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Gree AC Unveils Stephanie Linus as Brand Ambassador

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Choice International Group (CIG), manufacturers of Gree Air conditioner and a leading home appliances brand has introduced Stephanie Linus as its brand ambassador in Nigeria.

The event was graced by investors and the brand’s business partners from Nigeria and China, who were delighted to witness the spectacular beginning of a new phase.

Speaking at the unveiling, the country manager, sale and marketing, Chibuzor Ogunka, said the brand in the last five years has made giant strides with a lot of reference projects.

According to him, “Today, we have a lot of reference projects in Nigeria as Gree Air Conditioner has powered key projects such as the Dangote refinery and the Nigerian Railway Cooperation project”. “We have decided to continuously ensure that our Nigerian consumers are better engaged and catered for.

“We believe that bringing our new brand ambassador on board will help us deliver better value to the consumers as Stephanie Linus is a global Icon and will take Gree Air conditioner brand to the number spot in Nigeria,” Ogunka said.

During her speech, Stephanie Linus expressed her delight, narrating her personal experience with Gree ACs over the last few years and testifying to the brand’s safety and durability. In her words, “My experience with Gree is different. It circulates effectively, it’s health-friendly, and it cools like winter. I am also thrilled at how much the company pays attention to aesthetics.”

As a United Nations Population Fund Regional Ambassador for West and Central Africa, the newly-signed brand ambassador shared how she is particular about the environmental safety that Gree AC assures its users. She also showed her commitment to creating more awareness for the brand and enabling more people to understand the quality of Gree ACs.

Gree ACs have consistently been consumers’ choice, owing to their low power consumption, quiet operation, and eco-friendliness. These qualities, among others, have undoubtedly made them the Nigerian-friendly brand.

Chief Diana Chen, Chairman of Choice International Group, the sole distributor of Gree AC, elated about the development, said that the new ambassador, beyond matching the brand’s standards, will take it to greater heights, to compete fairly at the international level.

She also commended Nigeria for its great potential and revealed that her brand is focused on augmenting these potentials through capacity-building and massive empowerment projects.

While discussing the company’s plans for CSR, Chief Chen said, “We will be launching a technician training program which would on-board 22,000 technicians who will be well-trained, equipped and remunerated.

“Also, in two years, we plan to supply a million ACs in Nigeria with world-class installation, as we are passionate about user experience.

The memorable event is the first step towards more extraordinary achievements for the brand and creating innumerable opportunities for countless Nigerians who are beneficiaries of Gree’s nation-building and environment-friendly goals.


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CrediCorp Partners FintechNGR to Drive Consumer Credit Initiative

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Nigerian Consumer Credit Corporation (CrediCorp), has partnered Fintech Association of Nigeria (FinTechNGR) to drive consumer credit scheme initiative through a robust payment platform that would be provided by members of FinTechNGR.

Speaking at a Social Meet in Lagos, organised by FinTechNGR, with the theme: “Augmenting the Future, AI, Credit and Transformation of Nigerian Finance,” the Chairman, CrediCorp Board of Directors, Aderemi Abdul-Bojela, said members of FinTechNGR would have specific roles to play in the partnership, in the areas of providing robust platform for money transfer, technology evaluation, among others.

“Today, CrediCorp is engaging with members of FinTechNGR in a social interactive gathering to discuss collaboration and support for the growth of Consumer Credit Corporation in Nigeria. We want to interact to understand how technology will drive the crediCorp initiative in Nigeria and also to understand the role that members of FinTechNGR will play in all of these initiatives around CrediCorp,” Abdul-Bojela said.

Describing the partnership as a welcome development that will enhance savings culture among Nigerians, the Chief Operating Officer (COO) of FinTechNGR, Dr. Babatunde Obrimah, said: “FinTechNGR is an enabler of technology advancement in Nigeria. We bring the players together to drive technology innovation.

“Our role in the FinTechNGR-CrediCorp partnership is to ensure that our members support the growth of consumer credit in Nigeria, by providing the relevant payment platforms for all financial transactions among the banks who are the lenders, the customers who are the burrowers and the CrediCorp who is the guarantor.”

Speaking about the benefits for Nigerians, Obrimah said the Consumer Credit Corporation in Nigeria would enhance the country’s credit culture and enable Nigerians to save and plan well with their savings. “The initiative will address inflation, help in liquidity flow, build trust in customers’ borrowing, boost credit culture and enhance the culture of savings among Nigerians,” Obrimah said.

Addressing the issue of risk and consumer trust, Abdul-Bojela said the CrediCorp has put measures in place to ensure that the banks that would be involved in lending, would be protected and guaranteed of the repayment of the loans within the CrediCorp ecosystem.

He said there would be an independent management that would ensure that the right technology is put in place to recover all monies.


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NITDA to Integrate of Digital Literacy into School Curriculum

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Kashifu Abdullahi, director general of the National Information Technology Development Agency (NITDA), announced plans to integrate digital literacy into Nigeria’s education system, to achieve a 70% literacy rate by 2027 and 95% by 2030.

NITDA to Integrate of Digital Literacy into School Curriculum

Kashifu Abdullah, DG, NITDA

The NITDA’s DG made the announcement on Wednesday in Abuja during a media parley.

He stated that in order to include digital literacy in the curriculum at all educational levels, from kindergarten to university, the Agency was collaborating with the Federal Ministry of Education.

Abdullahi, said that this program would equip Nigerians with the digital know-how and abilities they need to succeed in the digital economy.

He emphasized that NITDA would also launch the “Digital Literacy for All Initiative” to educate Nigerians outside the formal education system and provide access to quality digital content.

Nigeria would train over two million young people in in-demand IT skills in order to become significant global outsourcing hub

NITDA is also collaborating with the Defence Headquarters and security agencies to develop digital solutions to address security concerns, including the use of drones, artificial intelligence, and other digital resources to combat banditry, abduction, and terrorism, he said.

 

According to him, the agency’s draft SRAP 2.0 plan aims to establish Nigeria as a digitally empowered nation, with a focus on innovation, national prosperity, and inclusivity.

The director general of NITDA added that, if successfully implemented, this strategy could propel Nigeria into a new phase of digital empowerment and leadership in the global digital economy.


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Experts Highlight Trusted Relationships as Key Vector

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In 2023, more than 1/5 of cyberattacks persisted for over a month, the annual Kaspersky Incident Response 2023 report has revealed, with trusted relationships emerging as one of the main attack vectors in these prolonged cases.

The report draws on the results of Kaspersky’s cyberattack investigations throughout the year, gathered when supporting organisations sought incident response assistance or when hosting expert events for their internal incident response teams.

Primary reasons of organisations approaching Kaspersky Incident Response team with service requests were encrypted files (32.8% of requests), suspicious activities (31%), data leakage (20%), and also included non-authorised accesses (3%), service unavailability (3%) and money theft (1.6%).

Among initial attack vectors of the investigated incidents were exploiting public facing application (42.4%), compromised accounts and BruteForce attacks (28.8% in total), trusted relationships (6.78%), phishing (5%), insider’s activity (3.4%).

Kaspersky Incident Response 2023 report indicates that long-lasting cyberattacks that persist for more than a month constituted 21.85% of the total, increasing from 2022 by 5.55%.

One notable trend observed in these attacks was the exploitation of trusted relationships as a primary vector. Compromises leveraging trusted relationships have occurred previously, but in 2023 their frequency increased.

As this method of attack enables threat actors to infiltrate multiple victims through a single compromised organisation, investigative teams face several additional challenges. Firstly, initially targeted organisations don’t always recognise the importance of thorough investigations and may be reluctant to cooperate.

Secondly, attacks initiated through trusted relationships often require more time to progress from the initial intrusion to the final incursion phase. Therefore 50% of these attacks lasted more than a month. A similar proportion of attacks exceeding one month were exclusively registered within the insider and phishing vectors.

“Our latest findings underscore the critical role of trust in cyberattacks. In 2023 and for the first time in recent years, attacks through trusted relationships were among the three most used vectors. Half of these incidents were discovered only after a data leak had been found.

“By exploiting trusted relationships, threat actors can prolong attacks and infiltrate networks for extended periods, posing significant risks to organisations. It’s imperative for businesses to remain vigilant and prioritise security measures to safeguard against such sophisticated tactics,” comments Konstantin Sapronov, Head of Global Emergency Response Team at Kaspersky.

 


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