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GSMA to Address Spam and Fraudulent Messaging Threats for Consumers

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 The GSMA has announced that it is piloting a solution to address mobile messaging misuse caused by spam, which is a growing issue for consumers and mobile operators. The GSMA Spam Reporting Service will provide a worldwide clearinghouse of messaging threats and misuse which have been reported by mobile users. The GSMA Spam Reporting Service is in trials with leading operators including AT&T Mobility, Korea Telecom and SFR.
The GSMA Spam Reporting Service, which is operated on behalf of the GSMA by Cloudmark, Inc., will analyse SMS traffic and identify and aggregate reports of misuse submitted by mobile subscribers of participating networks via a short code. The short code ‘7726’, which spells “SPAM” on  most phones, will be used where local national numbering plans permit, in conjunction with an additional code ‘33700’, a universally recognised simple code, to encourage consumers to report instances of SMS spam. With this reporting mechanism, consumers will be able to direct alleged spam to a responsive feedback system, which will acknowledge the report and inform their service providers so that appropriate action can be taken. This action can include investigations, warnings and blocking of senders who have been repeatedly reported by end users as sending unsolicited or fraudulent messages. 
“The issue of mobile messaging misuse is a global, inter-operator problem and the GSMA Spam Reporting Service, along with other spam mitigation solutions such as spam filtering, is an important component of a comprehensive spam mitigation strategy for the industry,” said Alex Sinclair, Chief Strategy and Technology Officer, GSMA. “We have learnt from the online experience where spam is prolific and this service will enable mobile operators, mobile users and legitimate mobile marketers to take action as we work together to help users and their service providers to tackle mobile spam.”
Each mobile operator participating in the pilot will receive correlated reports with data on threats and misuse originated both within and outside of their network; these reports will include data on misuse patterns, volumes and top originators of spam, regionally and worldwide. The GSMA Spam Reporting Service is designed to help protect the entire mobile ecosystem against sophisticated and evolving messaging threats and misuse that could negatively impact the user experience, as well as available network resources. 
“The threat of mobile spam and similar abuses is a global concern that deserves the collaboration of the industry in developing solutions,” said Scott McElroy, Vice President, Mobility Engineering and Development, AT&T.  “This initiative is a positive step and we thank GSMA for spearheading the program.” 
“We are pleased to be an early participant in GSMA’s global effort to stop messaging misuse,” said Tae-Sook HA, Vice President, Korea Telecom. “With the success of Korea’s national mobile spam reporting service, we believe the next logical step is for both mobile operators and mobile consumers to work together on a global level to defeat malicious mobile activity. The leadership and member strength of the GSMA makes them the best entity to drive the needed oversight in addressing the mobile spam issue.”
“In France, SMS spam is an issue we take very seriously and as such we have engaged in a national effort to protect our consumers against such behaviour,” said Richard Lalande, SFR’s Executive Vice President. “We are pleased that the GSMA is driving the issue of consumer protection to a global level. With the GSMA leading the efforts, this will ensure the needed privacy protection for customers’ peace of mind.”
The pilot service will be operated on behalf of the GSMA by Cloudmark, Inc., a global leader in carrier-grade messaging security. Cloudmark’s suite of carrier-grade security solutions provide the essential functions to simplify and advance the management of messaging abuse, increasing network utilisation and reducing infrastructure costs. 

 

 

 


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MTN Accelerates Network Expansion to  Meet Surging Telecom Demand

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MTN Nigeria is accelerating investments in network expansion and modernization to address rising demand for mobile and data services across the country.

MTN Accelerates Network Expansion to  Meet Surging Telecom Demand

The operator is deploying additional base stations, upgrading existing infrastructure, and expanding fiber connectivity to improve network capacity, coverage, and service quality.

The investments are designed to support increasing smartphone adoption, higher data consumption, and the growing use of digital services by consumers and businesses.

MTN said the expansion aligns with its long-term strategy to enhance customer experience while strengthening Nigeria’s digital infrastructure.

The company expects the ongoing upgrades to improve connectivity, support economic growth, and enable broader access to reliable telecommunications services as demand for high-speed broadband continues to increase.

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Airtel Africa to Connect 5,000 Schools to Free Internet by 2027

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Airtel Africa’s CEO, Sunil Taldar, has announced the telco’s commitment to connecting 5,000 schools across its operating countries in Africa to the internet by 2027 through its philanthropic arm, Airtel Africa Foundation, in partnership with the United Nations Children’s Fund (UNICEF).

So far, the $57m partnership, which was launched in 2021, has cumulatively connected 3,296 schools and provided access to over 2 million learners and about 40,000 teachers. 64 digital learning platforms have been zero-rated thereby enabling more than 11m users to access educational content at no cost.

Speaking during a visit to St. Monica’s Girls School in Lusaka, which is one of the 300 schools already connected to the internet in Zambia, the Airtel Africa CEO stated that the initiative is having a profound impact on the quality of education by expanding access to digital learning resources for African children, in collaboration with governments.

Mr Taldar added: “Students are accessing best-in-class education from the curriculum developed by UNICEF in partnership with various Ministries of Education and provided through Airtel’s connectivity.

“We are also training teachers, so that they deliver digital education effectively. We aim to continue deepening meaningful connectivity in schools by providing free internet access, zero‑rated platforms and training teachers across the continent”.

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Expressing her appreciation, the Headmistress of St. Monica’s Girls’ School, Sr Matilda Soloko said: “Being among the first schools connected in the initial stage, our learners have been able to study using the learning portal and their studies have been intensified. We remain grateful to Airtel and UNICEF.”

UNICEF’s Country Representative for Zambia, Dr Saja Farooq Abdullah said: “What this partnership has brought is really bridging the equality gap and the digital divide. It is making sure that every child learns wherever they are. It was exciting and interesting to see and hear from the girls how they can learn at their own pace, how they can review the materials, and how they do their homework with comfort.

The Director of Secondary Education in Zambia’s Ministry of Education, Yvonne Mwemba Chuulu lauded UNICEF and Airtel for the partnership saying: “At the Ministry of Education, we cannot do it alone, and we are grateful for the partnership that we have today.

“Our children are able to learn in a blended fashion, where we have a teacher who is also employing digital devices. We have also heard from the learners that they are able to access the portal when they are at home, which is a good thing because our learners continue to learn in the comfort of their homes”.

The School Connection programme is expanding digital learning to learners in 13 countries: Chad, Congo, Democratic Republic of Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Uganda, and Zambia. By equipping these schools with internet connectivity and training teachers on using the digital tools, it is providing children, particularly in underserved and remote regions, with the digital tools and skills they need to thrive.

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Airtel Africa Foundation is advancing inclusive development across four strategic pillars, Financial Inclusion, Education, Environmental Sustainability and Digital Inclusion.

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DStv, GOtv Owner MultiChoice Officially Joins Canal+ Group

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MultiChoice has officially become a wholly owned subsidiary of French media company Canal+, marking the completion of one of the largest acquisitions in Africa’s media and entertainment industry.

DStv, GOtv Owner MultiChoice Officially Joins Canal+ Group

The integration brings the South Africa-based pay television operator under the full ownership of Canal+, a global media group with operations in 70 countries.

Announcing the completion of the transaction on Thursday, Chief Executive Officer of Canal+ Africa and MultiChoice, David Mignot, described the development as the beginning of a new phase of growth for the broadcaster.

“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries.

“The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mignot said.

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The acquisition combines Canal+’s international operations with MultiChoice’s extensive footprint across sub-Saharan Africa, where it serves millions of households through its DStv and GOtv platforms, as well as the Showmax streaming service.

According to Canal+, the integration will strengthen MultiChoice’s competitive position by giving it access to broader financial resources, technology, content partnerships and operational expertise.

The company said the combined business would increase investment in local content production, sports broadcasting and streaming services as competition intensifies from global platforms such as Netflix, Amazon Prime Video and Disney+.

The transaction is also expected to provide MultiChoice with greater access to international markets at a time when traditional pay television operators are adapting to changing consumer viewing habits and the rapid growth of digital streaming platforms.

Canal+ has expanded steadily across Africa over the past decade and now assumes full control of a business operating in more than 45 African countries, further strengthening its position in the continent’s media and entertainment sector.

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The acquisition followed Canal+’s gradual increase in its shareholding in MultiChoice, which began in 2024.

After exceeding the regulatory threshold, the company launched a mandatory offer in April 2024 to acquire the remaining shares of the Johannesburg-listed broadcaster.

Following regulatory approvals and shareholder acceptance, Canal+ secured control of MultiChoice in 2025 before completing the process that has now made the company a wholly owned subsidiary.

Industry observers describe the acquisition as one of the most significant media transactions involving an African company, reflecting a broader trend of consolidation as global entertainment firms seek greater scale to compete in the streaming era.

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