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Google Hustle Academy Set to Empower 5000 SMEs and Entrepreneurs Across Africa

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Google has announced that 5000 small and medium enterprises (SMEs) and entrepreneurs in Nigeria, Kenya and South Africa will be receiving free training to help their businesses thrive via the newly launched Hustle Academy.

Google Hustle Academy is a bootcamp-style training program designed to help entrepreneurs and small businesses owners position their businesses for investment opportunities and building viable business models for the future.

The Hustle Academy is a practical educational program with interactive activities and instruction by subject matter experts. It also provides access to a global network of mentors and alumni.

“The Google Hustle Academy Program is a laudable initiative that will help improve business prospects and also create the impact we desire at the Lagos State Employment Trust Fund. I recommend this program to business owners and SMEs, to improve results and growth in Lagos business ecosystem,” says Teju Abisoye, Executive Secretary, Lagos State Employment Trust Fund.

Business owners will undergo five days of hands-on training and receive 3000 hours of training on fundamental aspects of business to help them navigate the challenges faced by SMEs in Africa. The training curriculum includes strategic growth sessions including business growth strategy, building digital marketing roadmaps, discovering and evaluating funding routes and how to pitch for success among other topics.

“SMEs are the engine that drives growth for any economy. In Africa, SMEs account for around 80% of jobs and are a significant source of economic growth. In order to grow the economy and increase employment, it is crucial that small businesses have access to the right tools, training and funding to scale up.

The Hustle Academy’s mission is to assist entrepreneurs navigate the business challenges they face by providing them with the appropriate tools and knowledge,” says Mojolaoluwa Aderemi-Makinde, Head of Brand and Reputation, Sub-Saharan Africa.

The program is open to businesses that have been in operation for more than a year, have developed a business strategy and defined their product or service offering, and are aiming to grow. They must also have made a profit in the previous 12 months or be within 1-3 months of breaking even.

Since 2017, Google has been providing digital skills training in Africa, and while there has been measurable success in growing these skills, SMBs need more hands-on support. A core intent of the Hustle Academy is to support SMBs with the right skills, resources and access to thrive and grow.

“Our hope is that through the Hustle Academy training this year, we will be able to assist 5,000 SMEs and entrepreneurs across Africa take their business to the next level and find ways to scale our efforts to help even more businesses going forward,” added Aderemi-Makinde.

Interested and qualified businesses can apply to join the program at g.co/hustleacademy.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Truecaller Targets Global Market with Powerful New Business Chat Push

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Truecaller, the leading global communications platform, today announced the expansion of its Business Chat platform, making it accessible to global channel partners and enterprise solution providers. By “opening up” market access to its platform, Truecaller is empowering partners to transition their enterprise clients from legacy, low-trust SMS to a verified, smart, media-rich, and conversational communication experience.

Truecaller Targets Global Market with Powerful New Business Chat Push

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Through this partner-led expansion, Truecaller empowers businesses to reclaim customer attention and establish immediate trust and credibility.

“The definition of success for modern enterprises has fundamentally evolved. It’s no longer just about delivery – it’s about earning attention, establishing credibility, and driving meaningful conversion,” said Priyam Bose, Global Head, GTM at Truecaller.

“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users where they already interact daily through communication that is contextual, trusted, free from clutter, and designed to initiate actions. For existing customers, the outreach opportunity extends to an additional high-impact channel, strengthening the overall customer experience journey.”

Truecaller Business Chat enables a clutter-free, high-trust conversational experience between businesses and consumers. The Business Chat platform equips partners with actionable insights, including real-time data and rich engagement metrics. This facilitates a more sophisticated, data-driven communication strategy that adapts at every stage of the customer journey.

Partners, including Gupshup and OneXtel, are already live in India along with Globe Teleservices, Cloudcom, and Sling Africa in other global markets, rapidly scaling the product in their respective regions. Global partners can now leverage Truecaller’s massive footprint to offer their clients a trustworthy engagement channel in an increasingly crowded digital world.


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Apply Now: MTN Nigeria Opens 2026 Media Innovation Programme

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MTN Nigeria has opened applications for the fifth edition of its Media Innovation Programme (MIP), expanding the cohort to 25 fellows from 20 in previous years to mark the company’s 25th anniversary and bolster the media sector.

Apply Now: MTN Nigeria Opens 2026 Media Innovation Programme

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The initiative highlights MTN Nigeria’s 25-year milestone in connecting Nigerians, paralleling investment in storytellers who amplify these connections across society and foster a vibrant media industry amid digital evolution.

“The Media Innovation Programme reflects our commitment to supporting the growth and evolution of the media industry by providing access to knowledge, exposure, and meaningful engagement with the realities shaping it,” said Tobe Okigbo, Chief Corporate Services and Sustainability Officer at MTN Nigeria.

“The expansion to 25 fellows this year is a deliberate reflection of our 25-year milestone, and a reminder that as the media industry continues to evolve, there is a continued need to invest in the people and ideas that will shape its future.”

Applications close April 22, 2026; aspiring fellows can apply at mtnmip.smc.edu.ng.


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Meta Unveils Muse Spark: MSL’s Groundbreaking People-First AI Model

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Meta Superintelligence Labs (MSL) unveiled Muse Spark Tuesday, its first large language model in a new Muse series, designed from scratch to deliver “personal superintelligence”—an AI assistant tailored to users’ real-world needs like complex reasoning in science, math and health.

Meta Unveils Muse Spark: MSL’s Groundbreaking People-First AI Model

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A New Model: Muse Spark

Over the last nine months, Meta Superintelligence Labs rebuilt our AI stack from the ground up, moving faster than any development cycle we have run before. Muse Spark is the first model in our new Muse series — a deliberate and scientific approach to model scaling where each generation validates and builds on the last before we go bigger. This initial model is small and fast by design, yet capable enough to reason through complex questions in science, math, and health. It is a powerful foundation, and the next generation is already in development. Muse Spark now powers the Meta AI assistant in the Meta AI app and meta.ai, built to support complex reasoning and multimodal tasks.

What’s Changed with Meta AI

The Meta AI app and meta.ai are getting an upgrade today, along with a new look. Whether you need a quick answer or help with complex problems that need strong reasoning, Meta AI now handles both. You can switch between modes depending on the task, and Meta AI can launch multiple subagents in parallel to tackle your question. Like planning a family trip to Florida where one agent drafts the itinerary, another compares Orlando vs. the Keys, and a third finds kid-friendly activities — all at the same time, giving you a better answer, faster.

Ask Meta AI: It Understands

The real world moves fast, and most of it does not fit into a text box. That is why we built strong multimodal perception into Muse Spark, so Meta AI can see and understand what you are looking at, not just read what you type. Snap a photo of an airport snack shelf and Meta AI can identify and rank the snacks with the most protein — no label-squinting required. Scan a product and ask how it compares to alternatives. It is the difference between an AI that waits for you to explain the world and one that can simply look at the world with you. And when Meta AI powered by Muse Spark comes to our AI glasses, the assistant will be able to better see and understand the world around you.

Multimodal perception is especially valuable for health. With Muse Spark, Meta AI is now able to help you navigate health questions with more detailed responses, including some questions involving images and charts. Health is one of the top reasons people turn to AI, so we worked with a team of physicians to develop the model’s ability to provide helpful information on common health questions and concerns.

Muse Spark excels at visual coding, letting you create custom websites and mini-games straight from a prompt. Ask Meta AI to build a dashboard for planning a big surprise party, spin up a retro arcade game to chase a high score, or launch a whimsical flight simulator — and share any of them with friends.

Ask Meta AI: It’s Plugged Into What You Care About

Meta AI can now help you discover what to wear, how to style a room, or what to buy for someone you know. Shopping mode draws from the styling inspiration and brand storytelling already happening across our apps, surfacing ideas from the creators and communities people already follow.

And when you are looking up a place to go or a topic that is trending, Meta AI surfaces rich and relevant context right alongside the conversation. Tap into a location and see public posts from locals who know the area. Ask what people are buzzing about and get the full picture, pulled from content and community posts. It is context from your people, right where you need it.

Looking Ahead

The Meta AI app and meta.ai will have the upgraded experience with Instant and Thinking modes everywhere they are available today. The new Meta AI features are starting to roll out in the US on both. In the coming weeks, we will bring these new modes and capabilities to more countries and to the places where people use Meta AI, including Instagram, Facebook, Messenger, WhatsApp, and our AI glasses — where these perception capabilities become even more powerful. We are also opening access to the underlying technology. It will be available in private preview via API to select partners, and we hope to open-source future versions of the model.

This is only the start. As we expand these features, expect richer, more visual results, with Reels, photos, and posts woven directly into your answers, with credit back to the content creators. And as our models improve, we’ll continue to build safeguards for things like safety and privacy, starting with the strengthened risk framework and other protections we’re sharing today.

The future of Meta AI is rooted in the relationships and context already at the center of your life. We are building toward personal superintelligence — an AI that does not just answer your questions but truly understands your world because it is built on it.


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