Telecom
GSMA to Address Spam and Fraudulent Messaging Threats for Consumers
The GSMA has announced that it is piloting a solution to address mobile messaging misuse caused by spam, which is a growing issue for consumers and mobile operators. The GSMA Spam Reporting Service will provide a worldwide clearinghouse of messaging threats and misuse which have been reported by mobile users. The GSMA Spam Reporting Service is in trials with leading operators including AT&T Mobility, Korea Telecom and SFR.
The GSMA Spam Reporting Service, which is operated on behalf of the GSMA by Cloudmark, Inc., will analyse SMS traffic and identify and aggregate reports of misuse submitted by mobile subscribers of participating networks via a short code. The short code ‘7726’, which spells “SPAM” on most phones, will be used where local national numbering plans permit, in conjunction with an additional code ‘33700’, a universally recognised simple code, to encourage consumers to report instances of SMS spam. With this reporting mechanism, consumers will be able to direct alleged spam to a responsive feedback system, which will acknowledge the report and inform their service providers so that appropriate action can be taken. This action can include investigations, warnings and blocking of senders who have been repeatedly reported by end users as sending unsolicited or fraudulent messages.
“The issue of mobile messaging misuse is a global, inter-operator problem and the GSMA Spam Reporting Service, along with other spam mitigation solutions such as spam filtering, is an important component of a comprehensive spam mitigation strategy for the industry,” said Alex Sinclair, Chief Strategy and Technology Officer, GSMA. “We have learnt from the online experience where spam is prolific and this service will enable mobile operators, mobile users and legitimate mobile marketers to take action as we work together to help users and their service providers to tackle mobile spam.”
Each mobile operator participating in the pilot will receive correlated reports with data on threats and misuse originated both within and outside of their network; these reports will include data on misuse patterns, volumes and top originators of spam, regionally and worldwide. The GSMA Spam Reporting Service is designed to help protect the entire mobile ecosystem against sophisticated and evolving messaging threats and misuse that could negatively impact the user experience, as well as available network resources.
“The threat of mobile spam and similar abuses is a global concern that deserves the collaboration of the industry in developing solutions,” said Scott McElroy, Vice President, Mobility Engineering and Development, AT&T. “This initiative is a positive step and we thank GSMA for spearheading the program.”
“We are pleased to be an early participant in GSMA’s global effort to stop messaging misuse,” said Tae-Sook HA, Vice President, Korea Telecom. “With the success of Korea’s national mobile spam reporting service, we believe the next logical step is for both mobile operators and mobile consumers to work together on a global level to defeat malicious mobile activity. The leadership and member strength of the GSMA makes them the best entity to drive the needed oversight in addressing the mobile spam issue.”
“In France, SMS spam is an issue we take very seriously and as such we have engaged in a national effort to protect our consumers against such behaviour,” said Richard Lalande, SFR’s Executive Vice President. “We are pleased that the GSMA is driving the issue of consumer protection to a global level. With the GSMA leading the efforts, this will ensure the needed privacy protection for customers’ peace of mind.”
The pilot service will be operated on behalf of the GSMA by Cloudmark, Inc., a global leader in carrier-grade messaging security. Cloudmark’s suite of carrier-grade security solutions provide the essential functions to simplify and advance the management of messaging abuse, increasing network utilisation and reducing infrastructure costs.
Telecom
MTN @ Swish Fusion Summit, Showcases 5G Rollout Strategy

MTN Nigeria Communications Plc has joined other professionals across media, technology, and business gathered in Lagos for the Swish Fusion Tech and Media Summit.
Themed ‘Africa: Big Wins & New Breaks’, the summit drew thousands of attendees and featured more than 40 speakers exploring the intersection of innovation, regulation, and economic growth across the continent.
Among the sessions, MTN Nigeria presented a detailed look at the company’s ongoing 5G deployment efforts and its role in shaping enterprise infrastructure.
Njideka Jack, senior manager for Partnerships in MTN’s Enterprise Business Division, shared details of the investments, reiterating the company’s commitment to delivering high-quality 5G-powered services.
The company’s 5G rollout timeline began in 2022 with license acquisition from the Nigerian Communications Commission. In 2023, MTN moved into pilot testing and infrastructure investment.
By 2024, coverage had expanded to key cities and business hubs.
The company now plans to extend access to more underserved areas throughout 2025 while deepening collaboration with OEMs and regulators.
Beyond the rollout itself, Jack also spoke on the potential of private 5G networks for Nigerian enterprises.
With the ability to offer secure, high-speed, low-latency connectivity, these networks are increasingly being adopted in manufacturing, healthcare, education, and logistics sectors.
The summit’s broader agenda reflected a similar sense of urgency around Africa’s digital future.
Panels and breakout sessions tackled topics ranging from mobile-first product design and regulatory frameworks to the rise of AI in content creation and the realities of funding early-stage tech ventures on the continent.
Speakers from companies like Jumia, Stears and local startups provided perspectives on both the barriers and breakthroughs in building scalable African solutions.
The sessions also sparked conversations about how African businesses are adapting to consumer behaviour shifts and infrastructure limitations.
Telecom
PAT Taps Osi as CEO

Pan African Towers (PAT), a Nigerian infrastructure provider serving 9mobile and Spectranet, has appointed Echezona Osi as chief executive officer.

Echezona Osi
Adefolarin Ogunsanya, company’s, board chairman, explained in a statement that Osi would succeed Oladipo Badru, whose tenure lasted nine months in acting CEO position. Osi has more than 28 years of experience in the telecommunications sector across various regions of Africa.
Prior to his appointment as CEO, he had served as the head of network deployment at Airtel Nigeria, operations director and chief technical information officer at MIC Tanzania, chief technology officer roles at IPT PowerTech Nigeria, Rhino Niger Networks and Biswal Nigeria.
He obtained a degree in electrical/ electronic engineering from the University of Benin and a postgraduate diploma in data science and business analytics from the University of Texas.
Telecom
NCC Introduces N10m Licence Fee for Bulk SMS Service

Companies sending bulk international text messages, also known as Application-to-Person (A2P) messages, will now have apply for a licence that costs N10 million.
This is part of new rules introduced by the Nigerian Communications Commission (NCC) aimed at cleaning up the system, fighting fraud, blocking spam messages and stopping money from leaving the country unchecked.
These A2P messages are the kind customers get from banks, online stores, hospitals and political campaigns, automated texts sent from apps to their phones.
According to the commission, the bulk international text message system has been poorly regulated, allowing misuse and invasion of privacy.
“The International SMS Service Ecosystem in Nigeria has not been fully brought under regulatory control. It has been observed that the excessive use of the Short Message Service has led to fraud, spam and illegal activities,” the NCC said.
The regulator warned that without action, the problem would worsen as more people use mobile phones and digital services.
To solve this, the NCC is creating a central platform, or gateway, through which all international bulk text messages must pass through.
The agency said this would help to monitor messages in real time, ensure proper fees are paid, and make sure the money stays in Nigeria where it can contribute to the economy.
As part of the incoming change, service providers must follow strict rules, including strong data protection, spam filters, and message encryption.
Also, they must also work with local mobile networks and make sure all messages come from a verified sender
The NCC warned that any message without a proper sender ID will be blocked and not delivered to users.
To protect users from unwanted texts, the new rules say companies must get clear permission before sending any promotional content.
The rule also says people must also be able to choose whether they want to receive such messages or not.
Companies are now required to keep records of all messages for at least six months and must clearly state all charges involved.
The NCC said fees for help requests, cancellations, or service info must be transparent and not include hidden charges.
The commission will issue licences to several providers to encourage healthy competition but may limit new licences if needed.
Only companies that show they can stop fraud and safely deliver messages will be allowed to operate. They must also regularly report their message traffic and finances to the NCC.
It warned that any company that breaks the rules risks getting fined, suspended, or having its licence revoked.
Offences like charging illegal tariffs, ignoring security rules, or avoiding taxes will be punished, the NCC said.
The commission added that the new rules follow the Nigerian Data Protection Act 2023 and support the federal government’s goal of strengthening cybersecurity and controlling Nigeria’s digital space.
The framework will also be reviewed from time to time to keep up with new technology and market trends.
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