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GSMA Global Mobile Trends Report Highlights Rise of the Mobile Internet

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The GSMA has launched its inaugural ‘Global Mobile Trends’ report, offering a vast wealth of data and insight on the state of the mobile ecosystem today and mapping out its future development.

This flagship report, produced by GSMA Intelligence, the research arm of the GSMA, compiles data on mobile subscriber growth trends, mobile internet adoption, devices, and industry financials from both a global and regional perspective.

“This first edition of the annual Global Mobile Trends report pulls together key data and analysis from GSMA Intelligence to present a comprehensive view of the megatrends shaping the global mobile ecosystem,” said Hyunmi Yang, Chief Strategy Officer at the GSMA.

“In this year’s report we demonstrate evidence of a major shift in mobile to Asia, particularly India, which has now overtaken China to become the industry’s key growth market, and the transition to a smartphone-powered ‘mobile-first’ internet, which is delivering a new generation of internet users. The study also underscores the role of Artificial Intelligence and the Internet of Things in ushering a new era of automation.”

The 2016 edition of the Global Mobile Trends report is organised into five sections: Megatrends; Consumer Insights; Industry Performance and Mobile Ecosystem Dynamics; Future View and Regional View.

Key megatrends covered in the report include:
The Mobile Internet is the Internet
New mobile subscribers are more likely to be younger and are also more likely to be ‘mobile-first’ or ‘mobile-only’ internet users. Today 46 per cent of the global population is using mobile phones to access the internet, a figure forecast to increase to 60 per cent by 2020. As there will only be a minimal increase in the number of fixed internet households over this period, the increase in mobile phone ownership will therefore be the key factor driving global internet penetration. The increasing availability and affordability of 3G/4G devices and networks is also contributing to this phenomenon. Fast-growth markets where mobile internet penetration is currently low include India (32 per cent of the population) and Sub-Saharan Africa (25 per cent).
Smartphones are King – Even in Low-income Markets
The study indicates that smartphones may now be the most commonly owned consumer electronics device. In the UK, for example, smartphone penetration now stands at 71 per cent of mobile connections. This compares to 60-70 per cent across the rest of Europe, 75 per cent in the US, and above 80 per cent in some Asian markets such as South Korea and Singapore. However, smartphone growth has plateaued in most developed markets. By contrast, the smartphone adoption rate in India stands at only 25 per cent and unit volumes are growing by 30 per cent a year. The study predicts that several low-income countries (with per capita GDP below $10,000) will have smartphone adoption rates of 60–70 per cent by 2020, similar to most advanced regions and creating a new base of mobile internet users. This trend is being driven by continued decreases in device costs and rising incomes.
Shift in Revenue Towards Platforms and Content
Revenue from mobile services worldwide is forecast to grow by around 2 per cent annually through to 2020. Organic revenue growth is slowing in line with slowing subscriber growth, but is being offset by new revenue opportunities resulting from rising mobile internet adoption and the move to higher-speed networks. It is projected that annual revenue from voice, SMS and mobile data combined will surpass $1.5 trillion by 2020. However, as a proportion of overall mobile ecosystem revenue, the contribution from these services will fall from 41 per cent today to 38 per cent by 2025. By contrast, revenue from content services – services such as Netflix and Spotify – will increase from 3 per cent of ecosystem revenue today to 17 per cent by 2025.
Artificial Intelligence is Becoming the Super Enabler
Artificial Intelligence (AI) is emerging as the catalyst that will accelerate a number of emerging sectors, including connected cars and smart homes. Personal assistants (or bots) will be one of the early battlegrounds in AI led by the likes of Apple’s Siri and Amazon’s Alexa. These services are providing the ‘voice interface’ that can coordinate devices and data across a broad range of applications, creating voice-controlled hubs, with Amazon Echo and Google Home as examples. An ecosystem of AI-focused companies is emerging, comprising both established firms and start-ups. AI attracted $2.3 billion in venture capital last year and is also a major focus of current merger and acquisition activity.
The 2016 edition of the Global Mobile Trends report is based on proprietary GSMA Intelligence data and research, supported by selected data from third-party sources. The GSMA plans to publish this report on an annual basis, providing insights on the mobile ecosystem that will help the industry identify future areas of growth and innovation.


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Nigeria’s Internet Usage Hits 1.24m Terabytes – NCC

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Nigerian Communications Commission (NCC) has said that Nigeria’s internet usage reached a record 1.24 million terabytes in November 2025.

Nigeria’s Internet Usage Hits 1.24m Terabytes – NCC

According to the latest data from the NCC, the figure rose modestly from 1.235 million terabytes in October, reflecting steady growth in digital activity across the country.

Broadband penetration in Nigeria crossed the halfway mark in November 2025, reaching 50.58 per cent, up from 45.61 per cent in January, the telecoms regulator reported.

The figure, however, falls short of the 70 per cent coverage target outlined in the National Broadband Plan 2020–2025, which expires this month.

The country had roughly 109 million broadband subscriptions by November. Growth has been uneven, hindered by infrastructure and regulatory constraints, including frequent fibre-optic vandalism that triggers 30 to 43 network cuts daily, high right-of-way fees, and declining subscriber numbers earlier in the year.

Expansion of mobile networks, particularly 3G and 4G services, alongside limited 5G rollouts in urban centres, affordable smartphones, and competitive data plans, has driven uptake.

Investments in the National Communications Backbone and private-sector initiatives have also improved access, especially in underserved areas.

While Nigeria is gradually improving digital inclusion, achieving the original broadband plan remains challenging due to high infrastructure costs, coverage limitations, and deployment hurdles.

The NCC maintains that continued investment in mobile networks and broadband infrastructure will sustain gradual growth in the sector.

Commenting on the development, some Nigerian analysts attributed the surge to the broader mobile and broadband adoption and the growing appetite for streaming, online learning and other digital services.

According to the analysts, the figures suggest that internet connectivity is no longer a luxury but a necessity for both business and leisure, underscoring the slow but steady expansion of Nigeria’s digital economy.


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NCC Ranked Among Top 3 MDAs for Best Website Performance in 2025

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Bureau of Public Service Reforms (BPSR) has named the Nigerian Communications Commission (NCC) among the top three Ministries, Departments and Agencies (MDAs) of the Federal Government with the Best Ranking in Website Performance for 2025.

NCC Ranked Among Top 3 MDAs for Best Website Performance in 2025

L-R: Head Special Projects, Nigerian Export Promotion Council (NEPC), Salamatu Andu; Executive Commissioner, Technical Services, Nigerian Communication Commission (NCC), Engr. Abaraham Oshadame; Director General Bureau of Public Service Reforms (BPSR), Head Customer Support Service, Galaxy Backbone, Rosemary Ehize; Secretary to the ES. Nigerian Content Development and Monitoring Board, Tahir Aminu at the BPSR award ceremony for top four MDAs in BPSR Website Performance and Ranking 2025 at the BPSR office on Tuesday, 23rd December, 2025.

This is coming barely three weeks after the telecom regulator was recognized as one of the top five best-performing Federal Government agencies for 2025 by the Presidential Enabling Business Environment Council (PEBEC) – a testament to the Commission’s consistency in investment in technology for ensuring efficient service delivery.

In the BPSR 2024/2025 scorecard ranking of agencies’ websites, the NCC came second in the ranking, trailing behind Galaxy Backbone Limited, which came first while the Nigeria Export Promotion Council (NEPC) clinched the third position, from a pool of 235 MDAs, whose website were evaluated.

BPSR deployed 14 evaluation criteria in include MDA’s website compliance with .gov.ng domain name, appearance and aesthetics (look and feel) of the website, content, relevance to MDAs mandate/government policy and the website’ structure.

Others include website’s responsiveness (device compatibility), security, load time, usability/ease of navigation, availability/uptime, functionality, interactivity, accessibility and capacity building.

The recognition was announced at the official release of Federal Government 2024/2025 Scorecard Ranking for MDAs’ Website held at the Federal Ministry of Finance Auditorium in Abuja on Monday (December 22, 2025) while the award presentation took place at BPSR’s Office on Tuesday (December 23, 2025).

The award, which is an important index metric of the National e-Government Masterplan for determining the Nigeria e-Government Status, was received by the Commission in recognition of its commitment to maintaining a world-class website that enhances service delivery to the citizens.

Receiving the award on behalf of the Executive Vice Chairman of the NCC, Dr. Aminu Maida, the NCC’s Executive Commissioner, Technical Services, Abraham Oshadami, appreciated the BPSR for the recognition, describing the award as “another encouragement for the Commission to be a better public service institution leveraging digital platforms such as our web presence to enhance public service delivery to our various stakeholders, thereby implementing the Federal Government’s Ease of Doing Business policy direction.”

While presenting the award to the NCC, alongside other two agencies, BPSR’s Director-General, Mr. Dasuki Arabi, commended the top three for their proactive decisions in maintaining world-class websites, which are compliant with the Federal Government’s policy direction in effective and efficient service delivery to the citizens.

According to the DG, the 2024/2025 MDA’s websites’ ranking represents a collective effort of federal public institutions in Nigeria to be transparent, accountable and open in governance, as well as a confirmation to align with global best practices in service delivery to the citizens.

Developed about six years ago, Arabi said as a result of the annual ranking, more public institutions have indicated readiness to embrace reforms, and align with the policy direction of the current administration’s Renewed Hope agenda on improve governance for effective service delivery, as introduced by His Excellency President Bola Ahmed Tinubu.

“The ideals of harnessing and deploying technological tools for service delivery has become imperative following the COVID pandemic, and distortions of socio-economic system of nations, culminating in the evolution of competitiveness, cost effectiveness, and agile governance.

“As engine room of governance, it behoves on us in the public service to perform our statutory duties and we must put in place technological innovations and standardized websites to operate services as well as deliver service needs to citizens,” he said.

The Scorecard exercise, he said, is part of the BPSR reform broader function of conducting research on reform implementation efforts and presenting ‘best practice’ models to the entire Public Service, and to among others, improve access to government information, facilitate seamless financial transaction, eliminate corruption and cyber theft, as well as facilitate access to government services.

Speaking on the rigorous nature of the exercise that produced the top three winners, the DG said “in the past few weeks members of the Scorecard Jury drawn from inter-Ministerial Agencies, had worked tirelessly to mill websites of selected MDAs through a rigorous process of enduring criteria for the ranking and the outcome had also passed through a quality assurance mechanism to validate the outcome.”


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Oyedele Dismisses Claims Bank Accounts Without TIN Will Be Frozen

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Taiwo Oyedele, Chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, has dismissed reports that bank accounts not linked to a Tax Identification Number (TIN) will be frozen or automatically debited from January 1, 2026.

Oyedele Dismisses Claims Bank Accounts Without TIN Will Be Frozen

Taiwo Oyedele

Oyedele described the claims as false and misleading, warning Nigerians against panic over misinformation surrounding recent tax and financial reforms.

In a post on his X handle Tuesday morning, he wrote: “Don’t let anyone manipulate you. Your bank account is safe. Misinformation makes you panic and fear a reform that is designed to help you.

“When they tell you that your account will be frozen or automatically debited from January 2026, ask them for the evidence in the new law. Be wise.”

He stressed that no provision in the new tax laws authorises the freezing of bank accounts, adding that the rumours are part of widespread misrepresentation of the reforms.

The committee chairman reiterated that the reforms are intended to simplify Nigeria’s tax system and ease the burden on ordinary citizens, not to impose punitive measures on bank customers.


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