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Google’s Study Favours Jumia Travel’s Progressive Web App ‘WPA’

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Jumia Travel in collaboration with Google has released a case study on the adoption of the Progressive Web App (PWA) as compared to the use of native apps (android & IOS).

The Jumia team has rebuilt its mobile website using PWA technologies and this research showcases new achievements attained in key areas pertaining to storage space, battery life, and data consumption. The integration of the PWA on Jumia mobile ecosystem has resulted to better user experience, growth of conversion rate and notably, lower bounce rate on the ecosystem.

Paul Midy, CEO of Jumia Travel, said, “We operate in a market highly characterized by a “mobile-first” adoption, thus aims at bringing the latest technology customized to accommodate all markets even where internet speed is still limited.”

He further expressed the Group’s focus on leveraging on technology and continuously investing resources to enrich the user experience, “Africa is a mobile-intensive market, we are just getting started, and believe that creating

more conducive and friendly ways to experience mobile is a great stride in meeting customer needs.”

Giovanni Clavarino, chief product manager at Jumia Travel, highlights that, “About 95% & 80% of our mobile users are using the browser to check our website in Nigeria and Kenya respectively. This is why we have come up with the PWA technology to give our customers the same fast and content rich experience on browsers as they have on Android and IOS apps, but at a fraction (5 times less) of data usage.”

Following the optimization on all the elements of the PWA experience, the company revealed a remarkable 33% increase in conversion rates compared to the previous mobile website.

It is also notable that traffic to PWA has eclipsed that of the native app by more than twelve times and is still growing, while the bounce rate has gone down by half.

A report by IDC (International Data Center) indicates that Africa has steadily recorded an increased shipment of smartphones in every quarter, and the market is expected to double in volume, accounting for a third of all handset shipments by end of 2017.

This will further bolster the number of customers preferring to make their purchases via the device, again reiterating on the need for ecommerce players to adapt a mobile first strategy into their operations.

Jumia Travel’s PWA uses 80% less data than the native app to complete the first transaction. The PWA consumes 25 times less storage, and is much easier to keep up-to-date. The ability to work offline-first also makes a lot of sense given the erratic mobile-network service experienced by users.

Considering that Jumia’s main market in the Sub-Saharan Africa majorly consists of mobile-originating customers at 75%, it was imperative to adapt a highly engaging ecosystem. PWA combines high-converting features of native apps with the wide-reach abilities of the web, hence overcoming the issue of 2G networks most common in SAA (Sub-Saharan Africa), intermittent connectivity and data limitations.

Jumia showcased part of their 2016 mobile strategy in Progressive Web App (PWA) journey, illustrating increased conversions through push notifications, which as Jeremy Doutte, the Group CEO explained is a “more personal way to communicate with customers and get closer to the customers”.

 


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E-Business

Firm Shares Tips for Safer Remote Working

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It is holiday season in many parts of the world. These days though, going on holiday does not always mean turning your back on office life – hybrid work cuts both ways.

Today’s widespread connectivity—available at airports, train stations, restaurants, hotels, and most indoor public spaces—makes staying connected easier than ever, with free Wi-Fi in many locations and reliable 4G or 5G coverage elsewhere, helping to facilitate a seamless blend of work and leisure even while on holiday.

This increase in connectivity among travellers has not gone unnoticed by cyber criminals. Kaspersky experts analysed nearly 25,000 free Wi-Fi spots in Paris ahead of the Summer Olympic Games and Paralympic Games. The analysis revealed that almost 25% of these networks had weak or no encryption, making users vulnerable to personal and banking data theft.

Travellers often have their guard down. The unfamiliar surroundings of a new location or a different language can throw up a useful smokescreen for a cyberattack, meaning additional care needs to be taken when logging on. Fortunately, a few smart tools and habits can help you stay protected while enjoying the flexibility of remote work.

Use a VPN for secure connections

A VPN is one of the most effective ways to safeguard users’ online activity, especially when working from unfamiliar locations. By encrypting Internet traffic, a VPN ensures that hackers can’t intercept sensitive data like login credentials or financial details. This is particularly important when accessing work emails or company files on public Wi-Fi, where cybercriminals often lurk.

Switch to an eSIM for reliable, secure mobile data

Another useful digital tool that provides a seamless way to stay connected using local mobile networks with no physical SIM card required is the eSIM. This is a game-changer for international travellers who want to avoid sky-high roaming charges or the hassle of hunting down temporary SIM cards in foreign countries.

With an eSIM, a user can download a local data plan before you even arrive at your destination, ensuring instant connectivity the moment you land. This eliminates the need to rely on unsecured Wi-Fi hotspots, significantly reducing your exposure to cyber threats.

Plus, many eSIM providers allow you to manage multiple profiles on a single device, making it easy to switch between work and personal data plans without juggling multiple phones.

Services like Kaspersky eSIM Store enables users to purchase and activate data plans in advance, track usage and top up as needed, all from a single app.

Enable two-factor authentication (2FA)

When travelling, people often leave devices unattended. To protect against unwanted people logging in, travellers should ensure two-factor authentication (2FA) is enabled on all critical accounts and that passwords are used on all devices.

Final tips for a secure workation

Even with a VPN, eSIM and 2FA in place, your devices still need strong defenses against malware, phishing scams and ransomware. Cybercriminals often target remote workers who may let their guard down while travelling, making real-time protection essential.

Modern antivirus software does more than just scan for viruses, it actively blocks malicious downloads, warns you about phishing attempts and even secures your passwords and financial data.

For the most robust security, consider a solution like Kaspersky Premium, which combines antivirus protection, a VPN and password management into a single, easy-to-use package.

By combining a VPN, eSIM and strong antivirus, you can work from anywhere with confidence, whether you’re sending emails from a poolside or joining a video call from a festival tent.

 


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Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector

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Mr Adeoye Oludamilola, managing director, Zequence Digital, a digital agency,  has said strong enforcement of Intellectual Property (IP) laws , protection of Nigeria’s software industry against piracy will encourage innovation and investment.

Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector

Adeoye told reporters lately in Lagos that software piracy and the unauthorised use of proprietary technology are widespread in the country.

According to report Intellectual Property (IP) laws in software refers to the legal rights that protect the creations of the mind used in software development.

These rights, which include copyrights, patents, trade secrets, and trademarks, grant developers exclusive control over their software and related assets, preventing unauthorised use or reproduction.

Adeoye said that many startups do not protect their innovations, due to a lack of knowledge and the cumbersome legal processes involved.

“IP registration and litigation are expensive and time-consuming, which further discourages developers from protecting their work,” Adeoye said.

He added that the lack of awareness among developers about their IP rights contributed to the problem.

To address these challenges, Adeoye stressed the need for the formation of an IP Protection Consortium, comprising tech firms, legal experts, and regulators, to advocate for stronger IP enforcement.

He also suggested collaborating with legal tech startups to create simplified platforms for fast-tracked IP registration.

The managing director further called for joint initiatives between legal bodies and tech communities to launch IP rights education campaigns.

This, he said, would equip developers with the knowledge they needed to protect their innovations and grow their businesses.

Adeoye emphasised the need for the government and stakeholders to create an ecosystem for development and inclusivity by proactively engaging with regulators.

According to him, this will help ensure that policies are created with the input of concerned agencies and industry experts.

 

 


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PalmPay Partners AXA Mansard Health to Make Digital Insurance Accessible, Affordable

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L-r: Oluwatoyin Alao, Head, Emerging Customers & Project Management, AXA Mansard Insurance Plc; Tope Adeniyi, CEO AXA Mansard Health Limited; Habib Kowontan, Head of Wealth Product, PalmPay; Jumoke Odunlami, Chief Distribution Officer, AXA Mansard Insurance Plc; Olorunfemi Hanson, Head of Marketing & Communications, PalmPay.
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PalmPay, a leading fintech platform and full-stack digital neobank for emerging markets, has partnered with Nigeria’s biggest Health Insurance Company, AXA Mansard Health a member of the globally trusted AXA Group, to provide millions of Nigerians with affordable, accessible digital health insurance.

This strategic partnership enables PalmPay users to seamlessly access a range of health insurance packages from AXA Mansard directly within the PalmPay app. With plans starting as low as N500 per month, users can now choose from flexible insurance options tailored to fit their everyday needs.

The plans are designed to meet a wide range of needs; for example, the AXA Digital Health plan offers access to telemedicine consultations with doctors, N5,000 worth of medications, and up to N40,000 in surgical coverage. Users can also opt for the AXA Mansard MicroHealth plan at N1,000 per month, which provides unlimited diagnostic tests and funeral benefits. Additionally, the AXA Mansard Accident plan, available for N500 monthly, offers comprehensive death cover for both accidental and non-accidental cases.

Speaking on the partnership, Habib Kowontan, Head of Wealth Product at PalmPay, said: “Insurance is a key pillar of financial security, yet millions of Nigerians remain underserved. Our partnership with AXA Mansard Health breaks down long-standing barriers by placing reliable and affordable insurance solutions right at our users’ fingertips.”

In her remarks, Jumoke Odunlami, Chief Distribution Officer, AXA Mansard Insurance said that the partnership with Palmpay presents the AXA with another opportunity to improve health and productivity of Nigerians. “Through partnerships like this, we are covering over 1.8 million Nigerians and ensuring that healthcare is accessible, available and affordable.

“So we are excited about joining forces with a brand like Palmpay to compliment the range of financial possibilities they offer their customers with health plans. It fits well with our mission and our purpose of acting for human progress by protecting what matters, and we are looking forward to doing even more with Palmpay”, she explained.

This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.

This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.


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