Telecom
GSMA Global Mobile Trends Report Highlights Rise of the Mobile Internet

The GSMA has launched its inaugural ‘Global Mobile Trends’ report, offering a vast wealth of data and insight on the state of the mobile ecosystem today and mapping out its future development.
This flagship report, produced by GSMA Intelligence, the research arm of the GSMA, compiles data on mobile subscriber growth trends, mobile internet adoption, devices, and industry financials from both a global and regional perspective.
“This first edition of the annual Global Mobile Trends report pulls together key data and analysis from GSMA Intelligence to present a comprehensive view of the megatrends shaping the global mobile ecosystem,” said Hyunmi Yang, Chief Strategy Officer at the GSMA.
“In this year’s report we demonstrate evidence of a major shift in mobile to Asia, particularly India, which has now overtaken China to become the industry’s key growth market, and the transition to a smartphone-powered ‘mobile-first’ internet, which is delivering a new generation of internet users. The study also underscores the role of Artificial Intelligence and the Internet of Things in ushering a new era of automation.”
The 2016 edition of the Global Mobile Trends report is organised into five sections: Megatrends; Consumer Insights; Industry Performance and Mobile Ecosystem Dynamics; Future View and Regional View.
Key megatrends covered in the report include:
The Mobile Internet is the Internet
New mobile subscribers are more likely to be younger and are also more likely to be ‘mobile-first’ or ‘mobile-only’ internet users. Today 46 per cent of the global population is using mobile phones to access the internet, a figure forecast to increase to 60 per cent by 2020. As there will only be a minimal increase in the number of fixed internet households over this period, the increase in mobile phone ownership will therefore be the key factor driving global internet penetration. The increasing availability and affordability of 3G/4G devices and networks is also contributing to this phenomenon. Fast-growth markets where mobile internet penetration is currently low include India (32 per cent of the population) and Sub-Saharan Africa (25 per cent).
Smartphones are King – Even in Low-income Markets
The study indicates that smartphones may now be the most commonly owned consumer electronics device. In the UK, for example, smartphone penetration now stands at 71 per cent of mobile connections. This compares to 60-70 per cent across the rest of Europe, 75 per cent in the US, and above 80 per cent in some Asian markets such as South Korea and Singapore. However, smartphone growth has plateaued in most developed markets. By contrast, the smartphone adoption rate in India stands at only 25 per cent and unit volumes are growing by 30 per cent a year. The study predicts that several low-income countries (with per capita GDP below $10,000) will have smartphone adoption rates of 60–70 per cent by 2020, similar to most advanced regions and creating a new base of mobile internet users. This trend is being driven by continued decreases in device costs and rising incomes.
Shift in Revenue Towards Platforms and Content
Revenue from mobile services worldwide is forecast to grow by around 2 per cent annually through to 2020. Organic revenue growth is slowing in line with slowing subscriber growth, but is being offset by new revenue opportunities resulting from rising mobile internet adoption and the move to higher-speed networks. It is projected that annual revenue from voice, SMS and mobile data combined will surpass $1.5 trillion by 2020. However, as a proportion of overall mobile ecosystem revenue, the contribution from these services will fall from 41 per cent today to 38 per cent by 2025. By contrast, revenue from content services – services such as Netflix and Spotify – will increase from 3 per cent of ecosystem revenue today to 17 per cent by 2025.
Artificial Intelligence is Becoming the Super Enabler
Artificial Intelligence (AI) is emerging as the catalyst that will accelerate a number of emerging sectors, including connected cars and smart homes. Personal assistants (or bots) will be one of the early battlegrounds in AI led by the likes of Apple’s Siri and Amazon’s Alexa. These services are providing the ‘voice interface’ that can coordinate devices and data across a broad range of applications, creating voice-controlled hubs, with Amazon Echo and Google Home as examples. An ecosystem of AI-focused companies is emerging, comprising both established firms and start-ups. AI attracted $2.3 billion in venture capital last year and is also a major focus of current merger and acquisition activity.
The 2016 edition of the Global Mobile Trends report is based on proprietary GSMA Intelligence data and research, supported by selected data from third-party sources. The GSMA plans to publish this report on an annual basis, providing insights on the mobile ecosystem that will help the industry identify future areas of growth and innovation.
Telecom
MTN, BUA, Dangote & Other Industry Giants Triumph at NGX Made of Africa Awards

Nigerian Exchange Group (NGX) hosted its annual Made of Africa (MOA) 2025 Awards on Monday, February 4, 2026. The event, held during the NGX year-end celebrations, brought together regulators, listed companies, and market operators such as MTN, BUA, Dangote, Transcorp, to celebrate achievements in compliance, sustainability, and market performance.

In his opening remarks, Dr. Umaru Kwairanga, the Chairman of Nigerian Exchange Limited, said “Excellence in compliance, sustainability, and several other categories recognises the fact that capital market operators and quoted companies must be standards not only in terms of the size of their operations but also adherence to regulations and best practices of corporate social responsibilities.”
He emphasised that the awards serve as a benchmark for excellence. He noted that the 2025 honourees demonstrated significant improvements in branding, customer service, and operational standards despite a challenging economic environment in Nigeria.
Among the evening’s significant winners was MTN Nigeria, which was honoured for its commitment to corporate transparency. The technology giant received the award for Leadership in Sustainability Reporting, emerging as the winner in a category that included Seplat Energy, BUA Cement, and Transnational Corporation of Nigeria PLC.
The award recognised the brand’s adherence to both national and global reporting standards, reflecting its role in advancing environmental, social, and governance (ESG) practices within the Nigerian corporate space.
Tobe Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria, said “This recognition for Leadership in Sustainability Reporting underscores our commitment to transparency and aligning with global best practices.
“As the capital market moves toward greater accountability, MTN Nigeria remains dedicated to demonstrating resilience and faith in the Nigerian economy through comprehensive and standard-compliant reporting.”
The ceremony saw several other major players in the financial sector secure multiple accolades. Chapel Hill Denham emerged as one of the night’s most successful firms, winning in categories including Fund Manager with the Largest Listed Fund Size and Market Operator with the Highest Value of Foreign Portfolio Investment (FPI) Transactions.
Other notable winners included: Cardinal Stone Securities Limited, named Broker of the Year and Equity Trader of the Year, Dangote Cement was awarded Best Issuer in terms of Fixed Income Listings, BUA Cement PLC was recognised as the Most Compliant Listed Company, and Transnational Corporation of Nigeria (Transcorp) PLC received special recognition for Capital Market Excellence in Equity.
Mr. Jude Chiemeka, the Chief Executive Officer of Nigerian Exchange Limited, congratulated the recipients, noting that the market saw a 51% close in the All-Share Index last year, making it the second-best performing market globally. He urged winners and nominees alike to continue striving for excellence to further the aspiration of a $1 trillion Nigerian economy.
Telecom
4G Dominates Nigeria’s Broadband as 5G Lags Behind

Nigeria’s broadband landscape remains anchored by 4G LTE at 52.95% market share in December 2025, with 2G holding steady at 37.37%, while 5G penetration crawls at just 3.77%, per Nigerian Communications Commission (NCC) data.

4G’s dominance stems from urban smartphone migrations and MTN-Airtel infrastructure expansions, fuelling the digital economy, as 2G persists in rural areas due to feature phone reliance and a stubborn device gap.
5G growth stalls from high smartphone costs amid inflation, telco preference for 4G’s quicker returns over capital-heavy 5G rollouts, and limited mainstream apps beyond elite urban streaming in Lagos and Abuja.
Broadband subscriptions topped 112 million, lifting penetration to 51.97%—up from 42.2% in October 2024—crossing the halfway mark for the first time, though monthly gains of 2-3 million slowed mid-year amid population growth and regional disparities.
The NCC’s 70% target stays elusive, highlighting sustained urban-rural demand but underscoring needs for affordable devices, infrastructure, and use cases to accelerate high-speed access nationwide.
Telecom
Nigeria’s Internet Users Hit 148.2m Amid Data Cost Surge

Nigeria’s internet subscriber base surged to 148.2 million by December 2025, achieving 68.3% penetration, even amid 50% tariff hikes and naira depreciation, according to Nigerian Communications Commission (NCC) data.

MTN and Airtel dominated with 86% market share, Airtel adding 1 million subscribers in December alone, while Glo and 9mobile lagged as legacy players.
Data consumption exploded 35% to 13.25 million terabytes yearly, but Nigerians spent ₦20.87 billion daily—totalling ₦7.62 trillion ($5.58 billion)—as gigabyte prices doubled from ₦287 to ₦575.
User frustrations mounted from network failures, thousands of fibre cuts due to construction and vandalism between January and August 2025, and poor service quality despite billions in revenue. 4G LTE held 52.95% share as the workhorse, 2G clung to 37.37% in rural areas, and 5G remained a 3.77% urban luxury limited by device costs and base stations.
The NCC’s 70% broadband target fell short at 51.97%, though the ICT sector boosted Q3 GDP by ₦7.47 trillion and restored telco profits post-2024 losses.
In 2026, attention shifts to quality matching rising costs, with users urged to stay powered amid persistent “spinning wheel” woes.
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