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GSMA, Mofilm Call for Short Films at Mobile World Congress

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The GSM Association (GSMA), the global trade group for the mobile industry and Mofilm, a pioneer of short films for mobile and on-line distribution, last week announced the first Global Mobile Film Festival at the Mobile World Congress in 2009, with an official ‘call for films’ to international film-makers.

The Global Mobile Festival follows the success of the GSMA’s previous partnerships with the Sundance Film Festival to create the Global Short Film Project, which debuted at the Mobile World Congress in 2007; and this year, showcasing with Mofilm, the work of short film directors representing the Cannes, Locarno, Shanghai and Sundance Festivals supported by the actor, director and film maker Robert Redford and the actress, writer and director Isabella Rossellini.

"We have found there is avid interest and appeal in the idea of showcasing short films on the mobile screen, not just in terms of the ability to reach audiences in a very personal and direct way, but also in the potential scale and the viral nature of the medium," said Michael O’Hara, chief marketing officer of the GSMA.

"There are already more than three billion screens in the hands of users and with increasing sophistication of mobile broadband networks and rapidly evolving device capabilities, the time is right to create a festival devoted to small screen movies and to invite international film makers to participate for the first time."

Andy Baker, managing director of Mofilm said "I’m delighted that what started as an experimental project with leading film makers in 2007 will now become a key part of the mobile and film industry calendar. Mobile represents a huge opportunity for content and we are proud to be working within both industries to showcase the very best talent, globally for mobile."

GSMA and Mofilm are seeking films up to five minutes in length, made both using traditional film making techniques by established and upcoming film directors, as well as films made using mobile devices themselves. Submission forms and films can be uploaded on-line at the Mofilm website:

www.mofilm.com until the deadline of November 28th 2008.

Films will be judged by an international jury of film, festival and mobile content experts, with the best films showcased at the GSMA’s Mobile World Congress, the world’s largest communications industry event that attracts more than 55,000 visitors from the mobile, entertainment and many other industry sectors to Barcelona each February.

Mofilm will present Awards for the Best Film at the Congress, selected by a special jury of film directors and film festival executives.    

GSMA represents more than 750 GSM mobile phone operators across 218 countries and territories of the world. The Association’s members represent more than 3 billion GSM and 3GSM connections – over 86% of the world’s mobile phone connections. Its primary goals are to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers.  

Mofilm however, is a pioneer of content for mobile and online services, working with the mobile industry and film makers to promote exciting and usable services. Based in the UK, Mofilm has worked previously with GSMA and leading film festivals and specializes in creating compelling ‘in show’ experiences, content distribution and provides a range of consulting services.


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Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

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Mai Mala Buni, governor of Yobe State has approved the appointment of experienced casual staff working at Yobe Broadcasting Corporation (YBC) and Yobe State Television (YTV).

Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

This is as part of efforts to ensure enough manpower for the on-going digitization of the two stations.

Abdullahi Bego, commissioner for Information, Home Affairs, and Culture revealed this when the officials of the Radio, Television and Theatre Art Workers Union (RATAWU) paid him a courtesy visit at the office in Damaturu.

Bego said the governor had after approving millions of naira for the total overhauling of the two stations directed for formulation of all strategies that will ensure effective implementation of the digitization process.

The commissioner also said, “His Excellency Hon. Mai Mala Buni is passionate about the digitization process of the media organizations in the state especially when it comes to equipment, staff strength and capability.

“The next step is the training and retraining of the staff of the two media organisations for efficiency in the execution of their job,” Bego disclosed.

He said the casual staffs billed for employment were serving at the stations for more than eight years while others five to six years without permanent appointment letters.

“We feel it is good to employ them taking into cognizance their experience in the system and dedication to duty.”

Bego commended RATTAWU among other members of the organization for their effort in informing, enlightening, and entertaining the public at all times.

Comrade Nasiru Illiya, chairman of RATTAWU, while speaking, said they were at his office to register their gratitude to the giant stride of Governor Mai Mala Buni, especially on the digitization of the two media organisations in the state.

“Sir, we are equally very grateful to note that within your short stay as commissioner of Information, we have started witnessing a positive transformation in the sector through the award of contracts worth millions of naira for upgrading YBC and YTV from analogue to digital transmission

“As I am speaking to you now, YBC is online transmission live,” Illiya disclosed


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FirstBank Supports Author on New TV Series

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First Bank of Nigeria Limited has announced its partnership with Arese Ugwu for the television adaptation of her best seller, Smart Money Woman.

FirstBank Supports Author on New TV Series

The weekly show – in its first season – is billed to premiere on Africa Magic Showcase this Wednesday.

The Smart Money Woman is a programme that shows the experiences, sacrifices, struggles and vigour of women in society as they carry out their day to day activities in spite of the gender imbalance in the society, especially in Africa.

The series is an adaptation of Smart Money Woman written to tackle debt, providing tips on inculcating the right savings culture of the African middle class (why don’t we say – every individual – as against limiting to African middle class), the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success.

The half hour 13-episode series which is directed by Bunmi Ajakaiye and Co-, produced by Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa would have viewers exposed to financial literacy nuggets. Its cast include; Osas Ighodaro, Toni Tones, Ini Dima-Okojie, Eby Eno, Eso Okolocha, Timini Egbuson, Karibi Fubara, Tope Tedela, Seun Ajayi and Temisan Emmanuel.

According to Arese Ugwu, author and executive producer, Smart Tribe Media; “The Smart Money Woman is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities especially in their career, friendship, relationship and of course, family.”

“We thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream and take a chance on a first-time producer. This is a partnership we are pleased to reckon with, whilst we recognise how they have successfully empowered women across the geo-political zones in Nigeria through its various initiatives, especially the FirstGem product. They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women thereby contributing to the continued growth and development of the country.”

Speaking on the TV show, Folake Ani-Mumuney, group head, Marketing & Corporate Communications, First Bank of Nigeria Limited, said: “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.

The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial wellbeing, she concluded.”


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OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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