E-Business
Google AI: New Ways to Search in 2024

By Elizabeth Reid, Vice President, Search
For more than two decades, we’ve continuously redefined what a search engine can do — always guided by our mission to organize the world’s information and make it universally accessible and useful.

This has gone hand in hand with our ongoing advancements in AI, which help us better understand information in its many forms — whether it’s text, audio, images or videos.
As part of this evolution, we’ve made it easier to express what you’re looking for in ways that are more natural and intuitive. For instance, you can search with your voice, or you can search with your camera using Lens. And recently, we’ve been testing how generative AI’s ability to understand natural language makes it possible to ask questions on Search in a more natural way.
Ultimately, we envision a future where you can search any way, anywhere you want. Now, as we enter 2024, we’re introducing two major updates that bring this vision closer to reality: Circle to Search and an AI-powered multisearch experience. Let’s take a look at what’s ahead.
Circle (or highlight or scribble) to Search
Today we unveiled Circle to Search, a new way to search anything on your Android phone screen without switching apps. With a simple gesture, you can select images, text or videos in whatever way comes naturally to you — like circling, highlighting, scribbling or tapping — and find the information you need right where you are.
When something grabs your interest (like these adorable dog goggles!), it can be disruptive to stop what you’re doing and use another app or browser to start searching for information. But now, whether you’re texting friends, browsing social media or watching a video, you can search what’s on your screen right when your curiosity strikes.
Circle to Search is launching globally on select premium Android smartphones on January 31, starting with the Pixel 8, the Pixel 8 Pro and the new Galaxy S24 Series. And as we’ve shared, Search and Shopping ads will continue to appear in dedicated ad slots throughout the results page.
Point your camera, ask a question, get help from AI
In 2022, we pioneered multisearch in Lens as a new way to search multimodally, with both images and text. Since it launched, multisearch has been best for refining visual queries — like searching for a photo of red sneakers with Lens and adding the word “blue” to find them in your preferred color. But now, thanks to our recent breakthroughs in generative AI, multisearch makes exploring the world easier than ever before.
Starting today, when you point your camera (or upload a photo or screenshot) and ask a question using the Google app, the new multisearch experience will show results with AI-powered insights that go beyond just visual matches. This gives you the ability to ask more complex or nuanced questions about what you see, and quickly find and understand key information.
For example, imagine you’re at a yard sale and you come across a strange-looking board game. There’s no box or instructions, so immediately some questions spring to mind: What is this game and how is it played? This is where the new multisearch experience can help.
Just take a picture of the game, add your question (“How do you play this?”), and you’ll get an AI-powered overview that brings together the most relevant information from across the web. This way, you can quickly find out what the game is called and how to win. And with the AI-powered overview, it’s easy to dig deeper with supporting links and get all the details.
AI-powered overviews on multisearch results are launching this week in English in the U.S. for everyone — no enrollment in Search Labs required. To get started, just look for the Lens camera icon in the Google app for Android or iOS. If you’re outside the U.S. and opted into SGE, you can preview this new experience in the Google app. You’ll also be able to access AI-powered overviews on multisearch results within Circle to Search.
Continuing to boldly experiment with generative AI in Search
This week’s launch of AI-powered insights for multisearch is the result of testing we began last year to see how gen AI can make Search radically more helpful, with our Search Generative Experience (SGE) in Search Labs. We’ve gotten lots of useful feedback from people who’ve chosen to join this experiment, and we’ll continue to offer SGE in Labs as a testbed for bold new ideas.
But our goal is to make AI helpful for everyone, not just early adopters. So moving forward, as we continue to experiment and uncover which applications of gen AI are most helpful, we’ll introduce them into Search more broadly, like we’re doing now with multisearch results.
Today’s updates will make Search even more natural and intuitive, but we’ve only just scratched the surface of what’s possible. To try out the latest capabilities we’re testing, enroll in Search Labs (where available) and opt into the SGE experiment. We hope you’ll join Labs as we continue reimagining the future of Search.
E-Business
Data Protection Industry Hits N16.3Bn in 3 Years- NDPC

Nigeria’s data protection industry has grown into a N16.3 billion ecosystem within three years of formal regulation, according to the Nigeria Data Protection Commission (NDPC).

Olufemi Ibitayo, head of Finance Management and Control, NDPC, announced the milestone at the Regional Data Governance Exchange in Nairobi, Kenya, where he represented Dr Vincent Olatunji, national commissioner and chief executive officer, NDPC.
Presenting Nigeria’s progress, Ibitayo said the country’s strong regulatory framework and the establishment of an independent data protection authority have strengthened confidence in the digital economy and enhanced Nigeria’s reputation as a destination for foreign investment.
The Regional Data Governance Exchange, organised by the Data Governance in Africa Initiative and hosted by the Office of the Data Protection Commissioner in Nairobi, brought together African data protection authorities to strengthen institutional capacity, deepen collaboration and promote peer learning on data governance. Photo: NDPC
He said the Commission’s “Compliance First, Not Punishment” approach encourages organisations to meet their obligations through dialogue and voluntary compliance, while ensuring effective regulatory oversight.
Ibitayo added that the NDPC is developing regulatory technology solutions, a regulatory sandbox and a data privacy innovation laboratory to further strengthen Nigeria’s data governance ecosystem and support future growth.
United Nations Commission on International Trade Law (UNCITRAL)
The ongoing UNCITRAL session has brought together delegates from Nigeria, Australia, China, Ghana, France, the United States and other member states to develop harmonised legal frameworks aimed at facilitating secure, trusted and efficient cross-border digital commerce. Photo: NDPC
Meanwhile, Olatunji reaffirmed Nigeria’s commitment to global data governance during a meeting with Nigeria’s Permanent Representative to the United Nations, Ambassador Jimoh Ibrahim.
He made the remark on the sidelines of the ongoing United Nations Commission on International Trade Law (UNCITRAL), where Nigeria is participating alongside delegates from several member states to advance harmonised legal frameworks for secure and trusted cross-border digital commerce.
The NDPC boss highlighted the Commission’s achievements since its establishment, noting that strategic institutional reforms have positioned Nigeria as a leading voice in the global data protection ecosystem.
He said the country’s data protection framework has continued to earn international recognition, adding that the Commission remains committed to promoting trusted data governance as a driver of digital transformation, economic growth, innovation and sustainable development in line with the Renewed Hope Agenda of President Bola Ahmed Tinubu.
During the meeting, Ambassador Ibrahim commended the Commission’s progress since the enactment of the Nigeria Data Protection Act 2023 and called for the establishment of a comprehensive national data bank to support evidence-based policymaking, research and national development.
E-Business
NIN Enrollment Hits over 136m as New ID Law Takes Effect

National Identity Management Commission (NIMC) has said thet more than 136 million Nigerians and legal residents have been enrolled in the National Identity Database (NIDB).

In a statement on Tuesday, Kayode Adegoke, head of corporate communications, NIMC, said Abisoye Coker-Odusote, chief executive officer (CEO) of the commission, announced the milestone during a courtesy visit to the ministry of budget and economic planning.
In April 2025, NIMC said over 117.36 million Nigerians had been enrolled as of February 28, 2025.
The visit was part of the commission’s ongoing stakeholder engagements with ministries, departments and agencies (MDAs) on the implementation of the NIMC Act 2026.
Presenting the new Act, Coker-Odusote said the legislation repeals and replaces the 2007 NIMC Act, modernising Nigeria’s digital identity ecosystem by positioning the national identification number (NIN) as the country’s foundational identity under the “one person, one identity” policy.
She said the law also establishes NIMC as the root certificate authority for the national digital infrastructure and introduces stronger data protection and cybersecurity measures, as well as digital credentials.
“The Federal Government remains committed to enrolling and issuing NINs to all Nigerians and legal residents within the shortest possible time,” Coker-Odusote said.
She added that NIMC is ready to collaborate with the ministry of budget and economic planning to leverage the NIN for economic planning and national development initiatives.
Speaking during the visit, Abubakar Atiku Bagudu, the minister of budget and economic planning, reaffirmed the federal government’s commitment to the implementation of the NIMC Act 2026.
Bagudu described the legislation as “a transformative milestone” that would strengthen Nigeria’s digital identity ecosystem and accelerate national planning and development.
He commended the NIMC director-general and the commission’s leadership for their efforts in securing the passage of the legislation, noting that it provides “a solid legal foundation for a trusted, secure, and inclusive national identity management system”.
The minister, however, said the true measure of the Act’s success would lie in its implementation and the benefits it delivers to Nigerians.
“The true measure of the Act’s success will lie in its effective implementation and the tangible benefits delivered to citizens,” he said.
Bagudu also called for stronger collaboration across the federal, state and local governments to build public confidence in the national identity system and eliminate the duplication of identity databases across government institutions.
He said the NIN should serve as Nigeria’s single, universally accepted identity standard, supporting efficient service delivery and good governance.
On June 26, President Bola Tinubu signed the NIMC Act 2026 into law, repealing the commission’s 2007 establishing Act.
At the time, Olubunmi Tunji-Ojo, minister of interior, said the legislation would strengthen Nigeria’s legal framework for digital identity management, cybersecurity and secure digital authentication, while reinforcing the NIN as the country’s foundational identity credential under the “one person, one identity” principle.
E-Business
Plateau PCC Collects Nigerians’ Data without Privacy Policy – FIJ

Plateau State Public Complaints Commission (PCC), an agency of the state established to investigate complaints of abuse of office, administrative injustice and other forms of official misconduct is allegedly collecting personal information from members of the public through its website with no privacy policy.

According to investigation by Foundation for Investigative Journalism (FIJ), PCC is falling short of a key transparency requirement under Nigeria’s data protection laws.
FIJ found on Tuesday that PCC collects personal information from members of the public through its website despite providing no privacy policy explaining how that information is collected, processed, stored or protected.
The commission serves as the state’s ombudsman, receiving complaints free of charge against public institutions and private organisations on issues including wrongful dismissal, victimisation and administrative negligence.
Yet, while its online complaint portal requests personal information such as names, phone numbers, email addresses, subject lines and complaint details, visitors are given no privacy notice explaining what becomes of that information after it is submitted.
The omission means visitors are not told why their information is being collected, how long it will be retained, the legal basis for processing it or the rights available to them as data subjects.
WHAT IS THE POSITION OF THE LAW?
The guidelines issued by the National Information Technology Development Agency (NITDA) are explicit: every government website is required to have a privacy policy.
Section 10.4 (i, ii) of the NITDA guidelines mandates all government websites to exercise diligence when collecting personal details or information about visitors on their websites.
The requirement is intended to ensure transparency and accountability in the handling of personal information, allowing visitors to understand why their data is collected, how it will be used and the safeguards in place to protect it.
Similarly, the Nigeria Data Protection Act (NDPA) 2023 requires data controllers to provide privacy notices to individuals before, or at the point of, collecting their personal information.
Such notices are expected to disclose, among other things, the purpose for collecting the data, the legal basis for processing it, the period for which it will be retained and the rights available to data subjects.
Section 27 of the NDPA states:
(1) Before a data controller collects personal data directly from a data subject, the data controller shall inform the data subject of the – (a) identity, residence or place of business of, and means of communication with the data controller and its representatives, where necessary;
(b) specific lawful basis of processing under section 25(1) or 30(1) of this Act, and the purposes of the processing for which the personal data are intended;
(c) recipients or categories of recipients of the personal data, if any;
(d) existence of the rights of the data subject under Part VI;
(e) retention period for the personal data;
(f) right to lodge a complaint with the Commission in accordance with section 46 (1) of this Act; and
(g) existence of automated decision-making, including profiling, the significance and envisaged consequences of such processing for the data subject, and the right to object to and challenge such processing.
Without a privacy policy, visitors have no way of knowing the commission’s data-handling practices or the safeguards, if any, in place to protect the personal information they submit through the website.
At press time, the Plateau State Public Complaints Commission’s website had no privacy policy.
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