shall ensure that the engaged data processor —

(a) complies with the principles and obligations set out in this Act as applicable to the data controller;

“Furthermore, Section 65 of the NDP Act defines a data processor “as an individual, private entity, public authority, or any other body, who processes personal data on behalf of or at the direction of a data controller or another data processor.”

The Commission enjoins data controllers and data processors of major importance to immediately ensure that those who process personal data on their behalf fulfill the obligation to register as required by law. Engaging an agent or contractor who does not comply with the principles and obligations (set out in the NDP Act) that are applicable to the data controller is a contravention of the NDP Act.


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Kaspersky Reveals Half of Dark Web Exploit Listings Target Zero-day Vulnerabilities

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Between January 2023 and September 2024, Kaspersky Digital Footprint Intelligence experts identified 547 listings to buy and sell exploits targeting software vulnerabilities.

These advertisements are posted on various dark web forums and shadow Telegram channels, with half involving zero-day and one-day vulnerabilities.

However, it is difficult to confirm whether these exploits are functional, as the dark market is rife with scams. Additionally, Kaspersky found that, on average, the cost of exploits for remote code execution vulnerabilities amounted to $100,000.

Exploits are tools used by cybercriminals to take advantage of vulnerabilities in various software programs, like those from Microsoft, to commit illegal activities, such as gaining unauthorised access or stealing data.

More than half of the dark web posts (51%) offered or sought to purchase exploits for zero-day or one-day vulnerabilities. Zero-day exploits target undiscovered vulnerabilities that software vendors have not identified and patched yet, while one-day exploits focus on systems that do not have the patch installed.

“Exploits can target any program, but the most desirable and expensive ones often focus on enterprise-level software. These tools enable cybercriminals to carry out attacks, which equate to substantial gains for them, such as stealing corporate information or spying on an organisation undetected.

However, some exploit offers on the dark web may be fake or incomplete, meaning they don’t function as advertised. Additionally, a significant portion of transactions are likely to occur in private.

These two factors complicate the assessment of the actual market volume for functional exploits,” explains Anna Pavlovskaya, Senior Analyst at Kaspersky Digital Footprint Intelligence.

The dark web market offers a wide array of different types of exploits. Two of the most widespread are those for RCE (Remote Code Execution) and LPE (Local Privilege Escalation) vulnerabilities.

According to an analysis of over 20 listings, the average price for RCE exploits is around $100,000, while LPE exploits typically cost about $60,000. RCE vulnerabilities are considered more dangerous, as they allow attackers to take control of a system or its components, or confidential data.

Dark web listings for buying and selling exploits, 2023-2024, where some offers can be repetitive. Source: Kaspersky Digital Footprint Intelligence

This year, the peak level in exploit sales and purchases occurred in May, with 50 relevant posts, compared to an average of about 26 per month in the period surrounding the surge. “Peaks in the exploit market’s activity are unpredictable and hard to link to specific events.

“Interestingly, in May, the dark web witnessed the sale of one of the most expensive exploits during the analysed period – allegedly, for a Microsoft Outlook zero-day vulnerability priced at nearly two million US dollars,” elaborates Anna Pavlovskaya.

“Overall, the exploit market remains stable; while activity fluctuates, the threat is always present. This highlights the need for cybersecurity hygiene practices, such as the regular patching and monitoring of digital assets on the dark web.”

 


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